April 8, 2020
How to use Shopify + Pinterest Integration? Selling on Pinterest | Pinterest for Ecommerce (2019)

How to use Shopify + Pinterest Integration? Selling on Pinterest | Pinterest for Ecommerce (2019)

How does Pinterest marketing work for
eCommerce sites? Can you connect your Shopify store and Pinterest and how you
can start profitably selling on Pinterest? I will answer all these
questions and more in today’s video. Hi! I’m Anastasia AnastasiaBlogger.com I’m
a Pinterest marketing expert and if you sign up for my channel you will get
fresh and valuable Pinterest tips every Thursday. So click on Subscribe and on that
Bell button to get notifications and now let’s move on to your questions. So, why
am I so confident that Pinterest is a great place to promote products for
eCommerce sites? Well, just look at these quick stats to show you how strong is
the buyer intent on Pinterest. 90% of weekly users are looking on Pinterest to
make purchasing decisions this may include immediate purchases and
planning for later purchases. 55% of users said that they login to Pinterest
specifically to find products, that’s more than half of all the user base and
50% of Pinterest users say that they buy something after seeing a Promoted pin (meaning a Pinterest ad). And based on these factors, Pinterest is about 4
times more effective at generating sales than other social media platforms. If you
have been eCommerce or dropshipping business for a while now, you probably
know that most of the marketers would recommend you Facebook Ads. But the hard
part about Facebook Ads nowadays is that it’s too much competition there. So
Facebook has become too expensive, especially for beginners in the industry.
And if we compare Pinterest and Instagram, just the fact that every pin
image on Pinterest is clickable and can be linked to your store or directly to
the product page, just this fact itself makes Pinterest so much more powerful as
a traffic source compared to Instagram where you can have max
one link to the store in your bio and that’s it. Another reason you should be
on Pinterest is because of the half-life of a pin. It’s so much longer than an
average post duration on other social media platforms like Instagram or
Twitter for example. If you get traffic from your post on these platforms it
will last for a few hours perhaps – maximum one day. Your pins on Pinterest
can bring you traffic for many months and for some pins even for years. This
especially applies to seasonal products because Pinterest tends to revive old
viral pins every year when the season comes. I’ve seen this a lot with my
Halloween and Thanksgiving pins. You can see on this screenshot that I’m getting
traffic from the same post the same pins basically are getting viral year
after year at the same time. And I hope to get traffic again, the same viral
spike of traffic this year in around October and November. So what are the
best e-commerce platforms you can use with Pinterest? I will start with Etsy because it’s one of the first platforms Pinterest created integration
with and moreover Etsy is the only platform of its kind for which Pinterest
created a simple verification process in your account. To connect your Pinterest
account with Etsy and start seeing Product pins, you don’t even need to
install any code on your store. You can simply verify your Etsy shop by just
going to your settings and then clicking to Claim and here you will see
verification for Etsy when you click here the browser will simply ask you to
log in to your Etsy account and when you do it – boom! – your verification is complete
and you’re gonna start seeing your Rich pins for these Etsy product pins.
If you’re not sure what a Product pin is, let me just show you a few examples. So,
if we click and on this pin, it’s an irregular pin that
goes to a post on their site and this is called article type of pin it’s also
a Rich pin but it’s an Article pin because it goes to an article. And if you
go back you will see here some Product pins, they will have this icon on the
left and when you click on a Product pin it always has a price tag. It also brings
from the site, from the product page it brings the title of the product and the
description. But the main difference between the product pin and article pin
is that product pins they bring the information about the price of this
product. Here is a perfect example of an Etsy product pin you can see that the
link goes to an Etsy store, and you have here all the information that
is displayed on the Etsy product page. One side note here. To see the settings
that I’m showing you about claiming your Etsy store, you must have a business
account on Pinterest. If you don’t know what I’m talking about and how to set up
a business account, I already published a video with all the details about it on
my channel. I will give you a link to that video in the info icon. It will be
in the top right corner and also I will duplicate that link in the description
below this video. So basically Pinterest just connects
Etsy account as easy as your YouTube or Instagram account and if you have an
Etsy store and also a self-hosted website, you can actually verify both of
them on the same Pinterest business account. So if I had an Etsy store I
could claim it here and I already claimed my blog on this
Pinterest profile. Another platform I get a lot of questions about is Shopify. Yes,
you can and you should verify your Shopify store on Pinterest and it’s
really easy because Shopify and Pinterest apparently work together to
make this integration seamless on the user side. To verify your domain on
Pinterest, you will just need to follow this simple instruction provided by Shopify official site which helps you verify your store on any third-party services
including Pinterest and Google Webmaster Tools. Let me just show you on my test
Pinterest account. So, you will just go back to your settings over here and then
you will get to this Claim tab and from here you can just I’m just putting some
somedomain.com, and I will click Claim. So what happens is you need to select
Add HTML tag and here. It will show you a meta tag which you need to paste into
your HEAD section of the site. Now let’s go back to the instruction on Shopify
Help Center and you can probably pause this video here if you want to check the
steps or maybe if you watch this video later again when you actually are going
through this process, you can pause the video so you can see the exact steps and
follow them. So, the first step is you go to Shopify admin and from there you go
to online store and then choose themes. The option Themes and there you will
find the theme you want to edit, and then click Actions and choose Edit code.
And then in the layout section, you will click theme.liquid to open the file
in the online code editor and then you just need to copy the meta tag that I
was just showing you on your Pinterest account and paste it on a blank line
directly below the opening HEAD tag and then you just need to click Save. Make
sure you don’t delete anything because if you save these changes with the things
that you erased accidentally it will be really hard to fix it. And this is it –
your store should be verified within 24 hours by Pinterest, probably even faster
and so you will be able to use Rich pins. In our case, we are talking about
e-commerce site, so its Product pins I already showed you how Product spin
looks a pins look and you will see these Product pins automatically because like
I mentioned Shopify and Pinterest made this integration
really easy and smooth on the user side. Shopify is not the only
platform to make product pins available you can also use BigCommerce or Magento
and some other platforms but I cannot go into all the details instructions like I
showed you for Shopify in this video and I will not show you the website
verification for each of these platforms but you will have to use their help
centers or their support pages if you cannot figure out for your platform how
to do it so easily as I showed you on Shopify. For example, this is the BigCommerce help center and they have a detailed page about using Pinterest and verifying your site on Pinterest. Now how do you know if your
product will be easy to sell on Pinterest? It is known that about 80% of
all Pinterest users are female audience so keep that in mind. But at the same
time, the recent stats showed that in the last four or five years more men
joining Pinterest so the demographic on this platform is changing slowly but
steadily. Some of the niches which have the largest audience on Pinterest based
on the numbers of the followers for each topic are home decor, fashion, health,
weight loss also anything holiday related like Christmas gift ideas,
Mother’s Day gift ideas etc. All this works great on Pinterest because people
like to use this platform for planning their holiday spending in advance. If
you’re not sure if Pinterest would work for your niche, ask me in the comments
below and I will let you know what I think about your niche and whether it
might work with Pinterest. If you decide to try Pinterest traffic for your store,
I don’t recommend starting it if you don’t have the time to invest into
learning about Pinterest platform. Pins on Pinterest can bring you traffic for
months or even years like I mentioned earlier in this video, but in order for
them to work this way, you need to have a proven strategy and you have to use
Pinterest SEO (search engine optimization) to rank your pins high in search results
so that your pins will be shown to targeted audience of people who actually
searched for the products you are selling. You can dive deep into all of this in my Pinterest SEO Traffic Course. I will give
you a link in the description below this video. Now let me give you some tips for
eCommerce sites that will help you see great success with Pinterest traffic. So
the first tip is make sure the images you save from your shop are vertical and
worthy. If you simply save any small or horizontal product images from your shop
and hope the traffic will come from Pinterest, unfortunately, it will not work
for you. Every platform has its rules and its own recommended formats for content. On Pinterest your images have to be between 2:3
and 1:2 image ratio, so these are tall pins. And the minimum size should be
600 by 900 pixels. So yes, you might have to create images specifically for
Pinterest or at least you might need to optimize your original product images to
fit the ideal size for this platform. But the work you’re going to invest into
this, it really will be worth it. Another tip would be to create multiple pins for
each landing page on your site or each product page. So creating between 5 or
even 10 pins that lead back to the same product page, you’re creating more fresh
content for Pinterest, more original content and that’s what Pinterest wants.
Every image you create is a new piece of content for Pinterest, even if it leads
to the same product page. So it’s always worth creating new pins for your pages.
Another unexpected tip for eCommerce shops would be attach a simple blog to
your store and drive additional traffic from Pinterest. So you’re going to drive
traffic to your blog and then from your blog users will go to your product pages
and when this process happens, when they come to a product page, this is
already a warm audience. If you are on Shopify, you can actually create a blog
right on the same domain as your store because Shopify has the
blogging functionality as well. When you send users directly to a product pages
you’re working with cold audience remember that. I’m not saying you
shouldn’t ever work with cold audiences but you know that it’s harder to convert
those users into customers. If you present your products in a blog post
that shows how the customer will benefit from your products and in the form of a
story or maybe a round-up with a list of your products you’re helping to build
this trust and engagement with your audience before you start selling them
something. My next tip would be test Promoted pins (also called Pinterest ads)
to promote your products and one of the reasons why you can get a lot of traffic
from promoted pins is because when someone clicks on those pins they
immediately land on your product pages Let me show you the difference
between a promoted pin and a regular pin. So, this is a Promoted pin because that’s
what Pinterest says promoted by the Tailwind Team. And this is a regular pin. When I
click on a regular pin what happens is that the pin opens and then to go to the
site, I will need to click the second time. What happens with a promoted pin when I
click on the pin it doesn’t open the pin in a bigger size. It just shows me, it
just sends me to the landing page and Pinterest ads are still very affordable
compared to ads on Facebook or Instagram. You can get clicks for as low as 10
cents or even less if you have high click-through rates. I published a more
detailed video about Pinterest ads on my channel. As usual, I will give you a link
to that video at the top right corner of the screen in the info icon and also I
will duplicate this link in the the description below this video. And of
course, Pinterest SEO. This stuff really matters!
Don’t even try saving pins mindlessly and hope that Pinterest will just send
you traffic to the store you have to add keywords to your pin descriptions
product titles and descriptions. You have to work on up to
of your Pinterest boards etc. But I already told you about my Pinterest SEO
Traffic Secrets Course, you will get in there everything you need to know to
successfully drive traffic to your store with organic pins. And if you have any
questions about Pinterest don’t hesitate to ask me in the comments below this
video. Any comments help YouTube algorithm rank
the videos higher and show them to more people and when my videos are seen more
often, it gives me motivation to keep going and
creating more useful content about Pinterest marketing and sharing them on
my channel for free. And see you in the next videos!

9 thoughts on “How to use Shopify + Pinterest Integration? Selling on Pinterest | Pinterest for Ecommerce (2019)

  1. hi Anastasia
    I have read on your blog how to enable rich pin but I did not find the points :
    You should then see a notification that your pins have been validated, and you must click the “Apply now” button to enable them.
    I can't find apply now on Rich Pins Validator (all have a green checklist) no error
    thanks 🙂

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