April 4, 2020

FACEBOOK ADS SPY TOOL (FB ads 2019)


So you’re on a mission to get your
hands on a Facebook ads spy tool? Well, you’re in the right place. In this video, I’ll show you how you can access the
entire Facebook ads library and check out all the ads your peers or competitors,
whichever term you prefer, are running right now. But I won’t leave you hanging
out to dry with just a link. I’ll walk you through the tool and give
you tips and tricks on how you can get the most out of this library. And yes,
this one is free and completely legal. Buckle up agent, open your
laptop and get ready to launch. Before we go on this mission together, please subscribe to my channel and hit
the bell to be the first to know when there’s a fresh video, where I’ll demystify digital marketing
and share the best marketing strategies to grow your business online. I
know you just waited for this… so here’s the link to access the library. Welcome to the official
Facebook Ad Library! You don’t even need a
Facebook account to use it. Just type in the name of the profile
you want to check out in the search bar here, and you’re ready
to get the data you want. That’s what I call “spy in
style”. A login isn’t required. What is mission-critical though, is a list of your peers you want to
spy on based on your niche. By the way, if you haven’t nailed down your niche, you might want to watch this video
here asap. A little note for you: If you type in the name of a profile and
hit enter too fast – let’s just check out Tony Robbins here – you might see a page like this. Now, this is not the page you want to be on
because you can only see ads that are in some way associated with Tony
Robbins, but those ads aren’t his ads. Go back to the search bar.
Then delete the last letter, wait until this dropdown menu expands
and then select the official Tony Robbins profile. Tada. Now we’re talking ads. You know that you’re on the right page
if you see the cover image, the headshot, and some page information. So the first thing we see on this page
here is that Tony Robbins runs 620 ads right now globally. If you want to see how many ads and what
kind of ads he’s running in a specific country, just click the little menu here and
select the country you’re interested in. Please note that your default setting
might not be “all” but rather a specific country. If that’s the case, just click
the arrow and select whichever country, or if you want globally
“all”, you want to see. Next, you can see that Facebook sorted
the ads based on their launch dates. The newest ones are located
on the top of the page. The oldest ones are all the
way at the bottom of the page. The green dot here means that this ad is
currently live and is being distributed to the audience – and
if you’re part of it, you will see it on
Facebook or on Instagram. Now there are three things
I want to point out here. Some ads have a little
number in a circle here, which means there are multiple
versions of this ad. Click it, and then you can flick through the
different versions and check out what’s different. Let’s go back because some versions do
have a little “i” above the ad just like this one here. If you click
the see ad details link here, you can see that they’re testing
currently two different images for this ad here. Now let’s go back. If you
want just to see the ad full screen, just click the see ad details
link just as we did previously. The last thing I want to point out
are the three dots… like here. This means that the
preview cuts off the copy, so if you want to see the full copy, just click the three dots
or click see ad details. Clicking the dots mean that you can
see the full copy in the preview. Clicking the link means that you see
the ad in full-screen mode. Okay, let’s move over to the
more interesting stuff. Images or videos used and their format, the copy and the headlines
and the buttons. To do this, let’s hop over to another profile,
the one of Brian Tracy, and let’s talk about what information you can
get out of the ad library and whatnot. Let’s start with what you can’t get out.
You won’t see the placement of the ads. For example, if they’re focusing on Facebook only
or on Instagram stories or if they said show desktop only; you also won’t see who or which interests
they targeted nor the age or gender. You also won’t get any details about
their budget or campaign objectives. Now over to the good stuff and in my
opinion the most important parts… You see their copy – if it’s
a long copy or short copy. You see their images. Let’s say native images like here or
designed images with or without text overlay, rectangle or square,
what headlines they use, the call to action and the
button choice they made, including any ad variation. You can also
spy on which countries they focus on. So, for example, Tony Robbins focuses only on those four
countries where Brian Tracy is following the more global approach and has more
or less all the countries in there. You can see that Brian Tracy is
playing with different formats. Images with text overlay,
cartoon style images, video teasers, and so on. And looking at this ad down here, he seems to run Instagram stories ads too. But that’s not all. You can also check which lead magnet
or opt-in is working amazingly well, so you can see that this ad, for example, is still active after
two and a half years, so that means that his audience is
obviously loving the 6-step book planning worksheet. Use all this information as inspiration
for your own marketing strategy. Yes, I said inspiration, don’t
copy it. Also, by clicking the ad, you can review the landing page and the
structure. Check out the copy they use, how they describe the benefits, and if
they use the one-step or two-step opt-in. Pretty cool stuff, right?
One additional tip… if you’re in a niche that’s kinda
regulated by Facebook and their wording or imagery policy, this
library is your go-to place. Look at the ads of your peers and explore
the angle they were using in their ads, how they worded their
copy, the style they used, the words they used and the
ones they avoided, to comply. You will find ads from
nearly every industry. Some just need to be a little bit more
creative not to get flagged. Also, be aware that the big guns have a
little bit more leeway than the smaller accounts. Were you one of the eager agents who
did a little bit of research on your own while I was talking and you’ve encountered
a page like the one of Kris Carr… Where are her ads? If
you see a page like this, this simply means that this profile is
currently or at this very moment running no ads at all. Check back at a later point in time
when she’s maybe running a promotion. But wait, Sabine, you only
showed us huge accounts. What about my real peers? Don’t worry.
They’re all here. Check out this one. This is Tanya Marie, she’s a relationship coach who
focuses on thriving after divorce. She has under 400 likes
– an emerging page, so to speak – and you can see her
ad. So, it means they’re all here. You just need to look for them. So
if someone has a business page, yes, you need to type in the business page
title and not their real name if they’re operating under a brand, you will see their ads here as long
as they are running ads right now. Whew. What a library loaded with ads and so
many insights for you to take away. I’m curious, how do you plan to use the
Facebook Ad Library for your business? Leave me a comment below. I
can’t wait to hear from you. You’ve just been promoted from a spy to
an insider when it comes to your peers’ ads. Now it’s your turn to use this information
and make it work for your coaching business. You can do this. If you would like to get your
hands on more tips and tricks, please subscribe to my channel and
give this video a thumbs up. And, I would also love to have you in my free
“League of Brilliant Coaches” community where I share marketing strategies to
help you get more coaching clients. Just head to the description below
this video where I’ll share the link. Please share this video with your
friends who want to learn more about this Facebook ads library and check out my
other videos here on YouTube because they are all about how you can grow your
coaching business online. Bye for now, and I’ll see you in the next one. [music].

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