March 29, 2020
Ecommerce Platforms Speed & Popularity

Ecommerce Platforms Speed & Popularity

Hey, welcome back, Rankers. Big week last week for Google. They announced the Google Search Console coming
out of beta. Unfortunately, we’re going to lose some
stuff that we have on the old Google Search Console by the looks of it because it’s
simply not in the new one. One of the key things I’ve always loved
about the old Google Search Console was the Crawl Stats area because it gives us so much
information. I’ve learned a lot from that, but it looks
like they’re going to get rid of it, which is a shame. That’s Google though. I just wanted to show you the things I look
at Crawl Stats for. This is something that I get asked a lot,
and that is, “Which eCommerce system should I go with?” That’s a, “How long is a piece of string?” type of question because with every business,
there are different needs or requirements. There’s some different costs that you have
to take into account. When you’re looking at eCommerce, you’ve
got to consider, obviously, are you on other marketplaces? Are you on eBay? Are you on Amazon? How is your inventory and everything? How to connect all those things, and so most
retailers are looking for platforms that will talk to those other systems. I just want to touch on a few of them today,
but the thing to remember when you are choosing a platform that every one of them has different
benefits and pluses and minuses, depending on what you want to achieve. If someone came to me today and said, “Hey,
I need an eCommerce site,” there’s a couple things that I’d want to know first. A: do you have a budget to build a site? If you don’t have a budget to build a site
then you just want to test something, you might be better off just using a Shopify 30-dollar
a month plan or something like that, if you just want to test something out. If you’ve got a budget and it’s a business,
an existing business, and it needs to be online and selling a lot of stuff, then usually,
I would recommend Magento, right? Magento is probably, as we say here, the duck’s
nuts when it comes to eCommerce systems because from our perspective, allows us to do all
the SEO stuff that we need, all the user experience stuff that we need to do. We can do it quite easily. Hosted systems, which is your Neto’s, your
Shopify, your BigCommerce, those systems. They will be a lot easier for the user to
set up, a lot less risk, a lot less cost to set up, but you are actually on their platform. That means that if you want to move your shop
somewhere, you don’t like their hosting or you don’t want to be Shopify anymore,
you don’t want to be Neto or whatever, then you actually have to rebuild your site. It’s not like you can just pick up that
site and move it somewhere else. It doesn’t work that way. You’re actually on their platform, all right? There’s that. Then, your different costs associated with
each. A Magento site’s always going to be far
more expensive and far more of an investment up front than some of these hosted systems. The hosted systems, typically, you’re paying
more longer term than what you would if you, say, you’d set up a site to begin with,
but it’s a lower cost, a lower risk way of getting in, but just keep in mind that
long-term, you probably are going to be paying more than if you had a Magento site, unless
your Magento site’s horrible. It needs a lot of work all the time. Here are some of the downsides to some of
the …Well not downsides, but just a quick comparison using Crawl Stats. What we have here is, I’ve just taken a
Crawl Stats data out of two retailers that are sitting on Neto. The thing that I don’t like about Neto the
most is that it has really, really slow page load times. I’ve spoken to them about this. We’ve told them about this. Their customers are telling them about this. They keep saying it’s getting faster. From our perspective, we’re just not seeing
it. When you’re talking over two seconds for
the Googlebot to load a page, that’s a lot of money you’re leaving on the table right
there. That’s going to affect your conversions. We know that if a page takes three seconds
to load, we’ve lost most of our customers, right? We’re already at 2.5, so what’s that doing
to our conversions? We’re not even talking about people who
don’t make it to the site, but all about the people that do. They won’t convert because of those speeds. For us, that’s one of the main downsides
to Neto. There are some other really clunky things
that if you’re transferring to Neto, you’ve got to be aware of like. HTX’s. I spoke to the developer about those sorts
of things that are going to hamper you in your transition to Neto. The one, the platform that seems to be gaining
a lot of momentum in the last 12 months, is Shopify. They seem to have overtaken certainly … I’ll
check that in Google Trends in a moment, but they seem to be bigger than BigCommerce now. I’m hearing, actually, of people moving
from Magento to Shopify, which for me is not great because once again, Shopify is restrictive
because it is a hosted system. There are things you can and can’t do that
you can just do everything on Magento. However, there’s some other benefits like
you’re looking at speed compared to Neto, for instance. You’re talking, and this is just one site,
but you can see they’re back in, when’s that? End of August. It was down at 472. This particular site’s gone a bit slower. I haven’t checked that across other Shopify
sites, but that is a bit high for Shopify, 889 milliseconds. Usually, we would see it sub-500 milliseconds. It’s just this month, it seems to be getting
a little slow. The final one is BigCommerce. Now, it’s interesting. The marketing between BigCommerce and Shopify,
they always seem to be having a go at one another in their e-mails, in their tweets,
in those sorts of things, but you can see there. BigCommerce, as far as the sites that we look
at anyway, it is always sub-500 milliseconds page load time for the Googlebot. I’ll just quickly have a look. Let’s have a look and see if we … By the
way, someone asked also, what’s the average cost for building a site, say, on Shopify
or BigCommerce? Look, it’s a lot cheaper than, say, doing
something on Magento or a stand-alone website, typically, but you’ve got to find people
that specialise in those platforms. The other thing to be aware of as well is
that if you are moving to these platforms, do they support all the things that you want
to be supported? We’ve got a client at the moment that is
on a custom eCommerce platform, and they can’t use AfterPay, right? There’s those things to consider as well,
but let’s just have a look at Trends. Wow. Look at that. Okay, so there’s some decisions to make
as well. Now, BigCommerce is an Australian Company,
but their visibility is stagnant. It’s not growing at all. Wow, and you look at Shopify, and you just
go … Let’s have a look. Let’s go further back. Yes. Anyway, so there are some things to consider. You look at that. This when we were talking to BigCommerce when
they launched, and they went into the site, into the US. A lot of who-ha back then in 2013 about them,
and then, yes, a bit of a drop. Look at Shopify grow, so if you’re making
a business decision, well, actually, let’s put Neto in there. Let’s do it properly. We’ll put Magento in there as well. Wow. It looks like Neto is actually more popular
than BigCommerce now. That surprises me. I did not know that, and Magento, because
all of these indicate how much support there is out there, what developer community is
out there. Wow. Look at that crossover point. Now, there’s a few things happening. Magento has actually just recently been acquired
by Adobe. Yes, Adobe, so it would be interesting to
see what they’re going to do with it. They no longer have Business Catalyst, or
they’re getting rid of that, so we’ll see. Yes, Business Catalyst is another platform,
which I haven’t even mentioned. That’s it for this week’s show. Hopefully, that’s helpful. If you’ve got any questions about eCommerce,
there’s so many other things we could have delved into today, but if you have any specific
questions, just drop them in the comments wherever you’re watching this, whether you’re
on SmartCompany, whether you’re on YouTube, whether you’re on Facebook or LinkedIn or
wherever you’re watching, just leave a comment, and I will get back to you. Thanks very much, everyone. See you next week. Bye.

2 thoughts on “Ecommerce Platforms Speed & Popularity

  1. I would say part of the Shopify growth is due to the increased interest in drop shipping over the last several years. A lot of online drop shipping "gurus" seem to push it as a faster way to setup and test ideas without a huge capital outlay.

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