January 28, 2020
eCommerce Marketing Strategies – 12 Killer Tips

eCommerce Marketing Strategies – 12 Killer Tips

In this video, we’re going
to unpack 12 killer ecommerce marketing strategy tips. This is one that you can’t miss
if you have an ecommerce store. Check it out. Hi, I’m JB with Marketing 360,
and we help small businesses grow with our marketing and
design, talent and technology, through our number one marketing
platform, Marketing 360. We call marketing and design
“Mad,” and we love Mad. And hopefully these videos will
help you fall in love with Mad too. So make sure to follow
us to learn tips, tricks, and strategies to grow your
business and fuel your brand. ECommerce marketing can
be super complicated. There’s just so many different
things that you can do. And so in this video, I’m
going to break down 12 tips that we recommend you
really focus on first. If you dial these in, you’re
going to be successful online. So let’s jump right in. Tip number one is use
a good shopping cart. There’s three shopping carts
that we work with clients all the time that we really love. And so check these out if you’re
not already on these carts– Shopify, WooCommerce,
and BigCommerce. These three carts are really
good from a perspective of SEO, design, and also paid search– so running paid
ads, even on social. It has everything you need
to scale your business. It also has a support
team to back you up when you need the help. So check out one of those carts
if you don’t already have them. Tip number two, spend
a tremendous amount of time optimizing
your product pages with regards to SEO and design. So what I mean by that is
SEO would be a good product title, OK? Don’t just call it something
that only you would know. Call it something
within the title that people are actually
searching online. So do some keyword research,
figure out what people are searching for– your products– and make that part of
your product title. Also, include that in the
description of the product. Write a good description. Remember, this is
your 24/7 salesperson. Your product page
never calls in sick. It works through the
weekends and the holidays. Every time somebody
visits your product page, they want your
perfect sales pitch, so put some time into that. Also, product photography,
hugely important. Make sure that photography is
really, really clean, smooth, and a nice design,
and professional. And also, if you can
do a product video, this is massively valuable. Make sure you invest in doing
some product videos to explain your products in more details. Final tips here, make sure you
have trust badges on the page. Make sure it says
things like you have fast shipping, free
shipping, all of that, if you have that. And also, get reviews
of your products. You want to have reviews
on your product pages. Studies show if you have reviews
on your product pages, that can increase your conversion
rate significantly, up to 400%, by having product reviews. So make sure that you get
product reviews on your page. Tip number three is a
little more advanced with regards to
SEO, but it’s making sure you have schema markup
on your product pages. What this means is when
somebody searches on Google, right there on the
Google search page– before they even go
to your website– they’re going to see what Google
calls product rich cards, which is going to show your product
image and some information right there on the search page. This is going to give you an
advantage over your competitors and make you a little more
visible organically to people as they’re searching
on things like Google. So here’s a quick tip. If you just Google search
“schema markup testing tool,” it’ll take you to
a testing tool. You can just put your
product page URL in there, and it’ll tell you if you
have the proper schema markup or not. If not, there’s some
warnings and some tips there on how to make
sure you add that. But if you use one of those
carts, BigCommerce, Shopify, or WooCommerce, they typically
have good schema markup out the gate, and so you can
just kind of build upon that. Tip number four is to
optimize your product feed via Google Merchant Center. Google Merchant
Center is what you’re going to use to run
Google Shopping ads, which we’ll get to later,
but the product feed is hugely important. You’re going to want
to make sure you have good information in there
with regards to your product title, the description, the
keywords, those sorts of things so that you’re
showing up when people are searching on Google Shopping
when you’re running your ads. You don’t want to be not in the
game when somebody is looking for your product because
your product feed is not very well optimized. Tip number five is running
Google Shopping ads. Google Shopping is
very, very popular. People go to Google. They’ll search something
like pink shoes, they’ll click the shopping
tab, those are all ads. So if you want to be in that
shopping tab, which we highly recommend, you’re going to
want to make sure that you are running Google Shopping ads. So invest in
running product ads. And then here’s a tip,
optimize your product ads based on results. So if you have ecommerce
tracking set up, you can see the revenue
generated from each product. You can really see your ROI, per
product, on your product ads. What you want to do
is as time goes by, turn off the ads that
aren’t doing as well, the products that
aren’t doing as well, and increase the budget on the
products that are doing well. This is going to really
increase your return on investment over time. Tip number six is run
dynamic retargeting campaigns off of your Google Shopping
ads and your website visitors so that people that go
to your website and they browse maybe two, three
products, as they’re surfing the internet after that
on the Google Display Network– which has thousands
of websites online– they’re going to see banner ads
for your brand actually showing the specific products
that they looked at. So it’s a very, very relevant. This stays top of mind
and it kind of just wears them down until they are
ready to buy those products. They click it, and they
purchase on your website. Also, you can run retargeting on
Facebook and Instagram as well. So if somebody comes to
your site, they look around and they don’t do anything,
that night when they’re on Facebook kind of looking
through their feed, all of a sudden they’ll see
an ad for your brand. This is bringing you back
to the top of their mind. They’re like, hey, I didn’t have
time earlier to put my credit card in there because I was
getting interrupted, but hey, I do right now on this
commercial that’s on TV, so I’m going to buy right now. So by doing retargeting
in a dynamic way, you’re going to bring a lot more
sales back to your business. Tip number seven is to make
sure that you’re running Facebook and Instagram ads. These are huge channels today. People are on
Facebook all the time so you’re going to want to
target people on Facebook. And the targeting is so
intense that you can get right in front of the
person that would be perfect for your product. So one example
like that is, let’s say, that you sell gymnastics
equipment to kids, maybe to girls, in particular. You could actually
target mothers that make over $50,000 a
year that have daughters that are in gymnastics. How targeted is that? If these mothers see these
ads, they can afford it, right? They’re making enough
money to afford it. They have daughters
in gymnastics. It just only makes sense. They’re going to
like your product and they’re going to
understand your brand, and they’re going to
eventually buy from you. So make sure you take advantage
of Facebook and Instagram ads. Those two channels
are big breadwinners for ecommerce stores today. Tip number eight, invest in
your social media organically. Whether you need to do this
yourself or hire somebody or hire another
company, you need to make sure you have an organic
presence on social media. What that means is
you’re posting content, you’re engaging on social media. So not paid ads, but just
being involved, being a part of social media today. By doing this, this is going
to be building your brand following organically. So eventually you have 10,000
followers, 100,000 followers. The more followers you have
as you’re posting content, building this awareness, you’re
only going to get more sales. Tip number nine is to
automate your email marketing. Email marketing is
hugely important. A lot of ecommerce stores
fall short because they spend a lot of money
to get that customer to make that first
purchase, but they don’t re-market to those
people via email marketing and other channels to get
them to come back and make future purchases. If you could just get
each of your customers to make one more purchase
than they normally do, think about what that
does to your revenue. So with email marketing, it
allows us an automated way to make that happen. So here’s an example, you could
set up an automated campaign for holidays. You just set this
up at the beginning of the year for the whole
year, with promotions on all these different holidays
that automatically get sent to all of your past customers. So that’s one example. There’s tons of other examples. Like sending them
automated emails to capture reviews
for your products is another way to build product
review content in an automated way. If you’re creative with
your email marketing and you automate
it, this is going to scale your
business so that you can increase your sales
overall and increase your return on investment
on your marketing dollars. Tip number 10 is invest
in SMS marketing. SMS marketing is text
message marketing. The reason why that’s important
is because only about 20% of people will typically open
up your emails, sometimes even less. And they also won’t
open it up in real time. There’s a lag there, right? But with text messages,
it’s almost 100% of people open the text message. And most of them are within
a five-minute window. So that can be really
powerful on slow sales days, on end of the month, times
when you need to clear out old inventory, stuff like that. So build a VIP text
message marketing campaign. And one way to do
this is put a banner on your site that says,
hey, for VIP deals, text something like
hot deals to 39970 to opt in and get an immediate
20% coupon right now. By doing that, it gets people
to opt in to get that coupon, but now they’re in that
list for future VIP deals that you can tap into
when you need to. Tip number 11 is to use a CRM. So many ecommerce stores
don’t really have a CRM. They’re actually using
the backend of their cart to look at customer data and
kind of using that as a CRM. That’s not effective. You want to integrate your
cart with an actual CRM so that you can populate
all of your customer data and even add additional
data in there, as you get to know your customer. And so if you hire a salesperson
or if you’re the salesperson, working through the
CRM and actually making proactive calls
to your customers can be life-changing
for your business. If you just reach out
and say, hey, how was it? Did you get your
package in time? Is everything going OK for you? What else are you interested in? Can I keep an eye out for
other deals that come up and let you know? Do you have any kids? When are their birthdays? What are they interested in? If you get to know
the customer, you can save this
information in your CRM. Your salesperson can just
continually follow up with these people. And I’m telling
you, you’ll see four or five times more
sales per customer than you would otherwise. So it’s a huge investment,
but a great return to look at a salesperson
in CRM and connecting those into your process within
your ecommerce business. Last tip, tip 12, is to
create a customer care package that you send with all
of your product purchases to the customer. So don’t just send them
a bag with a logo on it. Send them a nice package
that has a handwritten note. It has a coupon in it
for a future purchase. It maybe has a
referral card in there they can give to a friend. This is going to be a nice
experience for the customer, and it’s really
going to give them a good sense of feeling
towards your brand, and probably get them to
come back and purchase with you again. But one really hot
tip here is if you’re selling on other channels,
such as Amazon or something like that, when you send
those products with a care package, the coupon and whatnot
should recommend they come back to your branded website
to make future purchases. This is going to increase
your profitability and get your brand going
on your own website, which is what you want to do. So take advantage of
these care packages. Design something real nice so
when they receive your product, you stand out in the crowd
from other businesses you may be competing against. So ecommerce is super intense. We could go for days
with different tips, but these 12 tips I feel
like are really the ones that are the most important. So focus on these tips. If you have questions, give
us a call or leave a comment. If you liked the video, like it. If you want to share
the video, please do. And also, follow us for more
tips, tricks, and strategies just like this, moving forward. [MUSIC PLAYING]

100 thoughts on “eCommerce Marketing Strategies – 12 Killer Tips

  1. Thank you! Great information! Also, how can I find a freelance person to help me implement me of these strategies for a new Shopify website? (I would only have a very small budget to start, but would increase based on results).

  2. Great informations. Thanks for all the awesome free content. There is just one little thing. At minute 10:30 you recommended a card in the customer care package to bring the customer back to your own website to increase the sales. That would be just great but as far as I know this is not conform with the Amazon terms of service and could bring some serious trouble for your Amazon account. Maybe they changed it and now you are allowed to do it but I cant imagine because you taking sales from AMZ

  3. If you are giving away free stuff to review your product, would it be considered unethical or is it better to have reviews from people who buy form the price point.

  4. Interesting points, I most certainly see the practical aspect of your project! Well done and keep up the hard work, looking forward to your future development and updates!

  5. Great video ! I belong from service industry and working on E commerce website launch for design services. Is The strategy to sell your services are same as selling products online ?kindly advice

  6. With reviews, if you were selling single items for instance canvas paintings, what would you do in place of a product review? Additionally when an item is sold (thereby making the in stock value 0 what do you recommend doing with the product page?

  7. hello, I have a startup in Afghanistan. Online gift shop. what I need is to increase the extent of my followers on Facebook and Instagram. so I need a guideline of pre-launch marketing. could you please help me?

  8. Great insights to boost sales and build confidence and trust among businesses and customers. Thanks for the clip it did give me some good insights of creating an effective e-commerce website.

  9. Listen I just wanna sell t shirts ok….can I hire someone to do this stuff…I don’t even know what a crm Seo all that stuff is!

  10. Great video just found your page one question I have is if I’m using a drop shipping site like Shopify how do I get those had written notes in

  11. I was expecting to have heard of all of these before but was delighted to have heard 2 new tips, which I will start using. First time watching one of your videos, Thumbs up from Ireland.

  12. These are very good tips. So glad didn't you banter on about getting influencers and bloggers to promote your products or to post on Reddit like other videos.

    While influencers and bloggers are great and all, I don't like the idea that somehow they will make or break your business. These tips sound way more targeted and professional. Sure, it may cost more, but again…targeted.

  13. Hi Marketing 360. Thanks you for this great content. I have a question for you. As your experiences , how long does it take to see the result of being purchase by a lot of people in your Shopify store?

  14. That music drives me crazy! It’s super loud and I can’t focus on what you’re talking about. Other than that, great info. Thanks!

  15. JD excellent presentation. Fast, precise and to the point. Thank you for your straightforward no nonesese approach. Thank you

  16. JD my question is about the branding and packages you mentioned. When products are shipped from Aliexpress, how can you add packages? How much that cost?

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