April 6, 2020
Fanta: How One Man In Nazi Germany Created a Global Soda

Fanta: How One Man In Nazi Germany Created a Global Soda


Fanta: a drink enjoyed by millions every day
that actually has a very interesting origin. In this video we’re going back to the Second
World War to see how it ended up creating one of the most iconic beverages in the world. This video is brought to you by CuriosityStream. Watch thousands of award-winning documentaries
by signing up for a free trial using the link in the description. The year is 1933, and while Hitler had just
come to power, another force was also rising in Germany. Coca Cola, one of the quintessential American
companies, had entered the German market in 1929 on the back of this guy, Max Keith. He had single handedly built the company’s
entire infrastructure in Germany, starting with a bottling plant in Frankfurt and warehouses
in Cologne. He and an army of salesmen would scour the
streets of every major city, distributing pamphlets and putting up posters until every
German knew about Coca Cola. Through his aggressive marketing Keith did
something truly remarkable: he got a country with centuries of alcoholic traditions to
actually start drinking soda instead. Of course, Keith’s timing was impeccable. He built factories and hired people when everything
was cheap because of the Great Depression. Then, when Germany started recovering in the
early 1930s, Keith’s Coca Cola was the first product many people bought when they finally
had some disposable income. Technology too was helping Keith: refrigerators
had swept across America in the 1930s and were making their way to Germany too, allowing
an unprecedented amount of people to enjoy a cold Coca Cola. Of course, Keith was very careful in his advertising:
he went to great lengths to hide the fact that Coca Cola was actually an American business. He listed the German subsidiary in every single
advert and even tried to obscure the ownership structure by claiming that the American company
wasn’t a shareholder, but only a lender, providing the secret formula and the money. In a way, Keith was right: his phenomenal
success convinced his American supervisors to give him incredible independence, so much
so that by 1935 he was producing 7 out of the 9 secret ingredients to Coca Cola in his
own factories. By that point Germany had already become Coca
Cola’s biggest market outside of America, but Keith was only just getting started. The 1936 Olympics held in Berlin became a
moment of triumph as much for Hitler as for Keith himself. As Germany won 33 gold medals, more than any
other country, Keith’s Coca Cola banners flew throughout the event and he ended up
selling over a million cases of Coca Cola that year. And yet despite this accomplishment, a new
threat loomed above Keith’s cola empire. Under Hitler’s orders, the German economy
was to embark upon a four year plan towards rearmament and self-sufficiency, and that
meant much fewer shipments from America. Keith had no choice but to expand production
even further: in 1938 he had nine factories under construction, with 43 operational. When the Nazis annexed Austria in March of
that year, Keith was quick to establish a subsidiary there six months later. And yet this wave of expansion would be cut
very short, for in September 1939 Hitler’s troops marched into Poland and began the Second
World War. Coca Cola shipments from America were very
limited and were stopped altogether when the US itself entered the war in 1941. As the director of an American-owned company,
Keith was afraid that he might be imprisoned and his business nationalized, which is exactly
what happened to the German subsidiaries of General Motors and IBM. The Nazi bureaucracy was eager to continue
with the nationalizations it had performed throughout the 1930s and Keith was an easy
target. His only solution was to join the bureaucracy
himself, and luckily enough he happened to be friends with the Nazi Minister of Justice,
who appointed Keith to the Office of Enemy Property. From this position Keith was not only safe
from the Nazis, but he could also save the other European Coca Cola companies too. As the German war machine swept across Europe,
Keith would take over the Coca Cola factories of France, the Netherlands, Belgium and Norway. But of course, all the factories in the world
would be useless if they didn’t have anything to produce, and Keith had no more shipments
coming from America. He rationed the two missing Coca Cola ingredients
as best he could, reserving his limited supply for use in Nazi hospitals, but even this rationing
lasted only a few years. Keith had to either find a new product or
go bankrupt, but with the German economy approaching total mobilization, the ingredients available
to him were extremely scarce. Keith got his chemists to create a recipe
from what he called “the leftovers of the leftovers”, which included the apple fiber
left from cider presses and whey, the watery substance that remains after milk has been
curdled to make cheese. Depending on what produce was coming in from
Italy, the recipe would also sometimes include grapes, lemons and oranges, but even then
the resulting cloudy, brownish liquid was far from tasty. In fact, it wasn’t even used as a drink
most of the time, but instead people were watering down their soups with it. Nevertheless, Keith finally had a product
he could readily produce, and starting in 1940, the Coca Cola factories of Europe were
once again running at full capacity. To come up with a brand name for his new product,
Keith instructed his salesmen to use their imagination, or Fantasie in German. That word became the codename of the product
and eventually it was shortened to just Fanta and Keith ran with it. By the time Keith’s supply of Coca Cola
ran out entirely in 1943, he was selling 3 million cases of Fanta per year, but with
the Eastern Front turning against Germany, the war was starting to take its toll. When the army began requisitioning Keith’s
trucks, he had to start bottling carbonated water in order to get his company on the list
of businesses “essential” to the war effort. And yet, from 1943 onward the German Air Force
was steadily obliterated, to the point where the Allies were bombing German cities daily
with impunity. Every single one of Keith’s factories was
bombed at least once during the war, while his headquarters in the industrial city of
Essen were completely leveled. By January 1945, the Nazi government was collapsing
in on itself and it was looking for traitors which it could blame. The Ministry of Justice was no longer safe
for Keith: first it ordered him to change his company’s name to anything other than
Coca Cola, and then it summoned him to Berlin for “questioning” and to begin the process
of nationalizing his company. By that point Keith’s friend was dead and
he had been replaced, but in a streak of incredible luck the very next week the Allies bombed
the Ministry of Justice, killing the new minister and practically saving Keith from certain
death. For the next three months he would continue
bottling Fanta until the Americans found him in a partially destroyed factory in May 1945. His first telegraph to the American headquarters
was to confirm that the German subsidiary was still alive and to ask for help, but the
Americans were way ahead of him. As the Allies liberated Europe, Coca Cola
engineers sent for the US were marching right behind them, rebuilding their factories and
bottling Coca Cola in Germany as early as April. In America, Keith was hailed as hero: not
only had he kept the company alive, he never officially became a member of the Nazi party,
keeping Coca Cola away from the taint of fascism. For his efforts Keith was made president of
Coca Cola Europe and after a few years of careful planning he released a proper version
of Fanta worldwide in 1955. Since then Fanta has become one of Coca Cola’s
best selling beverages, but it all happened thanks to one man’s audacity to make soda
in the face of Nazi Germany. Speaking of Nazi Germany, you can watch two
awesome documentaries on the bombing campaign against the Nazis and the final collapse of
their regime on CuriosityStream, a streaming service built exclusively for documentaries. It was created by the same guy who founded
Discovery Channel and it has thousands of award-winning documentaries which you can
watch for just $2.99 a month. In fact, to show you just how awesome their
service is, I’m giving you a 30-day free trial of CuriosityStream if you register with
the link in the description and use the code ‘businesscasual’ when you sign up. Anyway, thank you for watching. Make sure to like the video if you enjoyed
it and to subscribe if you’re new. We’re gonna be seeing each other again in
two weeks and until then: stay smart.

100 thoughts on “Fanta: How One Man In Nazi Germany Created a Global Soda

  1. 8:35 This started off a good short documentary, and then the narrator ruined it by making such a stupid / propagandist comment. The bombing of Germany during the war was not intended for the Nazi Regime, it was merely to create terror among the citizens – it was a campaign to bomb and kill as many citizens as possible NOT Nazis. Take a look at the bombing of Dresden specifically, they literally dropped incendiary bombs which engulfed the entire city on fire. Sure, the Nazi regime was horrific in itself – but the bombing campaign was and will always remain a devastating and shameful piece of British history.

  2. If Curiosity Stream was started by the same guy who started the Discovery Channel then it's probably just as bad IMO

  3. Aryan Hindu in English
    allows Germany to be claimed as a Hindu colony and allow 600 million Muslims and Christians over the age of 5 to be deported to the west or greater India after setting fire to mosques and churches built after after 711 AD that were not converted

  4. I had heard that Fanta originated from CocaCola in Nazi Germany, but I did not know all the interesting details. Thanks!

  5. Cia used shipping TO MASK ACTIVITIES and secrecy inside factories to further it's AGENDA. …DUHHHHH DUHHHHHHHHHHHHHH LOL

  6. Sugar …cane sugar…from south america.. ! cola contained cocaine in its first permutation….OH MY… ISN'T THAT SPECIAL..?

  7. Another fun product from thrifty nazi neighborhood blemish free teutons and their black forestry school of racial …..superiority ( only a few successes…lots of sour krauts )……thank goodness for Krupp Skoda hoescht BASF and telefunken ……machinery that is so crucial to world …peace ….. mercedes porsche bmw auto union and dkw …just happy little STATE ASSISTED COMBINE WITH A CROP TO HARVEST…OH MY…

  8. "Never became a member of the nazi party." Yeah right. He was the number 1 nazi in order to profit.

  9. Thatโ€™s odd Iโ€™m quite nationalist and the only real fizzy sport drink I drink is Fanta. Germans must have put something in it to increase nationalism.

  10. If you ever drank fanta before, notify me, so I might spare you from nazi patronage list, then go to McDonald's and get another free cup no biscuits required.

  11. Fcuckusa if you are a foolish idiot and a ridiculous nazi then go to hell wiki-demography of europe quora answer is there a decline on christian in europe except albania and bosnia the muslim is less in germany its 3 % idiot

  12. I was watching this when it suddenly dawned on me the drink I had in my hand was a Fanta. Absolutely was stunned…lol didn't plan on it.

  13. That was the new answer for Coca Cola what the German couldnโ€™t buy because they boycott the dollar, and with the rest they created, cotton to they had a answer on, what was the brand of Hugo Boss, the list just keeping on;)

  14. ๋˜ ์˜์–‘์ ์œผ๋กœ๋Š” ์Œ€๋ฐฅ์ด๋‚˜ ๊ณ ๊ตฌ๋งˆ์— ๋น„ํ•ด ์นผ๋กœ๋ฆฌ๋‚˜ ํƒ„์ˆ˜ํ™”๋ฌผ
    ํ•จ๋Ÿ‰์€ ํ˜„์ €ํžˆ ๋‚ฎ์€ ํŽธ์ด๋‚˜, ํ˜ˆ๋‹น์ง€์ˆ˜(G1)๊ฐ€ ๋ฐฅ๊ณผ ๋น„์Šทํ•˜๊ณ  ๊ณ 
    ๊ตฌ๋งˆ๋ณด๋‹ค๋Š” ๋†’์€ ํŽธ์ด๋ผ ํ˜ˆ๋‹น์œผ๋กœ์˜ ์ „ํ™˜์ด ๋น ๋ฅด๊ณ , [[H๋ฌธ์— ์—
    ๋„ˆ์ง€๋กœ ์†Œ๋ชจํ•˜์ง€ ๋ชปํ•œ ์ž‰์—ฌ ๋‹น๋ถ„์ด ์ƒ๊ธฐ๊ธฐ ์‰ฌ์›Œ ์ง€๋ฐฉ์œผ๋กœ ์ถ•์ 
    ๋˜๊ธฐ ์‰ฌ์šด ํŽธ์ด๋‹ˆ ์ฃผ์˜ํ•˜์ž.

    ํ•˜๋ฒ„๋“œ ๋Œ€ํ•™๊ต ๊ณต๊ณต๋ณด๊ฑด๋Œ€ํ•™์›์—์„œ ๊ฑด๊ฐ•์„ ์œ„ํ•ด์„œ ๋‹ค์–‘ํ•œ ์ฑ„
    ์†Œ์˜ ์„ญ์ทจ๋ฅผ ๊ถŒ์žฅํ•˜๊ณ  ์žˆ์œผ๋‚˜ ์œ ์ผํ•˜๊ฒŒ ๊ฐ์ž๋งŒ ๊ถŒ์žฅ ์ฑ„์†Œ์—์„œ
    ์ œ์™ธํ–ˆ๋‹ค. ๊ทธ ์ด์œ ๋Š” ๊ฐ์ž๊ฐ€ ํ˜ˆ๋‹น์— ์•…์˜ํ–ฅ์„ ์ฃผ๊ธฐ [[H๋ฌธ์ด๋ผ๊ณ 
    ํ•œ๋‹ค.

  15. ๊ทธ๋Ÿฌ๋‚˜ ๊ฐ์ž๊ฐ€ ๋ง›์ด ์—†๋‹ค๊ณ  ํ•œ๋“ค ๊ตณ์ด ์‚ฌ๋žŒ์ด ๋จน์„ ํ•„์š”๋Š” ์—†
    ์—ˆ๊ธฐ ๋•Œ๋ฌธ์—, ํ”„๋ž‘์Šค ๋…์ผ ๋“ฑ์ง€์—์„œ๋Š” ๊ฐ€์ถ•์‚ฌ๋ฃŒ๋กœ ์žฌ๋ฐฐ๊ฐ€ ํ™•์‚ฐ
    ๋˜์—ˆ๋‹ค. ์ด๋ฏธ 17-18์„ธ๊ธฐ์— ์•Œ์ž์Šค ์ง€์—ญ์—์„œ๋Š” ๊ฐ์ž์žฌ๋ฐฐ๊ฐ€ ํ™œ
    ์…ฉํ™”๋˜์—ˆ๊ณ  ๋จˆ๊ณผ ์†Œ๋จน์ด๋กœ ์ž˜ ์ผ๋‹ค. ์œ ๋Ÿฝ์—์„œ ๊ฐ์ž๋ฅผ ๋„๋ฆฌ ์žฌ
    ๋ฐฐํ•˜์ง€ ์•Š์•˜๋‹ค๋ฉด ๋Ÿฌ์‹œ์•„์— ๊ฐ์ž๊ฐ€ ์ „ํŒŒ๋˜๋Š” ๊ฒƒ์€ 18์„ธ๊ธฐ์—์„œ
    ํ•œ์ฐธ ๋’ค๋กœ ๋ฏธ๋ค„์กŒ์„ ๊ฒƒ์ด๋‹ค. ๋‹จ์ง€ ํ›Œ๋ฅญํ•œ ๊ฐ€์ถ•์‚ฌ๋ฃŒ๋กœ ์ธ์‹์ด
    ๋˜์—ˆ๊ณ , ์•„์ผ๋žœ๋“œ๋ฅผ ์ œ์™ธํ•˜๋ฉด ์‚ฌ๋žŒ์ด ๋จน๋Š” ๊ฒฝ์šฐ๊ฐ€ ์ ์—ˆ์„ ๋ฟ.

    ํ•˜์ง€๋งŒ ์—ฌํ•˜ํŠผ ๊ฐ์ž๊ฐ€ ๋ฐ๋ฐํ•œ๋‹คํ•œ๋“ค ์•„์ฃผ ๋ชป ๋จน์„ ์ •๋„์˜ ๋ง›์€
    ์•„๋‹ˆ์˜€์œผ๋ฉฐ ๊ฒฐ์ •์ ์œผ๋กœ 18์„ธ๊ธฐ ์ดˆ ์˜๊ตญ์„ ๋น„๋กฏํ•œ ๊ฐ๊ตญ์—์„œ ๊ฐ‘
    ์ž‘์Šค๋Ÿฌ์šด ํ‰๋…„์ด ๋“ค๊ธฐ ์‹œ์ž‘ํ•˜์ž ๊ธฐ๊ทผ ๋Œ€์ฑ…์„ ์œ„ํ•ด ๊ฐ์ž๋ฅผ ์‹ฌ์„
    ํ•„์š”์„ฑ์ด ์ƒ๊ฒจ๋‚˜. ์™•๊ณผ ์˜์ฃผ๋“ค์€ ๋†๋ฏผ๋“ค์—๊ฒŒ ๊ฐ์ž ์‹ฌ๊ธฐ๋ฅผ ๊ฐ•์š”
    ํ–ˆ๋‹ค. ๋ฌผ๋ก  ๊ฐ•์š”'๋ผ๋Š” ํ‘œํ˜„๋‹ต๊ฒŒ "์–ด? ์ € ์•„์ผ๋žœ๋“œ ๊ฒƒ๋“ค์€ ๊ฐ์ž
    ๋จน๊ณ ๋„ ์ž˜ ์‚ฌ๋„ค? ์šฐ๋ฆฌ๋„ ํ•œ๋ฒˆ ์‹ฌ์–ด๋ณด์ž!"์™€ ๊ฐ™์€ ์˜๋ฏธ์˜€๋‹ค. ๋ฌผ
    ๋ก  ๊ทธ๊ฑธ ๊ฐ•์š”ํ•œ ๊ท€์กฑ๋“ค์€ ์•ˆ ๋จน์—ˆ์ง€๋งŒ. ๊ฒฐ๊ตญ 19์„ธ๊ธฐ ์ดˆ ์„ธ๋ฅด๋น„
    ํ•˜์—์„œ๋Š” ๊ฐ์ž๋ฅผ ์•ˆ ์‹ฌ์œผ๋ฉด ๊ณค์žฅ์„ ๋•Œ๋ฆฌ๊ฒ ๋‹ค๊ณ  ๋†๋ฏผ๋“ค์„ ํ˜‘๋ฐ•
    ํ•˜๋Š” ์ผ์ด ๋ฒŒ์–ด์ง€๊ธฐ๋„ ํ–ˆ๋‹ค.

  16. Shame… Since they changed the formula, I can't drink Fanta. Because of Allergies of the E color chemicals. I used to love the orange Fanta, now I can't. If I do I get full body allergic reaction and my airway tightens so I can't breath.

  17. You know whot leftHitler said after he drinking fanta FANTASTIC so from now on word fantastic is forbidden ๐Ÿ˜‚ cocacola too 1 88 9= 88 hh heil hitler don't matter charlie cheplin is forbidden too I huj

  18. ไฝ•ๆ™ถ๏ผŒไธ€่พˆๅญๅ’Œไบบๅฎถๆ–—๏ผŒๅ’Œๆž—ๅญฆ่Šฌๆ–—๏ผŒๅ’ŒๆŽไผŸ็Žฒๆ–—๏ผŒๅ’Œๆˆ‘ๆ–—๏ผŒๆฒกๆœ‰่ตข่ฟ‡่ฐใ€‚

  19. Ford, Prescott Bush and many American and British business man and bankers funded and help Nazi Germany thrive not just this coca cola guy

  20. If anything is nationalized forcefully then equal value of market capitalization of the business will be captured abroad of the offending country.

  21. I can understand Nazi Germany's actions against secularism and nice clothing possessment of its society where I have been living inside Turkey with lots veiled women who don't look georgous and bearded men wandering streets that we , as society as whole disgust looking and staring those visuals in real life. I am also christian and I like beauty, good looking in my daily life. German products are very luxury, german girls and women are very georgous, Bavaria is very attracting. God bless Hitler.

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