April 3, 2020

Increase Conversion Rate like a PRO | Shopify Dropshipping | Part 2


Hello guys! So this the second part of the video
about how to increase conversion rates in your product page. In the last
part, which we haven’t seen, I suggest that you look it
up in our YouTube channel, we spoke about what is conversion rate, where can you see your conversion rates
and the most essential elements that you should use in your product page. Today we’re going to talk about
how we structure our product pages. We’ve done countless AB tests and we’ve
found the formula which converts best. We know exactly how to structure our page. We have a template that we follow in
all of our WooCommerce stores and all of our Shopify stores, and this template proves itself to be
the best converting template every time. So I’m going to share with
you this one, this template, and I’ll obviously give you a few examples
from a other websites is that I like using as examples because I know that
their conversions are very high and they have a huge amount of traffic. And in the last part of a
slideshow of this video, I’m going to share with you a launching
a checklist that we use before we upload any product page to any of our stores. And I’m also gonna share with you a few
tricks and hacks that I use in order to make sure that my page is ready to launch
and that I’m don’t have anything that might, uh, might damage or
harm my conversion rates. So let’s get to it. [inaudible] so after testing many different
pay structures we find appraised structure that usually works the best
for us and I believe that can work very good for you. And it also kind of the best
practice that is a USD med, multiple e-commerce stalls and also
is advised by people who are doing, who was doing eh e-commerce
in the user click funnels. So basically the pay structures
that we use is above the fold, is using the problem plus
solution plus size element. Just a quick explanation.
What is above the fold? Above the fold is anything that you see
in the website without scrolling down. So let me guys give you an example. This is the boom by Cindy
Joseph fair web page. So all of this is above the fold. Anything that is beneath this line is below the
forward. So basically you want the section of the page that is above
the fold to be a complete sales page so you don’t need, so you have to have all the major
and crucial elements above the fold. As you can see here, they’re using,
instead of the product names, they’re using a testimonial and
they have the call to action here. They have images, they
have a support. It also, it promotes their trust. And it’s also important to notice that
they don’t use the product name in this webpage because obviously not, it
sounds so obvious, but to be honest, there’s no need in having the product
name in the headline of the page because having the name of the product
won’t promote the sale. Someone entered my webpage
is not interested in
understanding the name of the product here already. Click the ad. You’re already is kind of convinced or
is interested in understanding more about the product. So you don’t need to show him like the
headline of the webpage to have the product name, which this is something I see very
often with beginning dropshippers. So the handling of the product has nothing
to do with promoting the sale and as a point, which is also crucial, if you send the people from one ad
to your product page to landing page, there’s no need to have the same video
in the sales page because it only reduces the page loading time. It only increases the page
loading time and there’s really no or any real point in
having the same video in this, in the same funnel. So
keep that in mind as well. In mobile view, it’s also highly important
to have everything that is
important above the fold. So as you can see, having the add to cart button
above the fold is highly important. We tested that in our souls and we had
a one variant of the product page of the monorepo of the mobile product page was
the add to cart button below the phone and the exact similar product page with
the Autocar button above the fold and the page with the add to cart button
above the fold performed better. So it might not seem so
important in your opinion, but it’s highly crucial and when you’re
sending a huge masses of customers to your webpage, you want it to be optimized. So everything that is above the fold
must be highly optimized and must be a standalone sales page. The next step is really directing the
problem and showing the benefits is this time you can address the problem from a different
angle and show more benefits. Besides the main benefit
of using the product, I also suggest using a graphic component
in order to convey the benefits in a more graphic way. People
normally scan the product page. At the first glance you don’t want
to bombard them with too much text. So having a graphic conveying the main
benefits of the product is also something that can promote your sales and
improve the conversion rates. And let me show you just a quick
example from the organic by page. So as you can see, they have this
area which is the bar above the fold, like we said before, they also use a testimonial and the
clear image of the product and under the fold the immediately give you the main
benefits of using the Organifi green juice, detox, immunity and burn fat. So guys, I think this visual elements
to your product page, it’s pretty easy. You can just say go to Google search
for images that are labeled for reuse. Do this by going here,
setting tools, usage rights, labeled for reuse. These are images that you can copy and
paste to your website without having any copywriting problems. The other
alternative is going to website, Hey, lack like a flat icon and
downloading their free icons. And the third option,
which I like the most, is using Canva in order to
create a visual visual elements. So let’s say I want to create a free
images that promote the sale of uh, of this product which is
sold by inspire uplift. You guys probably saw all their
ads on Facebook and YouTube ads. So at the moment they don’t have
any visual elements in, under, in their fold or underneath it. They just have this video and we can
easily create in Canva images that can promote their sales. So let’s think about their few
features that we’d like to emphasize. A few benefits. So the first one
is the fact that it is solar based. So I’m just going to go to Canva. Great design size of the photo will be, it’s going to be a square photo. And now what I do is I go to the elements
and I just tried rare related things that can be related to the fact that I
want to show the benefit of the fact that it’s the solar based. So I’m going to write solar
and I have these free images. I’m going to add this free an image and I’m going to add a heading. Let’s enlarge this solo based. No need for three 60 until you go. I have my first icon. Just
don’t put it in the middle. I’m going to go ahead and download this. Now I want to create another icon. So let’s talk about the fact, let’s see. Let’s talk about the fact that it
is safe. So we’re going to go here. Safe, nothing here. So let’s maybe change and talk about
the fact that it’s easy to install. So installation, as you can see, everything
here is only paid icons. So I’m going to look for a dif. I’m going to search for different word
fix and I have this one which is good enough. I’m going to write easy. Tony stone, no technical background needed. Is this the second option? Second benefit I want to emphasize. And
the third one is the fact that it is waterproof. Let’s, let’s, let’s talk
about the fact that this is water proof. So waterproof, everything again is costing money. So what we can do is think about
something else that is related rain. Okay, this works. I’m going to put this that’s right down water proof. And if we want, we can
also add lines here. Line this. There you go. Waterproof,
download it and you’re ready. You have free icons ready? You just go ahead and upload them
in your product page around here. Okay. The next thing guys is having call to
actions having a lot of buttons during a your page because you don’t want people
to be reading your page if it’s a long form page scrolling down.
And then when they already, they know they want to buy it,
don’t they can find that button. They need to click in order
to progress to the checkout. So there are two options here. Some people like having the same call
to action and the same buttons all along the page. This is optional. Just try to just take a button and write
add to cart, add to bag of blah, blah, blah. And the other option is in each button
you slightly change the call to action and you address the customers
from a different angle. Let me show you a quick example from Russell Brunson’s their webpage.
So special offer. Click here. This is the first call to action. The
second call to action is here. Yes, I want my free copy of
the.com secrets book. The third call to action is here.
She my free copy. Now I’m getting, I’m ready to get started. Another
one, she has my free copy. Now I’m ready to get started. She
my free copy of dotcom secrets. Now I’m ready to get started.
Ship me my free copy. Now ship me my free copy. So you see he ha he incorporated
eh buttons all along the
product page and there are slightly different all the time.
He kinds of change the wording. So if the call to action didn’t resonate
with your customer now because you spoke about eh, one benefit, maybe if you change you slightly change
the angle and make it more commanding with the exclamation Mark, maybe it will convince the customer to
buy and this is just something to keep in mind and something that you need to
incorporate in your product pages. A lot of buttons to make the buying
process as frictionless as possible. If they want to buy, they have to be able to click on a button
easily and they don’t need to scroll down or up in the webpage in
order to progress to the checkout. The next thing you want to incorporate
into your product page is social proof. So I divide social proof
to two different sections. Basically. On one hand it’s the testimonials and on
the other hand is having a social proof and showing people that they
are not alone in the website. So it can be using
sales pop like this one. Someone in IX just bought
the certain product. It can also be by using this widget which is a telling that basically I, me as a customer I can see that
more people, friends of mine liked the store and this gives me the feelings
that this store isn’t a scam and that other people have bought from the store. So this is one type of certain
of a social proof. Obviously, you can also use small widget that
saying that are saying that each people has added this cart, has added this product to the cart or
X people bought this product today. And the other type of social
proof is testimonials. So testimonials can be either images
or video testimonials or just text testimonials. You can see
here a text testimonials, you can see here is a trusted Brunson is
using many videos of customers of his. And underneath each video he uses, he’s writing the main point, the main benefits that the customer
enjoyed when he bought the product. You can see here that the boom is
using a also text and also videos. It’s important that you incorporate
testimonials by real customers and focus on customers that are similar
to your potential customers. What I mean by this is that if you’re
promoting a product for all the people, so don’t show too many testimonials
by younger people, you should think about the persona, the avatar, the people that are going to buy from
you and incorporate the testimonial by people similar to your potential customers
and other cool tricks that you can use is a using a Facebook
comments from ads of your product, take positive comments. You just snip them and you
upload them to your product page. So let’s look up or at the example here
from an ad of one of my competitors or a drop-shipper, I just go down
here, I read all the comments, here’s a, here’s a good comment.
Might promote the sale so I can just snip this, save it and upload it to my
store, to my product page. You just take a few of these, like three or four of these and
you upload it to your product page. And this is very, very
strong social proof, eh? I actually did a test in one of
my stores. I took testimonials. Hey, I took Facebook comments,
testimonials, and this is the, what’s the one variation? And the
other variation was the similar text, but in images that I’ve created,
which wanted in the using the text, the Facebook layout and didn’t
it look like Facebook comments. And the product page, both product page was similar
except of this testimonial sections. And the product page was the Facebook
comments that looked like Facebook comments performed much better and had
much higher conversion people crossed Facebook and more than just
a written testimonials. So this is something to keep in mind
and it’s pretty easy to create these testimonials. You just
go to your Facebook, eh ad and you just select the best
comments and you snip them and you upload them to your store. The next two sections, the product specific explanation
and features a can come together. This is a information that
is specific to the product. So if it’s a clothing product, you have to incorporate the sizing size
charts here’s an example from the USCIS website. I want to buy shoes. So I have exactly all the sizes
that are relevant to my foot length. Keep in mind that if
you’re targeting worldwide, you should have a size chart in
centimeters and in a inches as well. And sizing a shoe sizing in the UK is
different from shoe sizing in the U S and it’s different from Europe. So make sure that you incorporate the
right measurements and the sizing guys that are relevant to each of your markets. Obviously you can use Google in order
to convert eh inches to centimeters. I just still exists 10
inches, 25 centimeters. And you incorporate this
into your product page. You can also ask your VA
to do this. Um, so this is, this is about siding charts? One thing, another thing is how to use
if the product is technical. So you have to incorporate instructions on how to use the product if you want. You can also use a GIF or short video
that explains exactly how to use the product if it’s a technical product. So you need to incorporate
eh, technical explanations. Here’s an example from an Amazon page. It also contains all the
features. So what are the size? What is the product dimensions
is this is a fridge? So what are the product dimensions?
What is the voltage needed? how many doors did it have that are the
batteries include are there any batteries required So you have to incorporate the features
of the product, the size detecting technical explanations but keep in
mind that the features are not the thing that is going to
convince the customer to buy
so many dropshippers use the fee, put the features section
higher in the product page. But this is incorrect. It’s not the best practice because you
have to first to convince the buyers that he needs the product and
he wants the product. And after that you explain
to the buyer the features. The next section in the product page
is, eh, the money back guarantee. So you want to guarantee that to the
customers is that if they don’t enjoy the product, they will get their money back. So most of the people just take a money
back guarantee badge and place it in in the product page. And this is cool.
This is good. But what I like doing, and I also AB tested this and show
the much better results than a generic guarantee, is incorporating the benefits of
the product in to the guarantee. So let me show you a quick example
of how I create this. So again, we want to sell this product. We go to Canva and obviously we can
place this badge money back guarantee, eh and we can write underneath eh, 30 days money back guarantee. So 30 days, money back, et cetera. And this
is what normally people will do. But what we do and this increases their
conversion rates tremendously is we add the benefits again in the money in
the money back guarantee section. So we’re trying to sell the solar led light. So this product is highly is in high demand, it is solar based, doesn’t consume electricity, electricity and is water proof. If for some reason you don’t enjoy these solar led light torch the whole idea is not
having a generic money. Bugger and T is incorporating
the benefits. Again, even in in the money
back guarantee section, you are still trying to sell the product
so you still want to show the benefits. You can also underline
the benefits here and maybe change the color. You don’t want none of the elements
of your product to be generic. You want everything to be specific
and everything must every element, you must have the conversion rate in mind, so this is way better than having
just a generic money back guarantee. The next section is the FAQ,
frequently asked questions. You don’t want the buyer to have any
thing unclear regarding the product. You want him to know exactly what is
getting and address all of his objections and all of his questions beforehand. Obviously you can also have a a VA
and a chat support in your website, but this is a only when you have more, more resources and you want
to hire a full time VA. This is something that is highly
beneficial and can also increase your conversion rates, but you have to answer all most of
his questions beforehand in an effort. Your second section and I’m going to
share with you a quick trick of how I get the idea of what exactly
or the most things that uh, people are going to ask. So I normally I go to Amazon and again, are we trying to sell
this solar led light? I look for a similar product which
has a lot of reviews. I click it. And then in Amazon you can
go here to the question, customer question and the answers and
you start reading all the questions that were asked by customers and you can see
also the number of people who are voted the question, if a question
was, I’ve voted many times, this means that many other customers, many other potential customers if found
this question and also this answer it to be beneficial and relevant to their
needs before buying the product. So obviously now that I know I’m creating
the webpage for selling the solar torch led lights. So I know that many people are interested
in knowing how tall are the products. I also know that people want
to know about the batteries. Do you need to use batteries?
Are there replace a bale? Is it you will be charged or whatever,
eh? How long does it take to charge? So you take this section in Amazon and
you take the most frequent asked question and the upvoted answers, and you just use these questions and
incorporated them in the FAQ section. Another thing you can do is go
ahead and read the many reviews. Once you read many reviews in Amazon, you get a better understanding
of why people bought the product. What were their fears
before buying the product? What didn’t they like about the product. The last thing is just throwing into
your product page more conversion rate optimization elements, more
testimonials, more urgency, more scarcity. It don’t
make it too aggressive. Now that you know how to structure your
page and which elements you should use in your page, you create your page, and before you launch it, you, I suggest that you use the following
checklist. First thing first, you have to check the mobile
version of your webpage. This is done. This is pretty easy. You can just send yourself
the link of your store page. And open the store in mobile. Many times elements in mobile don’t
look as good as they look in desktop. So you should tweak the
mobile page accordingly. Keep in mind that the majority of of
users you are going to have in your store or mobile users. So the page should be optimized for
mobile first and it must look really, really good in mobile. So except of opening the
webpage from your mobile, you can also do a quick
view using your desktop. You just hit theF 12 button and then you can see in the
mobile view if the webpage is a, how does it look in
different versions of phones. Obviously you need to check how the
page looks in desktop environment. The next step is proofreading. You can ask your VA to proofread and
check that everything you don’t have any spelling mistakes or any grammar mistakes
or you can also use the Grammarly which is a Chrome extension. You just, you can just place all your, your text here. Here, here is my text. I’m going to make a spit link mistake on purpose. And now you can see that, Grammarly is correcting my
spelling mistake on purpose. I’m going to make another mistake. I don’t know English very well, but I’m willing to learn and proofread and you can see all the
correction you need to make. Nothing worse. No. The things that are worse than having
spelling and grammar is text in your webpage. But this is
definitely a conversion killer. So just use the gravity Chrome extension. The next step is asking yourself whether
or not you addressed all the objections the customer might have had,
might have had before purchasing. So if it’s a clothing
product, as specific, did you incorporate the sizing
charts? If it’s a technical product, did you show instructions and
features and measurements? If it’s a beauty product did you show
exactly how to apply the product? Let’s say it’s a serum. did you give
instructions on how to apply the serum? did you answer all the questions that
the customer might have had before purchasing the product? Next step is do you have all the essential
elements to a clear call to actions, to have good images that promote
the sale to have testimonials? Basically it’s going over the whole structure of the page, this slide and making sure that you
have everything in place in your product page. Next step. Is there anything or any question
a customer might have that I did? And also it’s kind of similar
to what I said before. It’s like addressing all
the objections you can use. The trick that I showed you, you go to Amazon and you see what the
reviews are about and what the question that customers asks before
purchasing a similar product. The next step is kind
of like proofreading. You just send the page to a friend of
yours or a family member and ask them what do they think? it’s best
if you don’t tell them, Hey listen, this is my store. Or do you
think about the page? Because as you, you won’t get an objective feedback. So it’s better if you send a product
page to a friend of yours and tell him, Hey listen, I saw this product
and I’m thinking of buying this. Do you want me to buy one for you as
well? Or do you think I should buy this? And then, your friend did
probably will answer no, their website looks scammy or I’m not
sure about the sizing or whatever. And based on his feedback you can buy,
you can improve your landing page. And if your friend is saying, yeah,
sure it looks awesome buy one for me. So you know, you have that your product page is really
good and it definitely will convert well. A good idea regarding this is don’t if
you’re selling a product for all the people. So don’t send the product page or friend
of yours and ask him his feedback. The better if you send the product page
to your mother or your auntie or someone that is like your potential customer. And last but not least is
checking your page, loading speed, many people seeing that page loading
speed is the most crucial element in your conversion. I disagree.I
know for a fact that many, many good websites are converting very
well with page loading speed being pretty low. But you can improve your page loading
speed by minimizing images and not embedding too many YouTube
videos and not incorporating too many gifs only essential
visual elements that you
need in your product page in order for the page to load the faster. And you can check your page loading
speed in different websites. One of them which I like using
is a Google a speed test. So let’s copy this inspire, uplifts URL. I just go here to
page speed insights, which is a free tool by Google. Hit the analyze button and now I’m
going to get data here regarding eh, the page loading time and the score and
how I can improve the page loading time. Okay. Here’s the score based
on the Google live free tool. So the mobile score is six out of hundred, which is pretty low and the desktop
score is 25 this is not so good. You can see here all the opportunities. So obviously they
suggest a decreasing the, the size of the pages and
consider a lazy loading and immense removing annual
CSS many technical stuff in Shopify you don’t really
have so much flexibility. You don’t have too many things that you
can do in order to optimize your page loading time except of not embedding a
YouTube videos and reducing the size of the images. But in WooCommerce you have a lot more options
like lazy loading and more casing systems. I don’t think you should
waste too much time on this, but it’s something you have to keep in
mind. At least minimize the size of, of your images and don’t show them in
the best in the best quality because sometimes it’s an overkill. If customers are viewing
your product page in mobile, the images don’t have to be in SA so
high quality and you can definitely minimize them. And have
the page, don’t in time, be faster and reduce friction and
increase the conversion rates. That’s easy guys. We went for a lot today, how to build and optimize
our product page. Obviously, as I said in the beginning,
you need to test everything. Don’t you can make assumptions,
but everything needs to be tested. The fact that one thing worked for you
in one market doesn’t mean it’ll work for you in a different market. The fact that something worked for our
competitor of yours in his store doesn’t mean it will work for you in your
store because maybe the audiences are different. Maybe the
targeting is different. Maybe your ad is slightly different. Many, many different factors come into account. So you don’t really know
anything until you test. And this is the first thing I want
you guys to, to know and understand. And the second thing is that improvement in conversion in 1% or 2%
or 0.5% can be the whole difference between you breaking even and
you making a shit load of money. So optimizing your product
page is very, very crucial. And there are many things that can
be done. Most of the time when I see, uh, eh, storefronts and landing pages of, of beginner dropshippers, the
product pages look really bad. They don’t have enough elements. And this can be improved easily by using
this checklist and using the tools and ideas that I showed you guys. Is that
it guys? Hope you enjoyed this video. If you liked it, please leave
a message or comment below. Hit the subscribe and like button
and I see you guys in the next video.

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