Hi. I’m Serah with Get Online NOLA and
today we’re talking about eCommerce. So first let’s talk about how important
e-commerce is. eCommerce allows you to reach more customers and provide more
revenue for your business. It allows you to reach your customers 24/7, even if
your storefront is closed. Also it reduces your overhead and operational
costs. Now let’s talk about our favorite eCommerce platform, WooCommerce.
WooCommerce is the world’s most customizable eCommerce platform with
over 60 million active downloads. Just like WordPress, WooCommerce is free. The software is super scalable with extensions and plugins that allow more
functionality within the eCommerce platform. While WooCommerce is free, it
does take some time to style and configure. There’s so many different
things that you can sell online. You can sell physical products, downloadable
products, virtual products, bookings, you name it! If you have a brick-and-mortar
store that sells physical products obviously taking your business online
and making it into an eCommerce store will help to increase your revenue
overall. Downloadable products works really well for graphic designers. They
can easily sell their designs with an instant download to their customer.
Selling a virtual product is great for a counselor or coach. The product in this
example would be your time. You can also sell bookings online through WooCommerce. That includes things like tours, hotels, and event space. Now let’s talk about the importance of Web Design when it comes to eCommerce. First impressions matter when it comes to website design so make sure that you’re including high
resolution photos and make sure that your navigation is really easy to read.
Use consistent branding in your photography. That includes the same
background, natural lighting, and consistent themes. The most important
part of having an eCommerce website is to make sure that it’s secure. An SSL
certificate is required to sell products online and
it helps your customer to trust you. With an increasing number of sales done on
mobile phones, it’s really important that your website looks good on a mobile
device as well. People trust reviews that they see online so it’s really important
to respond to negative and positive reviews. Thanks so much for watching you
can learn more about eCommerce website design on our website, GetOnlineNOLA.com.