April 2, 2020
E-commerce and Website Localization Challenges

E-commerce and Website Localization Challenges

Operating a transactional website can be challenging. But it’s even harder when you’re serving international customers in their preferred languages. Most website localization challenges are technological, not linguistic. For instance, big problems arise if you use solutions that don’t work with your CMS. This incompatibility can lead to timely content never being translated at all. The result? A poorly localized UX, higher bounce rates and lost revenue. Better solutions may detect translatable content more effectively, but their manual workflows can delay the publication of localized content for weeks. Look for solutions that can handle these challenges and others—such as translating dynamic and omnichannel content—with little or no effort required from you. You can learn more at:

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