April 8, 2020
Do THIS if Your eCommerce Product Doesn’t Sell (And Watch Your Conversions Skyrocket)

Do THIS if Your eCommerce Product Doesn’t Sell (And Watch Your Conversions Skyrocket)


– Hey everyone, I’m Neil Patel. And today, I’m going to
share with you what you should do to get more
e-commerce sales today. (upbeat music) Before we get started,
make sure you subscribe. That way, when I release
more videos like this, you’ll get notified. Question for you. How many of you are
struggling to generate sales from your e-commerce product? If you are, leave a
comment below with yes, if you’re not, leave a
comment below with no. The reason I ask this is
sales isn’t as easy as just throwing up a site,
throwing a landing page, and saying “Hey everyone, go check out my product and buy it.” Telling your friends on Facebook “Hey, I started this store. Buy my products.” Doesn’t really work, sadly. Even though someone could
be your best friend, they’re probably not
going to buy your product. And if you tell them to, they may do it. But it’s going to make your relationship with your friend awkward. So what should you do? Well, there’s a few things
that you need to do, but it all revolves around one thing. So step one, let’s survey your audience. Why aren’t you converting? Why aren’t people buying? Well you have your own ideas. I have my own ideas. But you know what? None of them are really good. Opinions don’t matter. All that matters is what
your potential customers are telling you. By surveying them, through tools like Hotjar and SurveyMonkey, you can end up finding out
why people are converting and why they’re not. The people that aren’t, we
have some questions like “What else would you like
to see on this page?” “Why didn’t you buy this product?” They’ll tell you why. Once you get 30, 40, 50 responses, you’ll have a good understanding of the changes you need to make. If you don’t answer the objections that your potential customers are having, you’re not going to convince
them to buy your product. This is why 99 percent
of your website traffic doesn’t convert into a sale. And this is also why when
you run paid advertising, you’re like “Wait, I’m
spending all this money, but for some reason, the
numbers aren’t working out. I’m spending more money than I’m making.” But the moment you survey people, you’ll now know the
changes you need to make. And step two, make those changes. But just don’t make them
to your landing page, you need to run an A-B test. Cause sometimes when
you have the statement, and you even make those changes, it doesn’t necessarily
help you with sales. I know that sounds bad, but you may not have
enough survey responses, or the change you have
made could be a bad one, or you didn’t make it right. There’s so many reasons why, sometimes, things just don’t work out. Buy when you run an A-B test, through tools like Crazy Egg, and you can do it
through a WYSIWIG editor. In other words, you don’t
need to be technical. What you’ll find is, it’ll tell you, do those changes help
you increase the sales, or do they hurt your sales. The next thing I want you to do is, after you run your A-B Test, by this time you should see good results, I want you to resurvey your audience. Find out what other changes can I make to improve this page. By doing that, you’re
going to get more feedback. Cause you’ve just already
adjusted your page. By continually getting feedback, and going through this whole
process over and over again, you’ll start noticing that you’re going to
be getting more sales. The fourth tip I have for you,
is don’t just survey people on your product page or your homepage, look at your checkout flow as well. Survey people when they’re
on your checkout page, and find out from them
if they’re there idle for like 40 seconds, 50 seconds, a minute, and they’re not doing anything, what else could we do
to convince you to buy? When you get that feedback from people, you can then go modify
your checkout pages, where a lot of e-commerce
stores have ton of dropoffs. In many cases, a lot of
e-commerce stores are seeing 70, 80, 90 percent dropoff
just on their checkout page. And by improving it based on the feedback you’re getting from people, you’ll notice that your
conversions can go up. And again, you don’t want
to just make the changes, you’ve got to run another
test, through Crazy Egg. Can we do an A-B test? This insures that the
changes you’re making are going to provide
you with more revenue. So if you follow that whole process, what you’ll find is, your overall e-commerce sales will go up. Now when you’re running these tests, you’re running these surveys, you don’t want to just get
survey data over a day. Do it over a period of time. Four days, five days, seven days. You need to have at
least 30 to 50 responses. When you get quantity,
you’ll start seeing patterns, and you want to focus on the patterns. You don’t want to focus on that one person who tells you “I don’t like
the color of your site.” You want real, tangible feedback like “Eh, the reviews weren’t that great.” Or “Eh, I couldn’t really
tell what kind of product I was getting, cause your
pictures were blurry.” When you get a lot of
feedback, that’s when you know. That’s when you should make that changes, cause multiple people
told you they had issues with the same things. Now if you’re having issues
growing your e-commerce site still after you ran all of these steps, check out my ad agency,
Neil Patel Digital, where we help e-commerce businesses grow. And if you enjoyed watching this video, like it, share it, tell
other people about it, subscribe to the channel. If you’re still confused, lost, leave a comment below. I’ll answer, and help you out. Thank you for watching.

58 thoughts on “Do THIS if Your eCommerce Product Doesn’t Sell (And Watch Your Conversions Skyrocket)

  1. How many of you are struggling to generate sales from your e-commerce product?

    If you are, leave a comment below with “yes”, if you're not, leave a comment below with “no”.

  2. Valuable content Neil. Your videos helped me hugely and I became successful with dropshipping, making over $400k in sales in 2018 from multiple stores. Thanks for helping me as I'm now trying to get out of my comfort zone in front of the camera, and start recording the dropshipping journey on YouTube. ❤

  3. Dear Neil, thank you for making me who i'm today through your content. I can now confidently sell myself (services) to my clients and can teach others about my hustle. You're the man!

  4. Helpful video Neil! Always love your content.. it is helping me keep going with my life and youtube channel as well, thanks!🔥

  5. We have started astrology services, gemstones selling on our website and other worship products… Buy we are unable to engage audiance…

  6. Sales are off the roof……..but cost per conversion is too high because of Google Ads. Since we are not in a niche it takes 50 million years to get on the first position with our most important keywords organically.

  7. Thanks Bro…Lots of great ideas..I have so many clients whose e-commerce sites are not doing so well. Will definitely implement these tests, and let you know the results.

  8. Make a video, on how to exactly select your micro niche.
    Also, please make a video on how to use ubersuggest keyword tool, there have been a lot of speculation and confusion around the market regarding the, keyword difficulty score. Some say keywords with the score above 15, should not be considered and some say keywords above 50.

  9. 221 thumbs up i m new to your channel great topic. I appreciate you for sharing this. You make perfect sense

  10. What about the poor man who has very little operating cash who is just trying to climb the ladder? That is where 90% of us are. I have gained a lot of knowledge but just not up there yet to really call my business a business/

  11. Hello Neil!!.you are the best & positive!!..i just started my digital journey to transform my business here in little town of kuching.borneo.!!great practical tips that true help!!

  12. Man I really did the survey and updated the website. I get amazing reviews for products and prices from customers who bought and believe we have a good product in hand. but ads just dont bring in revenue.

  13. This is in response to some who say Neil wear the same clothes every day. The poor is getting poorer because they master at spending. The richer is getting richer because they master of saving. Poor people dress to impress, rich people dress for branding and or the same clothes they wear everyday keeps them confortable and more productive, wearing the same clothes every day mean less time spent on getting to get ready to make money. Who get this?

  14. Where do you share the survey that you have created? social media or somewhere else? I've never seen any companies do this

  15. Yes i have problem to make a good quantity of sales. Now we are making a few sales but not a good quantity for cover the cost.

  16. Thanks for sharing this. Love your content. I would like to learn more about survey in the ecommerce store.

  17. This is all so new to me and all the new terms. I feel overwhelmed. My sites been on for only a week. I’ve paid for advertising and have gained over 5k to my page with no sales and only 2 liking the page itself. I know there’s definitely a disconnect . I have turned off all paid advertising and promotions from your video via IG and already in a week I’ve spent close to $50 bucks which isn’t a lot but it can be over a period of time.

  18. Thank you Mr Patel, but what about an marketplace like Etsy? How do we implement that process? I know they have a built in conversion rate and analytics.

  19. Thank you for sharing your invaluable insights, Neil. I follow them to the letter every day. God bless you!

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