April 9, 2020
How to fix your Bounce Rate in 2020 using Google Analytics

How to fix your Bounce Rate in 2020 using Google Analytics

I’m gonna say something controversial
bounce rate is a critically important factor and whether your website ranks in
Google or not if you’re not getting the conversions and the people visiting and
staying on your website the way that you need and want them to and you need to
fix it and this is why you need watch this
video learn how to fix and how to improve your bounce rate so first things first let’s define
bounce rate well it’s defined by Google Analytics where the metric comes from a
bounce rate is somebody that comes to your website and then they’re just
leaving now they could leave hours and hours later because they left the brows
are open but generally what we’re doing is saying that they’re only interacting
that once and then gone and most of those people will just disappear within
that thirty seconds and in fact the data shows that most of those people are
leaving within five to ten seconds so the first thing you need to think about
is what’s the purpose of your website is it to make some sale is it to convince
people is it to help them is it to reduce your support course is it what is
it what is your website all about and then you’ve got to think the people that
are coming in are you ranking for the things that you want to rank for because
if you’re ranked for the wrong stuff the people bouncing may well be people that
you’re not trying to even please and that’s therefore that would be an
okay bounce right you don’t care but let’s assume that you’ve gone to some
lengths to try and rank and put the keywords in the things you want to rank
for and your bounce rate is still really high what you’ve got to do is try and
work out why you got to look at the data have a look at your Google Analytics and
try and find out what your bounce rate is today and has it changed over time
has it gone up has it gone down is it higher on a mobile usually it’s higher
on a mobile it’s worth checking out the data see how it’s trending over time
just before we get on a bit further one thing I really gotta watch out for is if
your bounce rate is zero you’ve probably got a problem because it’s very very
unlikely that you have a bounce rate of zero in fact the only time I’ve ever
seen a bounce rate of zero is when the Tracking’s been wrong every other
website even the best of the best they still bounce visitors who come in
they’ve got other things to do and off they go
everybody has bounced okay so what are the three main factors to a high bounce
rate first is visitor expectations what we’ve got to do is going to line up what
you’re trying to present in the website with what people are looking for they’ve
got something in their head and they’re looking for some answers you’ve got to
meet that you’re trying to sell shoes you’ve got a whole range what you’ve got
to do is say well if they’re typing in shoes Brisbane or shoes Sydney and then
they land on a particular page what are the options they’re looking for and you
can make the assumption they’re actually looking for different types of shoes so
they should be landing on a page which has categories and sending them through
to you know trainers formal shoes stiletto
whatever all sorts of different kind of shoes what you need to do is prepare
your website to meet that intent and show them what they were looking for
give them a lovely kick clear title it’s very clear about what it is that this
page is about and also ideally show them a picture of the product or service or
something that they’ve they’ve searched for and then explain standard
copywriting for a web you know using the awareness letter taking them through
what they don’t know the assumptions you know about them and taking them through
and educating them about what you’ve got and why it’s better than everybody
else’s so it seems that everybody has a really low attention span these days so
what you need to do is really capture people’s attention right from the get-go
there’s a number of things you can do to really improve the speed of your website
from a technical point of view obviously you need to have good web hosting
ideally if your web hosting is in the same country or even the same geographic
region as most of your visitors you should have some caching engine built
into the your system with WordPress there are a bunch of different themes WP
rocket is a good one and there are a bunch of different
components and some really good high-end hosting has casein kind of built in and
then the next thing is a content delivery network which is a CDN again
really good hosting will have this built in as well but you can have plugins that
handle that so then the final thing you really need to do is when you’re adding
content to the website you need to make sure that you’re thinking about those
end users I’ve had people come to me and say yeah where’s my website so slow well
because that image you put on the homepage is 8 megabytes um you know you
need to think about it for yourself when you upload an image you put the image in
the background you put the image in the website you’ve got two things your self
is this gonna be appropriate yes it may be detailed yes it may be beautiful but
hang on a minute it’s got to be small enough that people can actually load it
especially mobile or tablet or whatever and it doesn’t necessarily need to be
super high definition so you probably want to resize it compress it and a
bunch of plugins there’s one smush it and short pixel some great plug-ins for
WordPress but even just thinking about it when
you’re adding the images that can have a few huge factor as well everything I
mentioned today there’ll be a link in the description with some kind of
information about whether we’d recommend them or whatever and what’s worth
checking out we do content like this every week and off to the side right now
there’s some videos they are about a landing page optimization and some other
content so hope that’s helped and see you next time

2 thoughts on “How to fix your Bounce Rate in 2020 using Google Analytics

  1. Don't bounce off this video just yet! We have so much content ready to help you, and we want to make more based off your thoughts, what do you need help with?

    Check out our channel to see over 100 other digital marketing tutorials aimed at helping you to grow your knowledge. Channel Page ———> https://mttr.io/2AVGw86

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