April 10, 2020
Is Instagram Marketing Really Worth it?

Is Instagram Marketing Really Worth it?


– Instagram. It’s one of the most popular
social networks out there. You know, we all talk about
Instagram marketing tips, I’ve created a ton of videos on this, but is Instagram really worth it? Is it going to drive you business? Is it going to drive you revenue? Is it even worth you
spending time on Instagram? Hey everyone, I’m Neil Patel, and today I’m going to break down if Instagram marketing is really worth it. (upbeat music) Before we get started make sure
you subscribe to this video and if you’re on YouTube,
click the alert notification that way when I go live,
you’ll get notified. How many of you guys are on Instagram? Let me know your user handles so that way I can check your profile out and hey, I may even follow you. But, we all talk about Instagram,
we all use it, I have it, my follower count’s continually going up, is it really worth it? And I wanted to create a video that would answer that question
and the reason being is, I wanted you guys to have
realistic expectations because everyone continually ask me like hey how do I get more
followers on Instagram? You know, how do I get
to 100,000 followers? When you think about Instagram, from a B2B standpoint, and
I’ll cover B2C as well, in B2B if you’re expecting to generate a lot of
business from it, don’t. You may get more brand awareness and indirectly, yes, that can
help you generate business, but you’re not going to get someone buying $10,000 products from you
all day long on Instagram. I’m not saying Instagram isn’t profitable. I’m not saying you can’t generate sales. If you look at I’ve spent on Instagram and what I’ve generated in revenue, I’ve generated a hundreds of thousands, if not millions of dollars from revenue. Actually, it’s in the
millions of dollars in revenue and I haven’t spent nearly as much. Now, you may look at that being like oh that’s awesome, that
means Instagram’s worth it. Well, if you look at how much more revenue I’ve generated from SEO
or paid advertising, it’s way greater of a
return then Instagram. You can’t do everything so
you got to focus your efforts. In B2B, I do believe I’m not a anomaly, but it’s harder to do what I’m
doing and most people can’t, and for that reason you’re
not going to really get too much of a ROI, but hey,
it’s a good place to be because there’s a ton of business people. You won’t see a ROI just pitching your products and services. You will see a better ROI
if you just create content that other successful B2B
people that want to follow, they’ll get to know you,
and eventually some of those indirectly may turn into customers. On the B2C side, you know,
I know a lot of people who pay the Kardashians money and other people like
that for advertising. Here’s the thing. Like, I had someone the
other day and they’re like yeah, I paid Kris Jenner
$85,000 for a post. Now, what do you think
happened with Kris Jenner when she took that money? She promoted that product, but what do you think
happened to that company? They generated less than
$85,000 dollars in sales. On top of that, they have a physical good so there’s cost involved in their product. They’re hoping they can make it up in the lifetime buy up of the customer, but still, they lost money. With influencers, and Instagram, if you want to pay micro influencers, that works well as long
as the pricing is right. You can go to places online, there’s a lot of communities
like TheInfluence.cos where you can find them. And you can find all of these
people who are influencers and potentially get some of them to, you know, pay you or
talking more so you pay them and they can promote
your product or service. But in general, unless
their prices are reasonable, it’s not going to work too well and if you only get one
influencers to post, it’s not going to work too well. Yes, a Kardashian is different, and even that doesn’t
really work most the time. You need a lot of micro
influencers at once and create that big splash for it to work and if you don’t time it right, and you just spread it out over
a period of like six months, it’s not as impactful versus if everyone in a two or three day period within your space started
talking about you. It’s just like, you know when
Facebook gets a ton of press for breaching privacy or user’s passwords or whatever issues or
government regulations, I don’t know what, press
issues their running into and I’m not saying they’re doing wrong things or right things. It’s just, whatever press they’re in, when everyone talks about
them at once in the news, they’re more likely to
be the trending topic. That’s the same thing that
happens with influencers. So if you’re in the B2C space,
paying influencers works if you get a lot of micro influencers, that they talk about you at once. For in the B2B space, indirectly, yeah you may be able to make money. If you’re in the B2C space, you can also consider
creating your own profile. Yes, it helps a little, make a little bit when
it comes to making money, but if your profile’s not popular and you’re not leveraging some
of the other Instagram tips, and I have a lot of videos on that so I’m not going to regurgitate those tips on how to make your profile
popular, you won’t do well. But if you do make your profile popular by using those micro influencers, you’re using all the stuff
that I’m talking about from stories, posting
frequency, micro content, all that kind of stuff, sure,
yeah, from B2C it can help. But Instagram for most
people, it’s not as effective as let’s say Facebook
or LinkedIn or YouTube, and the biggest reason is, is it’s hard to link people from Instagram and get them to buy. Yeah, you can do things like swipe up, you can add links in your
bio, but unless you’re willing to spend the money on the paid ads, it’s hard to get people based
on Instagram’s restriction, to just have your post linking out to your latest product or service. And that’s why it’s really hard to generate a ROI from Instagram. Now, does this mean I’m going
to stop using Instagram? No, I already mentioned I make
decent money from Instagram. But also another reason I use it, isn’t for the reason you may be thinking. I really use Instagram so I
can see what my family’s up to. It’s a more of a personal
social network for me. From that standpoint to
me, Instagram is priceless and that’s why I love it. If you need help with your
social media marketing check out my ad agency,
Neil Patel Digital. If you enjoy this video,
like it, share it, tell other people about it. Thank you very much.

100 thoughts on “Is Instagram Marketing Really Worth it?

  1. How many of you guys are on Instagram? Let me know your user handles so that way I can check your profile out and hey, I may even follow you.

  2. So true about Influencer marketing-I own an influencer marketing agency and it is so sad when clients get scammed by just ONE post!

  3. @inderdeepsingh16 Hey Neil, I'm one of your subscribers who always use to watch all of your videos without even skipping a second which in turn must contribute a bit to your watch time 😄 If you'll follow me back on Instagram, it would make my day😊 If not, you'll still be my idol in the world of marketing.

  4. Well, we just started out with Instagram @indianbison to promote our products and we found that instagram is very effective in creating brand awareness and to also communicate the brand philosophy. But as a channel for sales, we still need the good old click funnel and inbound marketing.

  5. Hey Neil, thanks for your good advice. My IG is a collection of fashion, travel and fitness items. @julesyroc. I had a Shopify drop shipping shop but ROI was not positive so I closed it. I am studying everything I can and will restart when I am confident I have more knowledge. Although I will never give up its hard to know how much budget is required to build a brand.

  6. @alexandarfit , I'd be happy to get any feedback Neil. It's health and fitness focused, now I will start promoting my new personal trainer and personal trainer coaching business. I also welcome any tips or feedback by other people, not just Neil.

  7. I am on Instagram under the name Sylvester Alvares … I am a freelance content writer and digital marketer. Your tip of hitting micro influencers and focus on brand awareness rather than sales …that's a great tip ..Thanks for bringing it up

  8. Love the honesty! For those in B2B it’s strategic in that IG is my main syndication for visuals. Meaning, my IG posts form the basis of most of my content upgrades and Infographics. It’s also the fastest market research testing ground for free. TRY THIS: a/b the same concept eg content marketing ALL week once a day on IG. Long copy, infographic powerpoint carousel, etc. see what wins and why. The caveat is IG users are heavy visual but you can use you strongest visual performer from IG in your big content piece or even more important, use it for your cover art testing for YouTube, podcasts, and blog post. This little tip has been not only fun but extremely helpful to test. Give it a whirl!

    Pro tip: make your success criteria around shares & profile clicks , not likes.

  9. @danish.anjum.7

    I am a Digital marketer with some proven results. I bring my own website on Google 1st page for some competitive keywords in my town by following your tips and tricks.

    Love 💖

  10. The first thing I think of when I hear Instagram is Kim Kardashian (or someone like her) making a duck face pose

  11. Have you noticed Instagrams algorithm change lately? My use of hashtags does not seem to be working like it used to.

  12. @anime_masterzz
    @anime.factzz
    @saitama_ok
    @an1m3_quotes
    @anime.everyday
    are my handle bro
    It's definitely worth it
    I am a micro-influencer

  13. For me Facebook is so bad. It never brought me anything. I think older generations are using Facebook these days. New generations are on Instagram. That being said, all your points are valid regarding Instagram.

  14. Hey Neil big fan of your content, @loudmediaagency is my marketing agency and @thebusinesshourpodcast is a new podcast I’m launching. I talked about Instagram being underpriced a couple of episodes ago so keen to hear what you have to say about Instagram advertising!

  15. Hey Neil, Loved your approach in this video. It Felt real and genuine. And telling people that this may not work is brave as a teacher. But that’s what most need to hear! Thanks man.

  16. @KellyWPhoto Thank you for all of your advice! Look me up if you are in Dallas. I would be happy to photograph you!

  17. Thanks for this post! I always wondered if Instagram was worth the time it takes to deal with it! My handle is @LostCatFinder

  18. Hey, Neil (or anyone reading this with experience). How about money spent on influencers v/s just paying Instagram directly for an ad? Thanks in advance.

  19. Hi Neil, we really look forward to your weekly videos and tips. Lot of valuable content and it definitely inspires us to do more with our content and digital marketing. Thank you for sharing! Here is our instagram handle @theexpatwomanus – it's been a slog and we need to check out your other videos on instagram

  20. I'm on Instagram username – cagecafe -Profile Musician, Songwriter, Producer
    ➡️Over 11M views on YouTube 👍😊 Music that takes you through multiple dimensions & gets stuck in your head for days.

  21. Hi Neil,
    My IG account is @travelbeib and I have been using it since 2 years ago. It’s so hard for me to gain followers. I don’t know what seems to be the problem. Either its my photos, content or the algorithm. God knows why.

    A few weeks ago, I’ve realized that IG followed & unfollowed accounts without me knowing. I found out from friends complaining that I unfollowed them… which I did not.
    Then my bloggers community told me to check out all of my followers. Just to make sure if there are spam accounts or not. To be honest, I’ve never checked all my followers unless I know them. So, I checked it all. One by one, then found out that there’s 300 spam accounts that has not been active since 2017. So I block & removed them all. From 1.500 followers to 1.200. After that, my feeds engagement is getting worse. But surprisingly my Instastories viewers are increasing.

    I ask some of IG’s pro of this issue. What shock me most is that they say I’m using a third party, as if I’m buying followers… Which I never.

    Through this message. I would be so thankful if you can help me out by checking my IG account. I’m very petrified and curious to know what seems to be the problem. Does anybody experiencing this too or is it just only me?

    Thank you so much Neil. You’re one of the reason why I started to make my own blog. God bless you always for being our professional guru through all platforms. I really appreciate it.

  22. @barncatlady. New Instagram business account for my website. I'm looking to bring awareness to the homeless and feral cats of the world. Still not set up great and beginning SEO here. Thanks so much for your valuable information, even for beginners like me who isn't looking to be a huge marketer. 🙂

  23. IG handle @essentialoilacademy
    We offer certification training for essential oil practitioners who want increased income.
    Thanks for checking out our account.

  24. I had an organic following on 350K makeup artists and Instagram disabled my account without any warning. Is it possible for me to get it back? I tried appealing multiple times but no response. Can anyone help me?

  25. @kidsdogardening helping to promote the benefits of gardening and being outdoors for children. Hoping to be fully ready in 2020!!

  26. I have a instragram account for a jewelry website and it's been hard to find videos directed to selling physical products. My handle is @themomentcreator

  27. Great content Neil, can`t get enough of your youtube videos. Since you asked, here is my user handle @hforhammam
    Keep up the good work!

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