April 2, 2020
Magento PWA:  Are progressive web apps the future of eCommerce?

Magento PWA: Are progressive web apps the future of eCommerce?

Magento is working on their PWA studio
which is a collection of tools that allows you to more easily create a
progressive web app using the Magento platform. Now it’s going to be out
sometime in 2018 (an official launch date hasn’t been announced), but I’m
hoping for an early version sometime in April around Magento’s Imagine
conference but I thought that would give us a great opportunity to talk about
Progressive Web Apps and why I think they’re the future of e-commerce I’m really excited about progressive web
apps so much so that we’ve already begun adding the skill sets necessary to build
PWA’s here at Jamersan. I’m actually personally in mid
project right now rebuilding Jamersan’s website as a progressive web
app. I’m so excited because this signals a change in how websites will be built
moving forward. This is no trend, this is no fad that’s here today gone tomorrow.
This is the standard by which all web sites will be built in the future. I’m
gonna give you a few good reasons why I’m excited about pwa’s and why you need
to be looking into them as well. The concept of a PWA isn’t so much a
technology as it is a collection of the current best practices for mobile web
development. Things like lazy loading, local cache, and native-like interactions
create lightning-fast response times and dramatically increase user interaction
and conversions for mobile users. You want to dramatically increase
conversions and sales to your ever-growing mobile audience? Yeah, PWA
does that. I’m not going to go into case studies here, but Google “PWA
ecommerce case study” and just be amazed. Look at some of the materials being
published by reputable companies such as Google themselves claiming up to 80
percent increase in mobile conversions. After that first point, you don’t really
need any more evidence. That alone would make progressive web apps the future of
e-commerce. That’s all it takes. You increased mobile conversions 80 percent
and that’s a done deal. Everybody’s going to do that, but there
are several more reasons. Yeah, we’ve established it can increase your sales.
If it could only figure out a way to increase the traffic to your website to
go along with that. Well, it does. Google already rewards websites for being
mobile-friendly. You already know this, they’ve announced it. They are actually
penalizing sites for not being mobile-friendly and progressive web apps
are the next tier, the next level, they go so
far beyond responsiveness to be the ultimate in mobile friendliness.
Not to mention that progressive web apps are a Google initiative. I mean they’re
the ones that are really spearheading and behind the whole PWA movement. As
we’ve seen in the past, when Google puts out a best practice not soon after they’re actually going to bake it into the algorithm.
You know they’re gonna give you some time to adapt and then they’re going to
announce that: hey, if you don’t have a progressive web app, if you’re not to
this new level of mobile friendliness, then we’re gonna penalize you
further in the search rankings. So, by having a progressive web app you’re
going to continue to gain search engine rankings over your competitors. Your
new progressive web app has increased traffic to your site, skyrocketed your
mobile conversions, and increased sales are just through the roof. Is that not enough?
Are you not satisfied? You’re getting a little greedy aren’t you? But wait,
there’s more! Traditional mobile apps are all but dead for most of us. People are
downloading fewer and fewer apps. They download like three or four
social platforms and those are pretty much the apps they spend all of their
time in. So businesses spend tons of money building apps for multiple
platforms and then have to turn around and struggle to try to get people to
actually download them to their phone. Well PWA solves this problem. Your
website is now your mobile app. You have pretty much all the functionality that
most native apps use right from the user’s mobile browser.
No more managing multiple technology stacks for multiple apps on multiple
platforms. You’ve got it all in one with your progressive web app. One technology
stack to rule them all. Not to mention you now have the capability, every time
someone visits your website… you have the ability to prompt them to add this
app seamlessly and quickly to their phone. No more forwarding them to an app
store. No more worrying about if they have
an iTunes password. They can just click a button and add it to their screen. Once
it’s added to their phone, that gives you the opportunity to send push
notifications that prompt more engagement with your existing customers,
get them back to your website more frequently which leads to more sales.
Let’s recap. A progressive web app is going to increase conversions on your
website, allowing you to make more money off of your existing traffic
levels. Then it’s gonna improve your search engine rankings which leads to
even more traffic on your website. Add to this fact that it is now a mobile app
that allows you to increase engagements with your existing customers all while
simplifying your technology stack so that you no longer have to maintain a
website and mobile apps for the various platforms. Hold on a second before you
start celebrating, there are a few things to consider first. Apple doesn’t fully
support progressive web apps on iOS yet. Now it doesn’t really matter in that on
iOS, you’ll just have a super user-friendly mobile experience. You’ll
get the increased conversions. You’ll get the increased search rankings, but you
can’t really add it to the home screen. There’s some more advanced features that
native apps have that you won’t be able to experience on iOS. However, Apple has
made progress toward including full support for progressive web apps in
their platform and it looks like we’re extremely close to them releasing these
capabilities. Additionally, there’s no official support for progressive web
apps from any of the major e-commerce platforms that I’m aware of. So, if you’re
going to build a progressive web app on an e-commerce platform right now you’re
probably going to have to do a lot of the work yourself or use third-party
tools. Now I know Magento, as we mentioned earlier in this video, is working on
their Magento Progressive Web App Studio, which is going to be a collection of tools and
some APIs and features that allow you to generate a progressive web app a lot
simpler. That means if you’re considering rebuilding your B2C e-commerce website
in late 2018 or afterwards you need to pick up the phone give me a call let’s
talk about Magento Progressive Web Apps because it’s a great opportunity for you to have
all of these benefits and be years ahead of your competitors. With that I
appreciate you watching the video. Please subscribe to the channel, leave me some
comments and let me know what you think about progressive web apps.
Am I too excited about them? I don’t think so.
I think they’re gonna dominate late 2018. I think they’re going to be
everywhere in 2019, and by early 2020 they are going to be the standard by
which all websites are built. Maybe I’m wrong? Argue with me. Post it in the
comments. I’ll see you in the next video

4 thoughts on “Magento PWA: Are progressive web apps the future of eCommerce?

  1. This sounds awesome TJ, looking into this for sure for some of my clients! Thanks for putting together this video.

  2. Does Magento PWA replace existing frontend technology knockout and Require with React and Redux? Does same PWA studio let us build frontend or just PWA?

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