April 7, 2020
Ep. 3 – Becoming a Niche Celebrity: How Personality Sells Product – with Kai Davis

Ep. 3 – Becoming a Niche Celebrity: How Personality Sells Product – with Kai Davis


It’s an ongoing process. I often equate it
with search engine optimization. It takes time, you can’t just flip a switch and be
you know, the number one personality in the market for wanting to start stack those bricks
over time and get to the point where people say, Oh, yes, this is the celebrity for this
niche. Welcome to honest e commerce where we are
dedicated to cutting through the PS and finding actionable advice for online store owners. I’m your host Chase. Clymer, and I’m your host, Annette grant, and we believe running an online business
does not have to be complicated or a guessing game. If you’re struggling to scaling your sales
electriceye is here to help to apply to work with us visit electriceye.io/connect to learn
more, and let’s get on with the show. On today’s episode of honest e commerce we
speak with Kai Davis. He is an expert ecommerce consultant who teaches Shopify store owners
how to get more customers by becoming a niche celebrity in your market. Hey everybody, this is Chase Clymer from honest
e commerce sitting next to Annette grant. And today on our podcast, we have an old friend
of mine who I met many moons ago, Kai Davis. Kai Davis is joining us today as an expert
teaching us something amazing. This is probably one of the most unique discussions we’ve had
about becoming, I’ll just kind of like Kai, introduce the topic himself. Okay. Welcome
to the show. Hey, thank you so much for having me on. I
am delighted to be here and help teach your audience something new. That is fantastic. So let’s get into it. What
is a niche celebrity? Absolutely. So I’m enamored and fascinated
with this concept of becoming a niche celebrity in a market and if we break it down, I think
that’s the best way to approach the topic. So what’s a niche? It’s a small specialized
target market, and preparation for this conversation. I was like, well, what’s a small specialized
target market I can think of bird example here. And the one that popped to mind was
CBD oil for dogs with arthritis, super small, super nice super target, but also super specialized.
So the first part is having that super specialized target market, you want to work with your
niche. The second part of it is a celebrity. And that’s the state of being well known.
So if we want to become a niche celebrity within the Shopify or the e commerce space,
the first step is identifying what that small specific target market we want to reach is,
and then working to develop that state of awareness that state of being well known by
that target market. I’m kind of losing my mind right now, because
I actually had a conversation last week with two people about their dogs and how CBD oil
has less than their anxiety. So I never thought I’d have this conversation twice, because
I’m not even a dog owner. So maybe it’s not as niche. That’s hilarious and just for our
listeners, we did not talk about that at all before the show. So that’s just really random.
So do you Know the actual celebrity in that market? I actually don’t. Yeah, I peek around and either one. Exactly. And I think honestly, like, there’s
a really useful lesson in like that interaction between us right now. Like, because I picked
such a hyper specific target market, we were like, Oh my gosh, I had conversations with
people about this topic. You know, last week. It’s so specific and memorable. It creates
what I like calling a referral moment when it’s like, oh my gosh, yes, I’ve heard of
this. Or I can think of somebody who needs this. So that’s another benefit I see. And
niching down to something that’s almost the smallest niche you could effectively reach.
It makes it so much easier to say, Oh, hey, I do this. I help this target market. It’s
not just I sell products for dogs or I sell products for dogs of arthritis. I sell, you
know, the number one CBD oil for dogs with arthritis and boom, people instantly say,
oh, wow, I need that or I know somebody who does need that. Absolutely. I think Brennan said something
along the lines Brendan Dunn who actually it will be on the podcast soon enough. He
only attended to increasing like your surface luck area, just, you know, the more niche
and more content you put around one specific topic, the more Top of Mind you are for people.
So when those conversations like that come up organically, they’re like, You know what?
I know the perfect person. Exactly. So I think we should kind of take a step back
here. So with this discussion of a niche celebrity and kind of getting in there, what particularly
makes you an authority on that? That’s a good question. So I’ve been studying
what it takes to build a personality powered business in both the eCommerce and the information
marketing space for around the last 10 years. It’s always been a fascination for me, what
helps personality sell product really. And so it’s been something I’ve studied on my
own. It’s been something I’ve been investing in my education on. And it’s something I’ve
been practicing as a consultant and on my own business for the last seven plus years,
helping my clients grow their authority, grow their reputation and become known as you know,
that niche celebrity or take those steps. To start becoming known as a niche celebrity,
because it’s an ongoing process, I often equate it with search engine optimization. It takes
time, you can’t just flip a switch and be, you know, the number one personality in the
market are going to start stacking those bricks over time and get to the point where people
say, Oh, yes, this is the celebrity for this niche. Yeah, that’s wonderful. I and for those of
you that are not on Kai’s email list, I highly recommend it, yours is very personalized,
not in the sense of like automation and personalizing that approach. But I just like when I get
an email from you, you could take out like who it’s from, and I’d be like, Oh, this is
a Kai email. Oh, thank you so much. Thank you so much.
Yeah, for anybody listening I I think the list Jason’s referring to is my daily email
list for freelancers and consultants at kaidavis.com. Every day, there’s a brand new letter in your
inbox on how to get more clients or how to market yourself more effectively as a freelancer
or consultant so slightly outside of the e commerce space, but valuable, relevant marketing
information for any subscriber. Yeah, I mean, I just love I mean, when you
get on a good email list, In the content that drips in your inbox, when I find time in the
day to actually read and learn I like, there’s a few that I like and yours is definitely
up there. I just I sign up for all of them and see how much of free content they giveaway
verse going into the sale and it’s funny to see like the balance between those things.
Yeah, obviously the info product game is wild west and we’re getting kind of tangential
there but it’s it’s fun I sign up for everything and my turn rates probably abysmal. I’m delighted and excited to have you as a
subscriber. Yeah, I have a question just about niche celebrity
overall, I feel like with social media, do you believe that it’s needs to be organic?
Or can you go in, you know, planning that your goal is to become that niche celebrity,
you know, kind of seems distant, distant genuine. If you go into it wanting to be the niche
celebrity I feel like the most successful are the ones that kind of were super authentic
and more organic. Do you have Jeff, thoughts on that? Well, I have so many thoughts. I have 15 hours
of thoughts. And I have dollar question and I mean like to get to the center of it, and
like reflecting the question back to you, there’s that authenticity element, do you
sort of lose that? If you go into this with the goal of saying, Oh, I want to become the
niche celebrity? Or is it more authentic? If you almost stumbled into it naturally building
it organically over time? Am I reflecting that back accurately? Yes. What I’ve discovered is there there’s sort
of a third path, which is the mixture of the two, I find that for any goal or any outcome
you’re aiming for in business or life, being clear of yourself on what that outcome is,
makes it so much easier to actually attain that outcome. I think of one of my favorite
books, the one thing and it really comes down to one question, what’s the one thing I could
do to make this ultimate goal that much easier for me? And so when we think about the concept
of entering a market as a new celebrity, I think first off, being honest to yourself
and saying, Hey, you know what, over the next, you know, one, two, five years I want to build
my reputation in this market, I want to become known as somebody who is a trusted authority,
a trusted source of information. I think being authentic and honest with yourself about that
is important because it gives you clarity on what to focus on, and what to ignore. An
opportunity might come up with a consulting project and you say, Wow, this would be wonderful.
But, you know, my number one priority is building up this reputation, building up my reputation
as an authority sharing this relevant content. Because I have that clearly in my mind, I’m
going to have to pass on this opportunity. And slipping into the second part of your
question there the authenticity element. I think even when you have that sort of clarity
in your mind that you want to build this reputation as a niche celebrity, the authenticity can
100% come through, and that comes through through your personality through how you communicate
with people, as Chase pointed out that very, very important ratio between free content
and paid content that you’re sharing, essentially, that relationship you’re building up with
people in your audience. If it’s positive, if it’s focused on Helping them. Even if your
goal is, hey, in five years, I want to be seen as the number one authority and resource
on this topic in this market. Well, as long as you’re approaching it in a positive way,
helping people along that path, it’s going to be sort of a peanut butter and chocolate
combination, it’s going to work out to your advantage, you’re clear of yourself and what
your ultimate goal is. And you’re helping people with in an authentic way, as you move
towards that outcome. am I explaining that? Well? Yes. And I just feel like I’m actually going
through some of that myself. So that’s kind of a selfish question asking that trying to
figure out just through social media, that’s kind of what happens I believe. He’s kind
of feel like you need to be a personal brand constantly. So I think that the niche celebrity
is just going to become more and more popularized. I very much agree and diving into social media
for a second, I go back and forth on the value of it. I see it as being an incredibly valuable
tool to connect with your audience to connect with your followers to get you know, new instant
responses to questions to topics. But at the same time, it has such a short shelf life,
you could send out, you know, an amazing tweet or a great Facebook post and due to the algorithm
or do you know the volume of stuff being posted, nobody sees it because it just fell off the
timeline. And so I like to look at sort of more durable artifacts of being a celebrity
in a niche testimonials and case studies or product reviews on YouTube or higher ranking
pages in Google things that are a little more durable in the sense that they won’t just
fall off the feed after five minutes or so that you could get long term use out of them.
I love testimonials for products for this because it’s so easy to use them on your product
pages, use them in your emails, use them on your homepage and communicate to people Oh
hey, I am a trusted source of information. These are products that people like you use
and enjoy and get benefit from. And something like a testimonial you might collect it from
a customer 234 years ago, but it has such a powerful staying power and communicating
the trust and the authenticity of your brand. Absolutely. And I feel that another way to
look at a nice celebrity is another million dollar word these days is that as an influencer,
I feel that evolving out of any celebrity is now this, this influencer, some of them
a little bit less cut and dry exactly what they do. But others, they definitely have
their, their place and their specific vertical that they are and that’s what they’re they’re
knowledgeable and famous for. So the things that they give value to they, you know, they
say this product or this service is great, you know, it tends to come with, reward, consumers
listen. Oh, completely, completely agreed. Yeah. and the whole relationship between influencers
and the celebrities I find absolutely fascinating. I think like, for the right niches, it doesn’t
necessarily need to expand to large, you’re able to build up this following and have people
you know, engage with your content and engage with your recommendations, but on the influencer
track, it’s sort of flip over and there’s a huge opportunity for e commerce stores out
there through outreach to build relationships with influencers that they identify out there.
And people who already have built up, say, an audience of people with elderly dogs who
have arthritis and who are searching for some, you know, pain relief for them. As you identify
these influencers out there. And as you’ve built up your own reputation as a niche celebrity,
it becomes easier and easier to stimulate a conversation with them, sending them an
email saying, Hey, you know, you have this audience, I have this product that helps people
like that, would you be interested in collaborating in some way? Maybe it’s a giveaway, or a product
review or a webinar or something else, but it comes down to building that human relationship
and finding an opportunity to create something that benefits their audience. That is an amazing segway into the second
thing I wanted to talk to you about, which was outreach. I know that’s something that
you built quite a bit of your personal brand around. How would a Shopify store owner or
ecommerce store owner in general, you know, what is it? What is outreach? How should they
capitalize was on it for their business? And how do they do it in an authentic way? Great, great, great question. So the way I
think about it is, outreach is the power of building genuine human connections. were identifying
people that we want to stimulate a relationship with start a relationship with, and then we’re
going through the steps to create that relationship. Back to the earlier question, hey, if you’re
going into it with this ultimate goal in mind is that somehow away from the authenticity
or make it a little less food, let’s say above board or above water? I think that with outreach,
what you’re really doing is saying, okay, there’s a process here to build a relationship
with a person I might not know exactly what that process is, but is a repeatable process
to make an internet friend with somebody. So let’s follow that process. Identify the
people we want to become internet friends or real life friends with and you know, stimulate
a conversation, find out what they’re interested in, find out what their wants or needs are,
provide value to them through these conversations. However, we can then naturally arrive at that
point of saying, okay, hey, here’s a way we might be able to provide value and it aligns
with your ultimate goals in that relationship. But throughout this entire process of relationship
building, you’ve been focused on what’s most important and valuable for that other party
using, say, you focus language or focusing on their wants and needs not leading off with,
Hey, you know what, it’d be great for my business if now we want to lead off with, hey, would
your audience be interested in this? Or do you have a challenge with this? Or do you
have questions around this? Those types of outreach emails, those types of conversation
starters, do get replies back. Absolutely. I think that anytime that you
lead off and you give without asking return it just build such a better, more honest,
you know, human relationship, like you’re saying it people, I’m assuming all businesses
and listening to this, their general inbox is filled with people saying I can give you
service X, Y and Z for you know, X dollars. Nobody responds to those, you know, but when
it’s like, you get an email, it’s like I want to give you something of value. for free,
straight to the point you reply Entirely entirely 100% Support for our podcast comes from our friends
at simpler a new way to staff 24 seven sales and customer service on your e commerce store.
It works with your existing email and chat platforms so setup is quick and easy. Simpler is network of ondemand US based simpler
specialists are standing by to answer your customers most common questions set it up
for free today and then turn it on or off depending on your customer volume. You only
pay $2 and 25 cents for every resolution no hidden fees contracts or minimums Close more sales with simpler by staffing
your email and live chat around the clock was simpler specialist Start your free seven day [email protected]/honest
that’s simplr.ai/honest So I have a question. About outreach in general,
as part of as part of your marketing. Do you have recommend store owners put that on their
marketing calendar? And they have like, hey, let’s do X amount of either, you know, phone
or in person or email outreach each month. How do you kind of frame that up with people
that you work with? Great question. What I found to be most valuable
and most sustainable over the long term is dedicating one day a week and it might only
be 15 minutes in a day, it might be two hours in that day, depending on sort of the velocity
of your outreach, but dedicating one time period one day a week as your outreach day
one of my clients has his outreach Monday where every Monday he says, Okay, great. My
goal is these 10 leads, I’m going to contact them and follow up with another 10 people
and once he’s accomplished that goal, he says, great, I’ve accomplished my outreach for the
day and he’s able to move out. So for ecommerce store owners listening, I recommend a very,
very similar process. Start small, don’t feel like you need to outreach to everybody at
once say, you know what, 20 minutes on Monday. That’s my outreach time and how that is a
recurring time in your calendar. So when that time rolls around, you’re able to say, Okay,
great. Let’s start over with outreach. And again, set those small, small goals, it could
just be, I’m going to identify an email one person I find out there who is active in my
niche who reaches the same target market as me or who might be a potential customer and
could answer a market research question for me. So having that dedicated time, and then
following through on it consistently, I find is the most valuable without reach. In a sense,
it’s more valuable to have a consistent average velocity than have a super huge amount of
speed at the start and then burn out after a week or two. I’m sending 100 emails per
week. Right! And then alongside of that, I have
some clients that I help and I have them during outreach, send out their product to, let’s
say, a niche celebrity or an influencer. Some of them it’s very random and others are focused.
Do you have any thoughts around that and like, I have them take some of their marketing dollars.
And just say, hey, these are X amount of samples, I’m going to mail out to potential affiliates.
How do you how do you work with that as far as like budgeting with that outreach? Great, great, great question. So budgeting
in terms of how much product? So we like, I agree with you, like there’s the time that
needs to be invested. But then I think there needs to probably be a financial goal in mind
to have like, what they’re going to you’re most likely if you have an eCommerce are going
to have to mail your product in during that outreach. What How would you frame that up?
or decide that you know, how much money should be spent in that that outrageous but in that,
yes, no, it is an investment. But it’s one of those things that if someone’s looking
at their whole entire marketing budget for the month, it’s like do you take 10% of your
marketing and go okay, here’s Facebook, here’s Instagram, and then I’m going to take 10%
to go to outreach. I think a lot of a lot of brands may forget about that outreach section
and adding in what that line item should be. So I didn’t know if there’s like a certain
percentage and just the outreach? That’s a really, really good question. I don’t
have a clear answer to that. I’ll think about it. And if something comes to mind, I’ll definitely
email it over to the two of us so we could share it in the show notes. And so I think
you’re absolutely on the money there but metaphorically and literally having some sort of a metric
or ballpark number like hey, you know, allocate X percent or around this much to it would
be valuable for any store owners listening unfortunately, don’t have a number that clear
in my mind to share know that. I actually, I like that answer, because I
don’t have an answer for it either. Because it’s something that, like, I know everyone
needs to do and get their product out there. But it’s kind of hard to see, you know, hard
to know exactly what what that dollar amount should be spent on the outreach also, but
in line with the time that’s being spent, I think it’s worth measuring, make, make a
commitment that you that you know, isn’t going to bankrupt your company, but right, but make
a commitment and be consistent. That’s the thing I truly agree with what Kai said is
be consistent with it. Do it every week. Every month, make sure you’re repeating it fine
tuning it. And then once you start to get those relationships built, and you get those
niche celebrities or those influencers that are now working campaigns with you. Now you
can measure what was the return on that investment on that initial product sampling that you
sent out, maybe if you’re an apparel company, it’s a few shirts, you know, if it’s a more
luxury brand, it might be a bigger investment, but at the same time, it’s a bigger, it’s
a bigger relationship you’re probably trying to build, you need to measure those things
and find out how much is actually coming back and what the return is and make sure it’s
a worthwhile avenue to pursue. You absolutely nailed a Chase. And unfortunately,
that also gets into one sort of one of the harder aspects of influencer outreach and
influencer marketing that I’ve seen. It is 100% wonderful when you’re able to track that
ROI from like, we sent these samples to blogger x. We had 100 orders come in and we could
see that exact return on investment. Unfortunately, more often than not influencer outreach product
reviews like we’re discussing here, fall more into the brand awareness space, then the direct
marketing or direct response space, what I find and here’s a really, really tactical
tip for anybody listening, that’s a consultant or an e commerce store owner, what I found
works the most, not the most widely. What I found is the most valuable way to sort of
execute on this is incorporating a raffle or a giveaway. So sketching out this campaign
at a high level, identified a few influencers, you’ve allocated a budget and said, Hey, we’re
going to send you know, a sample product to these influencers, ask them to write a review
about it. The typical call to action in those types of overview poses, go check out the
site over here, here’s a link, maybe there’s a discount code, and you get a decent drop
off right there. Maybe some people click through and purchase
maybe some people down. What I found works really, really well is incorporating a giveaway
inside of that blog, post that review blog post on that authority or influencer site,
where it might be Hey, win $100 gift card from the store or hey, when this exact product
you’re reading a review about it. Here, enter your email address here to enter in. And so
the store is then able to receive that spreadsheet of 50, 100, 150 people who entered into this
giveaway, they’re able to move them into their email campaign. And this now provides a whole
other avenue for return on investment. But what originally is more of a brand awareness
play now turns into an email acquisition play. And if the store is a strong email funnel
setup, it could be very, very easy to then reach out to influencers, run these raffles,
right and get more and more people into your email funnel by then converting down the line. That is the coolest advice I’ve heard all
week that is a great turn. All week? It’s December not all year. I’ll try it again. I can edit this. This is
the best advice I’ve heard all year. No, but I do want to say one thing. So it is very
hard to measure that return to getting who’s you what money is coming back from these influencers
and further from these nice celebrities. We have been using app called reversion a lot
lately, that does track those with links and it cookies and attributes back. So it is a
lot more, it’s a lot easier to track that stuff. But at the same time, you’re absolutely
right, it is more of a brand awareness play. And what you just shared with our audience
about turn it into a custom an email acquisition play in a long term, you know, warming up
those leads into paying customers, that is the ultimate way to build that funnel out
for influencer marketing within your e commerce brand. It is I’m so happy to hear that, hey, thank
you and beat, I humbly agree. And I think like it’s a really nice approach because it
lets you hit on multiple aspects there where you’re getting this brand awareness, you’re
getting these testimonials in the form of product reviews from influencers or authorities.
And you’re getting the long term benefits of having links back to your site, people,
you know, two years down the line, read this product review, and then they click through
to your site or say oh, there was a giveaway for this thing. I want to learn a little more
about that. So there’s some really interesting ways you could take those influencer or authority
relationships and build something cool with them by working with them and figuring out.
Hey, what would your audience be most interested in? And that often serves as the best jumping
off point has a question? Absolutely. Then let’s let’s take it one step
further with I know something that Brendan would be proud that I brought up. So you get
that link from that influencer. And you kick them over to a custom built landing page that
features that that influencer features their testimonial, and has that you know, that lead
form there for that raffle. Having that matched message and having them come from that influencers
presence to a web page that has that influencer on it. That’s such a highly tied together
marketing funnel that it’s going to convert so well. Completely, completely agreed on that. I love
custom built landing pages exactly for that fact, I’d even say just tactically for people
listening to this, you’ll get a slightly higher return or a slightly higher submission rate
on that raffle if it’s hosted within the blog post rather than on your site. Just because
I percent of people would be like, I got to click on a link, I’m not going to click on
a link, where if it’s embedded in that blog post, that it’s on that authority site where
they’re already reading, it’s so much easier for them to say, Oh, just enter my email area
and magical things will happen down the line. Absolutely. That is great. We got one more
thing. So you know, we are recording this podcast in December, actually, one week before
my birthday. For those of you that don’t care, And your early birthday, Thank you. I’m going to Mexico and I’m going
to love it. But as we’re looking forward to 2019, and a finding things to work on on your
business and how to, you know, build your business up for the following year. What does
the State of SEO look like? In regards to Shopify for 2019? Do you have any advice that
you want to share with anybody? Absolutely. My advice for Shopify SEO, e commerce,
SEO, SEO in general, really often comes down to focusing on the basics, almost like going
to the gym. If you go to the gym consistently. And you weight the big boring weights consistently,
you’re going to see progress similar in SEO, if you work on your site consistently do the
big boring things consistently, you’re going to see progress. And what are those big boring
things look like in 2019, focusing on building links to your site, focusing on structured
data for your search engine optimization. So if you have product reviews on your site,
they show up in Google search results. So people were able to say, oh, wow, they have
you know, 55 star reviews for this product. And they’re already able to see that before
they even click through to your page, focusing on the page content itself, what your visitors
see and read, and making sure that it’s optimized for humans not for robots. We sort of as an SEO industry, took a weird
zigzagging turn 10 or so years ago, where we over optimized I think, for the machines
for the search engines. Nowadays, I think if you focus on making your content more and
more human readable, more and more valuable for that visitor for that prospect for that
customer, you will see better search engine optimization results. So it really comes down
to again, focusing on those basics, working on your content, working on your links. And
I think a lot of what we talked about here in terms of outreach or working with influencers
and authorities, plays well into any link building campaigns people are considering
for 2019. So that’s my quick initial answer, focusing on the basics and making sure you
aren’t letting those drop off the table. What can I elaborate on? I think that your analogy with going to the
gym and just if you’re doing the work and lifting the weights, you will see results
and I kind of say that SEO in also in reference, like blog writing for e commerce brands, a
lot of times people just don’t do it because it doesn’t show immediate results in it. You
know, it’s definitely a snowball effect. Once you get it going. It does work this you know,
that’s why people talk about it. Yes, yes. Completely agreed. And and I think,
completely aligned with what you said. The reason why most people fail at this is they’ll
start with SEO for a month or two months and say, Hey, I’m not seeing any results. Traffic
is not caught up. Screw this. I’m going to focus on something else. He had really to
do. SEO, right? We’re looking at a year, a two year long play, and then you’re going
to start seeing decent results and then going to be able to feed those results back into
your system and say, okay, we saw these wins. How do we capitalize on them? How do we increase
the traffic to our most popular pages already. So it’s very much starting from the basics,
getting those initial early wins, learning from them, and then building on top of it,
there really is no shortcut when it comes to search engine optimization. There’s just
a lot of hard work and a lot of great guides out there telling you what to do. Yeah, I sometimes say that there’s two ways
to get more traffic. You either invest time or you invest money and time would be SEO
route and money would be pay per click. I completely completely completely agree.
And it absolutely does come down to those two. I mean, if a store is saying, Yo, I need
more traffic tomorrow, the only answer for them is, hey, you’re going to be spending
money on a pay per click campaign. Do you want Facebook? Do you want Google? Do you
want something else to read your target market? If they’re saying hey, we want to slowly grow
traffic over the next year? Okay, great. Search engine optimization is a great, great candidate
for that. But it’s going to be working at it consistently over the next year writing
articles that you might not feel are super fun to write and working on things that might
feel a little more technical than you enjoy. But it does pay off over time. And the good thing about that investment is,
as far as when you’re talking about a Google campaign or a Facebook campaign, the traffic
is only on when you’re paying for that traffic. Whereas when you put the time in for that
SEO optimization, it’s going to keep working the way it works. It’s you know, it’s not
going to turn off overnight. You know, obviously, Google does change the algorithm up a bit,
but it’s not going to turn off your traffic overnight. So you know, when you put the work
in and you start to see the results, it’s just going to keep growing and you’re not
spending any more money on it. completely, completely agreed. And even when
Google does have those algorithm updates if what you’ve been doing over the last 6 months,
12 months, 18 months is no white hat focused on providing more value for your customers
writing high quality educational articles and blog posts and sharing them. Those algorithm
updates most likely are going to help you rather than hinder you. Google is always trying
to answer the question of how can we get the right content in front of the right person
searching at the right time? Well, if you’re creating more valuable, more relevant content,
Google’s going to say, Oh, hey, this is the article we should be showing people. Number
one on that search results, not that other crappy article. Absolutely. And I think a good transition
here is we were talking about this just before the call, our friend, Eric Davis, no relationship
actually has a great free article on this or is it an email course? It’s extensive article. I can’t remember what
the word count is. But we’re up into the thousands here. It’s the non technical handbook for
Shopify SEO, on little stream software.com. It honestly is one of the best resources out
there for Shopify and even ecommerce store owners who are saying, hey, what should I
be doing for my search engine optimization to get more traffic over the coming year?
Eric is definitely angled us towards Shopify, he specializes in creating Shopify apps for
Shopify stores. But 90% of the content here is extremely applicable to any ecommerce store
that is saying, Where should I get started with search engine optimization? And how can
I approach this in a non technical way? That doesn’t make me feel confused? Absolutely. And we’ll make sure that we drop
that link in the show notes of today’s episode. With that, is there anything that you want
to share with our audience? I think that’s it. Just a heartfelt thank
you to both of you for having me on the episode and a heartfelt thank you to the audience
for tuning in and listening it deeply warms my heart to be invited on and to share some
knowledge with people. Now this was action packed, I can’t wait to
unpack it in the show notes and give it give the people you know, here’s, here’s the three
things that you need to do from this. There’s there was so much content in this. So Kai, do you think the best the best place
for them to connect with you though, is through your email that you send out? I do I do. I’d recommend two spots. If you’re
an e commerce store owner and you’re saying Hey, Kai I love what you shared on the show.
I think love to chat a little more with you, I recommend going to double your eCommerce.com.
That’s my e commerce and Shopify focused consulting site. If you’re a freelancer or consultant
or just want to get a daily email for me, because you think, hey, that’s going to be
the most amazing experience I could get this year, I recommend going to kaidavis.com and
signing up for my daily letter. Or if they like an adventure, they can find
you a burning man. That’s another episode. With that, we’re gonna say goodbye today.
Thank you so much. Thank you, Kai. Thanks to the both of you. We can’t thank our guests enough for coming
on the show and sharing the truth. links and more will be available in the show notes.
If you found any actionable advice in this podcast that you’d like to apply to your business,
please reach out at electrieye.io/connect. Please make sure to subscribe on Apple podcast
Spotify or your podcast app of choice.

Leave a Reply

Your email address will not be published. Required fields are marked *