April 3, 2020
Internet Search is So 2015, with Stefan Weitz

Internet Search is So 2015, with Stefan Weitz


I would say that a twenty-first century search
system doesn’t look like a search system at all. I think the most interesting part
about where search is headed is that it will become more ambient, more transparent. I think
in even, I don’t know, five years, ten years, sometime in the future this notion of saying
I’m going to go search for that, I’m going to go search that, I’m going to go Google
that, I’m going to Bing that will sound as outmoded as someone saying I’m going
to go get online. In the old days before broadband Internet was broadly distributed and before
we had wireless access everywhere you would have to consciously say to yourself I’m
going to go dial up to AOL, Compuserve, one of these old services and get online. You
had to stop your train of thought, interrupt your task and do that. And search is kind
of the same way today. When you think about it if you’re in the middle of something
else and you want to figure out the ratings for a particular restaurant that your uber
is going to take you to, you have to switch apps and go to a search app and punch it in
and that’s very disruptive. What we’re seeing now search heading – it’s becoming
more – it’s becoming more interwoven throughout all the different experiences. So as you are
engaging in experiences anywhere. Search has simply become relevant and become part of
that experience that you’re engaging with. So that’s the first thing I think is you’re
going to see search as this construct begin to blend into the fabric of what you’re
doing. Search will also however stop just simply
being an index. We’re already seeing in many cases today search creating knowledge,
synthesizing knowledge. And that’s a pretty exciting thing. Traditionally search has been
all about finding something somebody has written or published or whatnot, indexing that, retrieving
it when someone asks a question pertaining to it. Because of the work that all these
companies have done over the last 15 years the ability for search to physically understand
the world in which it lives has been boosted dramatically meaning that search now has the
ability to process the world. Not just index but make sense of all these things, make sense
of who I am, make sense of who I know, make sense of what I like and create content about
me, about the world in ways that just didn’t exist. And so it’s really exciting for nerds
like me because suddenly we’re not just retrieving things that already exist, that
we’re finding patterns, we’re finding insights, we’re finding things that no one
even knew using all of this computational power that we have. So the fact that, you
know, heading down – if I have to go up to midtown today avoiding a certain street
because there’s congestion. That’s a very simple example of what search has. Search
has looked at all the data coming in from all the different cars and the streetlights
and the cameras and whatnot and said there’s something happening here on the 38th, right,
so you should route around that thing. That isn’t indexed anywhere. That is a synthetic
creation of search. So I think that’s the second really exciting thing, the first one
being again the transparency of it. The second thing being this predictive power and this
creation ability of it. The last thing really I’m most excited about is the ability that
we’ll have to interact with it in new and different ways. And so in the same way that’s
becoming more transparent search will be able to again be ambient around us and it will
be something where you’re not even necessarily thinking about I need to go search something.
You just – as you’re engaging with something, as you’re pointing at something, as you’re
looking at something depending on what you’re wearing, as you’re having a conversation
with somebody, depending on what you allow search to do it can be part of your everyday
corpus. It’s part of your life and so it’ll be something which is listening and looking
and thinking for you and with you to augment your daily life in ways that today is very
much a conscious act that you have to go do. So that’s the kind of the third area. It’ll
be an augmentation to your life in ways that you haven’t really explored today.

60 thoughts on “Internet Search is So 2015, with Stefan Weitz

  1. what i see searching becomes choosen for us what we see, they gives us most popular things and limited picture amount, it is more and more controled 

  2. Of course a Microsoft employee would say that we won't say "I'm going to google…" I believe in the future that the world "google" will mean "search"

  3. Like.. A question rises in general conversation. Your device determines there was a question and if it gets a confident answer, will convey that information directly to you. Or you might just be looking at some object then say "What is that?" and get your answer showing up in your eye lenses without doing anything

  4. I for one don't like predictive search at all. 1) It's usually trying to "predict" something to sell to me. 2) I'm rarely predictable with a very short attention span. One second I'm trying to find a certain hotel in Florida and the next I'm diving into research on Gallinipper mosquitoes while the predictive search is still trying to sell me a hotel room! 3) A big part of predictive search is looking at everything I've searched for in the past, as if I might search for it again. News Flash: I'm NOT. Did it already. Moving on…

  5. "A 21st Century search system will be totally impractical, because modernism isn't about actually innovating, just doing something different even if it's a garbage alternative"

  6. That wasn't exactly a Big Thinky thought. All he said in 4 minutes amounted to "search will become more integrated with other tasks". Sure, it probably will. So what? And cramming the word 'ambient' in there like that was totally uncalled-for.

  7. Really? Microsoft? The company that couldn't even see the internet coming? And then had to rush out a shitty browser everyone hated?

  8. I don't buy this guys logic.  Also, look at how he looks away while talking.  He does not even believe it himself.  Regardless of what he says, you have to intrinsically 'search' for things, whether it's through your finger tips, your voice, or through a brain implant (god forbid).

  9. Ehhhh, he has not got an Android phone, that's for sure. Almost everything he's talking about is already that way, on Android at least, can't say how it is on Windows phone but probably not…

  10. is this big think. does this man believe he is actually saying something. does he know when you say "everything will become one" (anything is seamlessly interwoven) that doesn't mean anything. this is the opposite of spiritual woo it is nerdy woo.. nothing wrong with nerds. :}

  11. I believe that there is a danger in "search". Since everyone has the same easy and quick access to information, people might use it as a intellectual crutch. Just because someone knows something (via google) doesn't mean they understand it. "Search" might be dangerous because people can be satisfied with their enormous collection of information and stop there. They won't reason, consider, and truly think about what this information means.

  12. They basically want control over what we can search is what he is saying
    I won't adopt any of these sorts of technology until there is a change in the worlds power structure

  13. Wow, isn't it telling how Weitz uses the word "transparent"?
    Transparent = invisible ("blending in")?? WTF
    A transparent search engine, from a non-surveillance-state-user perspective, would be precisely one which is visible as such, and not hidden.

  14. Big red flags started waving watching this. 3:39 "what you allow search to do" .. "it will listening, looking and thinking for you. ((and with you))" nice save..

  15. Which in itself is super disruptive of ones privacy. For this to work efficiently they have to monitor everything you do, everywhere you go. Pardon me if I'm not willing to give such power to already very powerful corporations.

  16. Two decades of frustration with internet explorer and you want people to "bing" that? I guess you got bing'ed in the head one too many times at Microsoft.

  17. I don't mind. Google is a friend of mine.  I trust Google! We're best buddies as we zoom through this hyperspace together. Google always has my back and keeps me happy all the time because that's all Google wants!

    … Right Google? We cool right? Google?

  18. Don't mean to be nasty, but where is the interview with the actual relevant person from Google?  Seriously, Microsoft have failed at search for 6 years now – really can't see them suddenly turning that around.

  19. In order for "search to blend into the fabric of what you're doing". Doesn't that mean what I'm doing has to be constantly monitored, and that activity sent to some server for analysis? Don't we have enough of that all ready?

    When ever it happens at least let me opt out. Or I'll be running my Tails usb stick more often.  

  20. Meanwhile, Britain's government is attempting to introduce internet scrutiny and anti terrorism laws that make North Korea look moderate. Just what I want – a detailed biometric of my every thought, and every interaction. 🙁

    The future has some VERY dark days in it.

  21. I'm surprised how many people are disappointed with this video.  Given the context I'd say he's talking about augmented reality.  Microsoft announced it's foray into the field not too long ago.  And given my understanding of why people make and use terms and words for specific actions,  you'd need a platform like augmented reality to reduce the actual action of stopping to direct a query to get to the point he's talking about.   In a way it's actually really exciting.   But it makes me wonder if this means they're starting to nail the tech down where others have failed.

  22. internet of things can gtfo of my place, and im sure as shit not gonna have some integrated search shit constantly monitoring me and suggesting shit, advertising, and sending info back to 3rd parties unknown. notice they always have examples of consumer spending money. looking for a good rated food place while yr ubering. fucken cut lunch and beat the feet – keep my money and my health.

  23. Too bad the governments of the world, the corporations, the spy agencies, the police forces all want to use this information about you as well. They are the ones that will hinder any real progress because people will never trust these systems not to allow intrusions on their safety and privacy. Then again, maybe the sheep are already being conditioned to comply?

  24. People already search without thinking about it. All he's describing is an invasive suggestor like what Google already has when you start typing, even though most of the time it doesn't work as intended.

  25. When the lights go out, grids shut down, and the electrical world comes to a stop. Millions of people are not going to be able to make it. There are too many people out there that have become dependent on letting machines do the thinking for them. Sure tech is great, and it makes things so much easier, but where do we stop? You've got to unplug from time to time and do things the old fashioned way so you don't forget how.

  26. 3:49 It hit me. Thinking FOR you. So many sci fi books have predicted human decline based on letting machines think for us. Once humans become second to machines in creativity aspects as well as computing, everything will change, not necessarily for the better. Although, given enough time, it is inevitable.

  27. If this guy knew what he was talking about bing wouldn't suck so much ass. When did bigthink start taking all the corporate sponsorship?

  28. I dislike this guys perspective. He wants to integrate "search" into our dynamic though processes. So soon we won't have to think for ourselves, and say " I wonder about that" and then research and find our answers. Instead I will have a BING result in my head for what I am thinking about before I even realize I didn't know that. I don't want to know what Bing thinks. Soon we will have devices telling us that we ought to drink some water. Or go outside because the sun is shining. We will stop listening to our own bodies and senses and react to Microsoft suggestions to navigate life. And the whole thing will make good data on us as individuals so we can be monitored and marketed to (and our data is also a commodoty!). This dude can go fuck himself.

  29. Lmao I'm gonna go bing that ? Did he just say that Wow I've never heard anyone say those words don't even compare your self to google bing is shit just like all Microsoft ideas

  30. What a fucking nightmare. I don't need or want any more "augmentation." I would much rather trek through a jungle than stroll through a park.

  31. I doubt this premise.   "Searching" is the act of asking a question of the Internet, our biggest source of information.    Whether that question is posed via a keyboard, a voice prompt, or eye twitches in VR goggles, we will still ask questions.    Some apps or pages may anticipate these questions (restaurant reviews, for example) and incorporate them, but we're not going to eliminate the text box.

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