March 30, 2020
Google I/O Sandbox Case Study: CardinalCommerce

Google I/O Sandbox Case Study: CardinalCommerce

♪ [upbeat music plays] Chandra Balasubramarian: Cardinal Commerce,
what we do today, is we provide for over 70,000 retailers
the ability to authenticate payments, accept alternative payments, like Google Check-Out, PayPal, Amazon,
using a single, easy to use interface. So, that’s the core of what we provide. And the way we’re kind of extending
that on to the mobile– and that’s what we’re here
to present today– is essentially taking that experience of
working with those 70, 000 retailers in the e-commerce world. We have taken that and said, “Hey, let’s extend a similar model
out to the mobile environment.” And then today, we’re working
with a lot of mobile retailers, providing them the ability to again, accept a lot of alternative payments
as well as credit card transactions. And then we also provide
for the development community, the retailer community, an Android library that they can simply install. If you look at the trend that’s happening today
is there are a lot of different convergents, or different applications where multiple
products from multiple retailers are being made available
from more than one single app. So what we call that is
“syndicated check-out.” So essentially, what you’re doing is
the retailer syndicates their products out to a shop savvy through Google
Shopping application and then today you’re using the bar
code scanner to do a price comparison and then go click on that. You get sent to the retailer’s
website to purchase. But some of the other trends
are gonna be in-app purchase. I see this. I scan this. It’s cheaper than retailer X, Y, Z. I wanna buy it right now without having
to go through five different screens, even if it’s a mobile device. If you look at kind of all three put together, the Android operating system, the Google Check-Out
payment infrastructure, and then the Google Wallet
technology infrastructure. I mean all three things kind of combine
and make it a rich experience to the developer community,
to the retailers, and from an integrator
point of view, for us, to bring all these parties together
into the ecosystem.

3 thoughts on “Google I/O Sandbox Case Study: CardinalCommerce

  1. Yay… More stupid error messages and lost shopping carts during checkout… I'm all for security; there's nothing worse than having a fraudulent charge show up on your statement.. but every time I see this "0eaf.CardinalCommerce" crap pop up, I know I'm in for a real hassle.. Yay… "{"ErrorNumber":1001,"Message":"A general error has occurred"}". Guess I'm ordering from somebody else..

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