April 2, 2020
E-COMMERCE EMAIL MARKETING 🀩 A Beginners Guide To An Automated Sales Funnel

E-COMMERCE EMAIL MARKETING 🀩 A Beginners Guide To An Automated Sales Funnel


– So let’s get one thing straight. If you’re selling anything online, you need to get onto email marketing, and make sure email
marketing is your focus because it builds trust
and it builds loyalty, and it gets results. So, if you’re totally sold, in this video, I’m gonna be sharing the strategy for creating a
five part nurture sequence that’s gonna start converting those prospective customers into loyal fans. (upbeat music) Hello, I’m Kate Emiley, and welcome to my channel. I’m a brand and content strategist and love helping small businesses like yours build their brands online. I work with a lot of eCommerce brands on building their email marketing strategy because they are struggling
to figure out what to do next. And they have these 10% optins when someone visits their website, a popup comes up and it says 10% off. And you put it in your
emails and email address and get sent the promo code, but the problem there is they often don’t do anything after
sending the promo code. It’s just one email and then
they kinda go radio silent. These are the people that are
totally hot for you right now, so if they don’t convert straight away, which often they don’t, how are you starting to
build that relationship to get them back onto your site and get them to actually make a purchase? Well, this is where a five
part nurture sequence comes in. Now, this is the absolute beginners level so this is just to get you started. And you can make it more
complicated as you go on, as you get more comfortable
with email marketing. But to get started, this is a great place to start because it really helps to build trust and authority in your space, and gets people to understand who you are and what makes you unique. So part one is sending
out a welcome email. Obviously, you want to
include your promo code for the discount or free
shipping or whatever it is, and make sure you actually thank them for giving you their email
address so they can contact you. As well as a little one liner about why your product is gonna satisfy their needs. But also, one other thing
that I love to include is where they can go to
follow more about you. So whether you’ve got an Instagram profile or a Facebook profile or a YouTube channel or your Pinterest. Wherever you’re playing, make
sure you include those icons as well as a call to action to say come and connect with
us on these channels. Part two is the about me email. This email is all about sharing behind the scenes as a entrepreneur, as a business owner who you are, and make this super relatable so they can actually start to understand who the person is behind the brand and start following up with you. People don’t buy from
brands, they buy from people, and when you’re completely online, it’s really important to create this trust and authority in the space, as well as sharing why
you actually started your business and why they should care. Because there’s so many products out there you need to be clear on
what makes you different. And that all comes back
down to understanding your purpose and understanding your why. So make sure you get clear on that and then write a sincere letter to your new subscribers saying hey, this is who I am, this
is a little bit about me and why I started and where
my journey’s got to so far. If you’d love to connect, please feel free to drop me a email, hit reply to this email, and send me any comments, questions, or feedback. Because if you start to get
them to interact with you, firstly, that’s gonna be
awesome for your email rankings, so whether you’re going through MailChimp or something like that, Google Gmail and other mail providers will rank you higher and maybe potentially put you in their primary inbox rather than in the promotions inbox. If people actually start responding to you because they see you as someone that they’re actually
really engaging with. But also, secondly, it’s
great to get feedback from people because this
is realtime feedback and you can start making those connections and start creating a higher level of trust with people that are really
keen to know more about you. Part three is the educate email. This is about really getting clear on what your product’s
point of difference is. I would try to focus on one thing and write a really good meaty value packed email which is almost like a mini blog with headers and really great detail to explain something about what your product is going
to be helping them with. Say for example you’re an
organic skincare range. Talk about one of the key
ingredients in your products, how they benefit your skin, and how great they are for you and all that sort of stuff. Say you have a clothing line. Talk about what it is about
your clothes that is so unique. If it’s the fabric that you use, talk about the fabrics or the process you go in actually creating the garments. Whether you are creating
them physically yourself. Show some behind the scenes images and talk about that process. It’s about getting really clear on what makes you different
to your competitors ’cause there’s so much, so many products out there online so what
makes you different, this email needs to pinpoint how you can actually teach your audience something about you and provide amazing value. Part four is the authority email. This is an awesome one to
share a few testimonials. I’d like to always use a snippet of a testimonial as the subject line with the quote marks, as well as the name. So this has really great cut through ’cause it’s not something people often see as a subject line. And then, show the full
testimonial in the email, and then talk about
what people are saying. Maybe include if you’ve
got before and after photos of your products use or how
people are using your product, that can be a really great way to really create social proof by showing that you use a generated content because once people think that other people like your product, or become aware of that, then that’s gonna make them
way more inclined to buy because it’s giving them greater incentive because other people have tried
your stuff and it’s worked. And part five is the sell email. So while I don’t think just do a really blanket sell email is a
great option or promo, but get really clear on
what their pinpoint is, express that to them, and
then show how your product is going to actually help
them solve that problem. And get really clear on what it is, what particular product would
help service that problem. So if you have a range of products, try and pick one product because this is gonna have way better cut through and way better call to action because if you can pinpoint
maybe your flagship item that you think is your best seller or something that you think is your most popular thing that people come for, then they’re gonna be more likely to be inclined with that product, as well. If you start giving them too many options, then they’re gonna get a bit confused. On that sell email, get
really clear on their pinpoint and express that to them and share how this particular product
is gonna help them. So like I said at the start, this is just a beginners
five part nurture sequence. You can make this way more complicated with other pieces of
content along the way. If you think there’s other things you need to talk about or other
educational elements that you need to talk about throughout the process before you
get to that sell email, and that’s totally fine
because it’s not about just using this as a blanket statement. Get this started first, and
then start adding things along. I often suggest that a five part nurture sequence should go for 14 days, however, you may create a 10 part nurture sequence which goes for a month. Depending on the level of trust that needs to be built between you and your customer. Especially if you’re a
much higher valued product. So say for example you sell cameras. You’re gonna need a lot
more education time, tutorials, all that sort of stuff before you can start putting on that sell, whereas if you sell tea,
so a bag of tea costs $15, then you don’t need to do as much in the education space for them. So if you have an eCommerce business, are you gonna give this strategy a go? I would love to hear what you thought In the comments below because this strategy is so, so easy, and with mail providers like MailChimp, you can do this for free until you reach two thousand subscribers which when you’re starting out
is a great place to start. So give this video a
thumbs up if you loved it, and if you’re new here, please consider subscribing because I release new videos every Tuesday. Next up, go and watch my video, Nine Steps to Email Marketing, which goes through the
foundational elements of creating an email
marketing strategy for free. So you can do this for free guys, so there’s no excuses to not start getting involved in email marketing. But that’s it for me for today. I’ll be back next Tuesday
with another video I know you’re gonna love. Until then, bye for now. (upbeat music)

8 thoughts on “E-COMMERCE EMAIL MARKETING 🀩 A Beginners Guide To An Automated Sales Funnel

  1. This is so helpful Kate! I don’t have an email list yet ( partially because I never knew what to say). This is such a good template!

  2. I need to put this into action… I've done it before for other businesses, but haven' for this one yet. Thanks for the suggestions on the 5 emails… πŸ™‚

  3. We just started using it. love your 5 part step by step breakdown. Have never done it this way but may start now.

  4. just found your channel and spend 2 hours watching your videos 😊 easy explained good tips that I will do from now on ❀ Keep doing the great job! πŸ‘Œ

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