April 9, 2020
Ep. 18 – Ecommerce Industry Growth Study Findings with Anthony Blatner

Ep. 18 – Ecommerce Industry Growth Study Findings with Anthony Blatner

A lot of people that I talked to who say,
“Oh, I tried Facebook ads. (It) didn’t work for me.” And when we dig into that, they’re
like, “Oh, I just posted a couple of posts, but I didn’t make any sales.” And that’s why. Welcome to Honest eCommerce where we are dedicated
to cutting through the BS and finding actionable advice for online store owners. I’m your host, Chase Clymer. And I’m your host, Annette Grant. And we believe running an online business
does not have to be complicated or a guessing game. If you’re struggling to scale your sales,
Electric Eye is here to help. To apply to work with us, visit electriceye.io/connect
to learn more. And let’s get on with the show. On today’s episode of Honest eCommerce, we
welcome Anthony Blatner. The founder and advertising director at Modern Media. He will be sharing
his findings and insights from his eCommerce industry study. Welcome back to yet another episode of Honest
eCommerce. I am joined by Annette Grant who’s been wolfing down all of our snacks this afternoon. (laughs) (laughs) And today we’re welcoming to the show, Anthony
Blatner here from Modern Media. Anthony is the co-founder and the advertising director.
Welcome to the show, Anthony. Hey guys! I have a beer. Do you have any snacks, Anthony? I’ve devoured
all… (laughs) I just had some snacks. I’m sure…
I might grab another one. You can Amazon Prime Pantry me anything you
like. Just FYI. (laughs) Yeah. Exactly. (laughs) I’ll give you the address later. (laughs) Cool. Cool. So Anthony has a… You know what,
I want to start right at the end here. So Anthony, tell me about newspapers. Newspapers. Uh, yeah. So I started delivering
newspapers when I was 11 years old. My mom insisted I get out of the house and do something.
And I think that’s what started my fascination with advertising. And that’s… Long, long path since then,
but now I’m leading an advertising agency, coming full circle from delivering newspapers
to now doing it online. Awesome. That’s fantastic. Cool. So, you guys
just did something super cool. You did a nice industry study. Give us a little background
about that and then I’m going to ask you a million questions. Yeah, so we work with a lot of different eCommerce
stores. And at the end of last year, a lot of people ask questions like, “Oh, what’s
the best practice in this area? And there’s a lot of things that we’ve learned just from
doing the campaigns over the years and just from doing eCommerce and helping clients run
stores. But a lot of times we’ll do industry research
or reference and see what other players are doing. So what we did was we took the Inc
5000 List of eCommerce stores and we analyzed a whole bunch of different data points to
see, “Hey, what are the fastest-growing stores (are) doing and what’s working well for them?” And we broke down a lot of data points, turned
it into some nice and pretty charts and then also did our best to correlate whichever data
points we could with growth. To identify which factors led to the most or the fastest growth
in these stores and then which factors maybe didn’t correlate as much to growth. So that
we could both learn that for our clients and our work and be able to share that with others. That sounds like a lot of work. How long were
you guys working on that? That took a couple of months. We ran over
the holidays too. So we slowed down a little bit then but, yeah. We went and we used Moz,
SEMrush, Spyfu, and a bunch of other tools to analyze all those data points, but going
through hundreds of stores did take a little while to do all of that. (laughs) What’s the weirdest data point that you guys
were looking at for a KPI? Weirdest data point? Huh. (I) Wasn’t expecting
that question. (laughs) Yeah. I was going to say, “Leave it to Chase
to ask that question.” (laughs) Just one (data point) that people wouldn’t
expect to be an indicator. There we go. There are always trailing and leading indicators
for success. So what’s one (data point) that you guys were checking out that you think
most people wouldn’t think about? Or yeah. (What’s one data point that people
would be) surprised by? II think we were most shocked to see that
SEO –and we will try to correlate organic growth and content– Looking at domain authority
and inbound links, we try to correlate that to growth. I think we are more shocked to see that higher
domain authority and higher inbound links actually have a negative correlation with
growth. So sites that had a higher domain authority were actually the slower-growing
sites on the Inc 5000. I think getting a high domain authority is
a lot of work. And it’s a time thing. And I don’t see… I could see it being further
along in their careers and in their businesses. You’re not going to grow with the domain authority
10 points in a year. Maybe you can. I don’t know. I’m not an SEO expert. But I could see it, where you could have an
explosion in sales from paid ads to grow your business that way. But SEO is a way longer
play. So you’re not going to see that pay off immediately. Exactly, that’s where we broke it down too,
is that a lot of times building your domain authority, like you said, takes a lot of time.
Building those links takes time. Number one, you need to create a website, post the content,
and then people need to find out about you and then they need to link back to you. So whether that’s you promoting it, and it
may be direct email or just a PR wire picking you up and linking back to you or whatever
those sources are, it takes time to build those links and build that domain authority. So that’s where we broke down is that’s a
longer-term process. It takes time for Google to catch on and crawl those links and build
up your authority as well. So that was our hunch there around that. Cool. Alright, so I’m going to get back on
track here. And I’m not going to throw any more curveballs at you (laughs) For at least the next 10 minutes. (laughs) Alright, so what are some of the trends that
you saw in this eCommerce technology? So with technology, we saw that… We broke
down a few different areas, we looked at what platform was the most popular, the highest
represented. And we saw that Shopify was by far the leading platform for eCommerce in
terms of representation. Shopify counted for 43% of the 85,000 eCommerce stores. Number
2 is Magento and number 3 was BigCommerce. And then we saw WooCommerce after that: 6.5%.
So we looked at the representation on the Inc 5000. And then also growth by platform,
we saw that also number one was Shopify and then number two is Magento there. I don’t know if you know this or Chase does.
How long has Magento been around compared to Shopify? Does anyone know the answer to
that? Um, that’s a good question. Magento has been
more of the big enterprise tool that I think has been around longer on the enterprise level.
Whereas Shopify, I’d say, it’s probably a little newer. Right. Can you even… If you were starting
a store today, could you even go on Magento? Or does it have to be enterprise-level? They’ve got an open-source version now. But
I would tell anyone thinking about Magento that’s starting a store to really understand
why they would need Magento. If you’re starting, you probably don’t. Okay. Just wondering. There are reasons why Magento exists, but
99% of the stores aren’t going to experience that reason. Okay. Yeah, exactly. For somebody starting today,
I would recommend starting with Shopify. Okay. If they were a… Maybe if they had a really
big local business or if it was like a chain of stores that was brick and mortar that was
looking to go online, that had already had a chain of stores and are already doing a
good chunk of sales, then maybe I’d consider looking at Magento to start but for the average
business or entrepreneur, I’d say start with Shopify. Yeah. Another thing I see is when people have
like… Wholesale is a huge part of their business and people need to buy crazy wholesale
orders. It’s not just like 500 of this product. It’s like 500 of these SKUs. And when that
gets crazy, Magento definitely handles that a lot better. But yeah. Okay. Sorry, that was a little off. I’m just
interested. I didn’t know how much longer Magento has been around than Shopify. For
market share. Yeah. We saw that based on revenue numbers,
Magento did account for an impressive chunk of the highest revenue earners on the Inc
5000. But they were still number two to Shopify in terms of representation and growth. Here’s something though. They’ve been around
long enough to get their shit together. (laughs) There’s quite a lot of stuff in the forums
and in their community that people have been trying to get addressed. And it hasn’t happened.
And correct me if I’m wrong, but I think Adobe bought it. Yeah. I’ve heard it, right. But I’m not sure
about that. Yeah. I’m sure there’s going to be changes
happening. Yeah. Cool. So pivoting away from technology. Obviously,
technology is just a tool. You can apply any marketing tactic, any systems in your business
to find success in eCommerce. The technology doesn’t matter. Just because I’m over here
yelling about Shopify all day long, there are… You can make it happen with anything.
I just like Shopify a lot. But that’s just a tool. Let’s talk about marketing and what
are the trends that you were seeing with customer acquisition? Yeah, so we broke down the organic side versus
the paid side. And like I mentioned earlier, we noticed that organic and SEO actually had
a negative correlation to growth. We were surprised to see that. It does take time to
build up SEO and that’s the reasoning behind that but looking at the Inc 5000 List of the
fastest-growing stores, we saw that over 80% of them were investing in advertising. And then when you look at the top 25% of the
fastest-growing stores, 97% of them advertise. I think that was like one or two stores in
the top quarter are not advertising. So that was a pretty strong metric and trend to see.
We saw that stores that did advertise grew 3.6 times faster than stores that didn’t on
that whole list. And we dug even further into Google, Facebook, Instagram advertising. How
many ads are they running? What is common? Are some just pushing a few ads? Or they just
a whole bunch of different things? We saw that the median number of ads was between
10 to 25. And that it was most common to be over 25 ads. Whereas when you’re looking at
some of these stores, they just have 10s or hundreds of ads that are running. They’re
out there testing a whole bunch of different messaging and creative and audiences. And
we did see that on the stores that are growing the fastest. (They) are running a whole bunch
of different ads and a whole of other things. Interesting. So if you’re starting a store
today then, do you have to start with the advertising budget right out of the gate? So I guess it depends where exactly you’re
starting. Some of the things that are really valuable about paid advertising on Facebook
and Instagram is you can get that immediate market feedback. You have a Catalog and you
have a number of products in that Catalog. You can very quickly see, “Hey, what were
the most popular items in that Catalog based on what ads are people clicking (or) on what
products they clicking on the most.” You’ll see what’s the most popular item on your Catalog. So if you’re launching a store, maybe you
find that some subset of your Catalog is the most popular and then you decide to focus
more on that area. You might be able to test your pricing very fast in the beginning, you
could launch a few different campaigns here from ads, testing a few different pricing
levels and see what gives you the highest ROI. So there’s a number of things when we help
a new store start that they’re going to start testing. A lot of times it’s, “Let’s test
out the audience. Who we want to target.” A lot of (times) the store has an idea of
what their target demographic is. But then we’ll help them try to get as nitty-gritty
into that as possible and identify specific demographics and specific interests. And then
show them the data. What, who, which audience is engaging the
most, which is buying the most, which has the highest ROI for them and also learning
about their products. So we call it “Honing the Product-Market Fit” and then honing your
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first three months of a paid subscription, Check out Katana today. Okay, I’m going to rewind a little bit there
just so I understand. So you’re proposing to test a product at potentially like three
different price points, is that correct? Yeah, that’s something that we generally help
people with. If they’re testing different bundles or different offers, maybe to “buy
one, get one” offer maybe it’s “buy three for a certain price”. Testing which offers
are the most appealing to people. Okay. So really the price point stays the
same on the site, but it’s the offers that you’re going to put out there (that) will
shift the price point a little bit. So front-facing it looks like it’s the same? Right. Okay, got it. I might have to try that. Cool. I want to play devil’s advocate here
though. When people are starting their store. I like how you mentioned it. It’s like honing
that product-market fit. I feel that’s the hardest hurdle for any small business to achieve.
And looking to put the pressure on an advertising agency or creative agency or anything like
that –that it’s their job to find your product-market fit– that’s not going to work for you. I
almost feel like you have to understand that the investment you’re making in paid advertising
at that stage of the game, when you’re a new business is… The return you get might just
be data. True. Yeah. You might be operating at a loss for that
while. But if you want to get that data fast, and you don’t want to work on getting that
product-market fit sorted out organically, then you can fail fast with money. Right. I definitely agree with that. And heed
that warning to any entrepreneur out there. (It) is going to know how much you’re ready
to invest and how many how much resources you can allocate to this. So whether you’re
starting as an individual entrepreneur or if you’re starting as a small to medium-sized
business… If it’s just you as an entrepreneur, you’re
probably gonna start a little bit slower and I wouldn’t recommend jumping into advertising
that quick. But if you’re a business and you have the resources to invest, you could save
yourself a lot of time by doing that. So I definitely agree that marketing and advertising
are never going to save a bad product. If it’s just something that people aren’t
interested in, that people are going to buy, no amount of testing is gonna give you that
product. But if you have a good product then we can make that offer, that message. We could
find good find your best offer and message to an advertiser Cool. I think this is a great pivot into our
next question. So from this study and just your history as an advertising expert, let’s
say I’m starting a new store today, what would you say I need to keep in mind? So the biggest things… When people come
to us, I recommend getting analytics on your site as fast as possible. Getting the Facebook
Pixel on your site as fast as possible if you’re getting traffic there, so that we can
start tracking who’s coming to the site, who are looking at which products. Facebook Analytics
is getting even better these days. They’re always rolling out new features that are pretty
interesting, that are showing you demographics. Now traffic on your website, Google Analytics
will do a little bit of that. But I think Facebook’s going to be able to
do the best job of that in the long term. And we can see who’s going from social media
to your website, whether they… Who’s actually looking at products, who are checking out,
who’s buying. So getting analytics on your site, so you can start seeing what’s happening. We find a lot of people coming to us and they
don’t even have the Pixel on the site. And then you got kind of start from beginning
there, by building that data. And the power of the Pixel is it also just plugs into Facebook’s
larger platform. So some people call it “seasoning your Pixel”.
As the Pixel tracks visitors to your site and looks at who’s viewing content and who’s
adding to cart, you can then leverage those audiences and we target them and create lookalikes
based on who’s doing that. So Facebook gets to create a pretty good picture
of your best customer. And then Facebook can do that across the platform and everyone who’s
engaging across all these different websites to kind of help you hone your audience there. Yes, Chase and I are going to just reiterate
what you just said. We see it all the time stores not having their Facebook Pixel installed. It’s free! So if you’re listening to this and you do
not have it installed, you need to do that immediately. Actually, stop listening and
install your Facebook Pixel. If you can’t figure it out, get on Upwork (or) somewhere
and there are YouTube videos. Listen, I can install Facebook Pixel so that means you can,
too. So… If Annette can do it, anyone can do it. (laughs) Yeah, no. Seriously, I watched the
YouTube videos. I made sure that was done. But we are… There are stores still out there
that are not utilizing that. So take Anthony’s advice. Please install the Facebook Pixel
immediately. Especially in Shopify, it’s super easy to do. I came across the business that was spending
tens of thousands of dollars a year on Facebook advertising and they weren’t using a Pixel. Mm-hmm. Yeah. Which is surprising to me. When you said…
Oh, by the way, I just have to give you an insight into how my brain works. When you
said… When you’re talking about seasoning the pixel, I imagined Salt Bae like dropping
data on Facebook Pixel. (laughs) We were just doing lots of hand gestures,
Salt Bae hand gestures when you said “seasoning the Pixel.” (laughs) So again, we’re nerds over here. We’re professionals. (laughs) No, that was great. So just to reiterate,
Google Analytics, Facebook Pixel, Facebook analytics, if you’re a store starting out
today, Yeah. And Shopify makes it so simple. You
don’t even have to install the whole code or do anything weird. You just copy the string
of numbers and you paste it in the backend. It couldn’t be any simpler. Right. Yeah, they make it super easy. So hit
pause now and go do that and then come back and listen to the rest of this podcast. I’m going to be the Shopify store owner here
and put this question to you and Chase both. “Okay, cool. I’ve got the Pixel installed.
I’m checking it out. But how do I dip my toe into the wild world of Facebook advertising?
It’s really intimidating. I know for myself.” What is your advice for someone just starting
out wanting to put some dollars behind Facebook and really starting to use that Facebook Pixel?
What do you suggest and recommend for them just starting out (and) maybe they don’t have
a huge budget? So I’d say be careful because… I’d say another
big mistake that I usually see people making is when they try to dip their toe, they’re
probably just going to hit the “Boost Post” button and just boost a post on their page. And when you do that, the default settings
on the frontend of your Facebook page are just set to optimize for post engagements
–which I joke that everyone has that random aunt or cousin that just likes everybody’s
posts on Facebook ins their News Feed– that’s (where) your Facebook’s going to optimize
towards because it’s optimizing for post engagement. So it’s going to boost the post to people
who are similar to people who like your page, and to people who are likely to engage, which
means any like. But that does not mean (its) clicking through, that does not mean adding
to cart, that does not mean making a purchase. So when you’re just dipping your toe on it,
I’d say be careful because you probably… Post engagements probably aren’t going to
get you anything nice. There’s a lot of people that I talked to,
who say, “Oh, I tried Facebook ads, (It) didn’t work for me.” And when we dig into that, they’re
like, “Oh, I just boosted a couple of posts, but I didn’t make any sales.” And that’s why.
It’s because when you just boost a post, it’s going to optimize your posts engagements. Whereas when we set up our advertising campaigns,
you do it through Facebook Business Manager, you can set up conversion campaigns, and you
can optimize for these specific events. So as we were talking about the Facebook Pixel
earlier, that tracks these events when people come to your website and they view a product.
When they add it to cart and when they purchase, you can optimize for those events so when
you do it through Facebook Business Manager, you can set up campaigns in the proper way. If you’re just getting started, I’d probably
recommend just starting with a small conversion campaign. Or maybe you do use that to test
out what are your best audiences or which are your best products, maybe with just a
traffic campaign just to get some people to your website. But I guess just keep in mind as you allocate
that budget, what that’s going to get you can choose conversions for purchases, or you
can choose traffic, but post engagements are not going to get you much. Yeah, I think that if you’re just getting
started and you’re up for a challenge, if you’re a DIYer, once you sync your Catalog
to your Facebook Business Manager and Shopify and then… You can do this with WooCommerce
and all the other platforms, but it’s a little bit harder in my opinion. Long story short, if you can get the view
content information coming back and you can set up a complete bottom-of-the-funnel retargeting
campaign where it is showing your product that someone has added to their cart to them
on their feed, that is going to return as long as you have traffic. And those actions are actually happening on
your website. But taking a step back, if you’re not doing a $1,000 a month in sales, don’t
focus on Facebook. You have other problems. Right. That’s a good tip. And I will say, I feel
like from a store owner’s perspective, I don’t know what it is but whenever I talk
to people about Facebook advertising, if they’re just starting out, there’s something about
the “Boost Post.” I feel like people do that (because) they feel like it’s the path of
least resistance. It’s simple! Yeah. Yeah, and I think it’s just like, “Oh yeah!
I’m boosting posts.” So I think that’s again, something to jus… I want to get out there
and message more of that, “Boosting posts is not advertising.” (laughs) (laughs) Alright. How can I say this without getting
in trouble? Just say it. I had an advisor… (laughs) (laughs) When I was learning Facebook from someone
and… Anyway, so they literally told me straight up that that Boost Post button is for stupid
people… (laughs) (laughs) And they said it is stealing money from them
and that’s what’s lining Zuck’s pockets. Yeah. I think it’s that path… It’s the easiest
thing. People think it’s really getting them the traction that they need and it isn’t.
So, no. I think it’s… We’ve gotta get that out there and let people know that that is
not advertising it’s just boosting the post. I boost posts sometimes with a reason behind
it. But it’s not just to boost the post. There’s a method to my madness. It’s never just that
button there’s a more audience choice and insight behind it. There are times when you want to get some
social proof on a post or if you have a post that’s already doing well organically that
you just want to get out to a broader audience, I’d say those are the times when we use “Boost
ost” the most. For example, if we see a page post that’s
going viral on its own. We’ve had a few different (posts) like memes or videos that we post,
that our pages have posted, that has gotten a lot of engagement just organically, and
then we’ll boost it to get even more. Simplr Ad
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trial at simplr.ai/honest. One more Facebook question for you. What are
your thoughts on brands using Facebook Video versus like the Catalog? Are you do you use
video a lot? We do use video a lot. So, video is great
for building that familiarity. We see a lot of times images are better for actual conversions.
But for that middle-of-the-funnel (customers), video is great for building that relationship
and building up familiarity. So if you’re a new store or if you’re just like a small
independent store, maybe a brand name that not many people know about, the first time
they engage with you… But you know, they’re going to see your brand name and it’s not
going to mean anything to them. Mm-hmm. But maybe they see your product and click
through your website and they’re like, “Huh. Interesting…” but they don’t buy. That’d
be a great person to retarget with some videos to show them maybe, your product in action
or show some people wearing it around lifestyle videos and just build the familiarity. Because if it’s somebody that is at least
a little bit interested in (your products), they might sit and watch the video for two
seconds. And then they may know more about your products or your brand. And then this
is also good for helping to make the sale. The more familiar they are with your product,
the more likely they’re going to buy later on. Great. Do you find that video advertising
is more expensive or less expensive? Typically less expensive. Facebook has been
cheaper for getting video views. So video views are a cheaper objective to advertise
on Facebook. So getting those views are cheaper but it’s not always cheaper to get purchases
with video views. So it just depends on your objective there for middle-of-the-funnel,
it’s cheaper to use videos to get in front of your audience. But it’s not always cheaper
to get purchases with videos if that makes sense. Yeah, that’s it. Thank you for that. So, now
that we’ve told the new store owner to put in their Facebook Pixel and not boost a post,
let’s give them some other knowledge. What else should they not be doing when they’re
opening their store? I think sometimes that’s even more helpful. What else should they not be doing I think
a lot of times when we take on a store, we’ll do an audit of the website and finding broken
links or a lot. Sometimes we’ll see even on the Shopify website, they might have a slider
on the homepage that they put up day one with some products, but then they’ve changed their
products and then those links are broken. So making sure that your customer journey
is smooth. And when you’re pushing traffic to your website,
knowing where you’re sending that. Whether it’s like an individual product page, or a
catalog page or your homepage, making it so that it just makes sense to somebody who hasn’t
seen your store before and might not be familiar with it. We might not always want to send
them right to a product page, because maybe they need to see the more high-level of your
store. Understand your story. Maybe you would send (them) to a homepage
at that point. But when somebody has been your website before –maybe they’ve seen the
video– at that point, –then bottom-of-the-funnel– that you do take them right to the product
page. Because then they’re already familiar with that first couple of stops, and then
they’re more likely to buy. Whereas if you send them back to the homepage
again, then that doesn’t get them any closer to the purchase path. Absolutely. So… A couple of things there. But you know, making
sure that your site flow and layout is good, and that you’re sending people to the right
page. No. I think that’s important. II know when
you’re building the site and you’re just working on it, you get blinders on to things. So you
got to have some fresh eyes, look at it from time to time and make sure everything is still
working and making sense from the user experience. Right. Send it to a couple of friends, advisors,
teammates, and have them click around and find stuff. I’ve always found asking your mom… (laughs) (laughs) …to buy something and see if she can do
it, is helpful. I’m being serious. Like if your mom can’t find something on your site,
then I mean just depending… But I find sometimes… Get somebody that really maybe don’t online
shop often, have them come to your site, say “I want you to find this product.”And watch
them fumble around. It’s aggravating. (laughs) They can borrow my uncle. Yeah. Uncle Chip. (laughs) Chip has no idea. Yeah. (laughs) Actually, that’s a plug. Go
to unclechip.com. We’ll make him a user testing… Oh my gosh. I would be like, “Chip, you’re
making money” and he’d still get mad. (laughs) (laughs) Actually, we should start that. “Your
Mom’s User Testing.” (laughs) (laughs) Oh, we’re just coming up with lots of ideas
today. Anyway… Yeah. As you can tell, we’ve recorded too
many podcasts today. (laughs) Coming up with new business ideas. I like
it. No. I do too, actually. Alright, so is there anything that we missed
from the growth study or just any insights that you kind of took away that you’d want
to share with our audiences? Maybe with like, thoughts on the future and where stuff are
going? Some of the last two things are how much…
Number one how much opportunity that we still see in the eCommerce space. And a lot of people
get gun shy thinking about Amazon. And they’re like, “Oh, we hear a lot of people are just
trying to get into Amazon business.” But we find, in part of our study, we did
research into just economics and notice that eCommerce is still just a tiny percentage
of the total retail sales in the US. And we’ve barely scratched the surface there. So I think there’s still a ton of opportunity
in eCommerce. It’s growing very fast and you don’t have to be on Amazon. Amazon’s gonna
cut into your margins. And that’s still… Starting your own Shopify store, your own
independent store, there’s a ton of opportunity there. Mm-hmm. And then the other thing that I was going
to mention is… What is the second thing… I’m lagging… So that was my point. Honestly, I think that’s a drop the mic moment
that inspired me. (laughs) No, seriously. I think that’s what you said.
People think that Amazon’s taking over the world. There are not enough pieces of the
pie left for them. But I love that you said that the opportunity is the number one thing.
That’s super inspiring. Especially, if you really had a product, you
could get up at Shopify tonight which is amazing and cool. So I think that’s exciting. For
our listeners, if they’re thinking about getting in the market, that just pushed me over the
edge for more products. Yeah, that opportunity is why I like being…
So I like being an agency owner because everyone… I’m friends with a lot of other agency owners
and we’re having this journey together and there is no competition between us. We are
sharing industry secrets, we are helping each other and it’s so much fun because we know
there’s an opportunity out there for everyone. And we just want everyone to be successful. Yeah, we want everybody to sell something
online. That’s our goal. Yeah. Cool. So, Anthony thank you so much for your
time today. But can you tell our listeners where can they find you? And where can they
find this report and some more tools that they can utilize from your firm? Yeah, absolutely. So you can find this report
at modernmedia.io/ecommerce-growth-study. It’s all there. It’s also on Medium if you
search there so that all the charts all the graphs and data points are there. And then
if you want to get in touch with me, my email is [email protected] Absolutely. And I’ll make sure that we have
all of that in the show notes. And I can’t thank you enough for joining us today. It
was a lot to think about. Yeah, I’m excited. I’m going to go start boosting
posts. (laughs) (laughs) (laughs) Eating snacks and boosting posts. (laughs) Yeah. By night time. That’s what’s up. All
right, thank you so much, Anthony. We appreciate it. We can’t thank our guests enough for coming
on the show and sharing the truth. Links and more will be available in the show notes.
If you found any actionable advice in this podcast that you’d like to apply to your business,
please reach out at electriceye.io/connect. Please make sure to subscribe to Apple Podcasts,
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