April 10, 2020
How to Build Your Author Platform Using Pinterest | Collab with Reedsy

How to Build Your Author Platform Using Pinterest | Collab with Reedsy


– Hi everyone. Thank you so much for joining me today. My name is Kim Chance. I’m a young adult author and
welcome back to my channel. Whenever we talk about author
platforms and marketing, it’s a well-known fact
that social media is key. Facebook, Twitter,
Instagram, Tumblr, YouTube, all of these platforms provide
opportunities for authors and other entrepreneurs
to grow their followings, expand their platforms,
and sell their products. But today, we’re gonna be talking about one of the most popular
social media sites, and one that not a whole lot
of authors are utilizing, Pinterest. Now I know that most of us
tend to think of Pinterest as nothing more than
a site for distraction and procrastination. I know that I look at it like that. I can go on Pinterest
for just a few minutes and then look at the
clock a few seconds later and realize that I have spent
hours pinning and repinning and creating boards. Like I get sucked into the
vortex that is Pinterest and I don’t leave before a very long time. But did you know that with
over 70 million users, Pinterest is actually
a great place to grow and expand your author platform? And today, I am teaming up with Reedsy to tell you just how to do it. Before we get started, let me tell you a little bit about Reedsy. Reedsy is a website that
is specifically designed to help writers achieve
their publishing goals by giving access to free writing tools and educational content,
providing support and assistance in a community of over 50,000 writers and connecting authors
with talented professionals in the business. If you’ve never hear of Reedsy, I highly encourage you to
check out their website. They also have a YouTube
channel where they post writing tips and writing advice. Please go and check them out. They’re a wonderful
marketplace and resource in the community for all writers. I have listed all of
the links for you below so be sure to go and give them a visit. So okay, let’s talk Pinterest
and how you can use it to expand your author
platform and market yourself and your books. Number one: Account type. To use Pinterest effectively as an author, you’re going to want to
use a business account instead of a personal one. Now the two types of
accounts look and function exactly the same, but a business account is
going to give you access to analytics, things
like the number of times your pins are appearing in homepage feeds and how many clicks a
particular pin is receiving or how many times a pin is being repinned to other users’ boards, and this sort of information
is incredibly valuable, especially when it comes to
creating marketing campaigns and planning content. Number two: Profile and setup. Just like with any
other social media site, your profile needs to
highlight who you are and what your personal brand represents. So have some fun and be sure
to show off your personality. It’s also a good idea to
use the same profile picture that you use across all of
your social media sites, and don’t forget to utilize
keywords and hashtags. Since a lot of people
nowadays are using Pinterest as their main search engine, you definitely want to make sure that you’re including
keywords related to your niche in your profile description. It’s also a good idea
to add a Pin It button to all of your content, and
this helps maximize sharing from your main site, which is
probably your author website. You’ll also want to make sure that you go into your Pinterest account and add your author website and verify it, and the reason for doing
this is just to make sure that everything is connected and that the traffic is
going to the proper places. If you’re unsure how to do
this, I have listed a tutorial for you in the description box below. Number three: Create engaging boards. To start with, you want to create boards that allows viewers to
get to know you better. For example, you could
create a genre board. If you write YA fantasy,
then you could create a board that captures everything that
you love about that genre. You could include images, quotes, book covers from other
authors, aesthetics, character art, etc. The key with these boards
is to showcase who you are as a person and as an author and hopefully draw some
attention to your writing. Some other ideas for you. You could create a blog
board that houses pins from all your content pieces. You could do a Get to
Know the Author board, which has pins from all
your favorite things, things that you like,
favorite music, to shows, all that jazz. You can have a board devoted to each one of your book projects, and you can even have boards with things like what books
you’re hoping to read soon, or TVR list, or authors that you admire, or simply things that motivate
and inspire you as a writer. You can even do what
they call a group board, which is a collaborative board that allows multiple users to contribute to it. So the sky is the limit when
it comes to these boards but the key is is to make them
engaging for your viewers. And just like with your profile, you want to make sure you
have a short and catchy title and that you’re utilizing those keywords, finding those things that
are relevant to your niche and your brand, and putting
those in the board description. Number four: How and what to pin. Here are some general best practices when it comes to pinning. Number one: Pin
consistently and frequently, but be choosy about what you’re pinning. And what I mean by this is make sure that everything that you pin
aligns with you and your niche. Your pins and your boards
are like a visual snapshot of who you are as a
person and as an author and what your brand represents. So pin wisely, if you will. Number two: Keep those boards organized. In Pinterest, you have
the freedom to go around and move and shift things. So make sure that your
boards and all of your pins look clean and organized. Trust me, no one likes
mess because it’s messy. Keep ’em organized. Number three: Be sure that
all of your pins include a really good description and an image. Pins that include a quality picture and have a very clear
and engaging description are more likely to be
repinned and engaged with than the pins without. Number four: Space out your pinning. You don’t want to post a million
different pins at one time. You definitely want to be strategic about when you’re posting those pins. So you can do this
manually via your laptop or you can download the
Pinterest app for your smartphone or you can use a service like
Buffer to schedule your pins, but you definitely don’t
want to overload your viewer by giving them 25 pins at one time. So yeah, pin consistently and frequently, but not all at once. And number five: Create
powerful, share-worthy pins. You really want to think
about your target audience and what they might be
hoping to find or to see. Then create those pins or
find things that you can pin that will really appeal to that audience, and then meet those needs, of course. It’s also a good idea if
you’re creating original pins to put a watermark on them so that you can drive that traffic, the attention that you’re
getting from that pin back to you and your pin. And the last tip for how to use
Pinterest to market yourself and your books as an author
is number five, engagement. Even though Pinterest isn’t like your typical social media site, engagement is still critical
if you want to see growth. So make sure that you’re following boards of other people in your niche, fellow authors and book
bloggers and book lovers, etc. Repin things that you really like that you think will
appeal to your audience, and maybe team up with some other people, fellow authors or writers or whatever, and collaborate and work
on a group board together. And don’t forget to share
those really great pins, yours and other people’s, across all of your social media sites, because again, engagement is important and the more traffic that
you can drive to your site, the more engagement and
following you will likely see. Another great way to interact
and engage on Pinterest is create a “Pin It to Win It” contest, and this is super-easy and super-fun. You basically have viewers
and users pin a certain image under a specific hashtag. So for example, you could have them pin their favorite reading spot or their favorite writing
playlist or writing song or their favorite inspirational
quote or whatever. The sky’s the limit. But you have them pin a particular image under a specific hashtag that you create. And then you, as the
creator of the contest, go in and repin the ones you like, maybe your finalists, if you will, and then eventually you choose a winner, and the prize of course is up to you. So that’s a super-easy way to
get viewers kind of engaging and interacting with you, and it’s fun because everybody likes
giving away free stuff and everybody likes getting free stuff. So it’s a win-win for everybody. Just remember that authentic
engagement is a great way to expand your following
and grow your brand. All righty, guys. That’s all I’ve got for you today. Hopefully these basic
tips and tricks and steps are just what you need to get
started over on Pinterest, and if you are already on Pinterest and you have had lots of success with it marketing yourself as an author, I would love to know what tips
and tricks you have to share, so please be sure to leave
those in the comments below. I am in the process of
applying all of these things to my own account, and so I would love to
know what’s working for you and what’s been successful for you so far. I want to thank Reedsy so
much for collaborating with me on this video. If you haven’t checked out
Reedsy, please make sure that you go and give them
a visit via their website or their YouTube channel. All of the links are listed for you below, but trust me, this is a
great community and resource for writers, and one
that I definitely think you should check out. As 2017 comes to a
close, I just want to say thank you so, so, so much for
being so incredibly supportive of me and my channel. I could not do this without
you guys coming back each week and watching my videos, liking them, and commenting on them, and
sharing them with your friends. Like, thank you. You are so amazing, and I’m
so grateful for all of you. You’re the bee’s knees! I also have an announcement for you. There will not be a video
this coming Tuesday. I’m gonna take some time
off to spend the holidays with my family, but don’t you worry. I’ll be back the following week for sure. I hope each and every one of
you have a very merry Christmas and happy holidays. Take care of yourself,
get some writing done, and I will be seeing you next year. Bye!

29 thoughts on “How to Build Your Author Platform Using Pinterest | Collab with Reedsy

  1. Loved the video Kim! Pinterest is definitely such an underrated tool for authors, so we're sure this will inspire a lot of people to start pinning away 📍

  2. Thank you Kim! I somehow forgot Pinterest as a platform but I air it everyday! Thank you for all the tips! I’ll share my board with you when I make it 😊

  3. Another great video, thank you ☺
    How about a board for each of the characters in your book (What they would pin) 🙂
    Merry Christmas Kim 🎄

  4. The super nice thing about pinterest now is that they have an add section to your board. I spent HOURS going through my book board and sorting each pin into a specific folder. This is super nice if you're doing a series or want to separate pins by characters. I did have to be a little vague on some spots because of spoilers, but I agree, Pinterest can be a powerhouse. It's definitely my favorite because I can have boards about anything.

  5. Pinterest is actually my first place to go for writing advice because it's a safer search engine than Google and is easier to keep track of stuff because of boards!

  6. Thanks for this video, Kim. Really kickstarted me to organise my messy Pinterest into something which can actually work for me as an author!

  7. What if you have a ton of writerly pins on your personal account along with all your other random boards? Would you suggest creating a business account and repinning the writer related pins?

  8. I've heard Pinterest is a really fun and great for Authors, but I've never really known what to do with it. Now I do… Thank you, Kim!

  9. I'm glad this came up. My mom just introduced me to Pinterest, so any advice using it, and especially for writers, is greatly appreciated!

  10. I cannot wait 3 weeks so that I can see you again…I will be counting the days. You inspire me so much, helped me a lot to start writing better. You are an angel! Merry Christmas and a Happy New Year! XOXO

  11. Love Reedsy and love Pinterest! I've started to use my Pinterest to pin my Instagram posts which have writing tips, I pin my YouTube videos/blog posts, and I re-pin some of my writing tips and writing inspiration!

  12. Reedsy is definitely interesting… Created an account there and am fleshing it out now! As for Pinterest, I've always been aware of it, but your explanation makes me want to give it a second chance.

  13. Hi Kim, love you videos! 🙂 I know thay I'm still new, but thank you for inspiring me to work harder as an author!

  14. I love this! Thank you for the advice. I’m starting to get my website up for my blog/business for my future debut novel and writing. I had no idea that Pinterest could be so vital for author marketing. I can’t wait to start doing this 🙂

  15. Looks like I might need to create a second pinterest account 😅 Thanks for all the help! Have a very Merry Christmas!

  16. This is great advice. I have a novel coming out next year and I never thought to use Pinterest. Funny, Pinterest is my biggest platform. I'm really going to dig into this idea. I have been racking my brain as to how I will market myself and your video was a great help. Thank you!

  17. I find doing things like making aesthetics from pinterest pictures and posting them on twitter will get my pinterest more views. Though now I need to make one that's not my private one lol

  18. question: do you need to arrange your writing in a manuscript format when you're going to send it to a beta reader or a critique partner?

  19. I want to use Pinterest successfully as a writer, but I always end up "losing" huge chunks of time…!!! Great video – thank you. I will persist, as I know it can help so much with blog traffic. 😃

  20. I'm glad you addressed Pinterest! I've already built a sort of writerly kind of audience and I always get notifications saying someone liked my Pin or tried it! It's really cool!…Although I only started doing it because I needed help and thought other people could use this information too!

    I primarily add Pins to my boards (which aren't all writing-related) and like Pins, but most of what I've learned so far has come from Pinterest, Google, and here in the AuthorTube universe!

  21. Thank you so much for this! I think this answered my question on the Instagram platform as well. Great information. Appreciate it.

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