April 1, 2020
Email Marketing Masterclass #1

Email Marketing Masterclass #1


Sajal here from New York I’m a marketing professional and public speaker for the last 15 years. Nowadays customers are bombard with product choices, if you want to stay top of mind with their customers, email marketing is the answer. email marketing is a great addition to your other digital marketing activities. It builds customer loyalty and engagement without a big budget and it works well on mobile devices. in this video series I’ll show you how to build a contact list, how to speak to different audiences based on their interest and how email marketing helps you to develop relationships with customers. As with any type of marketing your first step in email marketing should be to set goals. Do you want to use email to showcase products and services? Bring more visitors to your website? Drive business results like distributing a coupon that brings in at least 10 Sells? no matter what your goals are a good place to start is by building a list of people who have showed interest in your business. so, how do you find these people and get their email address. start by asking them. let’s say you won a pet supply shop when you talk with customers offer to send discount and special offers if they provide an email address. if you have a website you can include a form and encourage visitors to subscribe online. Keep in mind that people must give you permission to send commercial email and many countries have laws that require customer concept we’ll continue in next videos stay tuned

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