April 9, 2020
How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

What’s up guys Jason Wardrop here and in this video I want to walk through how to use Facebook Ads if you’re a complete beginner I’m gonna walk through all the different steps And show you basically how to go through and use Facebook Ads manager and give you a quick Tutorial on how to go through and make this happen now I’ve spent close to half a million dollars now on Facebook, so I feel like I know a thing or two This is this is an old old account. You can see right here lifetime. Just so you know a little under 6000 This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right so that’s for me personally in my business But then I’ve spent another I don’t know hundred thousand maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn there’s always Things that are changing with Facebook, and you need to stay on top of that but with this I want to give you guys a quick run-through from A to Z, so Right here guys. Just to give you a quick overall view these these are all of your campaigns alright And we’re gonna walk through. There’s good. There’s three types of things. There’s a campaign There’s an ad set and then there’s an ad okay, so like campaign is kind of like at the top And then you can have multiple ad sets to the campaign And then you can have multiple ads in each one of the ad sets right so just to break that down It’s actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re probably okay. Just what the heck are those right? So if we click on create campaign right here, all right? It’s gonna. See we’ll start over it says What’s your marketing objectives, okay? So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for okay, so we’ve got Brent of awareness right here consideration or conversion so Facebook they have so much data that they know if they’re gonna show an ad in front of somebody they know if somebody’s gonna watch A video like more likely to watch a video or more likely to like or comment a post like for me I don’t really like and comment on a lot of posts, but I’ll click on a lot of links And so they’ll probably know okay I’ll show Jason ads that are more traffic base of people so traffic is basically like you Them to click to your website or to a blog post or something like that where it’s video views That’s like posting a video on Facebook you you just want people to watch it. You don’t want necessarily them to click anywhere Engagement that’s just like clicking that boost post button on your Facebook page that’s to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here, there’s lead generation That’s using Facebook’s lead forms Which we could shoot another video another day if you guys want a video specifically on that Just comment down below because I can go through and show you step by 7. The cool thing about this is It gives you their name phone email address whatever information you want But it automatically pulls the information that Facebook has on file so a lot of times you can eliminate a lot of the bogus information When it comes to lead generation right now? Messages this is kind of a newer one, but this is really hot right now of just like you know they click hey I’m interested to call to action is send message, and then it starts a conversation in your facebook Messenger okay, and I’ve seen some crazy awesome results with facebook Messenger and then Conversions right here. This is using this is diving a little bit deeper And I’ve got some other videos on this but using Facebook’s pixel Okay So they’re pixel is basically their way of tracking everyone that comes to your website Everyone that becomes a lead all that stuff which we can hit a little bit on that today But will also I’ve got I’ve got actually another video that I’ll link here Be able to show you guys how to actually make that happen, okay? And how to set that up and use it on your website, so these are all the different ones so for this one Let’s just say We’re gonna go with traffic alright And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness brand Awareness is just getting like a massive reach getting like more exposure than anything You know it kind of like that in store visits catalog sales This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business, but if you use you’re working with like a physical location Like store visits obviously are gonna be huge or catalog sales. That’s probably gonna Be really more to e-commerce alright, so let’s just say traffic right here And then we could give the campaign a name, so we’ll just say demo traffic campaign right So come over here and just really quick back. I’ll show you Let’s just click back right here, you can’t set a limit to the campaign saying hey I don’t want to spend any more than 200 bucks 500 bucks whatever or 50 or whatever the number is But I typically don’t do that I just kind of keep my eye on the campaigns and watch them, so what does it continue here, okay? So the campaign so like we’ve got the three Different pieces of the campaign which is kind of like the overall the highest part of the pyramid I guess and you’ve got ad sets where you can have multiple ad sets within the campaign okay, and then the ad right here So your campaign is the objective do you want two people to watch videos traffic get leads? What do you want to happen then your ad set this is where it gets into the? Targeting of fining like what’s the audience like what’s the demographic you want to target? What’s your budget? You can see right here. They break it down They’ve actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective okay now the trap okay is traffic who do you want the audience to be where do you want to be placed you want to be on your mobile phone a Desktop on Instagram on all these different platforms, and then your budget, so it’s like hey Do you want to spend five hours a day you want to spend $100 a day like how much do you want to spend okay? so over here as we come down and we can give this a name to so we’ll say demo a Traffic ad set and then you can I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly But it’s kind of cool because you see like the potential reach of what you’ve got so far, and we’ll break it down You’ll see how this number right here is 200 million How as we go through and break this down. It’ll shrink, but you’re getting more narrow more specific. Okay, so when I’m running a campaign if it’s if it’s like a national campaign like all across like the US or Canada or whatever country you live in I Like to get a few hundred thousand people in that campaign because Facebook works better with more data, okay So like the bigger the audience the bigger at work it works However, if it gets too big if it’s getting to like three four five million Sometimes you’ve got to like nail injure your targeting a little bit better if it’s like a super broad market then great Like if you’re selling, I don’t know like Weight loss stuff cuz that’s a pretty broad market But if you’re like in more of a specific niche you probably want to stick around like the one to two million on the higher end right That’s at least what I’ve seen But then if you’re doing like local ads obviously it’s kind of based off of How many people live in your town in your city right like you live in Chicago versus? I don’t know like it’s some small town in South Dakota right like you’re gonna Have a lot fewer people But you don’t want to be reaching out to people in North Dakota because this is not gonna be within that right demographic okay So come down here traffic. I just leave this here Nice thing is some of the stuff. You don’t really even have to touch. It’s it’s not like it’s super important so offer I don’t do anything there and then custom audiences This is a little bit advanced, so we’ll hit that in another video and then four locations Let’s say, let’s say this is let’s just say this is a local app okay We’re running it for a local weather we’ll say a real estate agent just because That’s I work a lot in the real estate space and the mortgage space, so let’s say okay We’re gonna come down here, and we’ll say Or do we want to be a tape, Orlando, Florida? Okay So we’ll type in Orlando, Florida and lay this they went from 200 million down to two million people right here now What if I run in a local ad this locations of this drop down it by default is going to say everyone in this location? But I typically would want to do people who live in this location okay, because it’s like hey I just want people who live in this location and that’s good for real estate But if you’re doing like it for a restaurant And you just want everyone that location because if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location so if they were there But they’re not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff You can do that as well so For this one with real. We’ll just say people who live in this location And then you can see that without narrowed down to 1.5 million because well That is kind of a touristy spot right so now what we could do Is we can go through and say hey? I only want it with people in the current city Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey? I want to do more of a radius Okay, so you can go up to 50 miles or down to ten miles, so just because this is a little bit bigger city? Right we can do a 10-mile radius okay, so now we’re going down and As far as the age range you got to kind of think of like your target demographic Like how old are they like somebody if we’re doing real estate. It’s looking to find someone That’s looking to buy or sell a home Then 18 year olds probably not gonna be in that demographic so I’d say that we like to go up to at least Like a 25 26 27 something like that and so you can see how you’re narrowing down This as well you Go through you could type in languages It’s like if you only want to work with people that speak English or you could say hey, I want to work I know there’s it’s a big Hispanic market in that area, so you could just say hey, I want Spanish So you can kind of see as two hundred twenty thousand people or you can just say hey You know I work with doesn’t matter what language they speak if they they live in the u.s. They probably speak a little bit of English, so I’ll just leave it at that So I’ll typically just cuz I’d speak English. I’ll just put that in Now guys, this is where it gets pretty cool right here Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here, so What I like to do you go through and browse you can browse by demographics, so somebody’s education. Okay, it’s education level They’ve got a college degree or they’ve just high school or they’re in college. They’re in high school They’ve got a master’s degree So you can get pretty like bit and obviously this is not always something that you have to go through and choose But sometimes depending on your ad you’re creating this can be really helpful So it’s just good to know some of these different things that are in here or financial you can say hey I only want to hit higher income people so people they’re making over half a million dollars a year, okay Or I can target the lower or like kind of like the middle-income or something like that or saying hey net worth, okay? Because if you got like a high value real estate property for sticking with this you probably like somebody that’s only like has a $100,000 net worth it might not be able to afford a five-minute. Well. They can’t afford a five million dollar property Okay, so that’s kind of cool right here, and then also I said what hits of these things because these are like What I like found somebody stuff with some of these things in here. I was like wow there’s a lot of stuff You could do so I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here alright, so you can do home ownership Which is big for obviously real estate mortgage? You say hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay. You want people like there’s one where let me find this There’s what old behaviors, I think it is okay? Where it talks about people’s purchase behavior right this right here? So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff see these buyer profiles Coupon users that like it’s crazy how much data Facebook has because Facebook now has the data that you give them But through Facebook’s pixel they can actually track. What sites you’re going to they know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot a lot of data on you Okay, cuz some people last times were like well. How do they know that I like I like skiing? I don’t like any of the skiing pages but You know maybe you’re clicking on those those ads or something like that so they’ve got I mean I’m not going to go through all these but they’ve got tons of things down here, or you can just say hey They’re interested in real estate. You could just type that in okay so right here interests or Behaviors either one of these the difference between interested behaviors interest is basically they’ve liked something related to real estate on Facebook Behaviors is kind of like they’ve more acted upon something like they’ve that’s more of like they click the link or something like that It’s anyway guys you guys could get lost in this forever I’m not going to dive in super deep more on this just because we’ve already I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey I want them to be people who like I wanted I want to just target people who have liked my facebook page already so it’s like that’s kind of your warm audience Or if you want to like expand a little bit, but you know how have some of the ads that says hey So-and-so like you’re one of your friends also likes this page This is where you can go through and do that so you say hey friends of people who like your page or if you want to just Expand and get new people say hey only eight people Exclude people who like my page because this is not those like my patients only for new people coming in okay so now coming down What we could do here so automatic placements a lot of times they have this here by default I like to do edit placements and Just so you can see like all the different places we can have these ads you have it on the newsfeed so this Mobile and desktop used to be separate And now it’s just one of the same if we want to make it just on mobile or just on desktop right here on device types It says all devices recommended, which I usually leave it at that but you can say only on mobile devices or only on desktop computers, okay, so that’s just something really quick there and Then as we’re going down here I like to just typically leave it on the Facebook news feeds and uncheck everything else okay Just because I’ve seen the best results with that however I just wanted to show you some of the different places you can have these dad’s okay? So you could have it on there instant articles. There’s kind of like a newer blogging type platform Industry videos this is kind of like what? YouTube’s already been doing having like the streaming videos before a video you know right column you guys have seen that on your desktop top right lot of times you get cheaper ad Space for that just because it not as many people click on that however It could still convert extremely well, and then right here. This is where you do it on Instagram okay Facebook owns Instagram and So if you wanted to show on Instagram as well you say hey I want to show it in the newsfeed or at the very top on the stories Okay, so that’s kind of a cool little feature there, then you’ve got all these different ones You know if you want to do messenger and say hey I want them to click and go to messenger or you can actually have it an ad in essence pop up in that person Messenger box. Okay, which it’s kind of crazy right okay? Now just scroll down here guys I Don’t really touch this right here, and then as far as the budget you can do a daily budget So I want to spend five bucks a day or a lifetime budget. Just saying hey I Only want to spend $35 $100 $50 or whatever. It is. I typically just like to do a daily budget Okay, and you can start out at whatever number whatever suits your budget right now If you have an audience of like seven hundred thirty thousand you can start at like a higher number like you could start Technically, you know let’s say 50 or 75 dollars a day I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget But if you’re watching this video you’re probably more of a beginner so if you start around like the five to ten dollar range That’s probably just that’s perfect right so we come in here, and then this is this is something. That’s that’s cool Like what? I like to do sometimes is when I start a new ad campaign I like to give it the whole entire day so like right now. I think it’s like 6:00 a.m.. On a Saturday I I just woke up. I couldn’t sleep It’s like I’m just gonna shoot a video So I like to get the full day and let it run so that I can kind of like see the whole day’s data It’s so like if it’s If it’s right here, so we say I like to start like maybe on a Monday okay, and then we’ll say look We’ll start at 8:00 a.m. Okay, and then since we’re a daily budget. Well, you can’t have a Start end date, and then still a daily budget, or you could say hey run my ad set continuously But I like to kind of like have a start date right and so all that switched up on me so we come over here 8:00 a.m.. Cuz then so if that’s Monday at 8:00 a.m. On Tuesday when I like kind of gets you my ads and stuff around like 8 or 9 a.m.. I Can see a full day’s worth now really quick quick tip if you guys are only spending $10 a day I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work. Not because sometimes it takes a little bit of time for Facebook to go optimize it and find the right people and the more data. They have the better They’ll be able to optimize it for you, okay, so despite popular belief Facebook actually wants you to succeed because if you succeed you spend more money with them, and it’s great for everyone, right But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second, okay, so That’s kind of like what I like to do so if it started on Monday from 8:00 at 8:00 a.m. I could check it. Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like, but if I’m only spend $10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s not right okay? So coming down here link clicks I typically don’t really mess with any of this and that doesn’t matter it like doesn’t matter what campaign. I’m Ronnie I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it okay, so then we’ll come over here to the the ads section right and You need a business page Whether it’s your personal and your business one or whatever You need a business page in order to run ads you can’t run it from your personal profile okay now It’s nice because it’s super easy to go through and create your your own Facebook page free easy takes like two seconds all right Then if you’re also advertised on Instagram you can connect your Instagram account right here right now the cool thing is is if you haven’t existed like let’s say you made a post on your Facebook page and and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here, okay? Now if you go through and you’re creating a new ad inside a Facebook Ads manager this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right, so, there’s the two types you can go make the post on your Facebook page And then use it as an existing post and use that in your ad campaign, or if you Inside here it actually does not show up And there’s pros and cons to both some people don’t want it to be like if you’re excluding people from your Facebook page It’s only a special offer special something for people that don’t like you your page yet, then you could do that Sometimes it’s nice to have it on your Facebook page Because then you get some free organic exposure some likes and comments that you don’t have to pay for and It looks like those posts sometimes look a little bit more natural It’s not like a straight up at Because they’re gonna look a little bit different like an ad inside of ads manager you’re gonna have like the headline The sub headline is gonna like Be like I mean you’re just gonna be like you ask see that you see everyday whereas in a post on Facebook It’s not necessarily gonna look as much like an ad and she kind of like almost I guess not trick people But like make them think it’s not an ad it is still will say sponsored at the top But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything it’s like the carousel This is we’ll just kind of show. They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey We got this or this or this then that you could just come down here and change these different ones Just through here you can add it. It could be an image or a video one thing I’d like to do in the past with when I’m trying to get more clients is I’ll do a carousel ad right like this But also have different testimonials so all like going out four or five testimonials like Hey this person this happened or this person this happened this person this happened like real estate You could potentially feature multiple listings that you have right where I like to typically just do one listing if I’m a real estate agent Borrowing my business, but that’s an option there you do a single image ad which I’m sure most of you guys have all seen Just it’s just one main core image the single video Same type of thing, but it’s just a video instead of an image Slideshow I actually have never really used slideshow, but it’s like kind of just that You can see like it says create a looping video ad with up to ten images, okay? and then Collection right here I’ve never used this as well, so I’m not gonna like go speak to it I’m not an expert on it feature collection of items that open into a full-screen mobile experience. Okay, so that could be cool, okay? Let’s start now. I would highly recommend starting out with a single image, or a single video Here’s the – I guess basic simplest wants to do so let’s say single image So you can go in here upload an image? You can see there free stock images or browse the library all to see I don’t even know what images. I’ve got Well, she’s like the core the made the popular profile picture. I always use on everything. Oh, so if it looks like this guys There’s a tool that’s called canvas yay and va.com it will see if this really quick cuz this is important Like this ad right here this same thing was happening like this lady’s head was getting like cut off Cave just kind of like how my heads getting cut off So what I did on canva is you can go through and they’ve got all of these Dimensions that are already pre-built for you, okay, so like facebook add a YouTube thumbnail. This is what I use Do you make all my YouTube thumbnails? This is the old Facebook a total dimensions facebook cover Facebook post Instagram post the college different things So I’ll just hit this and then what I’ll do is. I’ll upload you can just upload the image It makes it really easy to upload Okay, and let’s say this is the image right here. Okay, so now if I go through and I throw it in right here and We can make a little background Let’s see what the background should be maybe this cool house. That’s probably not gonna fit that great I Like this house is my background actually Okay and obviously this is probably Anyway You guys can see it’s pretty easy You just like drag and drop everything, and then you can kind of like move you around all that stuff and then You could even type text okay, so test ad Will change that to be white so they can see it a little bit better to change the font Okay, we just maybe throw this up in the corner and Do it also really quick guys? if you have more than 20% Text in your facebook add image. You’re gonna get disapproved Okay, so I actually typically like to have as little text if no text as possible So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like maybe have like maybe it’s like hey and obviously this is not like what I do for real estate I’ve got other strategies and stuff like that But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking okay? Which will show you guys here in a second now. We can download this and Upload it into Facebook Ads manager Well, it’s just for this one. I’m just gonna browse the library. I want to show you guys that really quick Add images we’ll just use something right here that we’ve already got in place I Will just use this It’s a it’s a home right okay, so then we’ll throw in the URL like let’s say for this example We’re just doing it to Google obviously you’re not you’re gonna put in the URL of your Your landing page and and I’ll hit another video on that, but you don’t want to send it to your main website or your blog It you’re gonna waste a lot of money You’re not going to generate any leads, but obviously it depends on what your goal is right that campaign objective up here So if you just want people to read your blog post then yeah, you could just send them to your blog, right? But if you want to generate leads you want to send to a landing page which all I’ll have another video on that, but that’s kind of where we want to go there so the text right here The Facebook’s made this pretty easy guys. You just kind of go through okay? What’s the website you want to send people to what’s the text you can say test? text Copy right here, this is just like your main Facebook post like what you want to say in there You can make this as long as you want can make it like a long long story You can make it very quick and what I like to do here Just is is a tutorial kind of for beginners like letting you know how I like to write my my eat my copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like for example Let’s say, Orlando Homeowners Okay, so that’s calling out my audience Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey I only want people that are homeowners so you have specific But then if you’re live in Orlando and your homeowner and you see Orlando homeowners That’s gonna peak your attention right that’s gonna be like oh hey. This is for me You could say are you looking to sell your home in the Next three to six months, okay, so now that’s like weeding out through Orlando homeowners kay. If you’re not looking to sell your home You’re gonna keep scrolling. You’re done. I’m not talking to you Say are you looking to sell your home in the next three to six months and then and obviously this I’m just creating this on the fly You could say like Alright, look like let’s say. I’ve got somebody looking to buy a home. Okay. I have a family of three looking to purchase a home in the I don’t know where Lana that well, so we’ll just say blank Area, so like if you were wanting to get like specific to like a community you know Who is hoping to purchase their Dream home within the next Few months okay, and then we can say like full details click here And then we can have a link, so we’re gonna have the link so if they click on this image right here That’s going to take them to the the site, but also Is sometimes nice add the link inside this copy too because there’s a reading it lot of times people read Ads or anything online with their mouse I don’t but a lot of times people do and so if you’re they’re going through and they’re like. Oh well Do you look here? it’s just easy to click right and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more Sometimes I typically just leave it at that so light-cone have the audience and then of those people hey Are you looking to sell your home next 36 months? we’re weaning it down and then we’re adding like it’s like a little value add like hey guys get like if you’re gonna sell I’ve Already got a family of three looking to purchase a home in this specific area Now obviously you don’t want to like make that up you want to be like legit But you want to be some value add there to get them to be like to pique their interest of like okay What separates you from all the other real sage and stuff like why would I want to sell my home with you? You know I mean so then For the headline this is where that google spot is going to be we can say are you Yeah, we’ll just say are you looking to sell your home? okay, and that’s gonna pop up right there and Then we could say hey call to action learn more. We’ve got several ones right here. We’d say no button I don’t want it to look like an out-of-time, so we’re just gonna say hey, just like are you looking to sell your home or? watch more, so this is kind of depends on like what your goal is right a Lot of times I will typically do just learn more Just because like it kind of like it’s not Something of like hey download now or donate now or Buy Now or sign up or something like that? That’s a little bit you put a guard up or as learn more. It’s like most people are fine Learning a little bit more about something right Okay, so we’ll just actually I didn’t click that learn more so leave it at that okay And then I I took we don’t hit this and then this display light link you can change that if you want I typically just leave it in then a newsfeed link in description so we can say test Copy right here. That’s gonna. Pop up down here as your sub headline This is the mobile view you can see mobile newsfeed, and this is only gonna show up on your desktop newsfeed so if we go through and we Scroll and hit this this is gonna show all the difference ad placements that we chose in the ad set level okay So we chose news feeds. It’s gonna show this one right here, and this is another view of it, okay? And this is what its gonna look like on your desktop newsfeed, so I can see test copy let’s say we can say, Orlando home owners Looking to sell in the next three to six months I usually do this like a little shortened version of what I’m talking about here, okay, so It says Earl an emotionally gonna sell in the next three six months We have a family Looking to buy something like that and this is like learn more okay So just like a quick So I’ll give them they’re scrolling through and they kind of Skim past all this then they see this are you looking to sell your home? Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like oh What’s this all about learn more? They go to your website okay, and then down here all this URL parameters That’s super advanced stuff. You don’t need to mess with that honestly I don’t really miss that even still and I’ve spent a couple thousand dollars a day on Facebook So facebook pics will leave that leave this. I’ll leave all that use hit confirm Good to go. Okay, so some other little last tidbits of things if we come over here to ads manager This is so like this is gonna. Be will save leave this page okay, so This is taking you back to this area you can filter through stuff by lifetime You want to see everything for the whole lifetime? Or you can see how your campaigns just performing today or last 7 days lost times last 7 days You gotta keep in mind It doesn’t show the day of ok so that’s just gonna show the last seven full days or last 14 full days Last times I like to look at it at the last seven days Okay, and see what it’s like this so you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery so delivery would be like how many people are being reached thrive or engagement how many like Reactions comments shares links like all the different information there, so you can kind of like Go through and scroll through what by what you want to see it, and then you can see here you can see your campaigns ad sets and ads Okay, so if you want to go through and say hey I want to get I want to nail down on a specific like let’s say this foreclosure leads This is only gonna show the ad sets that are within that campaign, and then if we click on this it’s gonna Just dive deeper so like you got campaign you clicked on so it says one selected Adsense There’s only one ad set in this campaign. We click on this so it just dives deeper now We’re at the ad level, so there’s just this one ad and if you’re like crap I want to like see what it looks like I can’t remember what it looks like we just hit this it will hit preview, and it’s gonna pop up what this looks like a So we kind of see what this looks like if you want to see what it looks like actually in the newsfeed You’re gonna hit. Hey click on this say Facebook post with comments and This will pop up what this actually looks like so if you wanted to like like it yourself right there you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account I’ve got a lot you probably don’t have as many as me Okay, so those are some different things and then also up here this hamburger menu You get all tools this goes and tot kind of takes you in different Aspects like you can create different custom audience so like I’ve got a video on this actually where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email But they have a file with Facebook, which is kind of cool Facebook pixels Which I’ve got a video on that’ll out of here as well On tracking so that’s kind of cool So if you guys all add these videos like if you guys click in that top section Where there’s like the little circle with the eye? I’ll have some of those different videos here, so you guys can kind of explore some more of these different things? And then this is where you can go set up like the billing and all at them Like the admin type stuff and so anyway. I’m not gonna hit all these things. This is just quick Obviously it’s a little bit longer tutorial But anyway if you guys want to learn something specific there’s something that I didn’t cover in today’s video I hope I covered a fair amount But if there’s something that I didn’t cover today make sure you guys leave a comment down below. Also if this was helpful Go ahead and hit hit like and let me know I I want to bring you guys and help you guys up as much as possible And if you guys are not subscribed to channel make sure you subscribe I try to launch a new video every single day I do my best with that, but I launched new videos weekly for sure on how to generate more leads make more money and grow your business whether You know your real estate agent mortgage broker if you’re creating your marketing agency Or you want to start already you’re an entrepreneur like it doesn’t matter. What business. You’re in But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business so anyway guys Thanks so much for watching today, and hope you guys all have an amazing day

100 thoughts on “How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

  1. Do you want my Facebook & Instagram ads mini course for free?? Grab it here 100% Free: http://bit.ly/fb-ads-mini ๐Ÿ˜Ž
    *BRAND NEW* Facebook Ads In 2019 – Step-by-Step ๐Ÿ‘‰ https://www.youtube.com/watch?v=n1YutFxI580

  2. Thanks for a great video Jason! So if the goal is to make an ad for a band and to specifically get people to listen to a song on Spotify, which objective would you choose? Traffic?

  3. Love the information, thank you for sharing. My only gripe is the random ads in the middle of your video. I love what you're teaching but the ads break my concentration when I'm trying to focus on what you are teaching.

    You have to make money for the free content you create and I truly appreciate that you take the time to create it but please consider putting the ads in places that are more appropriate such as during a pause or when you are moving on to a new point.

    Thank you very much and I look forward to seeing more of your content in the future.

  4. Does anyone know how to add more than one AD account to your business manager? I keep getting error message "You've reached max accounts" but I don't have even one loaded???

  5. Great video! Do you have any videos on how to inspect the results of an ad campaign so you can judge wether to keep it or kill it?

  6. I just want to spend 50 euro or less to promote a song I wrote, does Facebook ads not give you option of spending that little? so would boost be the best option for this type of budget?

  7. I set up a conversion ad for purchases but sadly there it was like 2 days and there still no reach. I'm so lost. Where have I gone wrong?

  8. Btw I also do Sales Funnel creation and Landing page ad campaigns. Sales funnels will be the wave of the ad future. If you have a crappy website and wonder why you can't convert on your ads campaigns….Let me tell you, get someone like myself to build you sales funnels, keep your website the way it is, use guided sales tools to increase your conversions!!

  9. Hi Jason , I'm new to Business manager and would like to ask something. To be able to create a lookalike audience, do I need a past data from other ads ?

  10. Amazing, useful information, thanks to you I run my first campaign now! ๐Ÿ™‚ Thank you so much, keep the great work up!

  11. hi jason thanks to video.
    and i am in trouble for taking information to run campaign so could you plz suggest me. how can i get data for campaign?
    how many sources are there to collect data?
    thanks to your response….

  12. Hey Jason,Thank you for this amazing video. I'm interested in a starting social media marketing agency and would like you to take me through how to add clients pages and ad accounts to facebook business manager. Thanks

  13. Hi Jason! This video is a gamechanger for me. Thank you so much for posting these educational videos. I sort of fell into doing some Facebool ads for friends and fam, and now I am taking on clients and I want to make sure I know how to maximize the potential of these ads… and if you aren't familiar with them, they can be SO overwhelming. So thank you!

  14. why are you changing all your videos to 2019 when they were made in 2018 and half the targeting is gone. very misleading and harmful for your brand. Don't be lazy, just make new ones

  15. Awesome. Really helpful for my business. I have used the technique and see the instant result. Right now i am become professional facebookAds service provider. This is my profile: https://bit.ly/2N2tgnW

    Anyone need further help do not hesitate to contact me. Thanks again for the useful video.

  16. Hi Bro, I have quick question for you. I' blogger making with adsense average I make $2-3 per 1000 visitors. So can I get cheaper click so I can make money by adsense by running fb ads or should I promote affiliate page only

  17. Hei Jason , how i can learn digital marketing, seo etc is there any i hv to do. Im from india. I really like ur youtube video they r very helpfull..

  18. Hey Jason! Thank you for this video, so helpful! Where I always get stuck with objective & targeting my audience. I have an online and in person strength & nutrition coaching program (I'm assuming 2 separate ads) for busy moms and I want to advertise the sign ups. I have a landing page for the online program however not the in person one. I'm thinking that I should create a landing page for the in person program as well even if it's just an email sign up/wait list as opposed to check out? Should my objective be – conversions? Is setting a bunch of filters (women's fitness, motherhood, etc) help or hinder?

  19. Thank you so much. This is exactly what I needed, straight forward and quality information. I don't use Facebook and I need to promote my book and felt totally lost and stressed. This helped so much. + 1 subscriber.

  20. Jason You Should Make a Facebook Ad Course If you don't yet have one. There are So many FB courses out which makes Beginners overwhelmed and Confused , But You are a great trainer!!!

  21. Thanks, Jason. You really helped right there. I am just starting with this and I felt really overwhelmed and had landed on some other videos that were driving me crazy and totally confusing me. This was a very good overview, I like how you structured it and how clearly you speak. Perfect. Really thanks a lot. Now I feel like I can do this!

  22. following this along looks like FB changed there income in demographic to say stuff like : Household income: top 25%-50% of ZIP codes (US) what does that mean?

  23. Great video Jason……..Super videos King Comm….I have a real headache of a problem!!! When i set my FB ads i exclude INDIA along with about five other countries. Indians do not buy products like westerners do.

    All i get is is likes & comments from indians. This is after i excluded india as a country in my locations. Its driving me mad as all i am doing is wasting money because as i said Indians wont buy.

    Has anybody any ideas or information that might help me before i go insane!!!!!!!!

    Someone please help me…….thanks.

  24. Why does my ad manager page not look like that? When I click the campaign tab it looks completely different. I donโ€™t have the three tabs, awareness, consideration and conversion?

  25. Hi there, great video. Thanks. How to stop ad and not have it on going until budget is blown?

  26. Hi Jason. I am newbie in tech and am impressed with your video. My question is how do i create business manager for someone who has no personal facebook account?

  27. Thank you Jason. I found your video really valuable. I liked the way you presented and included all options. Also for the explanation of aspects that are often not covered in other videos.

  28. I have a cleaning service in las vegas, what would be a good ad to create after 9k impression 5 click and no calls

  29. You channel and community engagement is great!
    You give awesome advice. ๐Ÿ˜Š

    Thanks so much for this video! x

  30. Hi, this was a great tutorial! I've set my first ad to have a click to messenger but I can't figure out how to change the auto message people get when they click to send message. Could you tell me how to do it. I can't google it as it just keeps coming up with setting auto reply in my normal messenger not associate with the ad. Any help would be appreciated! ๐Ÿ˜Š

  31. I did an AD just for a short period of time a long time ago and discontinued. However, I just found that Facebook continuously charged for AD up to now. This really ridiculous. I never said I wanted to continue the AD. How dare they do such dirty business. Please teach me how can I refund the money back. Thank you.

  32. Okay I have a few questions the video was awesome for someone like me who's has no idea what they're doing so basically I started my store I'm trying to figure out for somebody new who just starting I have over 200 items on my store I'm trying to find out any information of how many items I should start with so I can take some down if there's too many or whatever the case may be and I cannot find any answers for that and another thing is where can I go to find like a mentor I need to find a mentor somebody who is willing to dedicate time and basically take me under their wing and show me everything I don't have money to attend these thousand dollar events in all that stuff I was in a very bad motorcycle accident and my career is down the drain so that's why I started this business and my accident was less than a year ago so money is very tight I'm just trying to find somebody that would be willing to Mentor me and talk to me about things that I'm having trouble with leave me and right directions all that good stuff because I have nobody to turn to right now what's this business that I started so if you can leave me in a direction that would be awesome I appreciate it in the video was awesome thank you

  33. Thank a lot, Jason for uploading this video, it is very informative. I'm just wondering how does facebook detect audience's location, does it base on that person's profile information or where they are logging in on the facebook account on their phone.
    Thank you.

  34. Pls cover baby step by step how to make ad for Your produckt with all info collection until conversion and make it successful pls pls pls im a newbie…

  35. Hi I was trying to create a facebook page like ads… all setup and after payment I am getting this error

    "Account is not qualified to create a CPA ad: This account has been created too recently, or spends too little to be eligible for CPA ad creation."

    I have selected engagement and page like

    Can anybody help me on that why that error is coming and how to resolve it.

    Thanks in Advance

  36. Anyone got a suggestion for additional resources using Facebook ad's but with National Corporate Facebook page for overall company, but then subset or sub-Facebook pages for local branches/offices, that can be very locally focused?

  37. Hi Jason: Great stuff on your video. Just coming back to Real Estate after 7 years of being a referral agent. I have been licensed 27 1/2 years . Your video is a real energy booster for me, If I put an ad out with my designated budget and I don't see the results from my campaign or single ad, how would I cancel that ad with Facebook? Look forward to your response.

  38. Thanks Jason, question when they click on learn more, where does h=that click take them and what do they learn? This video was great.

  39. Brotha You are a Amazing Pure Hearted Angel! keep it flowing men! your heart desires will definitely come true! Much Love sent to you! <3

  40. Hi Jason, Quick Question it is safe to add Bank cards details in fb ad payments method, please advise me thanks. I afraid to swipe it all.

  41. Hey Jason, quick question. When you are generating the ad, you talk about using a business page to create the ad. If I have a marketing company but am trying to get leads for a realtor, would it benefit to run the ad from my business page or the realtors?

  42. Is there a software or app that lets your track if a business is using social media marketing? Like can you see the business pixels so you know what businesses you can target?

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