April 9, 2020
How to Get FREE Stuff to Review on YouTube

How to Get FREE Stuff to Review on YouTube

So how do you get
free products to review on your YouTube channel? In this video, I’m gonna
share seven of my top tips. Coming up. (fun music) – Hey, what’s up, guys, Sean
here with Think Media TV helping you go further faster in media and on this channel we
do tech gear reviews, video gear reviews but
also strategy videos just like this one. So if you’re new here,
consider subscribing and hey, at any point during this video, check out links and show notes
in the description below. I’ll put a summary of this episode as well as the resources
that I talk about as well. Let’s get into the video. So one of the super cool things about building your influence on YouTube is that you can get free products
to review on your channel and this is powerful because
sometimes those product reviews don’t just get you free stuff and there is not just the ways to monetize those product reviews but also they can build your brand because if you pick a good product, it can attract an audience that would be interested in your channel. They don’t know you yet but
they are looking for products so they end up finding you. So product reviews are very powerful but how do you get free stuff
to review on your channel? Well, my first really big tip is I think the most important thing and that is to really pick
a niche for you channel. I found that even if
you’re just starting out or you have a smaller YouTube channel, if you have a focused niche then you can get free stuff really well. On the other hand, if your
channel’s really general, it’s sometimes a lot harder. For example, one of the
members of our course, Video Ranking Academy, his name’s Jaben and he has a barbecue channel
so it’s everything barbecue. How to barbecue meat, ribs, chicken, barbecue accessories,
all those types of things and when his channel was only
a few hundred subscribers, he was already getting free
accessories from companies. He got a free meat sponsor. He got a bunch of cool stuff as far as barbecue accessories, spices, rubs, all those types of things. Why? Because his channel had
such a focused niche, right? So one of the most
powerful tips I can give when you’re trying to get products is actually to start with your branding and to try to really pick one area. That way, companies at a snapshot within five seconds can say, okay, I get what this channel’s all about and I can see that this would
be good alignment for us to work with this person. Tip number two is to then
start researching companies. So where do you find
companies to work with? So a couple things that I like to do is first go to Google, right, to spend blocks of time and
do some research on Google. Another way is hashtags. Hashtags on Instagram,
hashtags on Twitter. It could be a good way to see
who is in different spaces, finding companies to work with and one of the big tips here is that no matter how big your channel is, whether you’re just starting
out, a few hundred subscribers or even if you have 100,000 or more, typically companies like
Microsoft, Apple, huge companies, those usually aren’t the companies that work with YouTubers as often, right? It’s usually gonna be those
B or C level companies that are gonna be more
open to working with you so that’s kinda just a caveat. And so doing the research
and another huge tip here is you actually could look
at other YouTube channels that are a similar size to you and look at what videos
they’re potentially doing that are product reviews or
sponsored videos or brand deals. What that’ll tell you
is that those companies are open to working with a YouTuber that has 500 subscribers, 700 subscribers. Makes sense. So when you see the people
you’re following in your space, if they’re getting
brand deals at that size and you’re a similar size
or maybe a little bigger, you could probably jump in
to that same conversation if that was a product that
you are interested in. Tip number three is
then to create your list of ideal companies you would
want to get free stuff from and so in this case I
like to do Google Docs and on there you wanna put their website, put their Twitter handle. That’s a great place to reach out and we’ll talk about that in a bit and also if you can figure
out who the contacts are from that company, like who’s
their director of marketing or who’s their social media manager and one hack that I like
here is I’ve actually and I’ve done this successfully
from start to finish is I actually go to LinkedIn and I type in the company name and then you can see who
works at that company, right, and it’ll say their job
role and their job position so that way I figured out who the social media marketing director of one particular company
that I worked with and then I found them on Twitter and that’s where I
started the conversation and so that’s why you
wanna get all of this data. This is the data that you’re gonna use to reach out to different companies to start the conversation
to get free stuff. So at this point, you’ve
clarified the branding on your YouTube channel, you’ve began researching
companies and creating your list but tip number four is
to actually make sure that you already have some
product review videos done or some videos reviewing products or creatively showing off products done before you reach out to the company and the way to get started with this is to just spend the money, review something that’s around your house, review, if you’re in the beauty space, to review some beauty products even if you just buy them from the store. This is huge because what you wanna do when you give that first impression is show that you actually already have a history of
videos that they can reference, a body of work, a little
bit of a portfolio. You maybe only want maybe
one to four examples but it’s good to get those on your channel so you have momentum even
if you’re just starting out. You’re probably not gonna get any yeses if you send a link to your YouTube channel but can’t show that
you have a body of work and some examples that they could expect you reviewing their product to look like. So make sure to upload one
to four product reviews ahead of time before you reach out. So now tip number five is to
actually email the company. So if you go back to your list, you figured out what their email is and sometimes the email’s better if it’s maybe their press email, it’s maybe their marketing email or maybe it’s just their general email and you can reach out to them and so you wanna put together
an email that’s professional, that’s mentioning that you
have a YouTube channel, mentioning that you do review products, ask them if they ever worked
with YouTubers before, give a couple links to your
work and here’s the big thing. Always be focused on
what is the win for them. You never would wanna
start an email and say, hey, I really love getting free stuff and will you send me some free stuff? More like, I love to promote products that will add
value to my audience. I’m super passionate about this arena and I would love to spread
the word about your product. Always just take your
whole kind of thinking and have it be around the win for them, what’s in it for them? Try to put yourself in the shoes of the person receiving the email that would say, man,
this is a cool person, it sounds like I’d wanna work for them and that they’re passionate
about our success, they’re passionate about
getting the word out about our product. So the next thing is to email them and then number six is to
follow up with social media and so my favorite platform
for this is Twitter and I found that most
brands and most companies are on Twitter so typically
after I’ve sent off the email, I tweet their account and say either, sometimes I start the
conversation there and I just ask, hey, do you ever work with tech YouTubers? That’s my niche so insert your niche. Do you ever work with beauty
YouTubers or beauty influencers or do you ever work with
barbecue YouTube channels, right, and insert that and then
share a link to your channel but the other thing that
I would do is with Twitter is I’ll say, hey, I just sent you an email about possibly collaborating on a project. Just wanted to give
you a heads up, no rush and that tweet is just another signal ’cause you gotta remember just because they don’t
necessarily even respond is maybe because they
didn’t see it, right? A lot of times, companies,
people, they’re so busy and so I found out that following up in multiple ways on multiple channels could be a great way of getting
the attention of a brand and it’s probably important
to add a caveat there that again persistence is powerful. The reason you have that list is ’cause maybe you wanna
go through the list once, maybe you feel discouraged. You’re like, nobody really replied. Leave a break, add some
new things to the list, create more videos and then
go back to the same list and reach out again. Persistence is powerful. So just because somebody
was silent one time doesn’t mean that they won’t
potentially work with you and send you some cool stuff to review. Just have kind of a rhythm. I like to maybe once a quarter
go back through the list and re-reach out, re-ping the
people that I’m interested in working with and I’ve seen that then maybe a quarter later, half a year later that then something ends up happening. So don’t get discouraged. Keep persistent and
you’ll get great results. And tip number seven
is once they reply back and send you some free
stuff is make the video and then after you’ve put out the content, always follow up with an
email saying here’s a link ’cause sometimes they just
might not see it, right, and even if you post on social, they might not be aware so follow up and also ask them if they would want to potentially work with you again and a lot of things that you can do especially if you’re just starting out is maybe you have to put
extra hustle in upfront but once you’ve proven yourself, you can kind of level up, right? So they might say, man,
that was a great video. We wanna give you this
more expensive thing or take things to the next level. So once it’s done, let them know about it. And then one extra power tip
that I found to be really cool for starting conversations
to get free stuff for your YouTube channel to review is to go to live events so whatever event. I mean, whether it’s a wedding convention, a tech convention, a beauty, it seems like every niche, fitness, every niche has conventions, right, and so when you get face
to face with people, that can be some of the best ways to start conversations with
brands and companies in person that you can then take online and you can get hands on
with the products there and then eventually they might say, sure, we’ll send these to you. We’ll comp these to you
if you do a review video. So that’s one thing to also look into for getting free stuff to
review on your YouTube channel. Question of the day. What is the focus and niche
of your YouTube channel? Remember, that’s the most important thing. So post exactly what your
YouTube channel is about in the comment section. So hey, I hope that
these tips were helpful and if you’re interested in
going a little bit deeper, I just put together an
exclusive video training. You can get it at createawesomereviews.com and it actually breaks down a case study and some tips of how I
was able to build a side, part-time and eventually
a full-time income getting free products and doing
product reviews on YouTube. So I’ll link that up in
the description below as well as on the YouTube card. So thank you so much for
checking out this video. Definitely subscribe for
more videos just like this and share this video with maybe somebody who’s trying to build their influence and their income on YouTube
and wants to get free stuff and do brand deals and
sponsorships and things like that. Definitely check out that training at createawesomereviews.com
and until next time, Think Media TV is helping you
go further faster in media. Keep crushing it and we will talk soon. Hi. We’re going? Okay. Oh yeah, that was a bad idea. (dog barking) (beep)

100 thoughts on “How to Get FREE Stuff to Review on YouTube

  1. There is a lot of belief out there on the interwebs like youtube. That a lot of these corporations/companies give these YouTubers free stuff it's not true never has and never will be. the goal of a corporation is to make the most money possible and to obtain a profit in the process. Corporations only care about 3 things numbers profit and money they do not care about there employees or customers no matter what speech they give its just a basic generic speech to say. I tell you how it works a youtuber emails a company/corporation looking to unbox or review that product. Then what happens is they say Nah or yeah or nothing at all then when they do finally respond they set something up between the youtuber and them. Then they say if you give us $100 down or $300 down we will send you the product then if you want to keep it we will take another $100 or if we like the review and it was a good sale for our company you can keep it. Sometimes a company will send an item to them for free but it very rarely happens but you're required to pay shipping and handling and sign an agreement document that states you will pay taxes on that item come tax time. The bottom line am getting at here is no human being on this earth will give away something for free with no strings attached we just do not work that way we want a return on that investment tenfold.

  2. Question of the day: What is the focus & niche of your YouTube channel? My answer: To inspire & support fellow artisans of all makes & walks of life so that we can bring peace, love & happiness to our world. I help artists do their best to bring to bring peace, love & happiness to our world by giving them inspiration & support to feed their mind, body & spirit.

  3. Our niche is gaming news and reviews, with a focus on Nintendo Switch. I know its a crowded market and getting more crowded but there aren't many gaming couples out there that give both perspectives. Hopefully that will set us apart! Great video and still so relevant 3 years later!

  4. Great video, thank you! I'm starting to review things in the skip tracing / private investigation arena. I've taken a lot of notes here.

  5. Check out my new tech blog www.tech-n-talk.com. Also on Instagram @tech.n.talk! Just starting out would love a follow!

  6. We are a family channel. We are all about our family adventures and family life. We also do challenges, slime videos etc…. family Fun!!!! Great video! Thank you very much for the advice! 😂 Darn Dog 🐕 hahahaha

  7. This is super helpful as a company reached out to me for a product review and I want to handle correctly! Thank you for sharing! Subscribed to binge your channel later! Lol

  8. 3 create a list of companies
    4 create review before reaching the company
    5 email the company
    6 follow of with social media

  9. Eating a peanut butter and onion sandwich to calm the mind whilst watching this.

  10. comments from Khmer Youtube Creator 😄 I do vlog, Travel (Cambodia), Produce Review, Unboxing, Tips of photography 😄 hope all of you guys consider check into my channel and subscribe for my coming video 😁 thank you 🙏😁

  11. I was approached by a company…wanted me to buy the product first, then would get compensated later after the review. Does this happen?

  12. QOD: My channel is all about motorcycling: product reviews, adventures, and general motorcycling commentary.

  13. Wonderful Video, hope to see more, that might help me get off the block as it were, and into starting a channel, I have stacks of interests, so maybe, could be a Multitype channel reviewing, all sorts of things, what do you think, and would I need specialized equipment, and other things do you think?

  14. Hey awesome video but I just opened my new YouTube channel and it’s about Tarot called Celia‘s Tarot! I can’t even think about any products that I could get for free maybe some kind of cologne or candles? 😂😂🥰🥰 oh wait a minute I love candles!!!

  15. I am doing product reviews I would love to work with any company. Please take a look at my channel if your interested.

  16. Thank you ! I just started my channel to review electronics/instruction. All my questions answered in this video .

  17. Hey Think Media would any companies be willing to send free stuff if your a new Youtuber with 0 subscribers and nothing to use but a smart phone? Is a Miscellaneous review show a good Niche?

  18. My niche is diamond painting(and sometimes other crafts). Fairly new to YouTube and loving doing my channel!Thank you for this video. I'm now a subscriber!

  19. I have a petcare channel where we focus on building better relationships with our pets through compassionate and empathetic pet care

  20. Craziest thing just happened. I am sitting here watching this video taking some notes and I get a notification. I click out and see that a company has subscribed and commented on a video where I used their product (not as a review but just to use it) and their marketing department wants to get in contact with me.

    Which leads me to two thoughts..



    Why don’t I have my email setup ALREADY for business interactions so companies can better get a hold of me without having to comment. Ahhh!! Haha

    So grateful for this video and the company reaching out! So encouraging all the way around!

  21. Thank you for this video it was amazing, I also do reviews and would love to get free stuff to review. I really love new items.

  22. What about woodworking and maybe what product or tool your using to build the design and the stains or paints you are using? Is this a possibility?

  23. Your content is great! One quick question: do you have any videos about the other side of things? How a brand can get featured by YouTube reviewers. Thanks.

  24. I have a small channel and have started getting a few emails from people wanting product reviews and I’d love to do it but they seem a little sketchy so I’m holding off to work with people I know are legitimate. Oh and my niche is cleaning videos!

  25. My niche is in the title of my channel. I'm way too new to start reviewing products, but I wanted to let you know how much your channels have meant to me in getting started. The biggest challenge was facing the camera! But I got past that, thanks to and a couple of other channels. So thank you!

  26. Thanx Sean, I have just started on YouTube and your videos have been extremely helpful. My niche is Cyber Security. I learn from you everyday. I realized I don’t need to be great to start, but I can start to be great. God bless Think Media. You guys rock.

  27. I’d love for you to review our bike – it’s been awarded TOP rated E-Cruiser in the USA (by Electric Bike Review) can I ship you one 👍😃

  28. Great and useful video!
    Once you helped me find the camera for my reviews, and now you're literally helping me to develop my channel. 😉
    However, i find it a hard challenge to convince big laptop brands to send me review units in the UK.

  29. Thank you for this advice. My niche is old coins, banknotes, orders and medals. 🙂

  30. I am the DIY audio guy. I build speakers, I install car audio and I have a lot of fun doing it. if you want to join the adventure I have a video premiering tonight!

  31. My Youtube niche is Magic and Entertainment. Just starting out and I would love to review Magic or Juggling products. Thanks for a great video.


  33. So basically the first tip you said on how to get free stuff for my YouTube channel starts with a few hundred subscribers. That means with my less than one hundred subscribers it's going to be a long time before any company sends me anything. That sucks. I improved my videos and yet a lot of people choose not to subscribe to my channel and by doing that have doomed my channel. Thanks for the revelation.

  34. I just subscribed just now , I had to repay this vid twice good content and wounderful infro . ….. Thank you and God bless

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