September 19, 2019
How does e-commerce platforms react to counterfeit? (EN subtitles)

How does e-commerce platforms react to counterfeit? (EN subtitles)


There is a will from the platforms to clean up the situation and to set up anti-counterfeiting measures. Alibaba is trying, via the blockchain, to put a tracking system in place for food products So there, they’re doing tests, I believe, on products from Australia and New Zealand… Amazon has also announced that 2017-2018 will be the year where they will really fight against counterfeiting… …but its extremely complicated because there are thousands and thousands of products sold… …which are not necessarily put online by them but by lambda consumers, sellers, and merchants… …so its complicated.

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