April 1, 2020
How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads)

How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads)

– Social media reach is
decreasing all across the board. Facebook’s organic reach is
pretty much already a joke. And now people are talking
about the changes that are happening on Instagram, LinkedIn cause it’s all
dropping engagement and reach. Look if you want to succeed you’re probably wondering, what should you do? And you know what? There is something that you should do. Hi everyone, I’m Neil Patel and today
I’m going to break down how to do marketing in
over-saturated social networks without paid ads. (upbeat music) Before we get started, make sure you subscribe to this channel. That way when I release
more content like this, you’ll get notified. If you’re on YouTube, click the alert notification. That way you’ll know when I go live. The first tip I have for you is, offer overwhelming amounts of value. It’s all about giving more value
than all the other players. Creating more content for free. More videos. More audio. Going above and beyond. Responding to every comment. Helping people out. Go into groups participating. In other words, you’re pretty much doing things
like live consulting calls. Like when you go live
on these social networks and you’re helping people out, that’s almost like consulting. In other words, you’re giving so much value that no one else can compete with you cause they don’t want to put in that work. If you don’t do that, social networks will notice
that you’re just trying to get traffic from quick
hits without doing much work. And they’re not going to give
you that much engagement. The people who are engaging more, like commenting, they’re giving them much more love. The second thing you need to do is, start scaling without
sacrificing your ability to test new content. If you notice that some forms
of content perform well, well figure out what
ways you can scale it up and produce it faster. Create a process. Figure out a basic template for creating these kind of images, these videos, these kind of contents, text space that people want to see. At the same time, you always want to constantly
test new forms to find out what’s the next thing
that’s going to work. Cause you’ll find that
even if it works right now, it’s not going to work too well, three-four-six months from now. You always got to be changing it up. People on social media are
looking for the latest, the greatest, the freshest stuff. And if you just keep using the
same tactic year after year, you’re going to be
caught by the algorithms and your reach is going to tank. The third tip I have for you, is invest in automation. At least when it comes
to scheduling your posts. If you can shave two to
three or four hours a week, it can be used to create better
content and test new things. If you don’t schedule your content, and you want to do it manually, you’ll always have to be
in front of a computer. That’s really inefficient. You can use tools like Buffer, Hootsuite. These will all help make the
scaling much more efficient because you can end up
scheduling your content when it gets pushed out. Now one platform I wouldn’t
recommend scheduling my content, is Facebook. They hate it and when you do it using
a third party tool, you’ll get crushed. Now if you want to schedule
your content using Facebook’s own tools, which you can, you’re fine. But don’t use a third party
tool to schedule content on Facebook. The fourth tip I have for you is, use different media formats. And figure out what lengths work best. See on some social sites, video works really well. I tested video a lot on Twitter, didn’t work that well. But video on Facebook crushes it. Video on LinkedIn? Crushes it. Quotes though on Twitter
work extremely well. Quotes on Instagram? Work extremely well. Quote images on Facebook? They don’t work that well. You need to always be
testing for different types. When you do this, you’ll figure out what you
should to do for each network. Because you want to take
the same piece and use it for all the networks. Because if it’s not working on one, you’ll find that that’ll
screw up your reach on that network. And then when you post
the right type of content, no one will see it. So it’s important to only post
the stuff that’s doing well. The fifth tip I have for you is, Cross-post your content ideas. IG story posts, Facebook Live posts, Facebook group posts, ask me anything on Instagram stories, Facebook Live ask me anything sessions. This will help you get more ideas. When the majority of the
people ask you to do something, that means people want more
of it and you should do it. The sixth tip I have for you, actively build connections
with other influential players in your space and niche. By doing this you can cross promote. You don’t actually need
to pay these people. You can just keep engaging with them. Help promote their content. They’ll help promote your content. You can create these little social rings. And only do this when you can add value. If you can’t add value to
someone else’s content, you’re making a big mistake. Don’t just promote their
stuff just for the sake of it and just pushing it out there. Make sure you’re providing your two cents. Provide your value. That way it’s also branding
you as an expert as well. The seventh tip I have for you is, use video more. Over the next few years you’re
going to see video taking off. It’s already becoming popular. But it’s going to be the
mainstream or main format that these social networks want. They’re trying to compete
with all the TV stations, the reality TV. That way they want you
to push video harder. That’s what… they’re saying, “Hey if you go live we’ll show it more. If you upload videos we’ll show it more than if you link out to your site.” Video is super important. And what we found is, as video is becoming
more and more popular, they want more longer form videos. Doing two-three-four minute
videos worked before but not so much anymore. YouTube wants longer form
content that’s roughly 10 minutes or seven minutes verses years
ago I could get away with three minute videos and
they would do really well. And with IGTV, cut and edit your videos that you create and make them shorter
because IGTV and stories, they prefer shorter, concise videos. Tip number eight. Offer users the ability to
create content with you. So take live calls. Ask Gary Vee is a great example of this. He’ll take live calls and use their creating content with them. Now it doesn’t create more engagement but it’s helping create
content without him having to come up with ideas. You can do snapshots of your interactions. Dice it up into small content. And then post that and
that’ll alone create it’s own engagement, own comments. And that’ll help you boost
your overall popularity on these social sites. And the last tip I have for you. Directly interact with users. Answer comments, post their comments and interactions on stories, mention their content ideas
in your content pieces, answer private messages. All of this is really important. If you don’t do that, you’re not going to succeed
because these social networks are looking for common engagement
more than anything else that I’ve seen. More than likes, more than shares. They want comments. That’s their way to know if
your content is really good. And when they’re looking for comments they don’t want that yes or no. They want thoughtful, thorough stuff. Thank you for watching. If you need help growing
your social profiles, your social traffic, check out my ad agency Neil Patel Digital. If you enjoyed the video, like it, share it, subscribe to the channel. Thank you for watching.

42 thoughts on “How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads)

  1. Thanks for this video sir I have a question before starting YouTube channel, how much does social media's fame matter. To gain fame in YouTube.

  2. It is easy to create like campaigns seeing all those vanity metrics of the competitor..but at the end its really about how much value you are putting out…we're recently building our social media presence from scratch of our local Nepal based shoes store and through this video I saw what we are lacking…thank you once again…and pls include kathmandu, Nepal to ubersuggest

  3. Another Great session Neil. Adding value every day! Yes, jumping into a video is key, yet I am slow to move. I continue to be encouraged by you to get started.

  4. Hey Neil,I don't understand,you said that this year you will focus on promotion and less on content,you have a video 4 times a week.

  5. Hii neil…i have read your article on "how to make micronich" and i decided to work on it…but currently i got stuck on one thing that my selected micronich topic have low KD and 0 competition but high Da pa sites are ranking….so can microniche site be ranked on first page?

  6. Again a great video thank you sir.
    The question i have is :
    After uploading an image in Wikimedia commons can we get backlinks from it after mentioning the url of our site?

  7. Dear Neil,

    first of all huge fan of yours you have a great talent love your work. Neil i have doubt on a keyword and the keyword is "ybe"

    it showing whopping 185 millions volume on uber suggest. i have tried other services also they are showing like 5k-10k volume only.

    I am getting confused please enlighten me. thank you!



  8. Great tips Neil, yes video works best on FB & Linkedin, something that works best for me to to release a series of 3 videos that flow into each other. Yes video is where it's at. Neil I have new products releasing soon, please help?? Yes my shorter videos doing best, unless a popular topic..

  9. Great content Neil! Calls aren't the only thing you have to do live, you can also do lives of your day to day business too!

  10. Neil, I love your info! But I'm curious, how can you resell a product, like the product that straightens your back, and not get sued by someone for copying, do you have a video on that?

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