I started Jimmy Joy five years ago from my student flat. The concept of meal replacements containing all nutrients didn’t exist yet in Europe. The media found my story when I did an attempt to live of my own recipe for thirty days… and suddenly everyone wanted my meals, but I had no idea how to produce those quantities. So there I was, carrying 25 kg bags through the centre of Amsterdam, four stories up to my student flat… and from there, hundreds of packages to the post office. There were quite a few struggles along the way, but now we’re producing millions of meals, our production process is certified… and we have scientists employed to keep developing and improving our products constantly. In 2018 we switched to Sendcloud. Sendcloud’s software integrates with our online store smoothly… and Pack & Go is super useful because you can see exactly what to pack and where it needs to go. You just take the scanner, scan the order and a shipping label is printed. And that’s it, so it saves us a whole lot of time. Actually, almost everything has been improved by it. We used to walk with stacks of packing slips, we couldn’t set the weight of packages and parcels got returned… because the address was wrong. We no longer have that now. My tips for success: use Sendcloud and do something you like!