April 6, 2020
How to Market Your Ecommerce Site to Niche Markets | Two Minute Tuesdays

How to Market Your Ecommerce Site to Niche Markets | Two Minute Tuesdays


Hi, everybody! My name’s Matt, and I’m the
Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we bring you
two minutes of ecommerce advice to bolster your online success. When you’re opening an online business, it
can be very tempting to try to appeal to everyone. Many of the merchants that have the most success,
however, actually appeal to niche markets. So pay close attention because I’ve got five
tips to make sure you’re doing this effectively. To start, let’s talk about what a niche market
is. The best way to think about a niche market is through an example. So, instead of selling
dog products, you could look toward bulldog products, pit bull products, Dachshund products
and so on. Narrowing that niche market down to a much smaller audience means that customers
will have a higher interest in what you have to sell. Secondly, and really the most important step,
is that you need to spend time researching your niche market. Since you’re appealing
to a smaller audience, you need to figure out what drives their needs. What are they
looking for? What type of information and products appeals to them the most? Number three, when marketing to your niche,
use longtail keywords. This is going to come naturally when you’re doing your niche marketing,
but remember, if you’re appealing to a specific audience, they’re going to be using very specific
keywords to find your site. So, incorporate these specific keywords into your SEO and
pay-per-click campaigns. Once you do, you’ll be in good shape to get more traffic. Number four, you really want to become an
expert in your niche, and to do so, you need to provide content that’s very specific
to that audience. This means you’ll want to look to your blog posts, social media and
videos to make sure they’re providing high-quality, useful information. Anything on your website
that provides valuable content and information is going to be great for building your expertise,
building trust and building your market. Now last, but definitely not least, get involved
in the community. The great thing about niche markets is, yes, they’re smaller, but their
audience is often a lot more passionate about what you’re talking about. So get out there,
get involved in the community and give back to that community. Your involvement will help
you become an expert and trusted source, which will boost sales and affiliations. Hopefully this how-to guide will make sure
that your online business is effectively marketing to niche markets. If you have any questions,
we’re always happy to help. Just leave me a comment in the box below. From me to you, happy selling!

2 thoughts on “How to Market Your Ecommerce Site to Niche Markets | Two Minute Tuesdays

  1. Thanks for the wonderful information you just shared to the entire YouTube community. Finding out where to start is better than just jumping into hasty conclusions. This one had a real shot at it because it gave us a concrete solution that can generate accurate data. 

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