April 1, 2020
E-commerce | Getting ready to sell to the world : Episode 1

E-commerce | Getting ready to sell to the world : Episode 1


Hello I’m Emma Jones founder of small business
community Enterprise Nation and we’re working with open to export on this series of videos to show you how to successfully sell online and sell to the rest of the world. In
this first episode we look at how to attract international visitors to your own
website. Let’s say you have a website on which you are making sales in the UK but you want to enter new and growing
markets. With 1.2 billion customers online across the globe and a good number of them looking to buy
British products this is a good strategy to have. Attract traffic from overseas by taking
these 5 steps. Step 1; Check Google Analytics to see if you are already attracting
international visitors there country of origin will influence what
you do and possibly the language you do it in. Step 2; Embrace social media Twitter, Facebook, Pinterest, LinkedIn and YouTube all have a global audience and some of that audience could be your
customers, be on these platforms to be seen and heard. Aim for some social media
activity every day and use tools such as HootSuite, which
enable you to schedule posts and be effective with your time. Step 3: Reach out to bloggers If you know your potential customers in
overseas markets visit certain blogs, contact the blogs and suggest you write
a guest post for a link back to your own site. One
small business owner I know secured a contract in the US from a major
department store on the back of appearing on just one blog
post. Step 4: Connect with international press. Make friends with the media in your key territories As you would do in the UK send them a release with professional images and follow their social media accounts so
you can respond if they are looking for case study just like you. Enter business awards
that deliver international profile and attention and make the most of opportunities such
as Global Entrepreneurship Week. And finally step 5: Consider local domains and having your website translated. If sales pick up you might consider
website localization and geo-targeting which essentially means
making your site more visible to customers in non UK markets. Achieve
this by investing in country code top-level domains such as .FR for France and . of the .DE for Germany with people 40 percent more likely to
buy products on a site in their own language translate parts of your site with help
from companies you can find on the open to export platform. After these steps check Google Analytics
again to see if traffic is increasing, if so this
may spell time to pack your bags and get see that country for yourself. In the next episode we will look at how to sell via online marketplaces.

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