April 9, 2020
How to Start a Successful Youtube Channel in 2020 (Get Your FIRST 1,000 Subscribers FAST!)

How to Start a Successful Youtube Channel in 2020 (Get Your FIRST 1,000 Subscribers FAST!)

Little small details like that can make a
difference and that’s why I really wanted to mention this specific tip in this video. [inaudible] what’s up everyone? Welcome back to my channel,
the best place for new coaches, content creators and entrepreneurs. Now in today’s video, I
am feeling really nostalgic because I’m basically doing a very similar video that I did last
year, which is all about how to start a successful YouTube channel in 2019 and how to grow to
a thousand subscribers fast. Now in today’s video, basically that’s what the video is
about, but I am making it a little bit more relevant to 2020 and I’m also going to be
incorporating some things that I’ve learned along the way because obviously since that
video I’ve grown a lot as a content creator and I’ve also, I dunno, just had a lot of
ability to trial and error this entire year, so that’s why in today’s video I am going
to be sharing some different things and maybe some contradicting things that I mentioned
last year. Now. Before we begin though, there are some
special shout outs that need to happen. Before we dive into this week’s awesome video, we
want to shout out the comment and YouTube channel of the week. Thank you so much, relieving
these kinds of messages onto last week’s video. Not only this, we also want to shout out the
Instagram story and profile of the week as well. Thank you again for shouting out our
videos. Now if you’re watching this and you’re wondering how can I get featured in the next
video, it’s very simple. Number one, you could either leave a comment below on this video
or you can take a picture of this video and share it with your audience on Instagram.
Just don’t forget to tag me now. With that out of the way, let’s just dive right into
this week’s video. All right, so I’m going to kick off this video with the whole niche
situation. Now, last year when I posted this video, I
talked about the importance of having a niche. Second piece of advice that I have is to actually
pinpoint and nail down your niche. Now this year going into 2020 I have a different opinion
on that. I know that I always talk about the importance of having a niche, having a niche,
having a niche, and that’s really important. And then let me tell you why it’s important
because when your followers are your subscribers, your potential subscribers are going onto
your channel. They need to know what is this channel all about? Why should I subscribe?
If Patricia is going on your page and you’re posting random stuff, she’s going to be confused
as to what to expect from you. Not only this, from an ad revenue standpoint, there are certain
niches here on YouTube that make more money than others, and also if you have a very consistent
niche and it’s very clear about what your niche is, it’s going to be a lot more easier
for advertisers to really understand how to pay you, what category you belong to at the
type of ads that they want to put in your videos. That is important stuff. However, my advice,
if you are thinking of starting a channel in 2020 is that instead of thinking about
the niche that you want to belong in, really think about who you’re trying to target with
your channel. And when I reverse engineer my success here on YouTube, I mean I grew
from zero to 100,000 subscribers in one year alone, which is insane. But if I really reverse
engineer my success, I realized that in the beginning when I started, I didn’t have a
niche either. And it’s kind of crappy to put that expectation on yourself that from the
get go you need to pick a niche and it’s going to be really hard for you to do that because
you don’t really know what you have to offer yet. You don’t know what people want from
you and you don’t even know what you want yourself. That’s why when you instead think about your
target audience, it’s going to actually make the content creation process a lot easier
and eventually your niche will find you. So let me give you an example here. When I started
my channel, my channel was really dedicated to a millennials and it was dedicated to college
educated millennials who just graduated and are now realizing, crap, I hate my corporate
job. Now when I think about this profile of a person, he or she has a lot of different
interests. Maybe they’re interested in getting their finances in order because school never
taught them how to, you know, get their life together in terms of budgeting. Maybe they’re
interested in social media, maybe they’re interested in learning how to quit their job.
And so on my channel, I did all these topics that would cater to that specific person that
I had in mind. And then eventually I realized, okay, so it
seems like the social media videos are really taking off. And so I niche down and I establish
my niche that way. But I do want to let you know that if you’re just starting out here
on YouTube, don’t put the pressure on yourself to really think about that niche yet. Instead,
think about the person or the people that you really want to target with your channel.
Think about their interests. Think about the things that they’re looking for online and
then do your videos that way and then eventually you’re going to be able to see which videos
are doing better than others and then you’re going to be able to find your niche that way.
Now moving onto my next tip for those of you who are interested in starting a successful
YouTube channel in 2020 is to create searchable content. Now, this tip hasn’t changed from last year.
I still stand by it and basically what it means is that when you’re starting out blogging
or doing things that people aren’t necessarily searching for isn’t really going to perform
well on your channel. Even to this day, I’m just slowly considering blogging after a whole
year of doing searchable content here on the platform and the reason why is because like
I said, no one is searching for your day in the life. No one is searching for what you’re
doing on the weekends or the weekdays. Maybe your friends care, but the internet does not
care about that. That’s why it’s really important that you’re really thinking about what are
people actually searching for. On the internet, what are they searching on Google, what are
they searching on YouTube and then create your videos that way. Now I have a resource
for you right here. If you’re just starting out and you really
want to learn how to come up with content ideas and this video will actually help you
a lot, but basically a rookie mistake that I see a lot of people doing is that they’re
not really thinking about what is being searched on the internet and instead they create content
that is very me-focused instead of other people focused. Now on the topic of searchable content,
my next tip for you, and this is going to be probably the juiciest tip for any new YouTube
or who’s getting started, is to care about S E. O. Now what is SEO is search engine optimization.
You basically want to make sure that your videos, if someone is searching for them,
that it’s going to show up and that’s why SEO and optimizing your videos to be SEO friendly
is going to be super important. Let me break down what I mean by this. Now
when we’re thinking about SEO specifically, what we’re talking about is the key words
that you’re using in your titles, in your tags and in your description, but not only
this, what you’re saying in your video also matters as well because YouTube automatically
will be transcribing your videos or even if YouTube not transcribing your videos, you
could be using a platform like rev, and by the way, I have a $10 coupon code if you would
like to use rev instead. But basically when you’re adding captions to your videos, that
also contributes to you ranking well in the algorithm through search and through better
SEO. And so if you are very intentional with the title, the tags, the description, and
the things that you’re saying in your video, it can help you become a little bit more searchable. For example, let’s just use this video as
an example. Now for me in this video, my main keywords are obviously going to be starting
a YouTube channel. How to start a YouTube channel, starting a YouTube channel in 2020
how to start a YouTube channel in 2020 all of that. And I’ll make sure that my title
will include those words. So the title of this video is how to start a successful YouTube
channel in 2020 not only this, I make sure that these keywords that I’ve chosen are also
going to be in my description and in my actual tags. But beyond this, I’m also making sure
that I’m kind of saying these words in my video to ensure that when YouTube is automatically
transcribing the video or when I’m manually transcribing the video of myself, which by
the way, pro tip, I like to personally use rev to transcribe my videos because oftentimes
YouTube makes a lot of mistakes with their transcriptions and I want to make sure that
the algorithm can truly read everything that I’m saying in my video so that I can rank
higher. So that’s why I use rev, by the way. So I
just wanted to mention that, but basically I make sure that I’m also saying these selected
keywords into my video as well so that all in all, everything in my video is truly optimized.
And I think that it’s important that I mentioned this because I feel like a lot of YouTubers,
they tell new YouTube brewers to create searchable content, which is basically what I said earlier
on in this video, but they’re not necessarily setting them up with the tools or the knowledge
on how to create searchable content beyond just what the video is about. Little small
details like that can make a difference and that’s why I really wanted to mention this
specific tip in this video. Now moving onto my next tip on how to start a successful YouTube
channel in 2020 is this, and that is your thumbnail matters. Now this is important because I know some
YouTubers will say, Oh, it doesn’t matter, blah, blah, blah. But it does. And the reason
why is because if you’ve followed my tips from now until this point, if your thumbnails
aren’t good and they’re not attractive enough for people to even once a click on your videos,
then all the tips that I gave you just kind of go down the toilet, right? It doesn’t matter
if you have searchable content or that you’ve eventually established your niche or all of
that. If that person isn’t even feeling compelled to click on your channel or click on your
video. That’s why I’m going to share with you a couple of small things that you can
do to make your thumbnail stand out or just general the rule of thumb to keep in mind
of when you are creating your thumbnails. The first is you want to make sure that even
if someone is standing six feet away from the computer, that they can still read your
thumbnail. Now what I mean by this is I see a lot of new YouTube ERs use really small
texts for their thumbnails or they’re using really fancy texts that are, is very, very
hard to read. That’s why you want to keep it simple. You want to find a font or something
that’s very big, very bold and very legible. Not only this, this is something that’s very
important to keep in mind up because now more and more people watch YouTube videos on their
mobile phone, so if it’s already small on desktop, imagine how small it’s going to be
when people go on their phones, right? So you really want to make sure that if you’re
adding text into your thumbnail that it’s legible. Not only this, if you are adding text to your
thumbnail, and by the way, you don’t have to add text your thumbnail in order to be
successful here on YouTube, but you want to make sure that you’re keeping it short and
sweet, okay? Don’t put a whole storybook on your thumbnail. Really make it three to four
or even five words is already a lot into your thumbnail on top of this. When you’re thinking
about your thumbnails, also make sure that you are being consistent with your branding.
Now keep in mind that eventually as months go on or weeks go on, you can totally change
up your brand. If you want to hear on YouTube, it takes literally two seconds to swap thumbnails.
However, it’s very important that you stay consistent with your branding because a lot
of times you are competing with a lot of people in the recommended section. When people are watching your videos and you
want to create binge worthy content, that means that people need to be able to recognize
which videos are yours. That’s why if you look here on my channel, I’m pretty consistent
with the branding so that if my viewers are interested in seeing more videos, for me it’s
a lot easier to find on the slew of videos that are already available here on the platform.
As an addition to this. Speaking of thumbnails, this is my rule of thumb is I always make
sure that all of my text or everything like that is on the left side. And the reason why
I say this is because on the right side generally there are a lot of icons or timestamps that
YouTube is using and that has a very high chance of covering some of the texts. So that’s
why I always make sure that my fonts and my techs and everything that’s important is on
the left side. Now at this point I pretty much you put a
video within a video and I shared with you a lot of steps on how to do thumbnails and
all of that, but beyond everything else, I also have a whole playlist to set you up for
success on YouTube. I have how to script your videos, how to batch create your videos and
even more tips when it comes down to SEO and everything like that, how to go viral, all
these different things about YouTube. This is just a starting point. Everything that
I said here is a starting point. So if you are interested in starting a channel next
year, make sure that you watch my videos that are in this playlist. It’s going to help you
a lot, but more importantly, one of the biggest things that I want to tell new creators is
that you just got a start and this is coming from someone who spent years thinking about
doing a YouTube channel, buying all the equipment and doing all these things, but never fully
committing to it until it got to a point where I was pretty much going through a quarter
life crisis and decided to do the damn thing finally and now, you know, fast forward a
year later, I have built an entire business thanks to YouTube and I have grown my channel
by a lot and I have met incredible people through the platform. That’s why my biggest, biggest advice to you
if you’re watching this and you’re on the fence of starting a channel, is to just start
anyways. If you got to the end of this video, thank you so much. I post a lot more content
surrounding YouTube, like I said. So make sure you check out these two videos that I
have right here as well. As always, guys, I appreciate you. I hope you guys have a great
day, a great week, and a great life, and also good luck on your channels in 2025 guys.

100 thoughts on “How to Start a Successful Youtube Channel in 2020 (Get Your FIRST 1,000 Subscribers FAST!)

  1. Did you like today's video? Let me know if you've learned something new!
    Don't forget to DOWNLOAD THE FREE STEP-BY-STEP GUIDE TO TURN YOUR FOLLOWERS INTO CLIENTS: https://www.bossgramacademy.com/blueprint

  2. So glad I already jumped right in and started my channel about a year ago, though not with NEARLY this much growth. Unfortunately, I am in a not-so-sexy niche (environmentalism/zero-waste). I hope your tips help me grow in the coming year. I have big things planned and I have already gained so much knowledge and tips from you. Thank you 🙂

  3. I am a small youtuber. I am all about fashion & styling content. I have more confident now for 2020! I need to grow my channel drastically by next year! This is super helpful thank you

  4. Thanks Vanessa i have seeing your grown so much!! You are one of my inspiration to continue!! And i love the shout out idea!! 🙏🏻🙏🏻 absolutely Vanessa first thing to start an online business is the WHO!!

  5. I don’t think the niche matters when adding ads to a video. The ads I watched when watching your video is food ads and clothing ads

  6. Amazing tips!!! I realized my titles have been helpful! I’ve had my first 2 videos get over 1,000 views now! I’m going to continuously grow and get better while understanding my niche…. SEO has been helping too!!

  7. Loved this video! I’m definitely going to start. Glad you pointed out that having a niche will find you! The niche has stopped me from starting

  8. I did enjoy it very much! I assume I can use this information for a channel that has already started but has yet to take off. I’ve been up and running for 5 years (Christmas Day). 💖 and looking to really expand in 2020. Need a lot of help.

  9. I cannot day enough nice things about you! First of all, you are beautiful! You are so well-spoken, and your videos are so helpful! I love how you speak, and you don’t waste time with unnecessary babble. I also love how poised you are and how you do not throw in silly voices and try to entertain. I just find it annoying when some people do that. Thank you for creating such helpful videos! ❤️

  10. I started my dating & relationship channel recently and I’m feeling motivated! Hoping to grow as much as I can in 2002! Thank you for your advice!,,

  11. Sooooooo sosososososo helpful!!! Just watched this after your video on it last year and the advice gets better and better 🙌🏼🙌🏼🙌🏼♥️♥️♥️

  12. I've been investing for over 20 years so the transition to video is different but you always learn something new in this space. 😉

  13. Do not wait to start your own you tube channel, do not procrastinate. I have been watching you, listening to your advice and you made me to start my own channel . I started mine in October 2019, and have already completed my 4000 hours thanks to this channel but struggling not the other requirement. Need support from you guys please check out. Thank you

  14. one of the best channel for how to grow our you tube channel, i have been in you tube for the past 3 years but till now i have no idea of what i am doing but after watching your channel i came to know that i haven't done anything for my channel, i will have to work a lot. thanks for all your tips and tricks on growing a channel soon i will grow kine too. congrats for your 150k+ subs, yow will grow a lot.

  15. I’m having a hard time because I see ppl with 10k and more subs and I have 170 and I wonder should I add gossip etc to my channel but I really want to keep it abt recipes, travel and advice. I am trying to be patient and consistent but I feel discouraged at times. I’m trying…

  16. I just started a new channel and published my 2nd video.

    I’m already at 2.6k subs thanks to helpful youtubers like you Vanessa!

  17. New subscriber here and I've been binge watching your content. I've had my channel a little over year and although I've had a few videos hit a couple of thousands of views, its not always the case. My main struggle is with engagement so thats what I'm trying to work on so that I can reach my goal of reaching 1000 subscribers and having great engagement on my platform. Thank you so much Vanessa for your tips! 💖

  18. As a small yet growing channel, I really appreciate the clarity and transparency you provided about the niche topic. I think that the 2019 recommendation is still relevant but adding the 2020 focus of audience is really helpful.

    I started watching your video because I found my passion but needed direction on how to create a business out of it! If theres anything I would add it’s that patience is key!

    Love and appreciate your content 💕💕

  19. I love that you’re doing shout outs in your videos but it would make it a little better if you mention the person’s name and description of who they are along with their screenshots. Instead of a screenshot of their page only because it’s hard to see and sometimes we’re not looking at the screen. And if we are it so tiny on a phone 📱

  20. Thanks Vanessa! Good tips as always.
    Your advice has helped me on my Trivia, Math and Coding channel in 2019.
    Keep up the good work!

  21. This is great advice! I started a channel this year and I’ve had trouble growing but I will take these tips and keep making videos. Thank you!

  22. Where were you all this time!!! I'm in love with everything you provide us with as creators!!
    I'm your small new fan!❤

    PS: small YouTuber here!

  23. I came back to YouTube because I’m hearing all this helpful useful information finally. When I used to make videos a few years ago I had no idea what I wanted from YouTube and I gave up. But this has been so helpful and inspirational Thank you 💛

  24. OMG You are amazing. Love that you being so honest about your 'secrets' because you want to help people. You deserve the followers, comments and likes more then everything <3

  25. Thanks Vanessa I always try and make my thumbnail appealing and consistent. You always have such great advice for a small channel like mine 🤗🇨🇦👍💕

  26. Hi Vanessa
    Great video, I just started my YouTube channel and all this tips will help a lot. Putting all into practice.
    Thanks very much.

  27. I seriously DO NOT understand the thumbs down on this video, This girl speaks gold and she walks the walk. I have no idea why anyone would thumb down this content. I do now that the people who did DO NOT have over 100k subs.. just saying. I am implementing these techniques asap. Keep KILLIN IT V!

  28. Every time I watch your videos I see improvement in mine. You really do motivate me to work hard to grow my channel.

  29. These are such great tips! I'm just getting started with my gaming channel and your info is very helpful. Thanks for posting quality content!

  30. Hi
    Big follower
    I just started an Instagram account
    Having a niche of tea lover
    Your videos helps alot.
    A big thank to you
    Keep posting admirable content ☺️✌️♥️

  31. I'm excited to continue growing my channel 2020! I've been stagnant because I've been gone for so long. Do you have any tips about reobtaining subscribers after a hiatus?

  32. Hiiii I really love the way you present the video 💜
    I also recently started YouTube channel but I find it very difficult to get subscriptions. It is damn tough 🙁

  33. Thank you for the tips! Just started my channel and it took me many years that I wanted to do this and I finally got the courage. Thank you!

  34. I like what you said about niche & actually redefining it around target audience. I've been struggling to figure out if I do it via vlog diary formats or on topics that will engage. I also want to focus on speaking to a millennial audience on various topics that we face in our 20s but am trying to find a way to make it more seamless on my vlog. Thank you for these tips!

  35. After watching your take the leap video I decided to start my channel 2 months ago in October. It’s crazy because it was the scariest thing and it’s already grown to almost 500 subscribers. If it wasn’t for your video I’d still be sitting here contemplating whether or not I should start. Keep up the good work and motivational videos xox

  36. This is helpful tips for 2020 especially that it is something that you actually experienced. As being a newbie on youtube, Will implement all that I can before even 2020 starts. 2020 will be a great year! Thank you Vanessa Lau

  37. Great tips as always …i used to vlog so much but when i do searchable content i get a lot of viewers and new subscribers

  38. This is my first time seeing you. 0 to 100000 in a year. That is so impressive. YouTube suggested you to me. Great Video btw.

  39. The niche question is very interesting. I do think you need a niche. However, what isn’t perhaps always so clear is your precise audience and how you engage with them. I have a large following on Twitter (10k). But I quickly realised YouTube appeals to a very different community. The subject matter crosses over, but I already find I tackle it in a very different way on the two platforms. This is where I think flexibility is needed when you’re starting out. Who you think you’re speaking to about a subject, isn’t necessarily who’s watching you.

  40. Congrats on the growth! And thanks for sharing some awesome tips! We just started our YouTube channel and we're hoping for success too! Let's get it y'all! Everyone successful heading into 2020 is my hope!

  41. Although im a gaming channel, I did get alot of tips and ideas from you that are relevant to all channels, whatever category it falls into . Thank you, will continue the grind lol.

  42. Thank you for putting this out there. My 'niche' has been catering to metal guitarists with tutorials and such, but I'm thinking about branching out and adding some of my workouts as well, as a lot of metal guitarists are also into lifting weights and fitness in general.

    And Millenials aren't the only ones who hate their office jobs! There's a big movement of people my age (mid-40s) who are so ready to quit their corporate jobs because they just can't stomach it anymore. 🙂

  43. I don’t have a niche and just a variety channel of things in my life so I’m glad you changed your opinion. My channel isn’t growing but 2020 it will! Thank you for great advice! I only have a YouTube channel but no instagram or any other social media… can my channel grow or get revenue come from just having a channel? Thank you!

  44. You are so knowledgable. I really get inspired with your videos. I am looking to start a channel myself and you are always the best person to refer to. You really explain each and every bit which is really amazing, Thank you for coming up with these amazing ideas.

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