April 1, 2020
How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)

How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)


– You’re driving traffic to your website, or even worse you’re paying for traffic, and these visitors aren’t converting. What should you do? Well, if you don’t do
the following five tips, those visitors are going to be wasted and you’re not going to
be able to convert them. Hey everyone, I’m Neil Patel, and today, I’m gonna share with you, how to create a landing page that converts over 40%. I know what you’re thinking,
40% conversion rate, on a landing page, that’s insane. Well that’s possible. Sure if you’re selling a product for $100, you’re not gonna get
a 40% conversion rate. But let’s say you’re just starting out and collecting leads like
name and email address, you can get over 40%. And even if you’re selling products you can boost your conversion rates if you follow these exact tips. So tip number one, use tools like Instapage and Click Funnels. The cool part about Click
Funnels and Instapage and even Lead Pages is they
break down the landing pages in their system that convert to the best. And they’re not making this up by saying oh this landing page converts better than this other one cause it looks cooler. They’re using data, they
have so many customers, thousands and thousands if
not hundreds of thousands, that they’re basing it off their existing customer base and
their current conversion rates. So they know all their customers are using this one landing page
that’s converting better than all the other ones out there, that should tell you, hey you should start with this landing page first. The second tip I have for you is have an amazing unique value proposition. Not a bullshit one like
put in your name and email and I’ll send you a free pdf, or I’ll send you weekly updates. That value proposition sucks. It has to be amazing. Such as, with a lot of my
offers I give free courses. I give free guides that
I’ve spent $30,000 creating. Now I’m a crazy person. You don’t have to go
above and beyond like me, but my stuff converts
better than most people. Why? Because I go above and beyond. With your value proposition, it needs to resonate with people, if you’re not solving a problem that they’re facing at a really deep problem, they’re not gonna opt in or buy from you. If you’re just scratching the surface and you’re not breaking
down why they should opt in or why they should buy
your product or service and why it solves this
problem they’ve had forever, they’re much less likely to buy from you. So really focus on your copy. Everything that I’ve tested
when it comes to landing pages copy and value proposition
is one of the biggest factors that effects the conversion rate. The third tip I have for
you is keep it simple silly. One of my companies was
called Kiss Metrics. Why? Because I found that in marketing, everyone tries to over complicate stuff. There’s no reason for it. Why not keep things super simple? For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don’t need. If you have tons of copy and
you’re saying the same stuff over and over again, remove the fluff. Get to the point. Landing pages that are super
simple tend to convert better than long ones that go
on and on and ramble. Now I’m not saying you should
have short landing pages. Instead what I’m saying is
you should get to the point. If you need to have a longer landing page because it helps you answer objections, objections are concerns people have before they opt in or buy from you, then that’s fine, have
a long landing page. But get to the point and remove the fluff. That’s called keeping it simple, right. You don’t want really
fluffy long landing pages that go on and on like I am
right now with this point, because you’re gonna lose people. The fourth tip I have for
you is show social proof. There are so many different
versions of social proof. They could be testimonials,
they could be case studies, it could be results that
other people are experiencing, it could even be videos. I was talking to a buddy Sam Evans, and he has this website
called consulting.com, he has over 3,000 video testimonials. That’s crazy, that’s a
shit ton of social proof. There are so many different
variations that you could use. It depends, based on
the type of landing page you have and the business you have. So if you’re unsure on the
best type of social proof, for your landing page,
leave a comment below on what you’re thinking,
and I’ll respond back on if I think that’s good or if that’s bad or if you should be doing
something else instead. The fifth tip I have for
you is to create a video. Not everyone enjoys reading. Some people love looking at pictures. But a picture isn’t gonna cause
tons more people to convert. You need a video that
should explain everything that they’re gonna get when they opt in, or buy your product, or
sign up for your service. That video should be
short and to the point. Under three minutes,
ideally under one minute, but worse case under three minutes. It should answer any
objections people have before they sign up or buy from you. And it should describe
everything in a logical order. You don’t wanna be bouncing around and making your video
pitch really confusing. And when you do videos,
what you’ll find is, it can sometimes decrease
your conversions. But the quality of the
customer that you end up generating is much better and they tend to spend more over the lifetime value. So you have to test video. So follow those tips, you’re gonna have an amazing landing page
that’s gonna convert better. If you’re collecting emails
you should be over 40%. If you’re selling a product,
depending on how targeted the traffic is, you could be at numbers like three, four, five, and
sometimes upwards at 10% depending on the price point. Make sure you subscribe to this channel, leave a comment, share,
and tell all your friends and colleagues about this video.

100 thoughts on “How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)

  1. Bro, you need to fix your audio so there's no echo. Get a lapel mic from Rode. Also, calm the f**k down. It's hard to watch. I love your stuff, but please meditate before you make videos. Doesn't need to be hyped. It's hard to watch.

  2. I could not tell if you were angry or passionate, loved the tips though. I always like your stuff and love it or hate it, it had 100k views… 🙂

  3. Hey Neel, I'm a Freelancer and i have my own website but i'm able to generate traffic for my website, i just have launched my website how i can i generate traffic for my services??

  4. Dear Neil Patel, Nice video again!! We are considering to make more videos too. However, do you think animated explainer video is good? or should we use real person to explain our business, services and products etc? of coz, using real person is better, but we are in the medical device industry , if we make commerical videos, it costs us a lot for sure. What do you think?

  5. I have a lot of respect for you Neil and enjoy the content you produce as well as your web tools – But don't tell me your friends with Sam Ovens the biggest internet shyster out there – I just lost a lot of faith in you!

  6. Neil, I enjoy watching your videos the content is great and your energy is engaging. My problem is understanding were I should focus my money and attention being a service company. Should I create a blog? Should I use videos? Facebook, Instagram? Ugh, there are so many platforms what is the best one for me?

  7. Neil don't listen to the haters. Keep friggen crushing it hard! That means being real, loud, direct, passionate, and motivated as hell. That's how you roll…screw the haters! 👍

  8. Neil, this is Kevin from KS. Fuck what everyone else says I love your style of presenting lol Honestly if you presented like 3/4 of the people I try to learn digital marketing from on youtube I would lose hope and bang my head against the wall due to the boredom.

  9. Omg I HATE that you are giving FREE advice and people are talking about the echo in your video and your energy…..ughhhhhhhhhhhh if they don't like you, they shouldn't watch you and get your FREE ADVICE!! People…………gesshhhhhhh. Thanks for the information. There are a lot of us who appreciate it and don't expect for you to make video's like you are a freaking Hollywood film maker!

  10. Thanks for sharing your knowledge, I really enjoyed reading your articles. However, if you could change your way of presenting it in front of a camera – it's very exhausting to watch your vids as it's too much room echo, too many cuts and a too rushed speech.

  11. Hey Neil!! Thanks for this video! I already have a website, but no visitors! how do I add a landing page to my website that sells products on Amazon for my affiliates page? Should I add the products to my YouTube channel too? Do I really need social proof with selling stuff as an affiliate?? Thanks again, Neil!

  12. Also you might go above and beyond but how many of your list actually $$

    I guess you make money from traffic now.. in different ways that don’t rely on people buying your product/ services

  13. Agreed, good content. If I am being honest, I watched till the end just to see if he would start to hyperventilate.

  14. Great video and I learned a lot. I work for a fundraising company. Do you think "Receive a 5% discount on your first order" is a compelling value proposition to offer to get people to sign up?

  15. Neil GREAT content! We have an Independent Insurance Agency so for social proof I was thinking of incorporating our "HAPPY CUSTOMERS" Testimonials from the website. Let me know your thoughts and keep doing what you're doing my friend!!!

  16. Hi man, thanx for the great info!! Can you maybe describe how you would refer to that same issue of landing pages but only from a perspective of a musical band? Thanx!

  17. Hey Neil I love the content. Your suggestions we’re spot on. I’m selling CBD infused products. I’d like to generate more leads from retail brick and mortar businesses. Not sure how to add the “ value” to get them to opt-in. Any suggestions?

  18. Hi Neil, I have a pop-up board game event company based out of Buffalo NY, what kind of social proof should I be trying to obtain? I have photos of people going to my events, and my advisor suggested I get quotes from my attendees, but is there anything else that I may need?

  19. Officially in my top 3, along with income school & Brian G. All genuine guys or I'll eat my flip-flops.

  20. I'm Just starting out as a facebook ads agency, targeting Small Businesses and id like to build some Social Proof. How can I get started?

  21. After that last video today about SEO, I went and looked up work you are doing. I came to the conference for affiliate where you talk about landing pages. Apart from the joke about Indians having to be good at math or "else" (which is 100% true), I actually learned something and realized how rubbish my templated website is. So back to learning in 5 minutes I have free in a day.And I blame you if I go to "landing page creation" burnout.

  22. I'm going to launch my website ( Clothing) in a few months,but i don't have many followers on Social media yet.What do i need to do to: 1.)Get more followers 2.)How do i get them to my Video Landing Page.(mailchimp)3.)And any other info to promote my website.

  23. Hi Neil ,My self Sandesh Narkar.I am from India,Mumbai.
    I wanted to start my website creation firms for most of the people who are startups or an individual who don't have that much of money to create website in huge manner.I found that your videos are really helpful for me.I am confused on the point that what is my website name should be.Can u help me out?

  24. Quick question, can I make changes to my Landing Page while in the middle of a FB campaign? Btw, great insight Neil, thank you.

  25. We have a bathroom renovation company, so how could you use a landing page to increase businesses?
    We only get inquiries generated by visitors who come to our web site.
    So my question is, we create using say lead pages, but how do we get it out there?

  26. I Love the tip on how to use the Highest Converting landing page!! But.,.. How do you find that page? I have google analytics but can't figure out how to find that? any help? Thank you!!

  27. Im trying to sell a $15 Item, I have a website(WORDPRESS), looking for a landing page that can create My 20-second video, My Photo of the Item and a BUY NOW button linked to my Stripe Account which is what I use on my website. Is there such a product? No, not using my current WordPress Cart Plugin, that is too messy with all my other items.

  28. Amazing video Neil! Great tips and also you need to test different landing pages to see which one convert the best. You are inspiring me to do the same on my channel!

  29. Hi Neil, thank for the video! I just found you and I can see that you have a video for basically everything! Thanks and congrats!

    I just started working as part of the sales group of a small real estate agency with limited resources for marketing. My question is, besides a landing page, if you were to start from scratch to start getting leads, potential buyers, etc, what other things in combination would you do to achieve this.

    It would be amazing if you can do a Q&A about how to start an online real estate agency. I think these days there is so much technology that there are a lot of things that we can use as salesman to get ahead of the curve.

    Thanks again amigo!

  30. So I just visited that ClickFunnel site he recommended.
    Am I the only one who thinks 'scam' when I see that horribly dated type of website design and layout?
    I wouldn't have thought that would be the best design to go with to maximise conversions.
    Also, it wasn't immediately obvious what they actually do. I had to read quite a lot to grasp what it was.

  31. Thanks Neil for a great video. I am starting out on a sales page for my new online course and as its new, I dont have any testimonials. What do you suggest given that I dont have any. Thanks!

  32. Hey Neil, using Facebook, Google and Yelp reviews as social proof for martial arts schools websites. Thoughts?

  33. I cant believe all the negative comments.. Your negativity is why you will not succeed in your business.. Change your mindset💗

  34. It’s pretty hard to make say, “good content” as I would love to but I’m only getting started in this and found it really confusing sorry. The search goes on to try and find basic explanations to getting the site set up for my blog and establishing a website! It’s so tiring……😞

  35. We are Africa travel specialist and social proof is usually written feedback and sometimes photos from guests but would video work better ?

  36. Whenever I hear digital marketing…along with that I also hear name of Neil Patel…😉its like
    Digital marketing =Neil Patel👍

  37. Gracias por los consejos pero creo que sería mejor que se tome un vaso de agua con calma antes de hacer estos videos

  38. Hey Neil I would like you to tell me what lead magnet should I give instead of pdf, guide… (I'm looking for something irresistible)
    Thank you so much

  39. Another amazing video. Neil, thank you so much for all the effort you put into helping others. I wonder how to track where visitors came from to the landing page? Should each source of traffic have a different landing page? eg landingpage/book, landingpage/pinterest

  40. Thanks Neil Good content. Do you have advice for best landing page design/copy for a book I am publishing?

  41. Hey Neil, thanks again for a great Video. Do you have any examples for good landingpages (maybe one your agency created) to see an actual (or a few) Landingpages? Like a case study … ? Especially in B2B (my business) I find it hard to create LPs.
    Thank you!
    Mariana

  42. Hey Neil! My particular product that I want to promote is a digital product (videos) that train people how to make money online using there social media and getting free traffic. The way I show people that it works is buy sharing the results of the team until I actually get my own proof of my sale. Is this the right approach?

  43. Hello Neil, why don't you give advice on how to make a Landing Page that offers an innovative formula to produce concrete, or a new type of window frames, and the like? Why on the Web one can find examples "only and always" which refer to software, marketing services, mass-market products and never, never, never to B2B products and services that represent the REAL challenge for creatives and marketers alike? Writing content for a landing page on Oil & Gas or submarine water pumps products and services is not exactly like selling apps and SEO services. Don't you agree with me?

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