April 7, 2020
HOW TO GET CUSTOMERS For Online Business (Traffic And Conversion)

HOW TO GET CUSTOMERS For Online Business (Traffic And Conversion)

Many businesses, both online and offline,
struggle with finding paying customers consistently. Now if you are an
entrepreneur and you’re struggling to find consistent paying customers, then
this video is just for you. Now in this video, I’ll be sharing the strategies
that I use to find paying customers consistently. And these are strategies
that I’ve learned from experts including marketing expert Jay Abraham, so I know
it’s gonna work well for your online business because it has helped me with
my own businesses. Now don’t forget to stay till the end of the video because
there is an extra special cheat sheet that goes along with this episode. Hey guys Chrystabelle here, host of the
hack your online business podcast and founder of Chrys Media. Now if you’re
here on this channel for the first time, don’t forget to hit the subscribe button
and if you like today’s video, I’ll love it if you could hit the like button as well.
Now don’t forget to leave me a comment below and let me know what strategy you
find most useful. Now as online business owners, we don’t have a physical
storefront that people can accidentally pass by when they’re out and about, so we
got to think of ways and strategies to overcome that to find our paying
customers. And the mistake that a lot of online business owners make is thinking
that just by creating their website and having it set up or creating their
online courses or once they have their e-commerce store that people will
automatically find out about them and they will start buying. And truth hits
where no one starts to buy from them, no one signs up for their packages or
services. And there’s nothing worse than creating something that people cannot
even buy because they don’t even know that your brand or your business exists.
And so the very first thing that an online business should do when you’re
trying to go out there to look for paying customers is to build a big and
targeted list. Now a list could be your email list, your messenger subscriber
list, even SMS lists, so that’s the list that you want to grow because if
the number of people on your list is too small or the response rate of your list
is too low, then the effectiveness of your marketing – the effectiveness of
trying to find paying customers, is going to be limited. Now I want you think of
this formula: Marketing x List Size=Results
So let me give an example over here. If you and a competitor, you guys are equally as
good in marketing, you’re selling pretty much the same item and you’ve got the
same open and click-through rates for your emails. But because of your list
size, if your competitor has a list size that’s much bigger than yours, they’re
gonna get a result that is many times bigger than yours only because their
list was bigger than yours. So at the end of the day, the list size matters when it
comes to marketing efficiency. So remember, a bigger target a list gets you
better results. So how do you actually get a big targeted list? Now there are
two main ways – there’s traffic and there’s conversion. Now if you get all the
traffic in the world and you are not able to convert them into leads, then
that traffic is useless. So there’s always traffic and conversion. And there
are three principles that will help you get more leads. The first one is
determine your traffic source – where are you going to get your traffic. The next
thing is to create something attractive, a lead magnet that will attract them to
exchange their email or their number to sign up for something that is
attractive to them, and then the third part is to convert those leads. So let’s
talk about step 1: determining your traffic source. Now there are three main
ways to get traffic. Not 100, not 10, 1000, although it does feel like that in the
marketing space where there’s a new marketing channel coming out every new
week. But essentially there are three ways to get traffic. There is the free way,
there is the paid way, and then there’s the partnership marketing way. So what
you want to do is to decide which one is best for you, and you don’t just have to
select one. You can choose paid traffic and free traffic and partnership
and do them all at the same time to get the maximum number of traffic. So let’s
talk about free marketing first. Now you may not have realized this but there are
free ways to promote your business, you don’t always have to pay for them. So by
creating content aka content marketing which can be free, you get to create an
authority for your online business and you get to put content in front of your
target audience. So how do you go about creating content? Now once you decide who your target audience is, then ask yourself what type of content do my target audience consume and where do you normally consume their
content? Now you can put your content on your website, your blog, your podcast, your
YouTube channel just like this one, your Instagram account Facebook Twitter
Linkedin, it really depends on where your target audience is hanging out and
consuming content. So you might be wondering, geez there’s so many options
for me I don’t know where to start creating my content. Now the simple and
the shortest answer is to go where your target audience are already hanging out.
So any of the above-mentioned channels work for almost any clients. Now if
you’re more B2B then you should be creating content on LinkedIn. If you’re
trying to target a young audience then you might want to create content on
TikTok. Now once you regularly start creating great content you start to
build your authority and you start to get more traffic and that results in
more leads. Now what I want you to realize is that the free marketing the
content marketing is not the fastest way to grow a list and get more leads. So if
you’re looking for a fast way then you are looking to paid marketing. But with
content marketing you need patience for this. It doesn’t take from today to tomorrow to see results. It does take some time to
eventually grow that list because it does take time to build that audience.
Now let’s move on to paid marketing. Now paid marketing are the ads that you’ll
be running, and you can be running ads on different platforms these days. You can
be running Facebook ads, Twitter ads, LinkedIn ads, Instagram ads, Snapchat
ads, TikTok ads. The options are just limitless. You can even go down the
unconventional route of sponsoring a podcast episode or sponsoring a podcast
a show or even things like billboard ads TV ads, radio ads, trade show,
sponsoring an entire conference. Now these are all paid marketing and the
best part about paid marketing is that it’s really fast in growing your list
and getting paying customers so you don’t have to wait around for a long
time to start seeing the results coming in, and you also get to measure the
returns on your investment. Now the third strategy is partnership
marketing or joint venture. Now what that is is basically identifying the
companies or the brands who already have access to your target audience
and then partnering up with them. Now this is
something that I learned a while back from my favorite marketing expert Jay
Abraham and it has really helped grow my business. So when Jay Abraham was asked “if we could take away every strategy that you
know if you have to go back from the beginning you had no list no money and
you could only pick one strategy which one would that be?” and Jay answered
partnership and endorsed marketing without a doubt. Now when I learned that
from Jay, I started applying that for my own business Chrys Media so I started to
go out and look for partnerships with companies that are non-competing yet
have the access to my target audience. So I partnered up with Facebook ad agencies,
social media marketers, marketing agencies and they have inherently
brought me new clients. And here’s the thing, you can partner with people both
online and offline. You can partner with people at a trade shows, you can partner
with consultants who can recommend you because the idea is that when your
partner is someone with a complimentary product or service and non-competing, you get to tap into the hours they’ve spent trying to grow their target audience
that you’re trying to reach. They’ve spent a lot of time and money trying to
grow that list and they’ve built that know like and trust factor over time as
well. And because they already have to trust of their audience, by virtue of
partnering and being associated with them, you get that trust transferred over to
you when they recommend you to their list. So how do you go about finding
these companies to partner up with? Now there are three steps when it comes to
finding companies for partnerships. The first step is to identify the
complementing companies, the second is to approach them and the third step is to
serve and strategize with them. So in the first step, you want to identify your
partners by thinking about the companies and the brands that are complimenting
yours and are offering products and services that are non-competing with
yours. So for example, if you are an online health coach, can you partner up
with a health food brand? Can you partner up with a gym that does not offer health
or fitness programs? Now step two once you identify your partners it’s time to
approach them and send an email to the right person in the organization. Now
what I also like to do is to connect with that person on LinkedIn
especially if they are active on LinkedIn. I find that LinkedIn is a great
way when it comes to B2B outreach and it’s something that you should
definitely look into doing. Now step 3 is to serve and strategize. So once they
accept and they are on the call with you, you want to strategize a plan with them, a
partnership plan with them, and you want to highlight the benefits that they will
get. You want to find a way to work together and you want to get them to
introduce your brand to their list. Now to sum that all up: start by building
your list. A bigger list results in bigger results, and there are three ways
to build your list: there’s free marketing, paid marketing and partnership
marketing. And what I want you to decide is which route you’re gonna pick: the
free marketing, paid marketing or partnership marketing? So we’ve talked
about traffic, now let’s talk about conversion. How do you convert your
website traffic, your podcast listeners, your YouTube viewers, your social media
followers into actual leads? Now you do that by offering an attractive lead
magnet that entices them to exchange their email or their phone number in
return of downloading that stuff. Now this is the part where a lot of online
business owners get confused because they’re not sure what kind of lead
magnet they should be creating. What should you create, what shouldn’t you create? Now
what shouldn’t you create is a free email newsletter. That is not enticing
for anyone to give you their email address in exchange for a free email
newsletter. Instead what I want you to think about is: is your lead magnet high
reward or low reward? So obviously you want to create something that is high
reward for your target audience, something that is valuable for them. Now at the
same time you also want to ask yourself this question: is this lead magnet going
to be a low risk or a high risk? Now what that means is that is it gonna take a
long time for you to create and for them to consume? Because at the end of the day if your lead magnet appears to be more of a hassle than the reward itself, they
are not going to convert. So for example, a lot of people like to offer free
strategy calls. Now that might seem like a high-reward low-risk kind of lead
magnet for your business, but in actual fact, from the perspective of your target
audience it might come across as high risk because it is a free strategy call
disguised as a pitch. And so they know that by jumping on this
strategy call with you, they might be pitch later on and that might actually turn
them away. So when it comes to creating your lead magnet to convert your traffic,
what you want is a good mixture of high reward and low risk. So like I was
telling you the free email newsletter, it is low risk but it’s also low reward
because these days who wants more emails in their inboxes? Now a video course or a
video is high reward because you’re teaching, they’re learning
a lot, but it’s also high risk because you spend more time creating it and they
need more time to consume it as well. Now with that said, I want to have a caveat. I’m
not saying that videos or a three-part video series will not work. It has worked
for many brands and businesses. What I’m saying is that you got to keep that in
mind the high reward and high risk aspect of it. Now over time for my own
business I found that the best lead magnet to create is a downloadable cheat
sheet or a short guide. Now those are great because I found that those are of
low risk yet high value for the audience and low risk for me as well because it
takes me really fast to create one of those. So for example if you wait till
the end of this video, there is a free cheat sheet just for you that you’re
gonna find it to be very valuable for finding paying customers. Now to round up this episode, we talked about why you need a big targeted list if you want to
start getting paying customers. We talked about selecting your traffic source, if
it’s gonna be free, paid or partnership. Next we talked about converting their
traffic by offering an attractive lead magnet that is high reward and low risk.
Now the cheat sheet that I promised at the beginning of the video contains
several questions that you should ask yourself in order to find paying
customers, so I want you to go to the link in the description below, download the
cheat sheet and then start asking yourself those questions. Write down the
answers and then start to evaluate if you are doing it right when it comes to
finding paying customers. Now thank you so much for watching this episode, don’t
forget to leave me a comment below and let me know what you think about today’s
video. Now if you like today’s video, don’t forget to hit the like button and
if you haven’t already subscribe to the channel, I love it if you could hit the
subscribe button as well. I’ll see you in the next video!

1 thought on “HOW TO GET CUSTOMERS For Online Business (Traffic And Conversion)

  1. Click here to download the FREE Get Paying Customers Cheat Sheet: https://www.hackyouronlinebusiness.com/getcustomerscheatsheet/

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