April 4, 2020
How To Create Facebook AdsThat Really Work – INSIDE My Actual Facebook AD Campaign

How To Create Facebook AdsThat Really Work – INSIDE My Actual Facebook AD Campaign


– How Facebook ads really work, and the numbers that you must know utilizing an actual case study that generated us six
figures in sales in one day. And in fact, the one day is today. I’m going to be sharing with
you exactly what we did, what my team did, Facebook
ads, the actual campaigns, the actual numbers, and
how you can utilizing similar strategies regardless
of what market that you’re in. Are you ready? So, let’s begin. (light music) Right now I am here at
my event that I just did. And one of the things that we did to fill up this entire room is through Facebook ads. One of the things that I’m gonna
be sharing with you exactly is regardless of what market you’re in, how you can actually utilize Facebook ads to sell whatever it is
that you’re selling. Now this could be physical products, it could be e-commerce, it
could be membership sites, this could be a live event,
this could be a service, but for the purpose of
this exact exercise, I’m going to be utilizing
the event that we did today and how literally by
spending about $20,000, we got six figures in sales. That was literally for every $1 we put in, we got back over six times in return for every $1 we’ve been putting in. That’s not even including the
lifetime value of a customer. Let’s talk about this. Right now in order to get people to attend to this very event, I had
a page, very simple page inviting people to this event. In fact, this event was free, and we got approximately 500 people registering for this event. For each session. We did two sessions. Now let me quickly explain
to you, like the numbers, and the different numbers
that you must know in order to make it happen. The first thing that we’re gonna do is in fact I’m going to
go to my screen over here, and show you a couple of things. It looks a little bit blurry over here, but literally where it says Total Spent for this campaign is about 60,000 Ringgit. Now this amount is approximately 20, well, 15,000 US dollars. So, we spent $15,000
filling up this event. This event is basically in two sessions, afternoon and night, about two hours each. By spending $15,000, here
are the different numbers that you’ll need to know. The first number is very
obvious, is the Ad Spend. And this is kind of
like the different KPIs and metrics that you must understand. So we spent about $15,000
filling up this room, where we sent these people. Which is number 2. By spending $15,000 you get Clicks. Facebook tells you this. How many Clicks did you
get from a certain budget? So by spending this $15,000, we got about 7,085 Clicks. So 7,085 Clicks. The next metric that you must know, now you could be thinking, “But wait a second Peng Joon, I don’t do live events,
we’re totally different.” It actually doesn’t matter. Whether you are selling
a physical product, whether you’re selling real estate, whether you’re selling
network marketing offer, whether you’re selling books, it still comes down to the same thing. How much did you spend? How many clicks did you get? Therefore what is your Cost Per Click? Based on this number, my Cost Per Click is, I’m paying about $2ish, on the low side, $2.10, I’m horrible at math. Okay so $2 based on this Ad Spend. Now this number, Cost Per Click, why do you want to know this number? Because ultimately, how much
you’re paying per click, is going to largely depend
on how good your ad is, how great your targeting, your re-targeting. Is it engaging? Are people sharing it? Are they tagging you? So, in other words, your Cost Per Click will go down the more engaging your ad is. So that brings us to number 3. Once I get these clicks, notice what happens. I am sending people into my website, my sales process, my sales, sometimes known
as the Sales Funnel. So I’m sending people
to this page over here, and this page basically invites
them to this live event, where they will show up
to this room like this, and they understand that it’s
going to be about two hours, one session in the afternoon, one session at night. They’ll be able to choose. So on this page where
they pick which session they want to register for, they’ll be able to scroll, and see what they’re about to learn, and then they will be able to register. See there’s Session 1 and Session 2. Once they register, the next thing we must know is, when they land on this page; What is my Cost Per Result? Now, CPR, Cost Per Result
can be very different depending on what market you’re in. In my case here, in my example, it’s basically my Cost Per Registrant, for attendee. Depending on your business, your Sales Funnel, depending on your business model. Depending on what you’re trying
to do in your sales process. Are you trying to book
people on a phone call for your company and for your
sales people to follow up? Are you looking to get
people to fill up a form? Are you trying to get people
to sign up for a webinar? Are you trying to sell a book? Therefore your Cost Per
Result will be Cost Per Sale. So, this session, my Cost
Per Result is basically Cost Per Event Registration. How much am I paying per registrant. So, if I were to go back
into my ad’s manager, I can literally see my Cost
Per Registrant is 73 Rinngit for this ad account, and for this ad account 73
Rinngit is give or take $18. Therefore it’s now costing me $18 to get each person to register for this event. $18 is just a registration. Now, in order to understand
the next process, is what? People need to show up. And people who need to
show up for this event, because it’s free, not everybody’s going to show up. So we had about 48% of people show up, who registered for this event. So in other words; If it cost us $18 to
get somebody to register and 50% of people show up, that means, next thing
that we are doing is we are tracking what is
our Cost Per Show Up? Because 50% of people showed up, that means our Cost Per Show
Up is approximately $36. It’s costing me to get
somebody in the seat, $36. Now, if we understand this, this is just the metrics of the business. Notice that, again you could be in different
niche, different industry, different business model. Notice how I am tracking the KPI and numbers of each step of the sales process. It’s the same thing. Because it costs me $36
to get a person in a seat, that means that if I wanted
to have 100 people show up, and it costs me $36, it will cost me 100
people multiplied by 36, would be $3,600. So because we spent $15,00, literally, when we did the two events, we had about 250 and 250, so about 500 people showed up. If you are doing a webinar, if you are doing a pitch on a sales page, on a sales letter, whatever your modality of sales is it does not matter. Why? Because ultimately, you need to understand
what is your Conversion. That’s the word, Conversion. What I did was, I offered a product at $2000, and approximately 10% of people bought it. So, 10% of 500 people would be 50 people. So, literally, we did slightly
over $100,000 in sales, by spending $15,000. So notice that this over here
could be different for you. This could be the amount
of people that showed up on your webinar. This could be the amount of
people that end up reading your sales letter. This could be the amount
of people that end up being on a phone call with you or your team, and your closing rate on the phone for that real estate deal, for that high ticket offer, for that Mastermind, for that live event. It still comes back down to; What is your Conversion on that Modality? Is it a sales video, is it a webinar, is it a phone call? So when you understand this, then you will be able to see
how you can utilize Facebook, regardless of what market you’re in. And the way you do that is really by understanding the KPI of each different step. How much did you spend? What is your Cost Per Click? What is your Cost Per Result? Is everyone showing up? What
is the percentage of people that show up, or your phone calls? And on that phone call,
on that presentation, on that live event, what is your conversion over there? And when you know these numbers, this is how, literally, you will not be able to lose money ever, before running a Facebook campaign, because you will be
able to do a simulation, and an estimate on what would happen before you even run the campaign. So this is literally how
we did six figures today. And I hope you enjoyed behind the scenes to what it is that we did. By the way, if you would like to find out
the tactical side of things, watch my other videos
on Facebook Ad Campaigns on how you can actually track, the pixels, the numbers that you need to know in order to increase your education and knowledge on Facebook. As always, if you liked this video, let me know in the comments below what my biggest take away was, and I’ll see you in future videos.

6 thoughts on “How To Create Facebook AdsThat Really Work – INSIDE My Actual Facebook AD Campaign

  1. so grateful I can now support my family all cause of, simply Google without gaps E a s y L a p t o p L i f e .c o m

  2. My biggest TAKEAWAY:
    You can literally shoot any video/ads, no matter where you are. Just like Peng just shot this video after his event ended. Of course he's tired as well. No excuse guys. 😂

    Ok for the serious part, I believe after coming all this steps we would require "Platform Closing" to make the 6 figures as well. Thanks for the value Peng!

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