I’m going to show you how to submit a small inventory of products in Merchant Center. That’s how you get your product info on Google where searching shoppers can find it. To start, you can send us your product information in a feed format, or import your product data from a supported e-commerce platform or via the Google Content API for Shopping ads. Unless you’re comfortable using the API, we recommend that you use feeds or your e-commerce platform. Contact your platform directly to learn how to sync your inventory with Merchant Center. In this video, we’ll cover how to submit your products through a feed. After signing in to your Merchant Center account, go to Products in the navigation menu, then click Feeds. Click on the plus icon under “Primary feeds” and tell us where you’re selling your products. Make sure you pick the correct language and country for where you want to sell. Then, enter a primary feed name to help you identify this feed. Next, you’ll need to select an input method. There are a few options, but we’d recommend the following two. If you have structured data on your website, the easiest way to create your first feed is by selecting “website crawl”. Google will crawl your site to retrieve your product information. If this option is not available in your country or you don’t meet the requirements, we recommend using Google Sheets for a small inventory that you can manually enter. By using a Google spreadsheet to upload your product info, everything will get submitted to Merchant Center automatically. Select the Google Sheets option and choose an upload schedule. Your upload schedule should match how often your inventory changes. We recommend setting it to update daily, so it’ll start processing tomorrow. If everything looks good go ahead and Continue. Now let’s add some products. You’ll be directed to the main Feeds page with your Google spreadsheet template. Open the template to find what information you need to fill in. Review the instructions on the last tab. Then look at the examples in the second tab before filling out your product information. Give each product its own row and fill out product info for each column. Don’t change the column headers or your feed will get rejected. Make sure your price and availability info matches what you’re showing on your site. Most products should have a unique product identifier like an ISBN for a book or a UPC code for shoes and if you sell certain kinds of products like video games electronics or apparel or you’re selling outside the US you’ll need to add a few more details. You can learn about those requirements in the Help Center link below this video. Ok let’s get back to adding products. Try to be as clear and complete as possible with the information you add. This will help make your ads more relevant. Now repeat until all your products are added in. Great! Since you sent your feed to upload daily we’ll automatically fetch your changes each day like when your products go in and out of stock. Back in Merchant Center check in on the Diagnostics tab in Products to see if you need to make any other changes. Make sure your inventory is always fresh with the most up-to-date info so what shoppers see on Shopping ads on Google will match what they see on your website. And that’s it. Congrats! You’re just one small step away from being a lean mean selling machine. Now that you’ve made your first data feed and your products are connected to Google there’s only one small step left. Watch our next video to create your first shopping campaign.