March 29, 2020

How To Create a Facebook Business Page – Step By Step – 2020 Instructions

Hate it or love it Facebook is still the
most popular social media network in the world and with over 2 billion active
users it’s one of the best places to promote your business one of the
simplest and effective ways of doing that is with a free Facebook business
page. If you’ve been thinking about building a Facebook page for your
business but we’re not sure where to start
stay tuned as I’m going to show you how step-by-step so by the end of this
tutorial you have a fully fledged business page ready to generate some
fresh leads hi there if we’re just meeting my name
is Luc Durand, the founder of where I talk about
the best tools tips and ways to help you promote your local business online step
by step and click by click on this channel I cover everything any local
business owner needs to know from search engine optimization to social media my
goal is to help you thrive online so you can drive more visitors to your business
and ultimately make more money so if you’re new here consider subscribing and
clicking on the bell button so you don’t miss any of my new videos finally don’t
forget to check out the description below which is why I put additional
notes and links I refer to in this tutorial if you’re ready let’s jump
right in step number one setting up your page head over to before we
start you need to understand you can’t create a business page on Facebook
unless you have a personal Facebook account attached to it this is because
Facebook requires every business page to have at least one administrator to
manage the page and this is only feasible by tying a facebook business
page with a personal account and before you ask anyone seeing your business page
will not be able to trace it back to your personal profile as they are two
separate entities so you can relax. If you haven’t got a Facebook account yet
create one it only takes a couple of minutes if you already have an account
just login to your profile once you’ve logged in in the top blue ribbon click
on the create link and select the page option this will bring you to a screen
where you will be given the choice of creating your page between two
categories the first category is called business or
brand you should select this category if you are a business of any size or type
that sells services or product. If you are a public figure a musician a sports
team a church group or any kind of organization you should select the
second option community or public figure since this tutorial is mainly targeted
at local business owners let’s choose business or brand the next step is
choosing a name for your page what you want to do here is to use your business
name today I’m going to create a page for a fictitious hairdresser that I’m
going to call Planet hairdressing the next thing you need to do is to pick the
right business category that best represent your business just start
typing what you think the catering should be and select the appropriate one
based on the suggestions, add the address where your business is located the phone
number is optional so it’s up to you but my recommendation would be to add it
then click Next you will then be asked to add a profile picture and a cover
photo skip these steps for now your page is now set up and live on Facebook for
everyone to see at this stage it looks very bare and doesn’t really reflect
your business at all that’s why I would recommend to unpublish it until we have
finished creating it just go to settings in the general tab choose page
visibility click on edit select page unpublished and click Save select the
reason why you want to unpublish your page click on next then click on
unpublish close the dialog box then on the top left hand side click
back on the page link which will take you back to your newly created page time to move on to step number two
branding your page the first thing we’re going to do is add a profile picture to
your page your profile picture will appear on every post or comments that
you make across Facebook using your facebook business page so that’s why
it’s a good idea to add your logo in there the ideal size is currently at 360
pixels by 360 pixels if you do not have any logo available but yet want to make
your page look as professional as possible here is a little tip you can
use head over to a website called and log in using your Facebook
account once logged in on the left hand side menu click on create a design and
choose the custom dimension option in the fields set the dimensions to be 360
and 360 so it fits the profile picture of your Facebook page perfectly and
choose px which stands for pixels then click on create a design this will take
you to a design area where you can start making your logo by simply dragging and
dropping elements directly on the canvas I personally love
as a tool and use it regularly because you can design pretty much anything very
easily using their free pre-made templates and images. Using the search
box look for something in relation to your line of business in this instance I
need a logo for my hairdressing salon so I’m going to type hair as you can see
they are quite a few options to choose from I want something simple so I am
going to go for this one here just by clicking on it
once on my work area I can modify the elements by just clicking on them here I
just want to modify the background from black to orange to do this I just need
to click on the background and modify the color using the palette accessible
at the top each element can be modified in the same way including the copy so
you can really craft something unique for your business. Once you’re done
creating your profile picture click on the publish button on the top
right hand side and download it on your computer all you need to do now is load
your profile picture on your Facebook page just go back to your Facebook page
and hover on the profile picture you should see an update option appearing
click on it and select the upload photo option fetch your newly created logo
from where you saved it on your computer add a description to it and click Save time to add a cover to our page let’s
follow the same process and go back to
this time we don’t even need to specify the dimension because canva has already
set this up as a default design in its library just click on create a design
and search for facebook cover once again choose something in relation to your
business and modify according to your needs
try keeping the same colors and font so it looks consistent with your profile
picture within canva you can also add images which makes your work even more
professional once you’re done go back to your Facebook page click on the add a
cover button load your facebook cover you just created in canva and save it
just like your profile picture for those of you who don’t want to use
canva and need to know the exact dimensions of the cover photo
they are 820 pixels by 312 pixels our page is now looking a lot better and
nicely fits with our brand last step before we move on to our next step
if you click on your Facebook cover you can add a description of the image tag
some people who are in it add a link to your site and write comments this can be
particularly useful when people decide to share your cover as it will give you
an opportunity to direct people to your website or simply give them more
information step 3 add a call to action button to your page on every Facebook
page there is an option to add a call to action button located right below your
cover photo this is a great opportunity to encourage your visitors to take
action such as visiting your website make a booking learn more about your
business and overall help generate more leads and in return increase sales to
select the type of call to action you want to add just click on add a button
you should see a list of categories you can choose from within each category you
have several options available. Browse through the various categories and
select the most appropriate one for your business in my example I want people to
call the salon directly to book a hair appointment so I am going to choose the
contact us category and the call now option then add my phone number and save
anyone tapping on this button from their phone will trigger a call to my business
so I can schedule an appointment with them Step number four, complete your
business details. very often when you are searching for a local business in Google one of the first results that comes up organically is a facebook business page
this is because Facebook is so dominant that it will trump many other results in
Google’s organic search results even your own website that’s why it’s
important you fill in all possible information on your page as it is likely
to be the first impression you will give to your visitors the good news is it’s
very simple to do go to your page and on the left hand
side menu select the about option if you can’t see the option just click on see
more that will expand the menu then select about. Right below your
call-to-action button click on the link edit page info and fill in all your
business details including a short description of your page your website
address your business email address your opening hours and everything else that
is blank. Still in the About section add your business story to give relevance
and context to visitors who want to find out about you add an image some great
copy with relevant keywords and another link to your website in there Step number five, interact with your audience with automated messages one
great thing about running a business page is that you can interact with your
audience even when you are not online which is very useful when you are a busy
local business owner first you can display a greeting message that people
will see the first time they open a conversation with you on messenger to
set this up just click on your page setting option on the top right hand
side choose the messaging option and click on the jump to your section link
next to the response assistant turn on the show a messenger greeting option and
customize your message by clicking on the Change button an example of the
message your visitors will see automatically appears here change it to
whatever you want you can customize it further and
personalize your message by using the dynamic options in the copy which is a
very nice touch let’s choose first name option so anyone opening a conversation
with you will receive the following greeting which includes their first name
if somebody responds to the greeting and you’re not available to start a
conversation or answer their questions you can set up the response assistant
functionality that will send instant replies to any message to set this up
just click on the go to automated responses link switch on the instant
reply button and click on edit to write your own message you can also automate
some of the answers which is great once you’re done click on save and then on
the top left hand side click back on your page so we can move on to our next step step number six, configure your page menu by default Facebook will set up
your page with a standard navigation menu on the left hand side you can
customize this upon your needs and your business type just go to your page
settings and select the template and tab option if you scroll down you will see a
list of the default options available in your current menu if I put my facebook
business page side-by-side with the menu settings you can see what I’m talking
about to change the ordering simply drag-and-drop the menu tab you want to
move let’s say I want the offer tab to sit right at the top to entice more
customers all I need to do is grab the component and drop it right at the top
just refresh your page and you’ll see the changes step number seven time to publish your
first post your page is now all ready to go it’s now time to start making the most of it and publish a few posts but before you do that remember at the
beginning of this tutorial we made this page private so it’s time to make it
available to the world go to your page settings once more and in the general
tab select page visibility and click on edit
tick the page published option and save changes go back to your page and publish
your first post here is an example of a few posts I have published on my
hairdressing page so it makes it look a little bit more alive once you’ve
published a few posts and your page looks like it’s active it’s time to move
on to our final step step number 8 invite your friends and create a vanity URL Facebook will suggest you invite friends to like your page this is a good
idea for three reasons first it will give your page an initial boost and help
gather some momentum since you currently have 0 followers second your friends
might share the page with their friends which will amplify your reach third when
you reach 25 likes you will be able to create what is known as a vanity URL if
you don’t know what a vanity URL is let me explain currently your Facebook page
is accessible via a unique address just like a website in our case the address
file page is this unlike a website this is very difficult to remember for anyone
you can however give your page an address that is much easier to remember
just like my own Facebook page slash ranking Academy this
is what is known as a vanity URL to do this just click on the link called
create a page at username under your profile picture this will trigger a
pop-up in which you can set up a memorable username and give you an easy
to remember address of your page in the username field add your business name
without any space and then click on create username if you see a red man
telling you you are not eligible it is because you haven’t reached 25 likes yet
so keep trying until you get there to be honest it’s super easy after that your
Facebook page will be a hundred percent complete that’s it for today you should
now be all set and able to post on your brand-new business page but remember
Facebook is a social network and not a platform to flog your products and
services engage with your local community be helpful and respond to
comments and questions and don’t leave your page unattended for too long I hope
you found this tutorial helpful remember to post any questions in the comments
below and press the thumbs up button if you feel like it and until next time
happy marketing

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