April 10, 2020
Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX

Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX


STEPHAN SORGER: Welcome to
Products, Distribution, and Sales. When you finish this course,
you’ll be able to answer three essential questions– how
do I identify the product features that customers want most? Which distribution channels,
such as brick and mortar stores and e-commerce sites, should I use? How can I take advantage of each step
in the sales process to boost sales? To answer these
questions, we’ll cover how to execute conjoint analysis
to pinpoint the features most in demand by customers, how to analyze
profitability and other characteristics of different distribution
channels available to you, and how to analyze each step
in the consumer sales process so you can improve
sales conversion rates. Now join me as we tackle this leg of
our journey into marketing analytics.

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