February 25, 2020
How to build seamless customer experiences with Adobe I/O: Integrate Adobe marketing – BRK2462

How to build seamless customer experiences with Adobe I/O: Integrate Adobe marketing – BRK2462


>>>ALL RIGHT, THE MUSIC STOPPED SO THAT’S MY CUE TO GET STARTED. THANK YOU VERY MUCH FOR JOINING ME TODAY. I AM CARMEN SUTTER. I AM A PROJECT MANAGER ON ADOBE I/O. I’M HERE TO TELL YOU ABOUT THE DEVELOPER OFFERINGS THAT ADOBE HAS AS WELL AS HOW TO BUILD SEAMLESS CUSTOMER EXPERIENCES USING ADOBE AND MICROSOFT TOGETHER. AT ADOBE, WE TALK ABOUT EXPERIENCES. WE ARE MANY THE EXPERIENCE BUSINESS. CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. IT HAS VERY CONSISTENT MISSION FOR US. AND I’M GOING TO TELL YOU A LITTLE BIT HOW WE ARE DOING THAT FOR OUR CUSTOMERS AND ENABLING OUR CUSTOMERS. SO DIGITAL HAS NEVER BEEN EASIER OR MORE DIFFICULT, TO BE HONEST. ALL OF OUR CONSUMERS ARE MORE CONNECTED THAN EVER BEFORE. THERE’S AN EXPLOSION OF DATA AND CONTENT AND COMPANIES ARE TRYING TO REINVENT THEMSELVES OVER AND OVER. SO THIS IDEA OF A CONNECTED CONSUMER MEANS THAT WE NEED TO BUILD EXPERIENCES FOR THEM WHERE EVER THEY ARE. WE NEED TO BE ABLE TO CONNECT THE DOTS BETWEEN THEIR DEVICES, WHERE EVER THEY INTERACT WITH OUR BRAND OUR YOUR BRANS AS YOUR CUSTOMERS. — YOUR BRANS AS YOUR CUSTOMERS. THE HAVING DATA IF ALL THE DIFFERENT DEVICES AND BEING ABLE TO BRIDGE ALL THAT DATA TOGETHER TO BUILD SEAMLESS EXPERIENCES. WITH THAT, INTEGRATION IS REALLY A CRITICAL COMPONENT. YOUR CUSTOMERS IN YOUR OWN BUSINESSES, YOU HAVE A MULTITUDE OF SYSTEMS AND TOOLS AND PRODUCTS THAT YOU NEED TO INTEGRATE WITH. AND THAT’S NOT ALWAYS EASY. SO WE’RE GOING TO SHOW YOU A LITTLE BIT OF HOW ADOBE HAS EVOLVED FROM A COMPANY THAT USED TO JUST HAVE BOX SOFTWARE TO PROVIDING A PLATFORM WITH APIs, ARCHITECTURE AND SERVERLESS RUN-TIME TO EMPOWER OUR CUSTOMERS TO MAKE THE INTEGRATIONS HAPPEN IN REAL TIME. SO OUR CUSTOMER, YOUR CUSTOMERS NEED TO BE ABLE TO DEPLOY THINGS QUICKLY, RESPOND TO YOUR CUSTOMERS IN REAL TIME, AND THAT EXPERIENCE NEEDS TO BE PERSONALIZED. YOU DON’T WANT TO SHOW THE SAME THING OVER AND OVER, REALLY WANT TO MAKE THAT EXPERIENCE RELEVANT, TIMELY AND PERSONALIZED. ADOBE I/O IS ADOBE’S DEVELOPER PLATFORM. WE ARE ABOUT TWO YEARS OLD AT THE THIS POINT. AND IT’S A COHESIVE PLATFORM BUILDING THE FOUNDATION FOR CUSTOMERS TO EXTEND, INTEGRATE AND CUSTOMIZE THE ADOBE CLOUD PLATFORM. FOR MANY OF YOU, YOU MIGHT JUST BE FAMILIAR WITH ONE PART OF ADOBE. YOU MIGHT KNOW THE CREATE CLOUD SIDE OF THE HOUSE WITH PHOTO HOP AND LIGHT ROOM. SOME PROBABLY WORK WITH THE DOCUMENT CLOUD, PDF, ADOBE SIGN OR MIGHT BE FAMILIAR WITH THE EXPERIENCE BUSINESS SIDE OF THE HOUSE WITH THE DIGITAL MARKETING SOLUTIONS. SO ADOBE I/O PROVIDES OFFERINGS ACROSS ENTIRE SPECTRUM OF ADOBE. AND OUR PLATFORM HAS FOUR MAIN PILLARS. THE FIRST ONE IS WE HELP UNLOCK THE FULL VALUE OF OUR SOLUTIONS. SO YOU KNOW, YOU CAN USE PHOTO SHOP AS A DESK TOP APP AS IT IS TODAY. YOU CAN USE ACROBAT AS A DESK TOP APP, BUT PROVIDING ACCESS VIA APIs, REALLY HELPS EXTEND ADDITIONAL USE CASES AND PROVIDE A FULL VALUE OF THE SOLUTION. WE MAKE — WE HELP YOU MAKE INTEGRATIONS FASTER AND MORE EFFICIENT. SO BEING ABLE TO ORCHESTRATE APIs ACROSS ADOBE AND YOUR OTHER SYSTEMS IN A QUICK AND EFFICIENT WAY. THE THIRD PILLAR IS BEING ABLE TO EXTEND THE PLATFORM FOR YOUR UNIQUE NEEDS. WE KNOW WE CANNOT BUILD FOR EVERY SINGLE USE CASE THAT IS OUT THERE. THAT’S WHERE WE LOOK TO YOU AS DEVELOPER, PARTNER, CAN CUSTOMERS TO USE OUR TOOLS AND SERVICES TO MAKE THE PLATFORM UNIQUE SO IT WORKS FOR YOU. AND THE LAST PILLAR IS TO AUGMENT AND CUSTOMIZE THOSE KEY USE CASES. SO BEING ABLE TO HELP YOU ON THAT PATH TO MAKE THE PLATFORM UNIQUE FOR YOUR OWN USE CASES. SO WITH THAT, ADOBE I/O HAS SORT OF THREE AREAS THAT I’M GOING TO WALK YOU THROUGH TODAY. AND WE WILL ACTUALLY END UP WITH A DEMO. I LIKE TO DO LIVE DEMO, I’M TEMPTING ALL OF THE DEMO GODS. SO WE WILL SEE HOW THINGS WORK TODAY. SO FIRST PART IS OPEN APIs. NOW AS I MENTIONED, WE USED TO BE A COMPANY THAT SHIPPED BOX SOFTWARE. WE MOVED TO A CLOUD COMPANY AND ARE NOW ON THE TRANSFORMATION TO BE A TRUE PLATFORM AND A TRUE PLATFORM NEEDS APIs. WE ARE OFFERING DEVELOPER CAPABILITIES AROUND EVENT-DRIVEN ARCHITECTURE AND A SERVERLESS RUN TIME SO NEXT GENERATION PLATFORM FOR DEVELOPERS. AND THEN THE LAST IS DEVELOP A SUCCESS. PROVIDING YOU WITH TOOLING AROUND PERFORMANCE OF YOUR INTEGRATIONS, BEING ABLE TO QUICKLY INTEGRATE AND EXTEND THE PLATFORM. SO LET’S TALK ABOUT THE OPEN APIs. THOSE ARE THE APIs CURRENTLY AVAILABLE ON ADOBE I/O. IT’S A CENTRALIZED API GATEWAY. WE RUN ACTUALLY HUNDREDS OF SERVICES THROUGH THAT GATE GATEWAY INTERNALLY. AND THOSE ARE THE GATEWAYS CURRENTLY AVAILABLE EXTERNALLY. SOME ARE IN BEAT THAT. SO IF WILL THERE’S SOMETHING YOU’RE INTERESTED IN, FEEL FREE TO COME CHAT WITH ME AFTERWARDS. WE’RE REALLY EXCITED TO HAVE PHOTO SHOP AND LIGHT ROOM HERE, REALLY THE TRUE FLAGSHIP FOR ADOBE AND BEING ABLE TO OFFER SOME OF THE SERVICES FROM PHOTO SHOP AND APIs IS A HUGE MILESTONE FOR US. ON THE CLOUD PLATFORM SIDE, YOU WILL SEE A PDF SERVICE ADOBE SIGN. AND IN MY DEMO, I’LL SHOW YOU HOW YOU CAN INTEGRATE ADOBE SIGN IN A WORKFLOW THAT INVOLVES SHAREPOINT AS WELL AS SOME OF THE OTHER ADOBE TOOLS. THEN THE LARGEST BUCKET IS AROUND THE EXPERIENCE CLOUD BUSINESS. SO THIS IS AROUND HELPING CUSTOMERS BUILD DIGITAL EXPERIENCES FOR SOLUTIONS LIKE ADOBE TARGET, ADOBE ANALYTIC, EXPERIENCE MANAGER AS WELL AS OUR AI SERVICES, AND JUST REMEMBER LAST YEAR WE STARTED TO THE TALK ABOUT THE PLATFORM DATA SERVICE WHICH IS NOW ALSO AVAILABLE IN BEAT THAT. THOSE ARE THE — IN BETA. THOSE ARE THE AVAILABLE SERVICES, WE CONTINUE TO WORK TO ADD MORE TO THE LIST. IF THERE ARE SERVICES THAT YOU WOULD LIKE TO SEE ON THERE THAT YOU DON’T, I WOULD LOVE TO HEAR FROM YOU. THE NEXT AREA I’M GOING THE TALK ABOUT IS ADOBE I/O EVENTS. I’M THE PROJECT MANAGER FOR I/O EVENTS. THIS IS THE ARCHITECTURE, SO WE HAVE AN EVENT BUS THAT YOU AS A DEVELOPER CAN SUBSCRIBE TO GIVING US A WEB HOOK. AND WE HAVE A JOURNALING API. AND IN THE IDEA IS TO PROVIDE YOU WITH INTERESTING PLATFORM EVENTS WHEN THEY HAPPEN. APIs ARE GREAT AND WE ALL USE THEM. BUT THEY ALSO HAVE LIMITATIONS. YOU DON’T KNOW WHEN SOMETHING HAPPENS. BEING ABLE TO PROVIDE WITH YOU EVENTS WHEN THEY HAPPEN, YOU CAN CAN TAKE ACTION AS QUICKLY AS THAT EVENT HAS HAPPENED. WE CURRENTLY SUPPORT A VARIETY OF EVENT PROVIDERS AND WORKING ACROSS THE ENTIRE ADOBE ORG TO ADD MORE TO THE LIST. BUT FOR THE TIME BEING, WE HAVE CREATIVE CLOUD EVENTS. THOSE ARE, IF YOU HAVE A CREATIVE CLOUD LIBRARY WHERE YOU STORE PHOTOS OR YOUR DRAWINGS FROM PHOTO SHOP OR LIGHT ROOM, IF ANY ACTION HAPPENS WITH AN ASSET, YOU CAN SUBSCRIBE TO BE NOTIFIED. ASSET ADDED, CREATED, UPDATED, DELETED. THE OTHER EVENT TYPE IS ANALYTIC TRIGGERS AND YOU WILL SEE THAT THIS THE DEMO I’LL SHOW YOU IN A FEW MINUTES. FOR THOSE OF WHO ARE NOT FAMILIAR WITH ADOBE ANALYTIC, IT’S REALLY THE PREMIER WEB ANALYTIC TOOL PROVIDING DIGITAL ANALYTIC FOR PRETTY MUCH THE WHO’S WHO OF THE FORTUNE 500 ACROSS ALL INDUSTRIES. AND ANALYTIC TRIGGERS ALLOWS YOU TO TAKE AN ACTION AS SOON AS SOMETHING HAPPENS ON YOUR WEBSITE. SO THE MOST COMMONLY TALKED ABOUT USE CASE IS ABANDONED SHOPPING CART. SOMEBODY ABANDONS THE SHOPPING CART, YOU CAN TAKE AN ACTION AS SOON AS THAT HAPPENS. UPDATE THE CUSTOMER RECORD IN MICROSOFT. YOU COULD SEND THEM AN EMAIL TO GIVE THEM AN OFFER. WHAT ANALYTIC TRIGGERS DOES IS BASICALLY ALLOWS YOU TO SET THE CONDITIONS THAT MAKE UP A TRIGGER. WHAT IS IT THAT — WHAT IS THAT EVENT THAT YOU WANT TO REACT TO? AND THEN THE LAST EVENT TYPE IS A.M. IT’S OUR EXPERIENCE MANAGER PROJECT. AN ENTERPRISE CONTACT MANAGEMENT SYSTEM. AND JUST LIKE CREATIVE CLOUD, IT HAS A PAGE MANAGEMENT SYSTEM. SO WE SUPPORT EVENTS AROUND A.M. SO AS I MENTIONED, THIS IS EVENTS ARE DELIVERED VIA WEB HOOK. YOU CAN ALSO ACCESS BY API’S SO IN CASE YOUR WEB HOOK IS DOWN OR YOU WANT TO RETRIEVE EVENTS, GENERALLY API ALLOWS YOU TO DO THAT. AND EVENTS ALSO WORKS SEAMLESSLY WITH I/O RUN TIME. WHICH I’LL TALK ABOUT IN A SECOND. THE OTHER PART, WE KNOW THAT ORCHESTRATION WORKFLOWS ARE PART OF REALLY ANY FUNCTION WITHIN YOUR BUSINESS. YOU MIGHT NOT BE A DEVELOPER, BUT YOU MIGHT WANT TO ORCHESTRATE SOMETHING BASED OFF AN EVENT. SO WEAR INNED WITH MICROSOFT AND WE HAVE AN INTEGRATION WITH MICROSOFT FLOW AROUND CREATIVE CLOUD ASSET EVENTS AND THAT’S SOMETHING YOU CAN PLAY WITH IT RIGHT NOW. YOU CAN SIGN UP FOR A FREE ADOBE ID IF YOU DON’T IS HAVE ONE. GET THE LIGHT ROOM APP, TAKE SOME PICTURES AND BUILD AN INTEGRATION WITH MICROSOFT FLOW. IT’S A FUN WAY OF TESTING OUT ORCHESTRATION. AND WE ALSO PARTNERED WITH A PROVIDER IN THE LOW CODE ORCHESTRATION SPACE. THE NEXT ONE, NEXT ITEM MANY OUR PORTFOLIO FOR ADOBE I/O IS OUR I/O RUN TIME. THIS SAY SERVERLESS RUN TIME JUST LIKE AZURE FUNCTIONS BUT WE ARE NOT IN THE BUSINESS OF COMPETING WITH AZURE FUNCTIONS. JUST PROVIDING ADOBE DEVELOPERS WITH A SEAMLESS WAY TO DEPLOY CODE IN THE ADOBE INFRASTRUCTURE TO TAKE A QUICK ACTION. AND REALLY I/O EVENTS AND I/O RUN TIME WORK HAND IN HAND. SOMEBODY ABANDONS THE CART, YOU WANT TO BE ABLE TO CALL AN API AND SEND THAT CAMPAIGN EMAIL. AND I/O RUN TIME ALLOWS YOU TO DO THAT. IT LOWS THE BARRIER TO INTEGRATION, YOU DO NOT HAVE TO BUILD UP, SET UP SERVERS TO DEPLOY LINE OF CODE. IT ALLOWS DEVELOPERS TO EXTEND THE PLATFORM EASILY WITH CUSTOM SERVICES AND REALLY IT’S ALL ABOUT ORCHESTRATION AND YOU WILL HEAR ME TALK ABOUT ORCHESTRATION OVER AND OVER. AND THAT TRULY IS WHAT I THINK THE VALUE WE PROVIDE WITH ADOBE I/O, ALLOWING ORCHESTRATION AROUND APIs AS WELL AS EVENTS AND RUN TIME. I/O RUN TIME WAS BUILT ON TOP OF THE OPEN SOURCE PROJECT. SO FEEL FREE TO CONTRIBUTE IF YOU’RE INTERESTED. DEVELOPERS CAN DEPLOY THEIR CODE AND IT’S RUN ON ADOBE HOSTED INFRASTRUCTURE. AND THOSINGS, THE RUN TIME ACTIONS CAN BE INVOKED BY I/O EVENTS. AGAIN, THOSE TWO ACTION, REACTION REALLY GO HAND IN HAND. AND WE ARE BUILDING SOME CUSTOMIZED ADOBE SPECIFIC FEATURES, ADOBE FUNCTIONS. SOME OF THOSE ARE AROUND HOUR AI SERVICES. SO THIS IS STILL EARLY. WE ARE CURRENTLY IN BETA OR LIMITED BETA WITH I/O RUN TIME. AND PROBABLY LOOKING TO GA EARLY NEXT YEAR. YEAH, ANOTHER QUICK OVERVIEW OF HOW IT IS. WE HAVE THE ADOBE SPECIFIC INFRASTRUCTURE BUILT AROUND IT. AND THEN A CUSTOM RUN TIME THAT WE DEVELOPED WITH OUR OWN FUNCTIONS ON TOP OF IT. SO ALL OF THESE PIECES COME TOGETHER IN THE CONSOLE. THIS IS OUR DEVELOPER PORTAL. THIS IS WHERE YOU AS A DEVELOPER, IF YOU HAVE AN ADOBE ID, EVEN IF YOU JUST SIGN UP TO GET THE LIGHT ROOM APP ON YOUR PHONE, YOU CAN ACCESS THE I/O CONSOLE AND DOWNLOAD SDKs, ACCESS APIs, YOU CAN SUBSCRIBE TO EVENTS AND I’LL SHOW YOU THAT AS PART OF THE DEMO AS WELL. WITH THAT, LET’S GO TO DEMO. ALL RIGHT. SO LET ME, I GUESS, SET THE STAGE FOR THE DEMO. WE HAVE A WEBSITE HERE FOR A LOCAL GYM. I’M IN THE MARKET FOR SIGNING UP FOR A GYM. AND AS A BROWSE AROUND THE SITE, I SEE SOME CLASSES THAT ARE INTERESTING. OH, AND THE WI-FI IS WORKING REALLY WELL. THANK YOU FOR THE DEMO WI-FI. SO THE — I’M INTERESTED IN SIGNING UP FOR A MEMBERSHIP. AND THIS IS A LOCAL GYM CHAIN. SO THEY PROBABLY DON’T IS A BIG ECOMMERCE INTEGRATION WITH THE SHOPPING CART AND ALL THE THINGS BEHIND IT. SO AS I GO THROUGH HERE, AND I APPLY FOR MEMBERSHIP, I’M GOING TO THE FILL OUT JUST SOME BASIC INFORMATION. ALL FUN TO TYPE ON A BIG SCREEN WITH EVERYBODY WATCHING. I/O, YEAH. EVERYBODY’S AUTOMATICALLY YOUNGER. IT’S A FEATURE. EXACTLY. ALL RIGHT. AND I’M GOING TO CHOOSE MY T-SHIRT SIZE, ALL RIGHT. OH, CLEARLY THAT WAS NOT WORKING SO WELL. STILL, NO, NOTHING. ALL RIGHT. CLEARLY — I THOUGHT THERE WE GO. ALL RIGHT. SO I SUBMITTED MY APPLICATION FOR MEMBERSHIP. NOW AS I WENT THROUGH THE SITE, ADOBE ANALYTIC TRACKING HAS BEEN EMBEDDED ON THIS WEBSITE. SO AS I BROWSE THROUGH THE PAGES, THERE’S DATA THAT’S BEING TRACKED ABOUT ME. PAGE VIEW, VISITORS, BUT WE ALSO HAVE A TRIGGER SET UP. AND THIS PARTICULAR TRIGGER, SO THIS IS THE EXPERIENCE CLOUD TRIGGERS INTERFACE AND THERE’S A FEW OF THEM THAT HAVE BEEN RUNNING. SO I’LL SHOW YOU WHAT THAT TRIGGER DOES. BASICALLY WE SET UP A RULE THAT SAID IF THAT MEMBERSHIP FORM HAS BEEN SUBMITTED, THEN KICK-OFF A TRIGGER AND PING THE WEB HOOK THAT SOMEBODY SUBMITTED A MEMBERSHIP APPLICATION. SO LET’S TAKE A LOOK AT THIS PARTICULAR TRIGGER. AND YOU CAN SEE THE RULE HERE IS PRETTY STRAIGHTFORWARD. THE REGISTRATION EVENT WAS COMPLETED. AND LET ME SEE. GOING TO REFRESH HERE FOR A SECOND. THIS IS THE PART THAT TAKES JUST A LITTLE LONGER THAN I WOULD LIKE IT TO. THERE WE GO. 2:33 WHICH IS JUST ABOUT NOW. RECEIVED, YEP. MY NAME HERE AS WELL. HERE WE GO. SO BASICALLY –>>TRIGGERS AND IF I LOOK AT THE REGISTRATION DETAILS, IT SHOULD BE ABLE TO SEE — WITH THE PAYLOAD WE’RE SENDING. HERE IT. IS AND MANY THE PAYLOAD, WE HAVE — PROVIDED AS PART OF MY MEMBERSHIP APPLICATION. SO WHAT HAPPENED IS, TRIGGERS THAT I SUBMITTED THE FORM. THE WEB HOOK GOT PINGED. AND NOW THAT ONE TIME FUNCTION DOES TWO THINGS. IT, A, PINGED THE ADOBE SIGN API AND THERE I GO, I HAVE NEW EMAIL IN MY BOX COMING FROM MY SOON-TO-BE TO BE NEW FAVORITE GYM. IT WAS SENT TO ADOBE SIGN WITH THE MEMBERSHIP CONTRACT THROUGH TO SIGN. AT THE SAME TIME WE PINGED TO KICK-OFF THE CONTRACTING PROCESS, WE ALSO CALLED THE MICROSOFT API AND ENTERED ME AS A LEAD. I’M INTERESTED IN JOINING SO NOW A NEW CUSTOMER RECORD HAS BEEN CREATED WITH JUST THE PRELIMINARY INFORMATION. THIS ONE’S A LITTLE SLOWER. SO WAIT A SECOND. OH, HERE WE GO. HERE I AM, I WAS NOT HERE BEFORE. THE TIME HERE IS STILL ON WEST COAST TIME, SO TRUST ME, IT’S TRULY 2:35 EAST COAST. AND AS SOON AS THIS COMES UP, WE SHOULD SEE THERE’S IT’S OUT FOR SIGNATURE. THERE’S AN SO ALL THE INTERRINGS AROUND THE CONTRACT ITSELF ARE ALSO CAPTURED INSIDE OF MICROSOFT DYNAMICS. SO HERE IS THE INFORMATION I JUST PROVIDED. AND THEN YOU CAN SEE THAT MY AGREEMENT IS OUT FOR SIGNATURE. AND HERE’S A COPY AS WELL. LET’S GO AHEAD AND SIGN. READY TO JOIN, READY TO MAKE THIS MY NEW GYM. GOING THE START HERE, ACTUALLY I’M GOING TO GO WITH THE CORPORATE MEMBERSHIP, MIGHT AS WELL TAKE ADVANTAGE WITH THAT. I’LL SIGN A. PLY. AND SEND IT OFF. BEHIND THE SCENES RECALLING THE MICROSOFT API TO UPDATE THE STATUS OF MY CUSTOMER RECORD. AND TO ALSO SHOW THAT THE AGREEMENT HAS BEEN SIGNED. AND THEN AT THE SAME TIME, I WANT TO CEP A COPY OF THAT AGREEMENT FOR MANY — I WANT TO KEEP A COPY OF THAT AGREEMENT SOMEWHERE ANOTHER THAN MICROSOFT DYNAMICS SO WE ARE SENDING THAT TO THE SHAREPOINT. THAT’S WHERE AS THE OWNER OF ATHE LOCAL GYM IS KEEPING ALL MY AGREEMENTS TIM. LOOK IN THE DOCUMENTS FOLDER IN SIGNED AGREEMENT, I SHOULD SEE ONE ABOUT A MINUTE AGO. HERE WE GO. SO THIS IS MY SIGNED MEMBERSHIP. AND IF I LOOK OVER HERE, YOU SAW THAT IT’S SIGNED. SO ALL OF THIS WAS DONE USING ADOBE I/O. ALL OF THE COMPONENTS THAT YOU SAW HERE WERE REALLY EXECUTED USING APIs, USING RUN TIME, AND USING ADOBE I/O EVENTS. FIVE? YEAH. OKAY. SO BASICALLY JUST ANOTHER QUICK OVERVIEW OF THE FLOW ITSELF. WHAT HAPPENED, WE APPLIED FOR THE MEMBERSHIP. WE USED ANALYTIC TRIGGERS. TO KICK-OFF A NOTE IF I CAUTION TO RUN TIME. RUN TIME — TO QUICK OFF A NOTIFICATION TO THE RUN TIME. AND RUN TIME MAKES TWO CALLS AND YOU CAN HAVE THEM RUN IN A ROW OR RUN IN PARALLEL. IN THIS CHARACTERS THEY’RE RUNNING MANY PARALLEL. ONE TO REACH OUT TO MICROSOFT DYNAMICS TO CREATE THE CUSTOMER RECORD AND THE OTHER IS TO INITIATE THE CONTRACT PROCESS WITH ADOBE SIGN. AND THEN AS SOON AS THE SIGNATURE IS COMPLETED, WE WILL GO THE SHAREPOINT TO STORE THE SIGNED CONTRACT AND ALSO UPDATE THE CUSTOMER RECORD IN MICROSOFT DYNAMICS. SO THOUGH ARE THE THINGS THAT ARE AVAILABLE TO DO USING ADOBE I/O. THE TOOLS AND SERVICES THAT WE ARE MAKING AVAILABLE TO DEVELOPERS AND WE’RE EXCITED ABOUT THE USE CASES THAT WE CAN SUPPORT. AND REALLY ALLOWING YOU TO ORCHESTRATE EXPERIENCES USING APIs AND RUN TIME AND EVENTS AS WELL. SO WITH THAT, THIS IS NOT A 75 MINUTE SESSION, I SHOULD HAVE TOLD YOU THAT. GOING TO HIGHLIGHT SOME OF THE THINGS WE COVERED. ADOBE I/O, THE ADOBE DEVELOPER PORTAL ALLOWS YOU TO UNLOCK THE FULL VALUE OF ADOBE SOLUTIONS. INSTEAD OF HAVING TO THE MANUALLY CREATE INTEGRATION, STRING THINGS TOGETHER, API’S EVENTS AND RUN TIME ALLOW YOU TO CREATE SEAMLESSLY AND EFFICIENTLY AND EXECUTE IN NEAR REAL TIME. AND ALL OF THIS WAS LIVE. I’M JUST ON VPN TO ACCESS THE DEMO ENVIRONMENT. BUT THERE’S NO SMOKE AND MIRRORS, TRULY WORKING JUST LIKE THAT. ADOBE I/O LET’S YOU CREATE THIRD PARTY INTEGRATIONS BECAUSE WE KNOW THAT EVERY SINGLE ONE OF YOU HAS THIRD PARTY TOOLS AND SYSTEMS THAT YOU NEED TO INTEGRATE AND ORCHESTRATE ACROSS YOUR OWN INFRASTRUCTURE. AND WE ENABLE YOU TO BUILD EXPERIENCES IN THE NEAR REAL TIME. SO THAT’S ALL I HAVE TODAY UNFORTUNATELY. I DO HAVE MICHAEL HERE WITH ME. HE IS ONE OF OUR DEVELOPER EVAN — — EVANGELIST. SO IF YOU HAVE QUESTIONS, THE THE DIFFERENT TYPES OF POIs WE HAVE AVAILABLE, SPECIFICALLY AROUND THE DOCUMENT CLOUD AND THE INTEGRATION USE AND SHAREPOINT AND MICROSOFT DYNAMIC, WE WOULD BE HAPPY TO ANSWER THOSE FOR YOU. I THINK I’M SUPPOSED TO PULL UP THIS SLIDE. SO JUST MANY CASE. BUT ANY QUESTIONS? YEAH? OH, YOU HAVE ONE. EVEN BETTER.>>SO THE INTEGRATION BETWEEN ADOBE AND DYNAMICS, CAN THAT BE DONE STRICTLY BY USING THE O DATA API OR THE COMMON SERVICE?>>OH, ACTUALLY, I DON’T KNOW THAT QUESTION. DO YOU KNOW? [ INAUDIBLE ]>>BUILT THE INTEGRATION, HE’S USING THE DYNAMIC API AND I DON’T KNOW WHAT HE’S USING SPECIFICALLY. BUT THAT’S — THE KEY THING, WHAT YOU’RE SEEING IS THAT WE’RE ACTUALLY MAKING API CALLS SOME I’M SURE, AND WE CAN GET BACK TO YOU ON THAT.>>YEAH.>>WE CAN ACTUALLY DO IT BOTH WAYS. RIGHT.>>SO THE PORTAL, ADOBE I/O AND THE CONSOLE, IT HAS THE ABILITY TO — SHOWS YOU A BUNCH OF API’S OR POTENTIAL APIs THAT YOU CAN CONNECT TO. IS THAT BASED ON WHAT YOU HAVE ACCESS TO IN ADOBE SUITE? I CLICK AND I GET ONE THING BECAUSE I HAVE ALL FREE STUFF.>>YEAH, SO IT’S BASED ON WHAT YOU HAVE ACCESS TO. SO THIS THE IS MY DEMO ORG. SO WE HAVE — IF YOU HAVE AN INDIVIDUAL ADOBE ID, PROBABLY JUST SIGN UP FOR LIGHT ROOM APP, FOR EXAMPLE, WITH THAT, YOU HAVE ACCESS TO SOME OF THE FREE TOOLS. SO IF I GO HERE, PROBABLY HAVE ACCESS TO THE CREATIVE SDK AND MIGHT BE ABLE TO SEE THE EVENTS FOR CREATIVE CLOUD ASSETS. SOME OF THE OTHER ENTITLE. S ARE BASED ON IF YOU HAVE PURCHASED A LICENSE FOR THAT PRODUCT. BUT IF THERE’S — THIS PARTICULAR CASE, I PRETTY MUCH HAVE ACCESS TO EVERYTHING EXCEPT FOR PDF SERVICES. BASED ON THE ORGANIZATION YOU’RE A MEMBER OF, WHAT LICENSES THAT ORGANIZATION HAS, AND THEN IF YOU’RE AN INDIVIDUAL USER, IT’S GENERALLY SOME ADOBE I/O EVENTS AND THE CREATIVE SDK. AND ALSO, ACTUALLY I SHOULD SHOW YOU THIS AS WELL. THIS IS ALSO WHERE YOU CAN ACCESS SDKs. SO IF YOU’RE INTERESTED IN BUILDING OUT ON TOP OF THE DESK THE TOP APPLICATIONS FOR THE CREATIVE CLOUD, THIS IS WHERE YOU CAN ACT IS INTERNATIONAL SPACE STATION ALL OF THE SDKs ALONG WITH DOCUMENTATION AND SAMPLE CODE. AND I’LL FIND OUT ABOUT EXACTLY WHICH API HE USED AND GET BACK TO YOU. THANKS. MY OTHER QUESTIONS? [ INAUDIBLE ]>>NOT FLOW. WE BUILT — I’M SORRY, YEAH. THE QUESTION WAS, IN THE WORKFLOW THAT WE SHOWED, WE HAD A CONNECTION TO MICROSOFT DYNAMIC, TO SHAREPOINT AND TO ADOBE. WAS THAT DONE USING MICROSOFT FLOW? IT WAS NOT. SO WE BUILT AN APP ON INTEGRATION IN THE I/O CONSOLE. THAT CONNECTED THE SERVICES AND THEN USED THE RUN TIME FUNCTIONS TO CALL THE NON-ADOBE APIs.>>I THINK THE KEY THING THERE, AND THAT’S A GREAT QUESTION, ADOBE I/O BECAME THE ORCHESTRATION OF ALL APIs. ADOBE APIs, MICROSOFT APIs, YOU COULD LEVERAGE EMPLOYEE BUT YOU’RE AT AN ENTERPRISE LEVEL AND YOU WANT TO GO INTO LEGACY SYSTEM, WHATEVER YOU WANT TO TALK TO, YOU MAKE THE CALLS AND THE NEXT THING YOU GET IS A NICE CLEAN APP THAT FILL OUT THE FORM, GOT ANALYTIC AND UPDATE IT AND REALLY QUITE NICE AND NOT RUNNING — YOU DON’T HAVE TO HAVE YOUR OWN SERVER. IT’S IN THE CLOUD.>>AND PART OF EACH INTEGRATION, WE PROVIDE — OH, THERE’S — FIND ONE THAT HAS — THIS IS ONE INTEGRATION LOOK LIKE. PROVIDE API KEYS AND WHAT’S GREAT, AS WE ADD MORE AND MORE APIs AND EVENTS TO ADOBE I/O, YOU BASICALLY BUILD ONE INTEGRATION TO ACCESS ALL OF THE APIs. SO JUST ONE API KEY AND YOU CAN ORCHESTRATE ACROSS MULTIPLE API’S AND EVENTS AS WELL. THANK YOU. ANOTHER QUESTION BACK THERE. WANT TO BE MIC RUNNER IN — RUNNER?>>THANK YOU FOR THE DEMO. SEEMS REALLY EXCITING. I HAVE QUESTIONS RELATED TO THE FLEXIBILITY AND THE MAYBE COULD BE USED SOMEHOW. — AND THE API COULD BE USED SOMEHOW. BECAUSE I HAVE A USE CASE IN MIND. IS THE API CAPABILITY OF GIVING THE END-USER ABILITY TO SUPPLEMENT THE FORM WITH SOME SORT OF AN ATTACHMENT LIKE AN IDENTIFICATION OR PICTURE ALONG WITH THE APPLICATION? HAD IS THE FIRST QUESTION? AND THEN THE SECOND ONE, THE FORM IS SUBMITTED, I SAW THAT IT’S ALREADY PROCESSED. SO IS THERE ANYTHING IN THE MIDDLE THAT CAN BE DONE? BECAUSE SOMETIMES, SOME SORT OF PROCESSES REQUIRES SOME MANUAL CHECK-UP, ESPECIALLY WHEN THERE IS SOME SORT SOUTH FLORIDA VERIFYING AS — SORT OF VERIFYING AS AND THE DOCUMENTS NEED TO BE REACHED OUT TO SOMEONE TO GET SENT FOR SIGNAGE OR FINAL — ANY PROCESS MANY THE MIDDLE FOR ANYONE ELSE TO REVIEW?>>GOOD QUESTION. THE FIRST ONE, THAT WAS A BASIC FORM. YOUR FORM COULD BE AS COMPLEX AS YOU WANT. AND WE ACTUALLY CAPTURE DATA ON AN HTML FORM AND THREW IT INTO THE CRM. NOW RIGHT AWAY, WE TRIGGERED, WELL, ADOBE I/O TO SAID I’M GOING THE MAKE A CALL TO THE ADOBE SIGN. YOU GET THIS PERSON TO SIGN UP. NOW WE COULD HAVE STOPPED THERE AND SAID, LISTEN, MAYBE WE NEED APPROVAL BEFORE WE CHECK THIS PERSON, WHO THEY REALLY ARE, THIS IS A GYM MEMBERSHIP, JUST PROBABLY SEND ME YOUR VISA NUMBER. BUT THINK OF THOSE — YOUR FINANCIAL INSTITUTION, A BIG SECURITY REASON, WELL, WE NED TO PROVE THIS AND MAKE SURE WHO THAT IS, MAYBE DO A VERIFICATION BEFORE THEY DO THE E-SIGNATURE. SO WE SANITIZED TO THE POINT WHERE IT’S STRAIGHTFORWARD AND SIMPLE AND NOW YOU CAN EXPAND THE WAY YOU WANT.>>FOR A SECOND THING, ALL THINGS ARE SUBMITTED AND REQUIRES THE REVIEW OF SOME SORT OF APPROVAL FROM SOMEONE ELSE. SO IS THIS EMBEDDED WITHIN THE –>>JUST THINK OF THIS NOW. YOU CAN HAVE ADOBE I/O SEND OUT AN APPROVAL WITH SIGN. ADOBE SIGN CAN DO AN APPROVAL PROCESS. AND IT’S NOT JUST E-SIGNATURE BUT EVEN IF YOU DIDN’T WANT TO USE ADOBE SIGN, YOU WANT TO USE OUTLOOK, USE ANY API AVAILABLE TO RUN THROUGH WORKFLOW OR MAYBE YOUR WORKFLOW ENGINE TO GET THE APPROVAL PROCESS. SO THINK OF IT, WHATEVER YOU CAN MONEY KATE TO, WE CAN ORCHESTRATE THAT CALL.>>ANY OTHER QUESTIONS?>>PROBABLY ALL EXCITED TO BUILD SOMETHING.>>I KNOW.>>I ENCOURAGE YOU TO GO LOG INTO THE CONSOLE. SEE WHAT YOU HAVE ACCESS TO. MAYBE START WITH CREATIVE CLOUD EVENTS AND MICROSOFT FLOW. BUT REALLY CURIOUS TO HEAR WHAT YOUR USE CASES ARE AND SEE WHAT YOU BUILD. THANK YOU VERY MUCH. WE WILL GIVE YOU A LITTLE BIT OF TIME BACK BEFORE YOUR NEXT SESSION. AND THANK YOU FOR COMING. [ APPLAUSE ]

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