January 18, 2020
How to use Zoom for Video Marketing

How to use Zoom for Video Marketing


(upbeat music) – Zoom can be one of the best
tools for video marketing. Zoom actually started out
as a conference service where you could just dial in
and do a simple screen share. But Zoom has evolved to become a way that you can actually
record and capture content that you can use on different channels. Let’s get into it. (funky music) (upbeat music) First and foremost, we’ve
had a lot of success just using Zoom as a
simple conference tool. We use that for all of our conferences, easy dial in, there’s a screen share, there’s a Chrome extension. It just works, it’s very stable. – One of the most
underutilized aspects of Zoom is the fact you can record any
conference call or webinar. We’ve gotten used to this now,
like we record everything. We record all the webinars,
all the conferences. – You have to tell the person that you’re recording the calls, especially if you’re gonna use it for any type of content or social media. With your recorded calls there’s a lot of different applications for that. First and foremost is for training. So if you had a really good pitch call or if you had a really bad one or presentation or a
walk-through or a meet and greet, keep that video asset as something that you could use for training, so that your future employees,
future staff members, maybe even interns can watch something and then learn how you pitch the product or how you communicate,
how you share your story. The way that you’re gonna
present information in a meeting, in an internal meeting, is very different from the way that you’re gonna
do it in a business setting where you have a client or
a prospect on the other end. So record those calls for training. That’s probably the first thing. The second thing is that your calls and your conference calls or your webinars can actually be really good content. For example, if you’re pitching something or if you’re explaining yourself, you can turn that into an asset that you put on YouTube or on Facebook. It’s important to get
the person’s permission, but sometimes you’re not
gonna use them in the content, they’re actually just gonna be you pitching or communicating
or sharing a story. (upbeat music) – Using those recorded
conferences or webinars and then cutting those into smaller pieces and putting them on YouTube or Instagram, I feel like that’s something
that anyone can do, it’s pretty easy. You can
even just trim the clips using QuickTime player on your Mac or a similar software for PC. Of course around the world now, the more stuff you put out, the better. And that’s just prime opportunity to create content without the effort. There’s no friction, you’re
already having those webinars, you might as well record it, make it into smaller
pieces, and distribute it. – One of the coolest things about all the tools
that are available to us is that we can go
through our daily motions with meetings and with
pitch calls and webinars and we can actually record the content to use for social media content. What’s neat about that is that it doesn’t take additional
time from our schedules to be able to document what we’re doing and then share it on channels. Educate and entertain more
people, larger sphere. Not to mention some of
our best dialogue happens when we’re actually on a call with someone or when we’re in a presentation. Because we have our best
foot forward, we’re prepared, we probably look presentable, and we’re speaking with passion. – When you record with Zoom it gives you a video file and
it gives you an audio file. So you can use the video
file for video assets, but you can take that audio
file and turn it into a podcast. A lot of podcasters use
Skype for recording podcasts. Really, quality is not
always the most important. It comes down to authenticity and just capturing that content. – If you’re on a conference
call with someone and you’re already recording it, as long as they’re prepared, maybe they’d be into
doing a testimonial video. Now it’s gonna look pretty
casual, it’ll be a webcam video, but it will be authentic, and it’s gonna be something
you can capture quickly. Sometimes when you get that opportunity, you gotta capture it. Don’t put people on the spot,
make sure they’re prepared, make sure they’re comfortable, and make sure that they’re opt in. But if they are, they can give you a really good recorded testimonial asset that you can then put on your website or YouTube or social channels. – That’s one of the fast ways to convert is showing people talking
about your product in a positive way. People are the precious
metals of content so to speak. When you have that sort of low-fi quality, it’s like, oh, this was
real, it happened on the fly, there was no scriptwriter
involved in this. – No one was paid, there was
no pay to play situation. – Yeah. (upbeat music) – Another really good
practical application is to record your webinars. The reason why recording
your webinars is valuable is because you can turn
that into an on-demand asset that you can gate behind a forum. Instead of having specific times that people have to
book for a live webinar, they can actually do an on-demand webinar, where they can consume the
same amount of content, but they can do it on their terms at whatever time they want
on whatever device they want. Having a recorded webinar is gonna allow you to
do that really quick. Not to mention one of
the best aspects of this is that you can edit it. You can add an intro,
you can add an outro, you can kind of cut parts,
some dead spots, some uhms. (upbeat music) Those are some tactical
tips on how to use Zoom to capture content to
drive more conversions. Thanks for watching this video. (upbeat music)

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