March 30, 2020

Getting started with Etsy and Printful: products, shipping, personalization


Hey, it’s Andris from Printful! Let me show you how to connect your Etsy store
to Printful. We’ll go through connecting Printful to
your Etsy store, adding products, setting up shipping and product personalization. CONNECTING TO ETSY Before connecting the two platforms, you’ll
need to create accounts on both. So if you’re not yet a Printful user, go
to our website and create your free account. Then do the same with Etsy – but be sure to
create a seller account. If you’re selling print on demand products
on your store, Etsy’s policy asks you to list your production partner, so in this case – Printful. If you haven’t taken care of that while
setting up your Etsy account, you can go to your Etsy dashboard and click on the “Settings”
tab here. Then click on “Production partners” and
here hit “Add a new partner”. Now type in “Printful” here. Keep in mind, if you don’t want to show
Printful as your production partner to your customers, you can check this button here. But you’ll have to add a descriptive title
that will appear on your store instead, so, for example, you could write “Print-on-demand
drop shipper”. Now you need to add one of our fulfillment
center addresses, for example, let’s add our LA location. Then type up a description for Printful. Once that’s done, you can choose why you’re
working with Printful from the drop-down selections here. For this example, I’ll choose “I don’t
have the technical ability to make it entirely on my own”. Add your role in the design process, and the
role of Printful. Hit “save” and now it will appear here. When that’s done, head to your Printful
account and go to “Stores”. Click on “Choose platform” and select
Etsy. There’s also a link in the description to
our Etsy connect page for quick access. So here, hit the “Connect to Etsy” button. This redirects you to Etsy. Now, I’m already signed in to my Etsy account,
but If you’re not, it will ask you to do that in this step. Once you’ve done that, you’ll see this
window. And click “Allow Access” to let Printful
connect to your Etsy store. Now, wait a while… and all done, your Etsy
store is now connected. ADDING PRODUCTS If you already had existing products on your
Etsy store, they will be automatically pushed through to your Printful store after connecting. For example, here’s the mock listing I created. As you can see here, these listings are unsynced,
meaning Printful will not fulfill them. If you have products on your Etsy shop that
you fulfill yourself or through another service, you can mark them as “ignored” in Printful
by simply clicking on the box next to them and choosing “Ignore” here. Now you can start adding products directly
from Printful to your Etsy shop with our product push generator. To start, hit “Add product” and choose the
product category and model from our selection. For this tutorial, I’m going with a men’s
t-shirt under Men’s clothing, “T-shirts” and then I’ll choose this model. Next, create your design. You can create a design using our text and
clipart tools, our you can upload your own. First, choose where you want the design to
go. Then, by clicking “upload file” you can
choose a file to upload from your computer or pick a design from our sample files, by
clicking here. I`ll choose this design. Now you can resize and reposition your print
file. Make sure to follow along with the print quality
information over here for the best results. Once that’s done, under the “Product”
tab select the colors and sizes you want to offer the t-shirt in. And now hit “Proceed to mockups”. Here you can choose the type of mockups you
want to show on your store as product photos, and you can also choose the image format. Then hit “Proceed to descriptions”. Here, add your product title. We’ll name it “Printful t-shirt”. You can also edit the product description
in this field. As you can see, we already have the basic
product info provided, but be sure to customize it when you add new products to improve your
sales and SEO results. For this example, I’ll leave it as is. You also have the option to publish a size
guide on your storefront, either imperial or metric. I`ll leave these settings as they are. You can add some tags here as well. These are very important to make your product
more searchable in Etsy. If you want to find out more about Etsy SEO,
check out the resources in the description below. For this example, I’ll use these three tags. Lastly, check the style for this product. I’m adding a men’s t-shirt, so we’ll
choose men’s here. Once that’s done, proceed to pricing. Here you can decide on your profit and retail
price. You can see Printful’s fulfillment price
here and then set up your profit here. Once you set the profit, the retail price
is adjusted automatically. When setting your prices, keep in mind that
Etsy charges a 5% fee for every transaction on their platform – including shipping, as
well as a 3% + 25¢ payment processing fee. Printful’s flat shipping rates are applied
automatically when you publish a product on Etsy – you can see all the information on
the shipping costs of the product your are adding to your store over here. You can also find all the information on this
and other rates on our Shipping page. Another way to deal with shipping is that
instead of charging your customers extra, you can offer it free instead. Customers are 4 to 5 times more likely to
buy something if you offer them free shipping. You can do that by including the rates in
your product base price so you don’t have to pay for shipping out of pocket. To enable free shipping on Etsy, adjust your
prices here and check the box here. Then hit “Submit to store”. Wait a few seconds for the product to load. And that’s it! Note that each product pushed through our
generator will initially appear as a draft listing on your Etsy account. It costs 20¢ to create an Etsy listing and
you’ll need to activate them yourself. Etsy also charges 20¢ each time your listing
stock is updated. This means that with each new purchase, the
stock updates and you are charged a small 20¢ fee. You can read more about listings in this Etsy
FAQ, there’s a link to it in the description below. So, if we pop back to Etsy, go to the “Shop
Manager” and “Listings” the t-shirt we just created will be saved
here under “Drafts”. Click on it to make adjustments, for example,
edit the tags, or your product description. However, the main thing you have to do here
before publishing is – you need to add Printful as the production partner. Up here, in the “About this listing” field,
change the first drop-down to “Another company or person”. Then scroll down here and check the box next
to Printful. Remember that you’ll need to do this step
for each of product you sync with Printful. Now you can publish the listing to your store. Hit “Publish” over here. As you can see here, it says that publishing
will cost you 20¢ and the listing will be active for four months. Let’s click “Publish” again and here
it is, the t-shirt we just created is now available for purchase. One other way to do this is – if we go back
to Printful, here’s the shirt we just created. You can select the “Edit in Etsy” button
next to it and it will automatically take you to the product’s editing view in Etsy,
where you can make your adjustments and publish the listing just as we did before. And that’s it! Don’t forget to set up your billing information
with Printful in order for your purchases to go through. To make it easier for you we have made “Setting
up billing” video, you will find the link below! We also offer the Product Personalization
Tool for Etsy. First, I’ll show you how to enable and disable
the feature. Go to your Printful Dashboard , choose the
“Settings” tab and click “Orders”. Down here, you’ll see the checkbox “Import
personalized orders as drafts”. This box is checked by default for all Etsy
stores on Printful. If you don’t want to use the Etsy personalization
feature on your store, uncheck this box. For this example, I’ll leave it enabled. The next step is on Etsy’s side. Head to your Etsy store and click on “Shop
Manager”. Choose “Listings” and select the listing
for which you want to add the personalization feature. Scroll down until you see the “Personalization”
tab, and click here to enable it. Be sure to enter guidelines about the customization
options for your customers – you can do that here. For example, you can let your customers customize
their name on the product. You may want to set a character limit for
text-based designs. When you’re done, save the changes. Now your product has a personalization option
and your customers can send you their ideas. Whenever a personalized order comes in, it
will appear on your Printful Dashboard with a blue icon. Open the order, and hover over the icon. Here, you’ll see the personalization request
left by your customer. To complete the order click the button right
here and then “edit” and adjust the product to your customer’s wishes. In our example, we have to change the text
here to the name requested. Once you’re done with the edits, follow
the steps of manually confirming the order. Easy as that! Now that online shoppers are enjoying product
personalization more and more, definitely give it a go. Not only is it a way to add a more personal
touch to your store – it’s also a great sales opportunity. If you have any other questions, make sure
to go through our Etsy FAQ for more info. You’ll find the links in the description
below. So go ahead, add more products and start selling
with Printful today!

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