March 30, 2020
eCommerce Tracking for Easy Digital Downloads WordPress Plugins Tutorial

eCommerce Tracking for Easy Digital Downloads WordPress Plugins Tutorial

Sam here from CreativeMinds. In this video
we are going to take a look at a new and yet very simple plugin from CreativeMinds that
intelligently pulls data about shopping behavior on your ecommerce site using easily digital
downloads, and brings that data in google analytics for easy visualization and analysis.
This plugin gathers information about every user who comes to your site, you then views
a product page, when adds a product to their cart, goes to view their cart, and finally
makes a purchase. By gathering this information, you’ll have valuable insight into how to improve
your ecommerce configuration or what percentage of visitors actually become clients. The enhanced downloads plugin requires very
minimal configuration and automatically integrates with easy digital downloads. Set up is as
simple as entering your Google Analytics tracking code or checking a box if you already have
the tracking code embedded in your website. You also have the option of adding a Google
Analytics brand name. As soon as you save these changes, the plugin will immediately
start tracking shopping behavior on your site. On your Google Analytics dashboard, under
ecommerce, here you can find a summary of your site’s ecommerce performance. You can
compare different variables to each other over specific periods of time. And you can
view this information by hour, week, day, or month. Enhanced downloads tracking gives
a huge boost to the amount of information being gathered by Google Analytics. So of
the stats included in the overview of your ecommerce performance include total revenue
for the chosen period, the number of transactions, the ecommerce conversion rate, and the average
order value. The ecommerce conversion rate is the percentage of visitors on your site
that actually end up purchasing a product. Under marketing, we have overview stats on
specific campaigns, internal promotions, the use of coupon codes and affiliations. Filter
your top sellers list by product, product category or product brand. This gives you
a quick picture of how certain products, categories or brands are performing related to others
and ranks them out of individual revenue out of your total revenue for the chosen period.
Under shopping behavior analysis, the plugin gathers information about every single user
who comes to you site, goes to a specific product page, adds this product to their cart,
goes to their cart, then goes to checkout and finally makes a purchase. By gathering
information about every single step in shopping behavior on your site, you’ll be able to determine
your customers shopping behavior, including stats on cart abandonment and checkout abandonment
that will provide valuable insight into how to improve your ecommerce conversion rate.
You can filter shopping behavior, including for overall sessions or by abandonment rate
for new and returning users. For product performance, you can track the performance of both your
products and the individual products compared to the others. In addition to revenue stats,
the enhanced downloads plugins tracks unique purchases, quantities, average prices and
quantities as well as product refund information and cart abide to detail rates among many
other variables. There are also entire pages in Google Analytics devoted to individual
products, where you can check product revenue as compared to other shopping behavior and
product data. Over here we are displaying product revenue versus products added to cart,
but another interesting stat id the remove from cart rate. Which tracks when someone
ends up deleting the product from their shopping cart. Under sales performance, you can track
the quantity of items ordered, refund amounts, shipping costs, and even tax figures for chosen
periods of time.

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