January 18, 2020
Facebook Ads Tutorial 2020 – Fastest Way To Scale To 7 Figures [Make Money Online With Facebook]

Facebook Ads Tutorial 2020 – Fastest Way To Scale To 7 Figures [Make Money Online With Facebook]


– Alright, so I recently got a question, in fact, from a couple of you guys on how to scale campaigns on Facebook to six, seven figures. And today in this tutorial,
I’m gonna be showing you exactly how to make that happen. I’m gonna be showing, taking you behind the scenes
to some of my campaigns, actual numbers, and the thought process and the strategy to how myself and my team are conditioned to think about scaling. And if you are somebody that
has got some sort of campaign that has taken traction,
then this video here, would be literally one
most profitable videos that you will watch this year. (gentle music) Let’s talk about our main focus today. Okay, we’re gonna be talking about different types of scaling. I’m gonna be talking about
the requirements for scaling. First of all, we’re gonna talk
about are you ready to scale? And then I’m gonna talk
about creative scaling. I’m gonna be talking about
how do you scale horizontally? How do you scale vertically? And how often do you will actually scale? Should it be something
you look at every day, every two days, every
seven days, every month? How do you actually make it happen? Okay, so the first thing
that we are gonna talk about is the requirements for scaling. So, if you have a campaign right now, that is small, but profitable, if you have something that
you’re putting in right now for $1, and you’re getting
back out $2 in return, here’s typically what happens right? You realize that in this journey, after you start spending
$100, $1,000 a day, things tend to go haywire. Why is it that sometimes when
you’re spending $100 a day, all as well but when
you double that amount, triple that amount, 10 X that amount things just don’t go
according to plan, right? Why is there this weird algorithm shift from a small profitable
campaign to an unprofitable one the moment you scale? So we’re gonna be talking about
all these different things. After spending millions of
dollars on Facebook ads, I’m gonna be sharing
with you first of all, what is the requirement for scaling? Okay, so before you even
think about scaling, the way I want you to think
about it is number one, it has got to be extremely
profitable right now, the campaigns that
you’re currently running. Because right now, if you
are barely breaking even, if you do not have much
margins, right now, if you’re not at least
making two X returns, then you should not be even
thinking about scaling. Okay so that’s number one. The second requirement for scaling is that it doesn’t break Your operations. So if you’re selling a certain service, if you are selling E-Comm, and if you don’t have a physical product, if you don’t have the back end, the fulfillment, the
shipping, the architecture and the framework and the backbone and the operations being able to sustain and handle the additional sales, then you’re not ready to scale. Okay, so the second
requirement for scaling is, if you were to have five
X more sales right now, are you able to handle it? So if let’s say you’re
selling some sort of service, is it automated in a way
that there are other people and processes that will be able to handle the five X orders for your services? If you are selling E-Comm, does the shipping, the
fulfillment, the manufacturing, can it handle your operations
without breaking it? If the answer is yes, then
great you’re ready to scale. So those are the requirements for scaling, let’s talk about the
first type of scaling, which is really creative scaling. This is one most basic important things that I’m always thinking
about them in marketing. Facebook ads team is
constantly thinking about, which is basically how do
we decrease ad fatigue? By literally having more creatives, more angles, more hooks. Every single time when we’re
thinking about scaling, we’re just thinking
about, what’s a new angle? What’s a new ad? What’s a new creative? Is there a different hook? So the first thing about
scaling is utilizing creatives, so that it decreases ad fatigue. Now one of the reasons
why you can only spend that amount of money on a certain campaign on a certain ad set is because after a certain point in time, it’s the same audiences
that is seeing the same ad over and over again. So the product is the product, right, but the truth is different
people, different messages, different hooks resonate
with different people. So just because a certain
angle didn’t resonate with this certain profile,
this certain demographic, it doesn’t mean that this
person isn’t interested. Okay, so the first thing we wanna do in order to test different creatives is to really come up with different hooks, different messaging, different angles, different thumbnails, different videos. And the way to do that is by duplicating the best ad sets you have,
the 10, 20, 30 of them. And I put X dollars a day
because this could be, depends on how aggressive you wanna be. If you’re just starting out to scale I’ll recommend $5 a day. Could be 10, could be 20 and only change one thing about the ad, okay. So what we’re gonna do
is I’m gonna go to my, an actual account, and
we’re gonna take a look at how we actually scale. So just wanna make sure that
we are recording, okay, great. So let me just kind of share
with you a few different. Let me go to an account where
we have some active ads. Okay, so this account over here, you will see that we have spent like a lot of money on
this account, right? And in this account over here, so we talked about the
first method to scale is literally to test different creatives. So over here, I wrote duplicate
your best 10 ad sets, okay. So for example, if let’s say
I wanted to take a look at, let’s say, this campaign over here, which has been pretty decent. One of the things that I can do is I can duplicate this ad set. And when it is, when I’m duplicating it, one of the things I can do is I can, when I duplicate this I’m
thinking about changing just one thing for my ad, okay. So I’m thinking, can I change the hook, the messaging, the angle, the thumbnail, okay, in order to avoid ad fatigue? So all I’m gonna do is
everything else remains the same. Okay, I’m not changing anything. But the only thing that I am changing is my ad and my creative. So right now I can literally just go and take my current winners,
the different ad sets, the one that has got the
lowest cost per result, whether it is a cost per
sale, cost per registrant, cost per show up, and I’m duplicating it, and just changing one
thing about the ad, okay. And these are just some different things that you could be changing. But this is literally why
like, I have a couple, a few hundred different ads. And the purpose of that is
to have different angles, different hooks, in order
to avoid ad fatigue. Okay, so this is the first thing that you need to be doing
in terms of your creatives if you want to be scaling, okay. Is by scaling your ads and your creatives. And that brings us to number two. After you, so this I like the
first thing to work on, right? Just more ads, more
creatives, more angles, more thumbnails, more images, more videos. Now after you do that, because
that’s gonna kind of balance things out to avoid ad fatigue. Then the second thing just
kind of like the biggest method of scaling, there’s
literally so many angles under horizontal scaling. But horizontal scaling now
is about going wider, right? If you have something
that works small scale, then in theory, if we were
to go wider the question is, how do we go wider while still maintaining the return on ad spend? Right, ROAS, if you wanna tap that ROAS, then you gotta understand
this crucial method here when it comes to horizontal scale, right. So how do you go wider,
horizontally, right. Horizontal, when it comes
to horizontal scaling, the first one is to duplicate
your ad set with sales. Okay, now what does this mean? It means that when you go
to your Facebook ad account, if you were to go to your ad sets, okay, now your different ad sets, what you wanna be doing
is you want to take a look at the ones, I’m showing you
actual numbers over here. And I want to be able to take a look at the different ad sets and see which one has sales. Okay, so for example, you can see that some of these ad sets
they’ve got eight sales, 10 sales with a different
cost per result, right. So this is got like six sales, 12 sales, 13 sales for different ad sets. So when I am looking at this, or when my team is looking at this, you can see that I have got 2007 or eight different ad sets in here, but what I’m thinking, and
what we’ll be looking at is how can I duplicate the
different ad sets for sales? So let’s say I am looking
at this campaign here that targets people who are
into motivational speaking. This ad set here has got 42 sales with like $15 cost per purchase. And I know that for this funnel here, my average cart value that
means every time somebody goes to this funnel is about,
which one was this one? So this is about, yeah,
this one’s about $220. So this is like really good. Okay, so if I wanted to
duplicate this horizontally, in fact, the first thing that I can do is to duplicate this
ad set and just create like five or 10 different copies or variations of this current ad set. And how it works is that
Facebook will work their magic and they will be able
to find better segments within your parameters in order to scale. Okay, so this first method,
which is just going broader. It is really about take
a look at your ad sets that has sales and duplicate
these ad sets, right. Super basic and you’re doing that by allowing Facebook
to do the work for you. Okay to look for more
sales, more conversions. Now, number two, another way would be to look for a new interest by utilizing their suggestion, okay. So for example, let’s say this ad set. Let’s say I am targeting people who are into a certain, for example, let’s say E-commerce or Gary V, or influencers, okay. So what I can do is let’s take a look at some with some actual numbers, okay. So let’s say this one
that targets Tim Ferriss, which for this one wasn’t that profitable, so it’s switched off. Let’s see, digital
marketing, social media. I wanna take a look at an
actual one which I like. So okay, Napoleon Hill is not bad. Okay, so let’s say I duplicate this. Spent about four grand on that thing. Okay, so if I were to duplicate this, another thing that I can
do is I can duplicate this, but this time, what I’m going to change is I am going to change the audience which is over here. Okay, and you see it right
now this is targeting people who are interested in
Napoleon Hill, right. So I’m, all I’m gonna do right now is I’m gonna click on suggestions. And since this current
interest was profitable, all I’m going to do is, it was initially Napoleon Hill, right. So I’m gonna take a look
at what other interests that they suggested. So over here, you can see
there’s Zig Zigler, John Maxwell, I’m just gonna take one,
okay, so John Maxwell. So since Napoleon Hill
was profitable for me, then my next method of scaling is just by utilizing Facebook
suggest for another audience, which is this new
interest targeting, okay. So that now I can start scaling
and going broader again. See what I’m doing here, I’m taking something
that’s already working and I’m allowing Facebook
to do the work for me based on the data that they have, okay. Okay, so that being said,
that’s a second method, okay. In order to go broader, next one is to look at and
scale utilizing demographics. Now demographics has got like age, gender, what platform they are on. Was it Facebook, was it Instagram? And duplicating it again, but
just changing that one thing. So maybe you duplicate the ad set, but this time you only
target female, right? If that makes sense. This time you duplicate
the ad set but perhaps you only utilize Instagram
and Instagram ads. Maybe it’s just Insta stories, okay? And the way you do that is again, if you have something that is profitable. So let’s say I have, okay, this campaign here that is pretty good, $10 cost per purchase for a average cart value that’s over $100. So all I’m gonna do is
I’m gonna duplicate this and once I click on duplicate, another thing that I could do now is I could change the placement. You see this? So right now this placement is on Facebook and Instagram, right? So perhaps I could make it, now audience network unless
you have like a super business to consumer product
that is for the masses, maybe it’s like weight loss or
some sort of lifestyle thing that is for the millions,
usually audience network will not work. It’s very hard to scale
using audience network unless it’s for the masses. But one method would be
maybe just duplicating it, but this time, creating
something for just Instagram, right or perhaps could be
just Instagram stories. And now this is like a 15 second video that is formatted for
Instagram stories, right. Where it’s perhaps a video that is taken, selfie mode for the context
of Instagram stories. So another method to
scale is literally just by either changing the demographics, right how old they are, the gender. Or targeting the placement, where they are currently finding your ads. Okay, now this is literally how you can just keep going broader and border and then there’s like lookalike audience and then there’s the
scaling more or retargeting. But ultimately, that is
how you scale horizontally. Okay, so first method of
scaling is scaling creatively, having more ads, different angles, different hopes, different images. Second method is just by
going broader and broader. Sometimes it’s just taking
the ones that’s profitable, duplicating the ad sets
over and over again. Making money sure that
you only change one thing, which is the demographics,
changing the placement. And then after that, only when you are able
to scale horizontally, do you then look at vertical scaling? Okay, so I’m gonna talk
about vertical scaling and then I’m gonna talk about, like, how often should
you look at these numbers? And how often should you scale. Should you do every day, every week? So vertical scaling is now going deeper, it’s about spending more money. Okay, so how do you actually
start spending more money? The way you do that is by
increasing your budget. So what is the process and what is, how do you actually
constantly increase the budget without messing up the algorithm, without Facebook going nuts? The way you do that,
and the way we do that is first by looking at the
ad sets that is profitable. That has got at least two
times return on ad spend, ROAS. Right two, if something is giving you two X return on ad spend. What you wanna do is you
don’t want to mess up the current ad sets
that’s already working. Okay, so never, don’t
touch the original one. Just duplicate it and increase the budget. Okay, so you duplicate,
increase the budget. So perhaps from, if you’re getting double your ad spend from $20, $50,
$100 could put it to 200. If you’re getting five X, okay, or rather four X return on ad spend. Okay, so for example, if you’re
putting in a certain ad set, it’s usually a retargeting campaign. Okay, if you don’t know
what retargeting is, watch my other video. I’ve got a video that
has is like an hour long, literally on how to go
from beginner to expert. I’ll put that some were either
description or on this video. Go watch that video that
talks about retargeting, but usually retargeting is where the money is, not targeting. And if you have an campaign or an ad set that is giving you four X, so usually on a retargeting campaign, that is when you can increase
your budget five times, seven times, 10 times, okay? And the way you kill ad
sets that is not converting is if you’re selling something low ticket. If you spend like, if it’s
like E-Commerce type of deal, after you spend $10, $20
you go ahead and kill that. Or if you’re selling
something that’s high ticket, what if you’re selling a
coaching program that is $1,000? What if you’re selling a
mastermind that’s 10 grand. What if you’re selling a service at five. So whatever it is that
you could be selling, the way we kill ad sets is
when if there’s zero sales on the funnel that is half
of the average cart value. So for example, if typically
a person on a certain funnel, if the average cart value is say $300, it means that at $150
there still no sales yet, we’ll kill it. Okay, so that’s how you
kind of think about things. If it’s low ticket in nature, you’re selling some sort
of widget E-Comm thing, it could be 10 bucks. And then if it still no sales
yet, go ahead and kill it. Okay, so how often should you scale? Okay, so these are just the
different methods of scaling. Should you do it every day, every other day, every
week, every three hours, how often do you scale? Okay, now, creative scaling over here, I wrote all the time. Now, what does that mean? No, it doesn’t mean
looking at your ad account every single day, but rather,
creative scaling just means to be a true marketer you should be living and breathing ads. That means everywhere you go, you should be literally
thinking about angles and hooks. And I can tell you that I’m currently here in Sheraton in Vietnam, I just
did an event yesterday here. And when I was on stage,
I did an ad when I was, before I went on stage. And three weeks ago,
I was in Disney World. No, that was two months
ago, I was in Disney World. And when I was in Disney World, there were three different
things that I knew I could take a picture that
could be turned into an ad. Like I literally went in front of, there was a mirror mirror on the wall. So I literally stood in front of mirror, I knew that that could be an ad. It could be me, sitting or standing in front of mirror saying,
“Mirror mirror in the wall, “which is the best
closing book of them all?” That’s the hook, right? So scaling, creativity, true ads is about being a practitioner, living and breathing, messaging, hooks wherever you go. Okay, so every single time
you’re just using inspiration from your environment from
wherever you are asking yourself, if you see something that
gives you inspiration like, can this be taken into an image? Can I do a Facebook live right now? Can I take a three minute video? Can I take a 15 second
swipe up Instagram story ad, so that I can constantly
create more ads, more angles, different messaging, different hooks, because different people will resonate with different messaging. So if you understand this,
then you’ll realize that in order to avoid this ad
fatigue is just constantly about creating, like a
crap load of creatives without it being crap, okay. So that’s the first one. Second one is how you scale horizontally? Horizontally is literally
like every two days. If you or your ads person
or your marketing person, or if you outsource this, or whatever it is that you
might be doing right now, make sure that you or your ad person, your traffic person is scaling
horizontally every two days. Okay, so every two days, they’re thinking about how can they take
the profitable ones and go wider and wider serving
a broader audience, okay. And over, this one would be vertically would be at least, once a week. Maybe you take a look at
it on Mondays, on weekends, and increase your budget for the ones that has at least two X return ad spend, based on what we talked about earlier. And that’s pretty much it. Which by the way, if you
like videos like these, let me know in the comments below what your biggest takeaway
is from this video. Literally this video was created because of a few comments
people asking me how to scale. Let me know in the comments
below what type of, what your biggest takeaway is, what our future videos that
you’d like to see from me. And as always, hit the subscribe button if you found that you got
value from this video. And I will see you in future videos.

18 thoughts on “Facebook Ads Tutorial 2020 – Fastest Way To Scale To 7 Figures [Make Money Online With Facebook]

  1. Thank you very very much, sir, this is awesome insight, your last video on Facebook ads helped me a lot, thank you, have a great year.

  2. Many tons of tns PJ, tutorial live videos r very clear, easy to follow n understanding. Great info's n helpful for beginners,, πŸ‘

  3. Great video full of value.
    Thank you Peng joon.
    I have a question for you
    My question is that you have 31.something subscribers on YouTube but you only get a couple of hundred views why ❓

  4. This is awesome video Peng Joon! Very in detail and in-depth. While you talk a lot about Facebook ads, you have to have people to run your ads for you!. What's the best way you've gotten clients? I've went to BNI meetings to book lots of warm calls (I have a video on my channel talking about it). What's your strategy?

  5. How will you be scaling your Facebook ads? What’s your biggest takeaway? Share your thoughts with me in the comments below.

  6. Hello, Peng,

    I've noticed a problem with your method and I'd like to know what you think about it. I have created a campaign and I have activated the budget on the campaign, in it I have created some adset that I test. After a few days, I noticed one adset that worked well and the other 2 that didn't work well enough. I cut the 2 adset that didn't give good results and added 2 more adset. Nothing happens, Facebook doesn't show the new adset. I think they think they found one of the first adset that gives good results and they don't show the 2 new adset, no visit!

    I duplicated the adset that was not shown by facebook but in a new campaign, and this time the views work.

    What do you think of this?

    When you add an adset, it doesn't test it if it had previously found an adset that worked well?

  7. Hi Peng I follow you on Instagram, could you help me scale my group chat on telegram? It has 1k members but I need 20k members

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