April 9, 2020
Driving Traffic to Black Friday Sales [ep 48]

Driving Traffic to Black Friday Sales [ep 48]

So hands up who doesn’t have a hangover
from Black Friday and Cyber Monday? What a crazy weekend it was. I know my
creditcard’s hurting and I’ve just bought stuff that I really haven’t
needed! I know plenty of you have as well, it’s just been nuts. It’s a just
a massive change for how retail shopping has changed over the years and US
markets have been driving online sales behavior in the lead up to Christmas and
Black Friday as a result of that. And it’s been massive for some Australian
retailers and Sydney Morning Herald earlier in the week Kogan stated that
their sales were almost double for just for Friday for the start of the weekend
which is awesome .Harvey Norman has been going nutso! It’s just been a massive
boom for everyone. But what’s been driving these sales? I know my hangover
really is actually in my inbox, my email account has just been flooded and
flooded and flooded with so much sales offers and everything which is part of
the hybrids absolutely crazy. But it goes to show how important email is for
business these days, it’s never fallen off the radar, and it just keeps getting
better in some instances because of a few different factors. So we can keep
throwing cash at Google pay-per-click and other social media advertising and
LinkedIn and all those other channels but you don’t essentially own the data.
So what’s critical about and fantastic for email owners is that you own the
data with ownership comes control. So you can choose how you deal with your
customer database and how often you communicate with them. I know you can do that in socials but it’s getting to the point now where you’ve just got to pay
so much to access that network, there’s potentially the same network in social
media that you do via your email channels. So you just need to be really
focused as a business around collecting that customer data. Keep that customer
data close on it and control it and you can really build a great business.
And it’s cheap! So you don’t have to pay those socials you just pay a very very
you know like micro cents per email send. Just get it done, I know our business
gets a spike in our user behavior if we’re doing mail outs not just
distributing through socials. So we’ll see you into the new year but gets that
planning around some email campaigns and integrate that into your sales process.

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