April 4, 2020
Ep. 5 – Marketing Segmentation & Personalization: How to Do More With Your Data – with Brennan Dunn

Ep. 5 – Marketing Segmentation & Personalization: How to Do More With Your Data – with Brennan Dunn

The problem is I think most of us look at
websites as these kinds of static entities where copywriting is how can I come up with
the common denominator baseline copy that will be able to everyone? Where if you could just say directly This
is how this will help you. That’s what people want. They want to know how can you assist me? Welcome to Honest eCommerce where we are dedicated
to cutting through the BS and finding actionable advice for online store owners. I’m your host, Chase Clymer, and I’m your host, Annette Grant, and we believe running an online business
does not have to be complicated or a guessing game. If you’re struggling to scaling your sales
electriceye is here to help to apply to work with us visit electriceye.io/connect to learn
more. Let’s get on with the show! On this episode of honest e commerce we talked
to Brennan Dunn of double your freelancing and right message about personalization and
segmentation for your eCommerce store. Welcome back to another episode of honest
e commerce. I’m here with Brennan Dunn of double your
freelancing and right message fame alongside of a net grant helping me host this fabulous
podcasts. Short story. I actually have been following Brennan since
before the agency, but since before the podcast, I was actually at his last conference we met
he gave me some amazing actionable advice back then that actually kind of helped me
steer the course to where I am now. So thank you for that. Brennan. Yeah, happy to help. Alrighty, so today’s topic is something that’s
getting kind of a buzz right now. And that’s marketing, segmentation and personalization. So what makes you an expert in that? Well, I think I mean, expertise, I guess,
a lot of same thing again and again, and getting a lot of data about it, right. So without really knowing what I was doing. I’ve been doing some form of segmentation
and personalization. For my my main company or my first freelancing,
better part of last four or five years, and I can talk a bit more in a second about what
that meant. And in those since last really since last
January, so exactly about a year, I’m the co-founder of capital right message where
what we do is we enable people to very quickly and easily start to segment the traffic that
comes to their website, and also personalize the experience they have on their website
with the intended outcome of making websites and products more relevant to people. So they’re more likely to buy so everyone’s
happier. Really, since I want to say 2012 I’ve been
doing things around, it started simple, like if you’re anonymous, and you’re not on my
list, and I want you to get on my list. And then if you are already on my list instead
of trying to get you back on my list and instead, show a product you and that’s kind of where
it started. And then I went more complicated where I would
do things Like well what if they’re on my list but they’re this type of business further
this on so I’ve been doing a lot of that more manually for the last few years and then with
our we’ve developed a off the shelf product that makes it really accessible to anybody
regardless of you know, I’m in developer by trade so it kind of was always frustrating
where people would see what I was doing and say, How can I do that and my default answer
would be hire a coder. So you know, I’ve been kind of helping through
right message make it so really anyone who runs an online business and not need to hire
a coder. All right, so we’re talking about the segmenting
and you know, bringing it back to kind of like an e commerce perspective. So I own a store right and I sell let’s just
say I sell shoes, I got my own shoe brand. You know, why is personalization, such a big
deal to me. Think about it this way. So if you if you are at a let’s say you work
a shoe store, and somebody walks in the door. Typically a few things are going to happen. First off, you’re going to whether we admit
it or not, we’re going to kind of judge their parents and say, well, we’re probably here
for a set of new Nike shoes, are they here to get really nice, like business type shoes. And typically speaking, you’re going to go
in and you’re going to talk with them. And you’re going to ask them about styles
they like and so on. And you’re going to kind of curate their experience
to get them the right products. Right. Also, if they’re a returning customer, if
you’ve already served them in the past, you might do things a bit differently. Maybe you reference their thing they bought
from you before. So, typically speaking, the way I look at
it is there are two different dimensions that I like to think about when it comes to segmentation. The first is who demographically or in a b2b
sense, who firm graphically is this person? Are they male or female? I mean, if they’re male, we’re going to show
them and you know, female shoes, are they young or older or they may be like what are
the different kind of demographic things that inputs that you can use to do things like
showcasing social proof. So again, if if I’m at a shoe store, and I’m
looking down page, I’m going to want to see that hero area, and maybe, you know, a testimonial
or something. I want to see people like me in that, right. So if I’m a business owner, and I’m looking
for really nice, good or well to other shoes, that’s what I’m going to want to see versus
maybe somebody who is somebody not that who was looking for something totally different,
right? So that’s the one dimension which is, who
somebody is and then who somebody is. And the other thing is what they want. So they shopping for themselves. Maybe they’re shopping for somebody else. Maybe like why is it that they’re looking
for shoes because their current shoes are falling apart? Or they looking to kind of improve their wardrobe,
you know, so on and so forth. When you can figure out, the who’s in the
ones are able to better recommend better personalize the experience in the house. So whether it’s showing different product
copy anyone who’s looking and redescribing your product just as you wanna buy, right? So when I sell in person, I better really
market an account for you and why are you here? And what do you want? I tailor the offer based off that. It’s just about being able to do that in a
way that is pretty much infinitely scalable, and automatically done on your website. That’s incredible. So if you were to off the top of your head,
how would you come up with that segmentation strategy for for that owner? And then I guess maybe a bit more about the
technology behind it, like, how are you doing this? Okay, let’s start with that. So, there are really two ways to profile somebody
or segment somebody. One way of doing it, behaviorally is through
let’s see running a lot of ads and you’re running different versions of these ads that
have different ad copy that are different types of people, you can pass along as URL
parameters back to your website information about who is this ad targeting noses, women
men is going to many women ages 18 to 30. And that information can be sent along to
your website. So now when they’re clicking around your website,
you remember that, you know that info came from Facebook. And you can start to do things like switching
out the testimonials and so on. So that’s one way you know, that’s one behavioral
way through the end down the ad. You could also look at, like for instance,
let’s say, Mary, shoe review.com sends you traffic. You can include maybe a testimonial from Mary
friend center when they come over to your website, because those people presumably trust
Mary and her opinion and so on and so forth. So when people from the block was a click
over your site, you can take an account well, who reads but save. Maybe this website read by, stay at home moms
or something. So when they come over, you can assume that’s
probably actually who that person is. And you can, again change up the experience
they have. So there’s behavioral ways. And then there are explicit ways. So this could be an onsite quick little survey
pop up, like, you know, Hey, who are you shopping for himself, or, you know, my partner or kids
or a friend or something like that. And you can ask these questions, both on your
website, you can ask them over email. So you can include trigger links in the email,
send that continue to segment who somebody is, you can also send them to a survey form
if you want to do so. One technique that I like to use is do like
an annual survey that your audience for list and tell them hey, we want to better serve
you in 2019. Can you quickly fill out the survey and tell
us about how we can best help and then when they submit that survey that gets associated
with their profile in your email marketing, absolutely. They’re now next on your website, you’re going
to take all that data into account and give them a better experience. Brennan, do you have any advice on if maybe
it’s the annual survey, or just the pop up survey? How many questions you should be asking so
that your consumer doesn’t get annoyed by the question and you’re trying to extract
you know, as much information as possible. How many questions would you suggest? For usually a lot of our customers are doing
between three and five? And the first question should always be a
why like, how can I help you? What do you need from us? I’ve seen where people start with, like demographic
information, but that there’s nothing compelling for me to say, Oh, I’m a 34 year old and,
you know, that’s bad excuse or bad example. But, you know, that’s not as compelling as,
Hey, welcome, and how can I best help you today? Oh, I need help with this, or I need that. Once they answer that question, then the likelihood
that they answer the following questions, of course, for the roof. So typically, I see three to five the first
Question being something centered around it? How can I help? How can I? or How can we? Is that do you suggest open ended questions
or you know, just like ABC or D choose? Well, open ended is good if you want a lot
of raw data, but from the perspective of segmentation, it needs to be one. Because if it’s paragraph of text, so you
can’t really extract out the sentiments and put them into a group that way, right? Like you need to choose, you know, so like,
why are you here choose one of four options. You can only segment if they basically bucket
themselves into one of those four options versus a you know, open ended paragraph and
response rates are higher too because no one sees here to click a no unless versus blog
form. Do you have a survey app that you can maybe
suggest for listeners that you use? I mean, for on site service, so unobtrusive
public service, we right messaged my product as that Bolton awesome but hosted let’s say
you wanted to do a traditional kind of Survey Monkey type thing. I really like time for him because it’s good
looking. And it also integrates with software like
Zapier or a lot of email marketing app. So you can say, if they answer this option,
then store that option, as you know, tag them in. And you know, Shopify, or we’re not trying
to do or trip or something like that, right? Based on their answer so that way, they answer
some questions, then future emails you send them can be more personal, but also when they
come back to your website to buy something that same data can be brought up your websites,
and they continue that theme. From email to website. Yeah, you touched on something there that
actually I’m going to just kind of explain a bit because it might get confusing for some
people, when you’re talking about creating these tags and segmenting your audience. Nine times out of 10 default Shopify, Magenta,
Squarespace, any of your CMS is for your eCommerce store isn’t going to have that capability. Nor is it really useful to custom dev that
into your store. But these you know, ESP extended service provider,
like these email platforms like clavio and drip, you know, MailChimp, you can store those
tags in there. And that’s what Brennan’s talking about. Yeah. And what’s nice is you can make it so I mean,
obviously, if the tag is housed in KV or something, you can make it so when you send an email,
you can say if they have this, this paragraph text, or that paragraph, but then you can
also make it so when they click over from your email to your website, there’s identifying
information passed along, saying hey, this person visiting the website is clavio subscriber
number 123. What do we know about that person, and then
that can be synced over to the website. And it sounds really it used to be extremely
complicated part, a lot of custom code not to cut my own thing too much, but that’s one
of the things we tried to do is make it so it’s easy for your website to be in full synchronization
with the subscriber data that you have about the person who’s on your website. I mean, let’s talk about how powerful this
can get give us what is your favorite thing that you built on double your freelancing
that was powered by this segmentation? I think the beta, like one of the really fun
things been make it so. My other business that we are freelancing,
if we help freelancers, and freelancers could be developers, they could be marketers, they
could be designers know, there’s all these different types. And I remember once I somebody was looking
at my course on pricing, and email me saying, hey, I’ve heard good things about this course. But it looks like it’s meant for developers
and designers. Just remember, wrote, can this help me? I’m a copywriter. So she emailed me and I replied, saying you
know, to be honest, it’s not specific. Any technology or anything, it’s just the
course and how to go about selling your services. And the reason that you see copywriters and
developers and stuff are not much copywriters, developers and designers as testimonials,
these, the language that they use is oh, that’s my background. And a lot of the early customers were people
like me. And so I thought, well, how many other people
were like this woman who had that same objection, that same thought, but instead of emailing
me the clothes tab with back but so I went about making it so you know, I would I would
learn things about like, what kind of work you do. And are you solo? Are you an agency or maybe haven’t started
yet? And then what I would do is I make it so I
would reposition that course on the fly based off that. So if you are a design agency, who is struggling
to close proposals, when you’re looking at the W feelings great sales page, it’s going
to be talking about signage, through social proof from design agencies who have succeeded
with it and you’re gonna see stuff about how this course specifically will help you overcome
your proposal issue. And that’s exactly what it happens. So if I’m at a conference and let’s say the
conference is a conference full of marketers, and somebody is talking to me at one of the
after parties, and they asked me about what I do, and they asked about, say that product. I’m going to take an account. I’m in a marketing conference, I’m going to
talk about how this helps marketers, right. I mean, it’s natural. This is what we all do and it just allows
you to do that, but automatically. Support for our podcast comes from our friends
at simplr, a new way to staff 24 seven sales and customer service on your e commerce store. It works with your existing email and chat
platforms. So setup is quick and easy. Simplr is network of ondemand. US based simplr specialists are standing by
to answer your customers most common questions, set it up for free today and then turn it
on or off depending on your customer volume. You only pay $2 in 25 cents for every resolution,
no hidden fees, contracts or minimums Close more sales was simplr by staffing your
email and live chat around the clock was simplr specialist Start your free seven day [email protected]/honest
that’s simplr.ai/honest. Let’s tailor that over to go back to this
shoes store that we were we’ve been fictitiously talking about what would be the strategy behind? How would we use personalization on this website
to sell more shoes? Yeah. I think typically, personalization done right. What it’s going to do is it’s going to increase
engagement on your site, right? So it’s going to keep more people on your
website and everyone wants that niche website, right like niche stores do really well, because
people want the thing made just for that. So let’s say you could find out somehow that
this person really cares about build quality. This person really cares about ethically sourced,
you know, materials, this person really cares about style. So let’s say you found out, through serveying
or something like that, these different things, and I could say, oh, Brennan, who’s listing
now cares a lot about sustainability. Whereas a net, who cares a lot about, you
know, how its constructed, and so on. So, when describing a product, when kind of
the overall theme of the website, what you can do is you can make it so let’s change
up a headline to say, you know, how is this it was worse, how is this going to help? You know, whatever, right like it and you
can focus on that, whereas split second later, and that shows up. She doesn’t care about that as much as she
cares about instruction. And you can talk about how the craftsmanship
that goes in each show and so on. So you know that’s obviously a case by case
basis in terms of like, what are the different segments that you would you would focus on
and what would you do when somebody is in this segment versus that segment. But typically speaking like if you have a
really compelling headline on a page that is speaking directly to the thing I care about,
I’m more likely to say, you know what, I’m going to keep reading this page and keep reading
when they have, what they’re selling and so on and engagement goes up. So the whole goal is to make it so I can see
how this is more relevant to me based on data that you know, so are they a returning customer? Well, you don’t need to really talk about
people who have not bought from you have the projections that people who have already bought
from you are coming back don’t have right so they you know, maybe they’re tracking or
whatever else. So you can change things around a bit like
maybe returning customers coming back, maybe give them a returning customer discount that
for us money who is coming there for the first time with the maybe some other offers like
that. You’re able to do pretty much virtually anything
you want, in terms of changing content calls to action offers, and so on. Again, based on their what they want and also
I’ve mentioned this before, but where they are in the buying buying cycle, so maybe anonymous
people, you want to get them on a list to get a one time discount. If they’ve already done that, when they come
back, instead of hitting them with another pop up things happen real trust, which is
useless, you already know your email because they’ve already done that. You could say no, hey, Brennan, you still
haven’t already in your 10% coupon, click here and will automatically apply to your
cart. And then if I come back after being a customer,
maybe I see some sort of, you know, customer focused promotion that you’re doing. So you can pretty much skulls in terms of
what you’re able to do. But what we’ve seen work really well is being
able to do things like based on who they are, changes, social proof, change up the introductory
headlines that draw people in, based on what they want, or why they’re here. Again change of language that draws them in. And also based on where they are the anonymous
customer so on so forth. You could change up calls to action and different
things like that. I’m going to ask a question that I know the
answer to, but it’s going to really help our audience. This sounds like a lot of work, Brennan, and
I don’t want to do it. Yeah, Actually I’m a store owner, Brennan,
so my mind is expanding because I segment and I do most of the work on my own. I segment my email list, but I’m kind of kicking
myself right now because I do not segment the messaging on my homepage. What a DIY or like myself, where do I start
with that? That’s what led us to create right? Okay. Because I’m overwhelmed with thinking that
thought I was on the right path with segmenting my email and I’m like, wait, but the people
that are just finding me the anonymous I’m probably losing them with my messaging. I think the email marketing officer doing
a good job of talking about the Need for personalized email? purchases happen on websites, right? So you get an email with a promotion or something,
but you’re still brought back to the website. And oftentimes you’ll see this you’ll get
an email from a ecommerce company and you click through and then like a pop up shows
up immediately asking for your email or, you know, something like that, right? Because they tend to be designed for anonymous
traffic, right? Like most of us are thinking, Okay, I want
people my email us. And so I’m going to do this exit pop up, or
I’m going to do this welcome mat thing that slides down when people show up. And that’s all that’s all good. Well, but again, if somebody literally just
got an email from you, and they click over from an email, why would you ask them there? Yeah, right. So we built right message as a off the shelf
tool that what it does is you sign up for an account, you integrate it with just a click
with whatever marketing on use we don’t have clever yet. We’re working on it, but we have a trip to
convert kit, hubspot and bunch of other ones. And what that will do is once that happens,
we then give you a JavaScript snippet you put in your theme file, right? So this would be typically wherever you put
the Google Analytics for the Facebook retargeting pixel, you put it there. And then what was it is to make it so somebody
is on your list and comes back to your website, will then associate this visitor is this person. And then you can do things like you basically
set up very simple segments. Like, if they have this tag, if they have
the customer tag, and drip, let’s say, then you’re a customer. And then you can do something like it’s all
pointing click, click on a headline, and say, welcome back customer or welcome back their
name even directly, but if they’re anonymous, we want to say something else, right? And so you can, you can visually point and
click on anything on your site and change up virtually anything. And you can tie these changes should be based
on data that you already have about them. And if they’re anonymous, let’s say that they
came from sustainable shoe review blog.com, you can make it so when they click over, we
don’t need to ask them what it is they want, we can probably assume that they care about
sustainable stuff, right? So we answer that question for them. So that immediately when they come over there
on hit with a question, instead of saying something about how, you know, these shoes
are sustainably sourced or stuff like that, right? So that’s the, that’s the power of it. And that, all you need to do is you define
your segments. So we’ve got in terms of what do people need? Or why would they care about build quality,
sustainability, style, whatever. And then you define how people get into these
segments. So you know, if we don’t know anything, we’re
going to have a pop up, which is a little question widget, but if they came from this
domain, or that domain, or maybe they clicked on this Or that we’re going to put them automatically
in the segment and not asked. Right? So they click on an ad, that’s the ad copy
the ad, the messaging on that ad is all about craftsmanship quality or something like that,
we can automatically answer that question effectively for them and put them in that
segment without needing to engage in any way. So once you’ve done that, then all you do
in our visual editor is just click on what you want to change, swap out a picture, swap
out a video with this headline, change this button or whatever you want visually with
it, no code based on when somebody belongs to one of these different segments. And so the easiest way to probably get started
like I could near my email segments to the right message, is that how you would normally
start. Let’s say you have a segment that’s defined
by they have this tag or not that tag. You could then just find a segment and great
message that is same thing and say look for this tag, but not that tag. It depends some of these expose their segment
like trip doesn’t expose segments by their API CD to reconstructed but things like HubSpot,
do. So with them and you wouldn’t even you could
just mirror same segment that you have within their back end. How is how is your product priced? Depends on what you want to do with it. So it starts at 29 a month. And what that gives you is just serving so
if you just want an idea of, let’s say you want to ask people, why are you here? You know, are you this or that? That’s called our surveillance. And what that does is all that will give you
is they’ll give you high level data over time about how other people are website breakout,
right so 30% are this 20% or that so on and so forth. The next tier up, which I believe is 39 I
don’t have the person in front of me right now is enrich. What that will do is when people answer this
questions, it will store that data in your email marketing, or if they’re not on your
email list yet, it will wait until the often and then sync all that data so they could
go and answer a few questions go away, come back a week later, when your list at that
point will sync up all that data we’ve already remembered about that. And then the high end plan starts at 79 a
month and that is personalized, which allows you to not only do that kind of surveying,
segmentation stuff, but also change content change and content on your website, or based
on the data. One of my last questions is do you find that
your right message is helping stores to see segments that they weren’t even aware of? Because I feel like I know my segments but
I have a feeling like you would be able to show me some things that I haven’t been able
to do on my own. Things first with high volume are able to
very quickly set up a new question like so for instance, I did this on feelings can I
ask what is the number one thing you want to focus on 2019 so when I’m emailing people
out my newsletter 50,000 people get this email, because that’s my blog. They go to my blog, they’re reading the newest
article, this is new question. I’m able to effectively survey everyone on
my list. When I send them all back to my site. With a new question, I was able to get some
data that will help me ban what going to be doing this year. So I think it’s super helpful in the sense
of being able to quickly set up a question, collect some data, either keep that running
currently, or just kind of share it after you know what you got from it. But yeah, I mean, so what I’ve done is, let’s
say, so I actually do this. I don’t do it anymore. But I used to, because I better beta now,
but I used to ask what kind of freelancing you do. And one of the options other, if they clicked
other, they would get an email from me immediately, saying, you know, hey, I saw you, you’re not
doing one of the ones I’d find. I’d love to hear a bit about kind of what
kind of business you run and how you best self described yourself. So can you just reply to this email, let me
know so what I found interesting was I would ask things like, are you a designer, developer,
a marketer, writer, and so on. And people would click other and say, I’m
a UI UX designer, or I’m a branding person, and I would have thought they’re the same
thing. But it was interesting learning that they
actually don’t. Some branding people don’t consider themselves
to be designers, which, you know, I didn’t think but I was able to kind of rewire my
understanding of that, people that way. So you definitely do find out one of our customers
path. He’s changing up his entire strategy this
year based on data that he collected on his website by people coming back to his blog,
by his newsletter, or people just showing up from scratch, about you know, who they
are, what stage of business, what stage of their business, they’re in and answering questions
like you have an email list to podcasts, and use the old to get all this data which helped
me now better determine what it is he getting best marketing grow his business next year. That’s fantastic. All right, you’ve got me sold. I want to personalize my website, you know,
give me do you have like some some do’s and don’ts for me? I think a lot of people make the mistake and
we see this a lot and thinking that, you know, they kind of get overwhelmed. And they’re thinking, wow, this isn’t a giant
project, right? Like, I mean, almost like if they were redesigning
the website, you need to plan it all out and make all these decisions up front. But the way that I look at it is if you can
just start by doing something simple, like if they’re on your list, don’t show an often
instead bring them to your newest products page or if they’re off your list, then get
them on your list. Something like that, which you know with right
message can be done in less than half an hour probably start finished your first time. So you know, get that up and that way you’ll
start making it so when returning customers are subscribers to your website, they’re going
to be instead of being harassed give you their email, they’re going to be given something
a little more useful to them, like, hey, why don’t you go check out our new products. So, you know, start there and then you can
start to add complexity over time. But I see a lot of people who look at it as
either I have a personalized website, or I don’t have a personalized website, I can tell
you firsthand that I’ve been evolving the complexity of my personalization. for the
better part now realistically with it, since I’ve done this right. Over the last few years. It started out very well back in 2012. It’s turned out super simple. And then two years ago, I redid my site and
stuff. I started kind of from scratch, the personalization
strategy. And it’s gotten more complex, more complex
over time, as it starts in data. So the big thing is, we AB test everything
so you’re able to see concretely This is how your control your own personalized same product
page form. This is how it performed when people were
being personalized to engage that page. So you’re able to make a decision and see
exactly Okay, well, no, this is 8% more sales are coming as a result of this. So what’s, what else can I do that with next? And that’s always my advice is don’t go. Don’t think too much ahead. Start simple. Start small and go from there. Yeah, I think that is fantastic advice. Not only if you wanted to get started with
personalization, or just with anything SEO, do any of the big things exactly with email
marketing, you know, a lot of people are like, well, then I gotta come up with a strategy
to email them every week. Like, I don’t know what I’m going to say. It’s like, well, you’re not even asking for
emails right now. So maybe start with that? Yeah, exactly. Like, give him on your list and you’ll figure
that solid. And that’s actually what we tell people to
do is, you know, we’re usually saying to people don’t even start on our personalized plan,
change site. Start with like and rich we can start at least
segmenting your list. We can you visit on your site. Say, within five minutes to now ask questions
to people who are not hitting your site. All that data is being sent up through email
marketing. And little longer and few months later, you’re
going to look you receive all these segmented subscribers that you didn’t have before, you
know, segmented out by who they are, what they want from, you know, so and so forth. The app is not too old now you’re going on
a year of business. Congratulations, by the way. Thank you! What do you see is the difference between
the people that are ending up in segmented list and then the subscribers where you just
have their emails is there any sort of oddities that you find, you know, any correlation between
one time purchases versus you know, people that are more segmented usually repeat customers? Um, well, it depends on how you’re segmenting,
right? Like I mean a lot of so my primary lead magnet
on we sell a lot of courses But when 3dr Often I asked them, who are you? And what is it you need this course to help
you with? So, you know, I get that data upfront, it’s
mandatory that they tell me. And then I definitely have seen a correlation
between what I’m able to tell us and we can this is throw back in their face, like, Hey,
you said you’re struggling in this way. Here’s exactly how this product will help
you overcome that. You know, people generally like that. I mean, again, it’s people want that’s specific
niche product or service made just for them. If I know the best way to sell anybody, and
I used to do a lot of agents were affected, and if I, anyone who I was talking to and
who referred them to us, and so on and so forth, but I would change really my entire
strategy and how I went about telling them about why they should work with us. So again, this all this is kind of standard
practice offline. And we’ve been doing it really since probably
the dawn of time. First tried to convince anyone to do anything,
right like you take into account Who are you speaking with and what is it they need? Why would they care? And the problem is I think most of us look
at websites these kind of static entities where you know copywriting is how can I come
up with the common denominator a signed copy that will appeal to everyone where if you
could just say directly this is how will help you. But then somebody else comes in you push it
up and it’s like this is how this will help you. You know that I mean, that’s what people want. They want to know how can you assist me? Awesome. So Brennan I think that’s a good place for
us to wrap up the show but a couple of things where can our listeners find you and if they’re
interested in your product? How can they reach you and do you have anything
you can assist them with? Yes, if you want to check out what we do and
everything else the rightmessage.com, although I advice for you to rightmessage.com/honesteCommerce. Now this is actually going to Get the full
disclaimer I’m going to automatically put you in the conversation I’m hopefully going
to get you guys to give me a testimonial so your pictures and what you say will be front
and center and what’s your listeners trust do they don’t know me and I’m going to do
that automatically through great message really obviously the end the show knows I went to
from there the same rules by yeah but if that’s the rightmessage.com/honesteCommerce if you
want to say hi or every note Brennan comes by you know, try to at least acknowledge respond
to every log. Awesome. Well thank you so much. Thank you so much. I learned a lot myself. Around Yeah, Happy New Year! We can’t thank our guests enough for coming
on the show and sharing the truth. links and more will be available in the show
notes. If you found any actionable advice in this
podcast that you’d like to apply to your business please reach out at electriceye.io/connect Please make sure to subscribe on Apple podcast,
Spotify, or your podcast app of choice.

Leave a Reply

Your email address will not be published. Required fields are marked *