September 17, 2019
How to Choose an Ecommerce Shopping Cart

How to Choose an Ecommerce Shopping Cart


When you decide to start selling your product online, you’ll find there’s a lot of options to consider. This is especially true when it comes to determining the best shopping cart for your Ecommerce business. Let’s take a look at some of the determining factors that can influence your choice. Before you get started, it’s essential that you have a list of all your products as well as product details that can be of interest to your customer such as categories, weight, available colors, etc. Think about what type of incentives you want to offer like promo codes or discounts or free shipping. Ecommerce carts are equipped with a Content Management System. This allows you to make simple changes like adding or deleting text or products once your site is up and running without relying on costly web developers for minor updates. Now, let’s say you are somewhat tech savvy and just started a jewelry line. Your inventory is low and you want to give your business a chance without investing your life savings. You can benefit from Shopify. It’s designed for small online businesses and independent merchants. Shopify allows for a quick operation without worrying about any technical setup because it simplifies that step. Shopify operates with a monthly fee based on your product inventory ranging from $14-$79 a month. Or, on the other hand, let’s say you’re selling apparel online and need to either upgrade your online store or create a new one. You need a robust system that can handle large inventory quantities and can give you specific reporting on your sales. In that case, you can benefit from open source platforms like Magento, Opencart or Prestashop. When working with these carts, they allow you to customize anything as you wish. You will most likely need to hire a web developer, so the upfront costs are higher, but once built, you would not incur monthly fees unless you need to implement additional features that are not standard. There are advantages and disadvantages to each from cost, speed, reliability to support, updates and scalability. So make sure you choose what’s right for your business. Finally, don’t forget about your consumer’s online experience. Having a website that is easy to update with new products frequently keeps your site fresh and enticing to visit. Make sure you include search features and easy ways for your consumers to reach you. This helps with product loyalty. When you have selected the right shopping cart for your business, you are another step closer to completing your website and selling your products online.

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