April 3, 2020
Getting Started Tips

Getting Started Tips

Setting up your own online store may seem
like a daunting process to begin with, but in this help video, we’ll offer a few tips
to help you get started. If you have just set up your store, it will
still contain a few Dummy Products and Categories, just to give you an idea of how your store
may look once you’ve added your own details. You can delete all of this data using the
Manage>Categories section. Simply delete all of the dummy categories,
and all of the products within them will be deleted as well. For more information on this, please see the
“How to Remove Dummy Data” help video. Before adding any of your own products, have
a think about how you want to present them to your customers, and then use the Manage
>Categories section to create some of your own categories. For example, if you were selling electronics,
you might want to create a few different categories, such as “Televisions”, “Audio Equipment”,
and “DVD Players”. This will make it much easier for your customers
to browse your store and find what they are looking for. To learn more about adding your own categories,
please take a look at the “Managing your Categories” help video. Once you have created some categories, you
have a place to put your products. Use the Manage>Products section of the control
panel to add whatever products you want. You may also want to prepare and upload your
product images first – you can do this via the Manage>Images section, or by using the
“Images” panel, shown while adding a new product. For further information on adding products,
please see the “How to Add a Product” help video. Next, you’ll want to take a look at the Ecommerce
>Checkouts section of your control panel to choose which payment methods you would
like to offer to your customers, such as PayPal or Google Checkout. By default, we’ll enter your Free Webstore
login email address as your PayPal account email address. If you already have a PayPal account that
uses a different email, you’ll need to update this accordingly. For more details on selecting your payment
methods, please see the “Enable Checkout/Payment Options” help video. Next, you may want to consider customising
your design a little. You can do this using the Design sections
of the control panel. You can change the colours, upload your own
logo, select your preferred font, and more. For more information, check out the “Customise
Your Store” help video. When your store is created, we automatically
populate a few of your non-product pages will text, such as your About page or the Welcome
Message on your Home page. You can use the Manage>Pages section of
your control panel to edit these pages however you want. To learn more about this, please see the “Editing
your Pages” help video. Now that you have products, categories, payment
options, and you’re happy with the design, we recommend you take a look at the Manage
>Postage section. You can use this section to create a set of
rules which govern your shipping costs, to ensure that your customers are always charged
the correct amount. You can also use this to create different
kinds of postage options, such as Courier or International Shipping options. For more information about this, please see
the “Set Up Postage Rules” help video. You store is automatically given a unique
Store URL when it is created, such as www.freewebstore.org/shopname. You can change this at any time, or you can
also attach your own domain name, like www.shopname.com. This can help to give your store a more professional
image, and it can also help your store to perform better on search engines, like Google. To learn how to link a domain name to your
store, please see the “Get a Domain Name” help video. And finally, once you have attached a domain
name to your store, we recommend you submit a sitemap to Google. Search engines can be slow to update their
listings – it may take weeks or even longer before your store begins to show up in their
results pages. Submitting a sitemap to Google can potentially
speed up this process, and it also provides them with an up-to-date list of all of the
pages on your store. For more information on this and the many
other aspects of search engine optimisation, please see the “Search Engine Optimisation”
help video. And that’s it. Following the steps in this help video should
ensure that you have done everything necessary to set up your store. We also recommend that you have a play around
with the control panel to familiarise yourself with it. And don’t forget: if you ever need a hand
with anything, the “Support” section of the control panel is there to help.

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