November 17, 2019
How Much To Spend on Online Advertising

How Much To Spend on Online Advertising


How much should you spend on advertising your
business? Hi, I’m Nathalie Lussier, business strategist
and co-founder of AmbitionAlly. A business isn’t a business if you don’t
have any clients or customers… so the natural inclination is to start advertising your company
in the hopes of “getting some.” But that begs the question: how much should
you invest to advertise your business, and what are the best forms of advertising? The answer is that it depends on your business,
budget, and what types of products and services you offer. For some business owners, it might make sense
to invest your ad budget on creating high quality content that will bring people in
the door organically over time. The good and bad of running advertisements
is that you control the flow. When you’re paying for ads, you get website traffic and
potential clients. But when you stop paying, this flow stops, too. That’s the beauty of investing in long term
strategies like search engine optimization, guest posting, and content marketing. But there is a time and a place for ads, too!
And I’m not talking about spending a few million dollars for a 30 second commercial
during the Superbowl, either. Running ads on Facebook or Google Adwords
is smart for small businesses, because you can control your budget and see if your ads
are working before you invest more money. Back in the day you’d spend a few thousand
dollars on an ad in a magazine or newspaper, then wait a few months for it to run. Today with the web, you can have a new ad
up on Facebook within minutes and see if it’s converting to sales or not within hours. My advice for you if you want to start experiment
with ads online is to build a business funnel that ensures you’re never paying out of
pocket for your ads. How? By having a really small and easy to
invest in offer, you can start to break even or even profit on your ads. If you spend $.50 cents to get someone to
click and join your email list, and you have 5% of people buying a $25 ebook… then you’re
making $75 in profit for every 100 people who join your email list from this ad. You can think of this as ads that pay for
themselves. This is your ideal type of ad, but not all of your tests will work out this
way. That’s where the age old power of iteration
comes into play. Find out more about building this type of business funnel in my other video
on the topic. If you want to learn more about running profitable
ads online, then you’ll want to join us inside the Heartquarters Insider community,
where we’re diving deep into this topic. Now, I’d love to know whether you’ve dipped
your toe in the world of running ads yet or not. Leave a comment below and let me know! If you enjoyed this video, please give it
a thumbs up on YouTube, and also make sure that you’re subscribed to the channel so you
never miss any upcoming episodes.

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