April 9, 2020
Instagram Influencer Marketing: Your Step By Step Guide

Instagram Influencer Marketing: Your Step By Step Guide

When you’re running an online business,
traffic is key. After all, every person who visits your store
is a potential customer. But, how do you draw in people to your store? Simply put, marketing. And Instagram is one of the most effective
platforms that ecommerce entrepreneurs can use when marketing their store. Hey guys! I’m Jessica with Oberlo, and today we’ll
be looking at Instagram influencer marketing. We’ll break down what it is, how it works,
and what you can do to launch your own influencer marketing campaign today! Let’s jump into it! Even if you’re new to ecommerce, you probably
know that there are new marketing tactics popping up all the time. When you’re getting started, it can be tough
to figure out which of those marketing tactics to focus on. Instagram influencer marketing is one of the
most popular marketing tactics around today. before we dive into that, however, let’s
quickly talk about why Instagram is a great platform for ecommerce entrepreneurs. [Why is Instagram Good for Ecommerce Entrepreneurs?] We mentioned earlier that Instagram boasts
a HUGE audience which you can tap into with your marketing campaigns.800 million people
use Instagram per month, and that audience is growing bigger by the day. That great news for entrepreneurs is that
70% of those users seek out brands on Instagram. In other words, Instagram is home to a huge
group of potential customers who actually want to see promotional content. This is such a useful channel for ecommerce
entrepreneurs. You can use the platform to promote your latest
products, acquire new customers, and even communicate directly with your fans. If you’re worried about creating stunning
panoramas and product photos for every post, relax. You can source Instagram content from other
users and share that with your audience. Just remember to ask the original poster for
permission, and credit them in your post.It’s a win–win situation – you post new content,
and they get promoted for free. By now you might be thinking: if Instagram
is so great for marketing on its own, why worry about influencer marketing? [ Why Should You Care About Instagram Influencers?] Building a following on Instagram is tough,
especially if you’re new to operating a business account. It certainly helps if you sell visually-appealing
products, but honestly, there’s no guarantee that you’re going to build a following just
by posting images related to your products or brands. The bottom line is, If you don’t already
have an established audience on the platform, it’s going to be hard to use Instagram to
grow your business. That’s exactly why Instagram influencers
are so useful for ecommerce brands. They’ve already built up their following
on the platform organically. They have thousands of followers, and these
followers are genuinely interested in what the influencer is posting. You can use inluencers and tap into their
audiences of highly-engaged potential buyers, and promote your products directly. Because Instagram influencers are people and
not brands, their followers are much more likely to trust their advice. When they recommend certain products to their
followers,their followers are more likely to engage with that content. So Instagram influencers are great – they
can help grow your brand and sell your products. But how do you get influencers involved with
your marketing campaigns? And how do you know if you’re choosing the
right influencers for your brand? The world of influencer marketing can be intimidating
at first, but don’t worry. We’ve got a strategic approach that’ll
help you nail influencer marketing. First things first, you’ll need to find
the right influencers for your brand. This is totally dependent on what you’re
selling, and the brand image that you’re trying to build. It’s always a good idea to use data-driven
decisions when it comes to building a business. With Instagram, there are plenty of tools
you can use to find the best influencers for your brand. Tools like Ninja Outreach and Snapfluence
can connect you to a wealth of influencers who are ready to get involved with new, exciting
brands, like yours. Simply search for the type of influencers
you’re looking for, using keywords like “womens fashion” for example, and you’ll
be presented with a list of high-potential influencers. You can also search for influencers manually
with tools like Keyhole.io Search for terms related to your niche, and you’ll see which
users have the highest engagement. Later, you can reach out to those influencers
directly. Finding the right influencers might take a
while. You’ll probably need to go through many
different posts and hashtags to find influencers who are a good fit for your brand, but it’s
worth it in the long-run – investing time up-front can help you to avoid failed marketing
campaigns in the future. Once you’ve found the right influencers
for your brand, you’ll need to start making steps towards forming a business partnership
with them. First, send your chosen influencers a brief
introduction to your brand. Give them an idea of the products that you’re
trying to sell, and provide them with some information about what you’re looking for
from their posts. You’ll also need to compensate influencers
them for their services. Typically, Instagram influencers are paid
in one of two ways – by flat monetary compensation (say, $200 for one post promoting your brand)
or by a commision-based payment, like 10% of every sale that they bring. You can measure the sales a particular influencer
generates by providing the influencers with a discount code, like ‘JESSICA10’. You can assume that every buyer who enters
that discount code came from that influencer, and you’ll know how much commission you
need to pay. Decide which payment method fits your business
best, and include your choice in your initial pitch to them. Once you’ve come to an agreement with your
influencers, it’s time for them to get to work by promoting your brand. You’ll likely need to send your influencers
a couple of products that they can use in their campaigns – you want their followers
to notice the influencers wearing or using your products. Don’t worry if you’re dropshipping, there
are no problems there. Just ask for the address of your influencers
and ship the products directly to them. Once they’ve received the products, reiterate
what you’re looking for. Consider giving them a few examples of Instagram
posts you love, so they know what you’re expecting. And here’s a pro tip: Create an account
bit.ly and use it to shorten the links to your product pages. Why? It’ll look more professional when influencers
post the links and bit.ly will give you analytics about the number of people who clicked the
link. That’s great for gauging the success of
your influencer campaigns. Within no time your influencers will be posting
about your brand , and hopefully driving tons of high-potential traffic to your online store. Alright, so that’s all for today. Like I mentioned earlier, we’re posting
new videos every week, so make sure you subscribe to our channel. That way, you’ll get a heads up when something
new hits YouTube. Thanks so much for watching and we’ll see
you again soon. In the meantime: Learn often, market better,
sell more.

31 thoughts on “Instagram Influencer Marketing: Your Step By Step Guide

  1. Guys, I've created my first store a couple of days ago but I dont think the niche is that profitable. What should I do? Should I buy a new domain name and make another website or keep going with this one for a month and see what happens? Any advice would be much appreciated.

  2. Hey guys I need your advice-
    I have opened a store in shopify and have put different types of products like headphone,watch,apparel,beauty products with total 400 products. But I have seen that all shopify store focus on selling only 1 type of product so I am a doubt that will my store be successful? Please ryply soon.

  3. These videos that Shopify puts out makes me very, very suspicious of Shopify. This influences suggestion borders on insane. I think they try to prolong the subscription with as many delusions as possible.

  4. It's true about the posting. Just by posting photographs related to your content you will gain zero to none followers. Unfortunately, hashtags are not working anymore, but what does is explore page.
    In order to get on the explore page on IG, you need to build engagement group that will comment and like your posts.
    From my own personal experiment, the more I post on a newly posted content from "fake" accounts ( 10 or more) the more visibility my post will reach and eventually end up on explore page. This has something to do with IG algorithm.
    With this strategy, I am gaining an average of organic (Real people) 200 followers a day.

  5. Hey I have a question-will I get in trouble if I use the the picture of aliexpress where other peoples face are there like in a cloth product. Can I use those pictures in my shopify store cause when I import those product through obelo all those picture also come and if I deselect those picture then the product preview doesn't look good and people won't buy it.

  6. Good video, love your personal feel:) Anybody by chance found out about heydominik? He's an underrated YouTuber and provides similar incredible videos relating Instagram and he's just a fun guy to listen to tbh:D:) You have to check him out!

  7. Great video Jessica! I also work with influencers to increase my online presence and it's been great! I use platforms like Phlanx to collaborate with bloggers, influencer and brands.

  8. If you're a fitness and/or travel influencer with the basic knowledge of business, and marketing, we'd love to have you onboard !

  9. Awesome video! Many thanks!😀 We also publish videos about marketing! Could you give me some feedback? Thank you! 😀


  10. When you are just starting to build your Instagram page, in that case would asking to use the content of other users and crediting them still be a good strategy or would it be much more effective to focus on posting your own original content initially? Thanks

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