Hi, I’m Gina, LGBT Inclusion consultant
and trainer. Back with your daily dose of LGBT inclusion best practice. This one is
about advertising. Where are you advertising? And who are you engaging? Is your message
even reaching LGBT consumers? Do you engage with and advertise in the ‘pink’ media?
It is really important to establish a presence in online LGBT communities, prominent blogs,
interact with LGBT influencers and media outlets. Make yourself as visible as you can. And don’t
forget to add the ‘pink’ media outlets to your press release distribution list. There
is something I have learned from all the articles I have written over the years for the big
name LGBT magazines and media outlets that I want to share with you. You can’t send
a generic press release. It just doesn’t work. You always need to tailor your message and imagery
to the LGBT community. Be creative, avoid tokenistic imagery and stereotypes. Listen,
if I can help you with LGBT and intersectionality consultancy and training for your organisation,
please feel free to drop me a message. I’d be happy to have a chat with you. I’ll see
you again tomorrow when I will be sharing more LGBT best practice. Until then, bye for now.