February 17, 2020
How To Sell Anything To Anyone Anytime – SELL ME THIS PEN

How To Sell Anything To Anyone Anytime – SELL ME THIS PEN

– Go ahead, sell me this pen. Today I’m gonna teach you, how to sell anything to anyone, anytime. Now, when it comes to selling,
when it comes to closing, there are so many
techniques and so many ways. Today I’m gonna share with
you three powerful secrets, that you can use to
sell anything to anyone. The very first secret is this; How do you turn something
that’s a commodity, how do you sell a product,
how do you sell a service, in such a noisy market place? Number one understand this, people don’t buy because of logic. People buy because of emotion, and they justify it with logic. People buy based on emotions,
and they justify with logic. I want you to think of something that you want to buy in your life. It could be a car, it could be a house, it could be anything, I just
want you to picture that. Once you have that in your mind, I want you to ask yourself this question, why do you want to buy it? Why do you want to buy
that particular item? Why do you want to own
that item, why is that? Maybe it’s a new suit,
it looks good on you. Maybe it’s a new dress,
maybe it’s a new car, maybe it’s a new house,
maybe it’s that vacation, but why do you buy it? I want to dig a little bit deeper. If you peer through the layers, I think you’ll realize
you are buying emotions. Maybe you buy the item because of greed, You wanna make money or
you wanna save money, or maybe it’s because of generosity, that by buying this item
it’s gonna help other people. Have you noticed sometimes
there are companies out there, if you buy this particular product, they’re gonna donate a
certain amount to charities? Maybe you buy because of generosity. Maybe because of shame, that if I don’t buy
this I’ll look foolish. That if I don’t own
this, I’ll look foolish. Or maybe it’s fear, that
if I don’t buy this, I’m gonna be missing out,
I don’t wanna miss out. Maybe it’s an escape, that
you go on the vacation, your nine to five job is
driving you fucking crazy, and you say, “Oh man
I need some time off.” Maybe you’re doing it,
buying it because of escape. Whatever those reasons are, those are very often emotional reasons. So you buy because of emotion, and you justify it with logic. So think about when you’re
selling something to somebody. Are you just talking about
features and benefits, what his thing would do for you? Or, are you pushing those
emotional heart buttons? I remember one time I was
in Harry Rosen, which is a very well known menswear
store, high end, in Vancouver. I walk into the store, and I was walking by the Tom Ford section, and the salesman approached me and say, “Sir, is there anything
I can help you with?” I said, “No, I’m just browsing around.” And he said, “Do me a
favor, put this suit on.” Now, at the time, I never
owned a Tom Ford suit before. I have a lot of suits, but I
don’t have a Tom Ford suit. He said, “Do me a favor, put this on.” I said “All right,” I put it on. He said, “How do you feel?” “Well, it feels pretty good.” “Okay, also try this
on, put on this tuxedo.” I said, “Okay, that’s pretty cool.” He said, “Oh, it looks great.” He said, “Sir, are you
a fan of James Bond?” I said, “Who isn’t a fan
of James Bond, like duh.” He said, “This suit
right here, this tuxedo, “is the exact suit, the exact same design, “that James Bond wears in Casino Royale.” You know that scene when he was gambling? Fuck, it looks good, right? And before you know it, I
bought the damn fucking tuxedo, and it’s a lot of money,
costs a lot of money. If you think about that, what am I buying? I’m buying emotions. What I’m buying is this, I’m buying, when I wear this tuxedo I feel good. As a James Bond fan, I
feel like James Bond. Even logically I know of
course, it’s not James Bond, I’m not James Bond, but
emotionally it takes me there. This is cool that I wear the same tuxedo, the same fit, the same everything. Then he up-sold me on the damn shirt, and the cuff links, the whole nine yards. That’s what I’m talking about. People buy because of emotions, and they justify it with logic,
you have to understand that. Don’t just push your product,
don’t just push your services, don’t push the features and benefits. Think about what are those emotional heart buttons that you’re pushing. Number two, people don’t buy
there way into something, they buy there way out of something. It means people very often,
they’re buying something because they’ve a
problem they want solved. They want to buy there
way out of that problem. People don’t buy the drill,
they want a hole on the wall. SO what is it that you’re
helping them solve, what problem, what is that
thing you have to understand? I always say, the amount
of money that you make, is in direct proportion,
to how deep you understand your market place’s pain. The amount of money that you
make, is in direct proportion, is in how well, how deep you go, how much you understand
your market place’s pain. So you have to understand, what are the pains that people have, and how can you help them
relieve some of that pain? So think about that. Number three, People don’t
buy products and services, they buy stories. Because, when there are so many choices out there in the market
place, on the internet, any product that you
want, there are hundreds, and hundreds of choices,
how do you stand out? How do you add emotions
to a commodity, a pen? What’s the difference
between a $2 pen like this, or a $800 Mon Blanc, John F Kennedy, limited edition, exclusive pen, a $800 pen? It’s the same pen, it
has the same functions. Story, when you add story to an item, suddenly, when you add the John F Kennedy, the President’s story,
attached to a brand, to a logo, it is 10 times more valuable, it is a hundred times more valuable. It is 300 times more valuable, that particular pen, all because of story. It writes the same, a $2
pen you can write too, but that’s the difference. So think about, what’s the story? How can you inject stories
into everything that you do? Maybe it’s your origin story,
how did you get started? Why do you do what you do? What about also stories of your customers? I’ve just launched a new YouTube channel, you can click on the link below, I put a new link in the
description, you can check it out. It’s the Dan Lok Global
Community on YouTube. It has nothing to do with
the program that I teach, it has everything to do with stories. With stories from my students,
what they have learned. Their background, their stories. It has nothing to do with me,
with the program that I run, it has nothing to do
with that, but stories. It’s other people’s stories,
other people’s success stories. So where are you using
stories in you marketing, in your business, how
else can you use stories? Remember, facts tell, stories sell. Facts tell, stories sell. So comment below, tell me
based on these three secrets, how will you sell me this pen? Go ahead, comment below
and sell me this pen.

100 thoughts on “How To Sell Anything To Anyone Anytime – SELL ME THIS PEN

  1. Sell me this pen challenge:

    This 2018 limited edition Mont Blanc is commemorating JFK, and what's interesting about JFK, among other things, is that he was the youngest US President ever elected. And when I think about you, you too were able to achieve so much at such a young age and inspire equally as many, if not more, people. Anyway, someone gave me this pen, and it reminded me of you. You wouldn't happen to know anyone who'd want it in their collection, would you?

  2. Im curious Mr lok, how did you know at the time that that suit was in fact the type worn by james bond in that casino scene?

  3. This pen is no ordinary pen. Its 1 of 5 pens from the James bond movie, "Never Say Never Again". At its last auction at Sotheby's Sydney it sold for $4500. There is also a Rolex worn buy Mr Bond. I think you should try it on, it would be very exciting to see if it would fit your wrist. You should feel the emotion and excitement when you put it on. Daniel Craig wore it.

  4. 1. You buy because of emotions, you justify with logic
    2. People don't buy their way into something, they buy their way out of something
    3. People don't buy product and services, they buy stories

    "Facts tell, story sells"

  5. I want to share with you a secret about reaching your goals in life. Did you know that 80% of all goals written down are accomplished! So you may ask why would I need a 2018 limited edition Mount Blanc Pen commemorating JFK? I'm glad you are thinking that way. If you understand the power of potential then you will understand the power in this pen. And if you understand that JFK upheld the dreams and moral standards of American freedom that you can begin to appreciate what owning this commodity can do for you! Businessmen and women understand this commodity. What you surround yourself with will subconsciously motivate you. what do I mean? Have you ever seen a creative artist at work? Artist intrinsically knows that what is in their mind must also be a reflection of their reality so they create their world around them. They take control of the power to change their life by changing what's around them through raw material. Artists give value to an object because they know its potential to touch and motivate human emotion to the deepest levels.
    Have you ever seen the movie Camelot? its the story of how JFK put up the last fight for American freedom! Our right to be free thinkers, our freedom to protect our way of life, and commerce. When you use this pen you will never forget to fight for what is yours! it will be a daily reminder that your goals are worthy, your family protected and provided for, and your vision recognized.
    Sold 💯

  6. If you have a pen…any 2$ pen….
    You will use it and throw it away after it runs out of ink most probably…
    This pen …
    You'll feel the prestige each and every time you hold it…
    It writes the same way as any other pen does….
    There is something special in it…
    You get to know it only if you have it…
    You'll be knowing the reason behind it's cost and be glad that you got this pen of a limited edition.

  7. I hope this work 🙂

    This pen might be pricey than other pen. But that's the exciting thing about it. Buy ut and you'll see its worth price.

  8. When you're wearing your James Bond tuxedo, how do you think you'll feel if you pull a Bic pen out of your pocket? This pen is the tuxedo of writing instruments. JFK series.

  9. If you write down whatever you want and believe in the pen then, you will have it. Obtaining your desires start with the purchase of this limited edition Dan Lok pen.

  10. 6:09 The hook word you're looking for, is "provenance"… as opposed to "story". A "story" is a great way to initiate a romantic thought direction… but provenance provokes a sense of importance, idividuality, and exclusivity.

  11. I don't think you can sell anybody anything, Unless they want it or need it…..and Price is everything, these sale's guru's think they can talk anybody into anything…..the people there selling to is people who think there is a secret to selling…..the question is, do you need it or do you want it, and what is your budget….if I get you what you want at your budget, will you buy today……people don't buy stories they buy on price when they truly want it or need it….

  12. after following his channel, i had a sudden change in the way i think. I'm not asking to become rich as him,but the way he see things seems to be cool. I want to think and live my life the way he did.

  13. This pen has reached the houses of the richest people in the world , take it too , If the house is not for a rich one , then the pen will be .

  14. Buying This Pen You will get Motivation, Energy and Competitiveness to succeed in Your Life because It will be for You as Reminder on Great Name, Great House and Great Country during Your daily businesses and You will have no chances as do Your best to become the Best Version of Yourself and to write Your Own Success Story!!! 🙂

  15. Dear Mr. Lok, hello! I am your new subscriber. Thanks a lot for this helpful video. Best regards and have a good and productive day! Greetings from Belarus!

  16. Me :

    Hi Dan , have you ever heard about the special Creative Pen !

    Dan : No i have not actually , so tell me … whats so speciall about it ?

    Me :
    You know Dan , I find that life it self is special and through this pen you will have you’re life path written down by you, and i know a special path like your’s deserves to be written only with a special pen !

    Dan :

    Yeah sounds Awesome man,
    what do you say we will make a deal here i personally help you become a great high ticket closer !

    And you give me that special pen !

    Me : Lets Rock N Roll buddy 🥶😎

  17. you: sell me this pen
    me : you will feel confortable when you write and your handwriting will be good and this pen easy to slide on paper so you can write faster than usual , do me a favour and try it 😅 . did my potential 🤣 in case a consumer doesn't buy it , i tell him a fucking story about my boos tell him my my leader is arrogant and i swear he will fire me if don't buy this fucking pen . case solved 😅😅🤣

  18. Imagine that you just gave a keynote speech infront of front of a massive audience. After your speech a 16 year old boy named James approaches you with one of your books and states you're his idol. He aspires to start his own business when he is older, and you see the determination in his eyes. All he asks is for your autograph in the book and states once he successfully opens his business he's going to use the autographed book as a centerpiece so he'll never forget where he came from. You pull out this black ink pen and you leave your autograph along with an encouraging message telling James to never give up. James smiles from ear to ear and thanks you for the kind words. After hearing this your heart is filled with joy knowing that you're motivating the youth.

  19. Imagine closing a deal with a bic and now imagine closing a deal with this pen. What do you feel? Imagine what your client thinks of you when you give him this pen over a bic to sign your contract that you worked your ass off to close. There’s nothing better than a monte blanc, demonstrate your professionalism and skill with your next deal with this pen.

  20. This pen is not for everyone Dan. Not just anybody can buy this and that's the reason I'm asking you. Its a class apart, think of it when your signing a multi million dollar deal? How would you feel, you would not want to sign a contract with a 2 dollar pen would you ? As well Dan, its the great JFK edition, and only 100 of them are ever made and ever will be. Don't you want to be one of them Dan?

  21. This pen is only a limited edition sir, yes I know it’s a high price pen.
    But we know that in time this pen i will be a collectors item.
    This pen sir is the type of pen that you could pass on to your grandson and generations to come sir and we’re sure they will be amazed.

  22. Bruh this dude always on point .I started watching Dan da don from JKD 👍. I love that s###niw I'm on his business tip 💥💥💥💥💥😂😂😂😂👍👍👍👍👍

  23. Dan: Sell me this pen.
    Me: Okay Sir. But first, I need to know WHY do you want a pen?
    Dan: Well, my old pen already ran out of ink and my job involves having a pen on me all of the time.
    Me: Okay. Tell me sir, what is most important to you in a pen, function or fashion?
    Dan: I guess.. both?
    Me: Well. You're in luck today Sir because this pen offers exactly what you need.
    This limited edition John F Kennedy Mont Blac will not only help you write faster and with so much ease, it will also make you look very fashionable and sophisticated.
    People will instantly have an amazing impression about you if you pull this pen out of this amazing tuxedo you're wearing.
    With it's smooth and fast writing, and really long life, you won't even have to worry about the ink running out anytime soon.
    Dan: Okay, I think I'll buy this pen.
    Me: Okay Sir.Shall we proceed to the checkout?

  24. The best way to sell this pen, is face to face. Perhaps, you’d like to fly me somewhere for lunch and we can discuss this?

  25. Good Afternoon Sir,

    I would like for you to do me a favor. Hold this pen for a moment. Feel it, move it, feel free to write with it. A nice pen, right? I signed my first Million-dollar contract with it, and since then, my product has become one of the finest communication gadgets in the world. My company's name? Huawei. I see your holding one of our phones right now. Good choice. What a better way to enjoy it than owning the key that opened the gates for its use globally? Fate is on you.

  26. Great video, it's for B2C!
    What about B2B sector ?
    Do you have a lesson about how sell products or services for a company with multiple decision makers ?
    Should I consider the multiple emotions here too?!


  27. Grab the pen and write something on a piece of paper that whatever you want. How do you feel? Definitely feel good. John F Kenedy wrote this pen too. Isnt it amazing? Hell yeah.
    How much do you wanna pay for that? i want to pay *******. Deal. This pen is yours. :v

  28. Hello Mr Lock?, thanks for your presentation, i knew not of this before but now am seeing…now can i become rich with my little cash i have…$2??

  29. when he said you buy emotions , i definitely know it to be true, i feel compelled to buy something if it emotionally draws me in.

  30. Mr. Dan Lok, let me ask you something. What kind of stories do you want to write with your pen?
    ~Montblanc John F Kennedy, Limited Edition~

  31. Awesome video, powerful speech, Actually when you are selling, you need to be confident what you are selling and to whom you are selling.
    What are you selling is…
    and you can do this because you are convinced, and if your convictions are strong than you can sell anything. LOVE ❤& PEACE 🕊

  32. Me : do u know that there are only 10 pcs of this pen in the world?! And this will be the last piece. Queen Elizabeth, Ellen Degeneres, Trump, Oprah, are the few people who have this pen.

  33. Im no good in sales nor experience in selling but lemme try

    Buy this pen ✒
    It's the pen you've used when signing your marriage contract

  34. Im no good in sales nor experience in selling but lemme try

    Buy this pen ✒
    It's the pen you've used when signing your marriage contract

  35. That is a pen which makes you feel privileged like many other things in your room,
    it is the missing peace you need in your room,
    it is all about the feeling you have with it compared to the feeling you have without it.
    Without it, some people would be wondering why you dont have one being so whealthy.
    SO BUY IT NOW!!! hahahaha.

    I am just starting to improve my selling skills and i want to thank you so much for the advices given in your videos.

  36. The most important thing when it comes to honesty.
    If the customer comes to buy something from you and asks about the quality but if you ever try to cheat him he'll never come back to you again because sooner or later he'll find out that you gave sold him for the money you did not care about his own benefits you just make money but you indeed lost.

  37. this pen is as ordinary as all other pens except for the value and what it represents. its like putting a price tag on the old rusted wagon your grandpa used to tug you around in. It's about what this pen embodies as a whole. JFK carried this same pen when he stood at the berlin gates and cried out "Today, in the world of freedom, the proudest boast is 'Ich bin ein Berliner.'" before words were spoken they were written and with this very same pen he wrote his most famous words "Ask not what your country can do for you. Ask what you can do for your country." i til this day carry this pen in tribute to a president i love and will always remember

  38. WOW! This makes perfect sense now! A month ago, I couldn't see the clarity in this statement, "people buy because of emotion and justify it with logic." Mind Blowing…

  39. I was in a job interview today. The interviewing manager handed me his laptop and said, "I want you to try and sell this to me." So I put the laptop under my arm, walked out of the building, and went home. Eventually he called my mobile and said, "Bring it back here right now!" I said, "$200 and it's yours."😂😂

  40. That pen you are holding is a Dan Lok executive pen. The weight the size the hand feel is the perfect accessory to closing deals. A pen of that quality says reassurance reward closing. A little story Dan Lok was holding that pen when he told me the secret that made him wealthy. The security it gave him and why he still has it. This is your own

  41. Me : Hey man, can you sing up for support for this charity? Its free.
    Man : Okay, but I don't have a pen.
    Me : Oh I forgot to tell you, we also sell these pens for contribution to the charity you were about to sign. Help out by buying one? It costs only _ dollars.
    Man : Ok, cool.

  42. I think the James Bond part has some stories in it too.Some times you can mix together emotions and stories into one. Stories trigger emotions of some people. That's my opinion, though.

  43. Don't you need that pen to write out a card for your girlfriend? You know women looooooove words. You could give it to her at dinner in your James Bond suit.

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