April 3, 2020
Lifted Logic Ep.1 || Banker the SEMA Builder

Lifted Logic Ep.1 || Banker the SEMA Builder


– So hello everyone, and welcome back to Lifted Logic, a podcast presented by Custom Offsets. And whether this is your first time here or you’re a returning guest,
thank you for your support. If you are new here, you may be wondering what
exactly Lifted Logic is. It’s a podcast that outlines all things Custom Offsets related. We touch base on industry
insight, top truck trends, pretty much anything in
between there, so yeah. Today is episode one. Last episode was officially
the pilot episode, so that was zero. So joining us today is the man, the myth, the legend himself, Cody Banker. And we’re gonna be talking
about SEMA builds today. – Ooh, sounds like fun. – So yeah, this is where you’re like, “Hey everyone, I’m Cody Banker!” – Hey, everyone! – (both laugh) – I love it! I love it. So, you know, if you happen
to need wheels, tires, or suspension for your SEMA build, or for your not SEMA build, but just ’cause it makes
your truck look cool, head on over to CustomOffsets.com. That’s where you’ll find
wheels, tires, suspension. Also, if you missed it, we’re doing a full
build giveaway right now with ARKON, BDS, Fury, Black
Label Lighting, Offsets Garage. So Cody is gonna be taking
care of the labor on that one, should you so choose. To get entered to win is really simple. You just pick up this hoodie right here. So, and Zach can bring
it up on the screen, somewhere in this range, I think. So– – Floating sweatshirt right about here. – Yeah, yeah, yeah! So yeah,
details for that can be found at CustomOffsets.com/giveaway or you can just follow
the link right here. – I like the noise. – Yeah, it’s great. So with that out of the
way, let’s jump into it. (energetic rock music) Today is, like I said,
today is episode one. It’s the first official
episode, so that’s super cool. – I’m honored. – Yeah. Today we’re joined, like I said, by the one and only Cody
Banker of Offsets Garage. Today, I just wanna kick it off. Kind of an itinerary of
what we’ll be doing today. We’re gonna start by talking
about who you are, right, and what you do here at Offsets Garage, how you got to be involved
with Custom Offsets. – Then we’ll go to kinda how we decided to build a SEMA truck. ‘Cause I actually don’t know that story, so I’m super interested. So we’ll touch base on that, and then that’ll kinda transition into what’s it actually like
to build a SEMA truck, and go to SEMA, and like what
happens after SEMA, you know? And then we’ll touch on some SEMA trends, and some stuff that was
there, things you liked, things you didn’t like. We’ll wrap it up with
the Wheel of the Week, which I asked you about this
morning? Yesterday morning? – Yesterday– oh, yes. – Yep. So we’ll talk about that. We’ll touch base on it, just
for a couple minutes on that, and then we’ll wrap it up with
an ask us anything question. So I pulled the YouTube community. I said, “Hey, if you guys
could ask a SEMA truck builder “any question, what would it be?” – And we pulled a question outta there. So, any questions? – No, sounds like fun. – Cool. So this is the
part where I shut up and you start talking. (laughs) – Oh. I’m not good at
this part! I’m really not. – So tell me, I mean, who
the hell is Cody Banker? Tell us how you got involved with CO, how you transitioned into Offsets Garage. I mean, give us kinda the up-to-speed. – The rundown? – Yeah! – That’s a very long story.
I’ll try to keep it as short as I possibly can here.
– That’s fine. We have time! (laughs) – So obviously, big thing is, if you’ve seen any
other videos, everybody, I go by my last name. I go by Banker. So really, how we got started, Custom Offsets has been in
business seven years-ish now, which means I have been
involved six and a half. So I’ve been around a little
bit here in this company. First started out with–
I ran truck meets, much like you run a lot
of the local car stuff. – Yup. – I ran all the local truck stuff. And what does a growing business do, but try to reach out to their community? So, you know, worked
with Shawn and Jon a lot at local meets and stuff like that, and that’s when they decided
to move out of their garage, get a building, become a real business. – And we’re talking, not to interrupt, but we’re talking like circa 2014? – We’re talking circa
2014 at this point, yeah. Yeah, long time ago. – It’s so crazy! – Yup. I was in my twenties yet. Like, it was a long time ago.
– (laughs) Careful, people are
gonna think you’re old. – (sighs) It’s fine. I am old.
– (laughs) – So back then, it was about 2014-ish, I was actually working construction. It’s what I had done my whole life. Trucks were just kind of a
side hobby and stuff like that. So it was really just a winter,
typical Wisconsin winter, we were slow at work, as construction typically
does in the winter, and Shawn was kinda like, “Hey, how about you do
some installs around here? “You know, you’ve been putting stuff in, “You know, free time.” And I was like, “Yeah! Awesome.
Free time sounds, you know, “I can do that for some side cash, right?” Well, it was late February, early March, is when we decided to do that. And when the W-2s, tax
returns start comin’ out, late February, early
March, and it went from “Yeah, I can do a couple
lists every now and then” to “We’re booked out a month of people who want trucks built.” So I just kinda took the leap. Originally started as my own
business, not a division of CO, and did that for the first year on my own. Learned a lot about how much I
don’t want to run a business. – (laughs) – And what a giant pain that is. – So Shawn offered, you
know, at that point, they were moving into
the next building, 1060. – Okay. So this is post Pizza Shop. They called it the Pizza Shop, right? – The Pizza Shop, yeah. – What’s the story behind
the Pizza Shop, by the way? – So the first building was actually like, it was a rental shop. So it was a single, like… 500 square foot room with a bay attached, which is another. So it was a thousand square feet total. Wall down the middle,
garage door on one side, service door on the other side. And a start-up pizza shop
had been in there before us. – (laughs) – So there’s like, exhaust fans, like kitchen grade equipment–
– (laughs) Sure! – in this building. So it’s
just been called the Pizza Shop. I was on the other side.
It was a two-unit building. So I started my shop on the other side, and we had a dividing wall
with a door in between, which eventually became open door, because CO started running out of room. Brought on Fuller, brought on Jarrod. Kirk came full-time. I’m sure these are all people you’re gonna interview at some point. – Yeah, I mean Fuller was on last week, but yeah, Junior is coming
in a future episode, so yup. – Perfect. So you’ll meet the whole crew, you’ll kinda get the idea. So he was building the new
building and he was like, “Hey, you can move with
us to the new building. “We’ll like, triple your rent, “but you can have triple the size shop.” And I was like, “I hate
running a business. “I don’t really wanna
pay triple the rent.” So he was like, “Well, how
about you just come work for me? “You can run the shop,
do all that fun stuff.” So I ended up doing that. Obviously, we grew exponentially, year after year, after that. So when we ended up in this shop, and that’s where we are today. And then 2019 was our first
year building a SEMA truck. We’d been going since 2014,
2013, seeing all this stuff. So it was fun to be able
to finally build a truck and be there. – Yeah, that’s super cool. I mean, it’s just, it’s so interesting, especially because I’m so
new with the company yet. I mean, we’ve worked in
tandem for years, right? At least four now. – Four, yeah. – I have video from
the first show I threw, here in Appleton, of Custom Offsets, came. That would have been 2015. And it was CO2, like, baby CO2, before it had the big
lift on it, you know. And I think your truck and two others– – My truck, yeah- yeah, two other, and the Avalanche and
probably our shop truck. – Oh yeah! And there was
like, you guys sat at the, like, you had a booth
at the end of the row. There was four trucks
and six people, you know. It was- it’s so wild to me, to know that we took something
to SEMAs is pretty crazy. Yeah! I mean, so that
transitioned really well into the next one, I guess. Tell us how did we collaboratively decide to build a SEMA truck? Who made that decision? Who picked what we were gonna build? Kinda take us through some of that. – I mean I’ve always wanted
to build a SEMA truck. That’s kind of been,
that’s the end-all-be-all for anybody working in a shop, is building something that goes to SEMA, or, you know, being in a magazine, something like that, to that effect. And obviously we keep growing CO, and we keep adding companies. Eventually we added ARKON. Now you can’t launch a big wheel show. We show a wheel company, you’re gonna need
something to put that on. Well, you wanna launch a company right, you go to the biggest show. Biggest show? SEMA. So, that was kinda where we started with, “Hey, we need to do something for ARKON. “Just up the ante a little bit here.” And Shawn kinda was like, “You wanna build
something and go to SEMA?” I was like, “Absolutely. Why would I– “you can’t say no to that!” The big caveat was, okay, I really want one
of these super duties. I am not a Ford fan!
– (laughs) I knew that was coming! – By any means! So just disclaimer there, I am not a fan of the Ford products! – That’s so funny. (laughs) – So that was kind of where
I had to bite the bullet, even though it was absolutely fine. That’s a small price to pay for getting beyond the world stage like that. – Yeah, you kinda tuck the
tail between the legs and– – Yup! – And you deal with it, you
swallow your pride. (laughs) – And you know, it’s a fun truck to drive. I do enjoy the truck, yeah. Would I buy one for myself personally, with my own hard-earned money? Absolutely not! – (laughs) – I will stick– – Easy on the hard-earned
money, I’ve seen you work. – Oh, wow! Wow, okay. Yep.
– (laughs) Oh, no, that’s funny. You get to do cool stuff
with it like drag racing! No, though. – Yeah, I get to do
really stressful things, like push it to the
brink and then fix it– – Well, that’s fine– – with only a week to go to the next show. – Oh, that’s right, because
we raced it pre-SEMA. – So yeah, we did the tug
of war two weeks before we had to drive down to Missouri with it. – For LTN, yup.
– To Lifted Truck Nationals. And then the drag race was
actually, as I was on my way to drop it off to get wrapped for SEMA. – That’s right, I remember that. – Like, I literally drove from down the end of the drag strip and left, and went to drop it off. – If you haven’t seen
that video, by the way, we’ll make sure we drop a link below to the drag race video. It’s pretty good. Yeah. Knowing that we were on our way, or you were on your way
down to have it dropped off to wrap makes it all that much better. – Yeah, We’d had a lot of
tight deadlines, which– that is SEMA. Tight deadlines are no joke. – So, trying to kinda get
us back on course here, so Shawn decided that we wanted to build a truck for SEMA, right? – Correct, yup. – And he says we want a posh truck, right? – Yup. – So then where does it go from there? So you have an idea, right? But how do you make that idea happen? – Right. So Shawn’s whole idea was, “I want to level it and put
really big wheels on it.” I was like, “That’s not SEMA.” – Like he did with his new truck? – Like he did with his new truck. – Perfect. (laughs)
– Yeah, see. So he ended up doing that anyway. He won’t let me- he cried
about it for quite a while. – Until he got his own. – Until he got his own. And I was like, “You know,
that’s really not SEMA. “We need to go massive, as
tall as we possibly can.” And we kinda met in the middle, at the BDS agent that’s in it, because you know, BDS- great brand, it’s something we sell on the website, and that’s kinda where we
always go with our builds. CO2 is the same way. It’s stuff you can buy
from Custom Offsets. So we got the biggest super
duty kit we could find, on our website with a company that was willing to work
with us really well in BDS. Reached out to them, they
were absolutely on board. They loved it, so got a
rendering put together. We knew what wheels we wanted to run, with the new victories
that were coming out, and the custom red finish,
which was huge for 2019, for the new year. You know, we threw the lift kit on, and then at that point, it was kind of a– reached out to Luke, our
wrap guy, and I was like, “You know, this is kinda
what I’m thinking.” He put some stuff together, gave some ideas to the rendering company. They came up with a rendering, and it just kind of snowballed from there, of what would I possibly
want to do on this truck? I had a little bit of direction, but I really relied a lot on our vendors. You know, for Elbert with our headlights, “Hey, what do you think would be cool?” and he was like, “You know,
this, this, and this,” and, “Absolutely, I love it.
Let’s do that” type of deal. Same thing with the grille. I had picked out a
grille from Overkill Fab, sent them the request, and the owner actually
reached out back to me, and he was like, “Hey.
This is cool and all, “but we have this new product, and we would like to do this.”
– “Listen, your idea’s neat, “but we’d really rather do this.” – Yeah, and he’s like, “If
you’re up for it, you know, “this is what we think
would look cool on it.” Like, “Absolutely!” Why
would I say no to that? So it was a lot of collaboration
of a lot of companies, giving us some really cool stuff. Main Event Emblems did
some cool custom emblems, a little bit different from
what they normally do for us, and stuff like that, so we had
a lot of sponsors on board, giving us a lot of really cool ideas, so I didn’t have to rely on
my own brand for everything. That was kinda nice. – Yeah, and it’s super cool to see, when you can get other companies involved on stuff like that, because like you said, you don’t have one guy’s ideas. You have all of these ideas,
so you go from just having a single-minded build
to what the K350 is now. – Exactly. – You know, it’s wild. I remember when you showed
me that wrap the first time. Everyone was like, “I hate it! “It looks like a ’90s urban camo wrap!” I was like, “I like
it, you know.” (laughs) – You know, the wrap was
what took us the longest. So between Luke and Shawn and I, we just kinda went back and
forth and back and forth on what we wanted to do. I wanted to go a little bit
more mainstream with it, which I’m glad that we didn’t. There’s a lot of trucks at SEMA that were running the same design that I kinda had wanted to do, which we saw, as people
started releasing renderings, I was like, “Oh, no. Oh, no!” And that’s why the wrap changed so much over the course of the build. But we needed something that
was gonna draw some attention, make people go, “Wait a minute, what?” So the whole ’90s theme just
kind of struck a chord, and– – Retro’s in, man. That’s the move! – Exactly! It really is. So we’re trying to ride that wave, and– – (laughs) – It worked out well for us. – Yup. Yeah, that’s a beautiful truck. So let’s talk SEMA crunch. SEMA crunch is a real
thing, if people don’t know. – It is. – So kinda tell me about
the stress that’s involved with building a truck, and for reference, Custom Offsets threw Cody a monkey wrench when we told him that we
wanted to drag race the truck. ‘Cause Cody had a whole timeline set, or Banker, I guess as everyone calls you, had a whole timeline set up. And then we came to him, we were like, “Yo, we’re gonna take the truck, and we’re gonna drag race it.” And he’s like, “What?” And then we did. (laughs) – Yeah. – So tell us about, I mean touch base on, I know we had powder
coat issues this year, and we had part availability issues, and then we had the drag race. So walk us through that last 90 days. – I mean, the last 90 days is a big deal. But right from the beginning, I never believed in the SEMA crunch. To me, we always went–
I’ve known builders, but I was always like, “Why are these people waiting
’til the last minute?” So we started our truck in April, started building it, and as
we started getting into it, it was like, “Wow, we’re not gonna get
all of the parts in time “for the first show
that we need to go to.” So we ended up making
phases, and it was like, phase one, phase two, phase three, which was kinda nice, ’cause we had a different
truck for every major show, per se, and a different look. But yeah, as we got down
to it, the powder coat, the original color turned out terrible. The quality, there’s not a
whole lot of local shops, so we ended up having to ship it. Some people might not relate to that, but relying on a freight
company to ship everything down, and it’s bouncing in the back of a truck– – And then not bang it
up on the way back– – ’cause its powder coat, right? – Exactly. – And it chips, so. – Yeah. So we went through
a lot of powder coat, before we finally found
Chris down at Southern Style, and he did a really good job. Hand-delivered it in his own truck, all wrapped up nice and professional-like. So that really made SEMA happen. He was on board for that. So really, your video team
is what really screwed my– – Don’t you put that evil
on me, Ricky Bobby! (laughs) – And then of course
the October snow storm that we got here– – Yeah, that was unfortunate. – didn’t help any. So there was a lot that happened in the last little bit there. Just getting all the parts back, and everything working properly. SEMA crunch is a real thing. – Lotta late nights. – A lot of late nights. – Lotta late nights. – There’s a lot of long, long days. – I’ll still never forget
the look on your face when I told you that
we wanted to drag race, and you were like, “Yeah, it’s fine,” and then you came back like a
week later and you were like, “this thing has to go to wrap,” and I was like, “Well, we got one day! “Let’s figure it out!” (laughs) – Yeah, that was not fun. Well, the weather really
played a big factor in that. You can’t really drag race
when it’s snowing or raining. – No, no. But it turned out really cool. That was a super cool video, and then you just hopped into a SEMA build and drove off into the
sunset, all John Wayne style. (laughs)
– It was fun to do. It was really fun to do. – Of course you think it’s fun. Spoiler alert: you won! – Well, that’s why it was fun. – If you’d have lost, it would have been a
different conversation. (both laugh) – If I had lost, it would
have been catastrophic. – Yup, yup. So we covered
kinda the SEMA crunch. Let’s talk about shipping a truck to SEMA. ‘Cause I know we had some
feisty stuff with that. Tell us about getting it there. Tell us about what happens,
once it gets there, ’cause that’s a process
I wasn’t a part of. Once it left here, I
don’t know what happened. So walk me through that. – Nothing happened. It was just sunshine and
rainbows all the way. That’s all there was. – Yeah, it doesn’t work like that. – Yeah, so again, just
like everything else, there was wrenches thrown into the issue. We were working with this
broker for the truck. Everything’s great. You know, it’s gonna be about this much. Well, guess what? The truckers know that
SEMA exists as well. So they’re like, “Oh, you want
a truck to about Las Vegas “on this weekend! Interesting!” – Hmm, it’s almost like
that’s SEMA weekend! – Yeah! Somehow the
price ends up doubling. Then the truck driver, the
driver that was gonna pick it up, got stuck in Michigan somewhere. Truck issue, or late delayed
order, something like that. So he ended up sending another truck, one of his other guys, and
then they’re gonna meet. Turns out the other guy didn’t have a trailer that’s quite equipped for a truck that’s eight
and a half feet wide. – (laughs) It’s almost like
that’s wider than normal. – Yeah, it’s just a little bit wider than your typical vehicle. Long story short, didn’t
fit on the trailer. So we had to wait. That driver, luckily,
drove through the night, got here, loaded everything
up in the middle of the snow, ’cause we were–
– Yeah, I remember that. – It was great the day before, and then all of a sudden we had like six, eight inches of snow the next day. – Welcome to Wisconsin.
Our weather always changes. – It’s a nightmare. It was the last time
we saw snow before now. – That’s true. – So everything got
loaded up, that was great. The tricky part is
getting trucks to Vegas. I don’t know how everyone else does it. Luckily, I’ve got a very good friend that lives out there now, James Capke. Sent everything to his house. He took care of the trucks for us. Detailer, our detailer
Art went to his house, picked the truck up, took
it to his brother’s house, who also lives in Vegas, detailed it, so we really got lucky on that end of the truck getting there. All I had to do was fly into the airport, get an Uber to the truck,
and then drive around Vegas and lift the truck, and can’t
complain too much about that. – It’s a hard life, rollin’
around downtown Vegas in a SEMA truck, huh? (laughs) – It really is. It really is. – That’s cool. So then from there, I mean the truck is there, you get there, and then do you just drive
to like, the SEMA show, and then like you go through registration, or how does that work? – No, that’s literally exactly what it is. So once you get accepted,
they give you a time slot, be at this lot at this time. They go through, you fill
out all of your information, and then you go with a group
of like ten other trucks, and they go park everybody, and they just kinda do that
in incremental periods. So we showed up Sunday
morning before SEMA. SEMA starts on Tuesday. We got there Sunday morning
before that, ten o’clock. I think we got to our
parking spot at like 12:30. I mean, it’s literally across the road, but you know, just time
constraints, stuff like that. – Logistically, it’s just a nightmare. – Yeah. There’s a lot
of really big trucks. They don’t turn real sharp, going through a lot of tight
alleyways and stuff like that, to get to where we were parked. You get in, you park, and
that’s where the truck is, for the remainder of the
week until Friday night, with SEMA Ignited, where– – Which is what? I’m
not familiar with that. – Okay, so you really should– – Are there other videos? – You really should show up. Yeah, there’s an entire video out there somewhere of SEMA Ignited. – Zach, can you give
me some– I don’t know. Is it gonna mess with your
audio if we pull a video up? Let’s pull this up once. I wanna see this stuff. SEMA Ignited, it’s called? – Yeah. Yeah, SEMA Ignited. – So what is it? – So they take all of the
vehicles that are in SEMA, and parade them through the grounds, into another parking lot. – Get out of here. – You have the chance to
see every single vehicle. So they actually- this year,
they set up like a little area, with grandstands, and
you just drove through down the roads, to– – The video’s like, “Nope.
We’re not doing this today.” – this last parking lot. – This is very slow.
– So everybody– this was open to the public, so people could see
everybody driving through. – So they just do this
after the sun goes down? They just drive around? – Yeah. So show ends at
four, five o’clock on Friday, and then they just start
getting vehicles out– – Just parade ’em, sure. – and just parade through. – That’s super cool. Yeah,
that’s super neat to me. – The fun part is, being in SEMA, you can only have five gallons
of fuel in a vehicle, tops. – Oh, Lord. (laughs) – Everybody’s on E. So there’s two gas stations
relatively close to this, and they’re just packed. – Oh, I imagine they were just plum full. – And trying to find a diesel
pump in Vegas downtown, I ended up driving like
half an– like on fumes, across town to try and find– – (laughs) Just praying
it doesn’t die, huh? – Yeah, just praying
with a truck bed full of, you know, all of our people. The truck’s just loaded down
with everybody from work. – That’s super cool, though. That’s awesome that they
do like, a parade of- it’s almost like a Parade of
Homes, but with SEMA trucks. That’s super neat, though.
– Yeah, it’s pretty cool, getting to see stuff run
and drive and come across– – They’ve just lined SEMA trucks up, and drive’em down the road. – Yeah. And it’s the
trucks, it’s the cars, it’s all the weird stuff,
like their cover photos, the Dragster. They’ll push cars through it. Anything that was in there has the opportunity to go through. – Sure. It’s kind of
the cliffnotes of SEMA, if you will. (laughs) – Yes, exactly. ‘Cause you don’t have to spend
days walking around the show. – Yeah, everything comes to you. – Everything comes through. You get to see the
vehicles that were built. – Awesome. So let’s talk
real briefly on this, we don’t have to touch on this a lot, but let’s talk what you saw at SEMA, and what you loved, what you didn’t love, and what do you think’s gonna
be more popular next year? – Okay. – So start with a– tell
me what you loved at SEMA. What was cool this year? – There’s so much cool stuff at SEMA. Everybody’s kinda pushing the envelope. The thing with the truck scene is, a lot of builders can attest to this, it’s kind of been stagnant a little bit, probably since 2015, 16. There’s only so much
you can do. So the big– – The wheels got big, the tires got small, and that was really kinda– it’s like where do you
go from here, right? – Yeah, where do you go? Exactly. So the content hasn’t changed much. We’ve gotten away from
light bars and RBG stuff. – (laughs) For those of
you who are tuning in, we talked about our most
disliked truck mods last week. Mine was overly obnoxious light bars. Functional light bars are cool. – Functional, yeah. Absolutely. And you know, everything’s
kinda gotten to a clean look, as far as, which is typical SEMA. That’s where the cars are now. Everything’s very clean– – No mark five Supras there, huh? – very streamlined. Yeah, no. There’s no mark five Supras
or Jeep Gladiators to be seen in the entire building,
unless you had your eyes open. – Correct. (laughs) – Yeah. Things I hated, there’s
a lot of Jeep Gladiators. – (laughs) – There’s some really cool stuff. – Cool trucks, though. – There’s a lot of, and I think this is what’s
gonna be taking over, is older trucks. – Really? – Yeah. – Are we talking like,
pre-’90s, pre-’80s, pre-’70s? What kinda time frame?
– We’re talking ’70s and older. – Really? Okay.
– Yes. So there’s a lot of older GM. There’s Suburban, there’s like Dodge D100. There’s old ’50s, ’60s,
into the ’70s trucks, and it’s always been a
thing for lower trucks, but now they’re getting into
a lot of the lifted stuff. – Really? Okay.
– Four-linking ’em, and there’s one with a
flatbed and two sleds on it, stuff like that. So of course there’s the new trucks that are done, but
there’s a lot of old ones, and with the limited amount of stuff you can do to new trucks, I think the old stuff is
really gonna start taking over. There’s a lot more
customization you can do to an old truck, making it a
new truck out of an old one. I think that’s gonna take over. The other big thing was,
overlanding was huge. I’m not–
– Love me some overlanding. – Yeah. I mean, it’s cool, I’m not a huge fan of it. – You don’t– all right, so I’m gonna go a little away right now, but you mean you don’t
like the idea of just throwin’ your stuff in the back of a truck and disappearing for like a week? – No. I’m not saying I
don’t like it at all. It’s just, it’s a very practical setup, and you don’t go to SEMA
to see practical stuff. – Yeah, it’s odd to see in
like, the halls of SEMA, like 17x9s and 35s. You know, it’s just different
from what we’ve seen in the last couple years, yeah. – Exactly. And it is a trade show. I mean, you have to show what
products people are offering, and it’s a very big segment,
especially out there. You know, with all the deserts, you can do that kind of stuff year round. California, Nevada,
– Nope. Not like here. – Yeah, not like here at all. You wanna go camping in this right now? It’s 13 degrees. – No, thank you. (both laugh) – So that’s not the most exciting for me. It’s still cool to see that
it’s making a comeback, real off-roading, as it’s considered. It’s cool. It’s just not my scene. I can appreciate it, but I’m definitely a bigger
fan of the old trucks, that’s for sure.
– (laughs) – And that’s super cool. It’s super cool for me to see that guys are taking older trucks, ’cause SEMA used to be just
new, new, new, new, new. It was that model year, whoever could come out with
the most crazy lift kit and wheels, tired that would fit, and that was your SEMA build. – Yup, absolutely. – It’s cool to see that custom fab work, ’cause I know how much
that takes to get done. – Yes, yes. Absolutely. So that’s my next… – Oh? Oh?
– Yeah. – Okay, all right. You
heard it here, folks. Banker’s buying a ’72 C10. – Yeah, no. I wanna go a little bit
more off the wall than that. – What are you thinking? If you wanna spoil it. You don’t have to. – Yeah, I’m not gonna spoil it. – Okay. All right. – Who knows if and when it’s gonna happen? But I’ve got something up my sleeve. – (laughs)
– My next bright idea, of what I wanna build. – Oh, boy. I can only imagine. All right, let’s jump into
the wheel of the week. So for those of you that are new here, Wheel of the Week is a
bit that we do every week. I ask our guest ahead of time
what they feel is the most either underrated or
underappreciated wheel of the year, and then we just spend a couple
minutes chatting about it. For this week, Banker, you told me that your most
underappreciated wheel is the Hostile Demon.
– Yes. – So H118, I believe it
is, if I’m not mistaken. You’ll be able to pull it right up on the Hostile website, Zach. So the Hostile Demon comes in sizes from 20 to 24 inches in
diameter, 10 to 14 wide. It’s a 12-spoke design. They kinda sweep to
the front a little bit. You guys’ll be able to see it, for those of you that are watching the video version of this podcast, you will see it in the
picture-in-picture here, but specifically, you
chose the Blade Cut finish, which is cool. For those of you that don’t know, Hostile doesn’t call their stuff like, chrome or black and milled. They call it armor
plated, which is chrome, asphalt, which is a satin black, and then blade cut, which
is their black and milled. So tell me why you feel this one is the most underrated wheel. – So this is why. I love this design. The big issue, it’s non-directional, so you got one side
swooping, one side digging. That’s kind of an issue. – Hostile’s gonna be mad at
us for this one. (laughs) – It’s 2020. I feel like that’s why a
lot of people didn’t buy it. But to me, it kinda looks like
your custom motorcycle wheel. – Yeah! – Like, you know what I mean. You– – Like the big wheels,
like on the choppers. – Yes, absolutely. So I’m
kinda surprised in that sense, that it didn’t take off. This is one of– I honestly didn’t even
know this wheel came out. My dad is who introduced me to this wheel, ’cause he wanted a set for his truck. They don’t make them small
enough to fit his stock Denali. – (laughs)
– So he’s a little upset by that, but what I would really
like to see this wheel on, is the new GMC Harley
Davidson edition trucks. – Ooh, yes. – Would that not just set that off? – Yeah. It’s a very correctly
themed wheel for that build. – Yeah. It’s a very stylized version. It really just looks like
a custom chopper wheel. – It looks like a bike wheel, yeah. – It looks like a bike wheel. – Yeah. I mean, I love it too. I love their– a lot of times, when manufacturers make
like a multi-spoke design, a 10+ spoke design, they mill every spoke. And so it’s cool to see that these guys mill only every other, so it adds a very vast amount of
depth to the wheel design. – Oh, absolutely. And I
mean this thing, spinning, looks super cool.
– I imagine. – It looks really cool. It blows my mind that it
wasn’t better selling, and maybe it was
somewhere, but around here? – It just never took off. – Never took off. In the mainstream people that I follow, things of that n– the
pages, I have yet to see it. – Yeah, cool. Well,
there you have it, folks. There is the Wheel of the Week. Last little bit we have
here is an ask us anything, so either usually the
Tuesday before we record, we record these on Wednesday.
Today’s Wednesday, right? – Yeah. – Yeah, Wednesdays. So the Tuesday before, I put out a poll on our YouTube community, so if you’re interested in
the chance to be featured, pay attention there, and
you can ask us anything. So this week was specifically, what question would you
ask a SEMA truck builder, and this one comes from Graham Robins, and Graham Robins wants to know, what was your first vehicle? – Wow. – Which is, I think that was
a super cool question for me, because being that you’re
a SEMA builder, right– – (laughs)
– you’ve built a truck that’s gone to the biggest
dance in the world. What was your first vehicle, car or truck? – Technically? – I guess you can do both, car and truck. ‘Cause if you’re anything like me, you got a car first ’cause you
were a broke high school kid. – Well, I mean not necessarily. – All right, tell me what you got. – (laughs) So I guess the
first vehicle, that was mine, a ’91 K1500, regular cab shortbox. – Chevy or GMC? – Chevy. – Ooh, fancy! – Yup. My uncle bought it brand new, my dad bought it from him, my
grandpa bought it from him, and I got it from my– – So it was the family heirloom. – It was the family
truck that had traveled. It’s seen a lot. – Gotcha. – And I think it lasted a year in my care. – (laughs) That’s funny. – Rear end went out one day– – Oh, no! and it was $800 for a new rear end, or I could finance, through
the bank, a new truck. So new truck it was. (both laugh) – That’s funny. That’s funny. My first car was a 1992
Olds Cutlass Ciera. – Ooh. – With a 33V6. And those are trans-mounted
engines, right, so they sit crossways over the front axle. I killed it by busting
through snow drifts. I packed the front end of
the car so full of snow, that when the radiator
got warm, it made ice, and then it wouldn’t cool. So going down the highway, I could hear the coolant
bubbling into the reservoir. It was great.
– Ooh. – So after that died, then
I bought a ’92 GMC 1500, with a 5.0 and a five-speed, extended cab and shortbox.
– Ooh! Very nice. – Yeah, I loved that truck.
It was great. It’s a pile. (both laugh) But as all first trucks are, you know. – Well, you know, up
here, that’s the truck. – When you live in the rust
belt, that’s the way it goes. – Exactly. – Cool. Well, there you have it, folks. There’s episode number
one of Lifted Logic. Remember, for all things,
wheels, tires, suspension, CustomOffsets.com. Also, if you’re new here,
make sure you subscribe. Click the little bell notification, so you get a notification when we upload. And if you like this kinda content, you wanna see some more of it, or if you have ideas as to who you’d like to see on the show, let us know in the comments down below. And with that, we’ll see you next time. (tongue click) (energetic rock music)

30 thoughts on “Lifted Logic Ep.1 || Banker the SEMA Builder

  1. Hey so ive got a question, im getting a 4inch RC lift kit (please dont jump on me, i just cant afford bds atm) but i heard the rear shocks really suck, so i thought of replacing the ones in the kit with the fox shocks 2.0. Any suggestions? I have 2014 dodge ram sport edition

  2. New host who doesnโ€™t need a list, to stare at the entire video, please….๐Ÿคฆ๐Ÿผโ€โ™‚๏ธ

  3. I need some recommendations about ICON vs King suspension, I mainly drive on road and do a minor crawling once a month or more, which company would suit my need, I need details as well!

Leave a Reply

Your email address will not be published. Required fields are marked *