September 19, 2019
Details Create The Story – Editorial Fashion: OnSet ep. 227

Details Create The Story – Editorial Fashion: OnSet ep. 227


Hey this is Daniel Norton, I’m here in my studio in New York City with Marissa and we’re doing kind of another fashion shot, and for this particular dress I had the idea where we’ve got one thing here, the dress is kind of a form-fitting dress, it shows off the figure, it also has this beautiful like embroidery on it… so we want to show those things… so in order to show the form, what I decide to do is make it kind of a silhouette right? So we’re gonna light our back wall I have a Profoto B1X there… I’m just gonna blast it with light to give us a white background right, and she’s gonna… you know because I’m in a white studio we’re getting some fill, so she’s not gonna be a complete silhouette, but it’ll really show off the shape of her body, but if we do just that, then we’re not gonna see any of this beautiful embroidery. So what I’m gonna do is I’m going to use my HMI to kind of bring that in, and then we’ll add to this as we go. So let’s just start with the background, we’ll start there and we’ll show you what we got, I have the Fuji GFX 50R here, plugged in to Capture One, and we’ll get like a nice kind of silhouette pose going on here. I am at f/2.8, 1/30th of a second, ISO 100 I’m at a 30th because I’m going to be using some hot lights, and I’m gonna need that power all right, so that’s pretty good right, that gives the shape, we can certainly see the shape of the dress, this flat light on Marissa, Who you looking at over there…? she’s like wow… I don’t know you’re looking at something, she’s looking at something over there, we don’t know, we don’t know what she’s looking at over there, so that this shows off the shape and the dress is beautiful right? we see her form, it looks really nice, but we don’t see that embroidery, so if I add I’ve got my data light HMI 200 over here fitted with a projector with framing shutters, and I, basically you guys, assuming used framing shutters before, basically these are gonna allow me to light up just the part of the dress that I want, so we’re gonna just light up that strip, you know, and I feel like in this case, you can actually focus and defocus this, but I’m gonna leave it kind of crisp a little bit, because it’s obvious we’re lighting this. This is a fashion shot, I’m not trying to be subtle, so let’s see you with the leg, I’m gonna get that more or less in position, we’re gonna watch so that her fingers don’t get lit, so just gonna.. yup.. there we go, perfect, and now we’ve added that and at my exposure, that should give us a nice that shot but we will check it… There we go, that looks pretty nice… we’re gonna look for detail, that all looks good, and again her face is kind of a bit
dull, you could probably if you wanted to, if hasn’t been a full silhouette, this might actually look kind of cool, but I feel like in there, it just looks unfinished, because she’s so flat, so what I’m gonna do is, I’m gonna add another light, and I kind of don’t want to put it from the same direction, I could just do that, but my lights pointing down so much, so I am actually going to have her turn this way to create a nicer look with just her face, she’s gonna turn here… I have my DLED 7 which is an LED light, going to shine it right in her face there it is… this is also fitted with a projector to give us a nice… this one, I’m gonna soften out though, it’s gonna give us a nice kind of circle of light on her face, I’ve set my… this is a bicolor, I’m going to set my white balance at 5500, so they match… it matches the HMI, it matches everything else, and I’m gonna dim it into you where I want it. We’ll put it right there, that looks pretty nice, I’m just eyeballing it because I can see it.. right? I want her face to be a little bit darker than the embroidery, causethe embroidery is what I’m trying to show off.. Okay so… I’m gonna take a peep, say-so, look chin up a bit… there we go, boom, all right… so let’s see what that looks like, okay… beautiful, this looks really nice guys. I’m gonna come in make sure it’s nice and sharp… it is, you know, yeah f/2.8 at this distance gives us plenty of depth of field, these are big file woosh 50 megapixel… files guys… when you’re shooting fashion and beauty and stuff, sometimes it’s nice to have more megapixels… You know? Give you that extra detail, extra crispness, so shoot a few here… good, and this is the kind of shot that we don’t need to shoot a million… she’s gonna slightly move, we know the pose right? It’s very, very specific, try a hand on the other hip too… powerful, there we go… strong, good, twist your hips towards me, a little bit, there we go, good, one more, good, last one, beautiful, nice and simple, a check here.. everything look good, now we could do any number of things here right… we could add different lights, we could add gels, we could do whatever. You can come out like… so she’s equally exposed to me, can’t have Marissa in the light if I’m not in the light… that’s not fair right? You’ll get to be in your own light.. all right so… yeah.. we’re in… again I say this a lot when we’re doing fashion type stuff… look at the outfit, think about what’s important in the outfit, that’s as important if you’re a model posing, and is important if you’re a photographer lighting it. Yeah there’s kind of your standard catalog shots where everything’s nice and even, but very specifically if you’re trying to showcase part of an outfit you want to look at what’s important in the outfit. Showcase those things with your lighting and your pose, and you’ll get a much nicer fashion shot. So be sure to follow Marissa, we will put her information in the description. Follow me @DanielNortonPhotographer and subscribe to Adorama TV and ring the bell and… I’ll see you next time OnSet.

25 thoughts on “Details Create The Story – Editorial Fashion: OnSet ep. 227

  1. thanks for going into the detail on lighting for a fashion shot deciding what you want to showcase making that your key light. It’s something I did not consider. Well done.

  2. Great work, Daniel. And, Marissa, too, of course.😉
    You both brilliantly made short work of the task, for sure. LEDs with those projectors will make it a heck of a lot faster process to pay off those 50mp cameras than it was 20 years ago with a set of Photogenic 320s trying to pay off a Mamiya and some glass! Haha. What a brave new world, indeed!

  3. That light fitted with the projector with framing shutters is very specific to lighting the embroidery on her dress using a single vertical beam. However, I’m wondering what other shapes that shutter can make?

  4. The other light you use on her face makes a circular shape. Besides strips and circles what other shapes can a shutter make?

  5. Thanks, Daniel and Marisa! Very nice combination of strong and pretty. Marisa… You're looking fabulous! Healthy, fit, and happy.

  6. I remember you using the Hasselblad X1D a while back, and now the Fuji GFX. Have you based an opinion on which you prefer in the studio?
    PS – I always enjoy your videos, but more so when Marisa is the model. Her perky personality always makes my day!

  7. The very best photos of Marisa that you've taken. Looks beautiful ! Send me a copy for my living room table………..Great video Daniel !

  8. Oh wow, very nice love the silho look with the splash of lights coming from different sides! Did you shoot any full body?

  9. I started out using continuous lighting for the simplicity but the major thing to keep in mind is how uncomfortable it can be for the model so make sure to keep these setups short!

  10. After this, the third time watched, the thought occurred to me if you can accomplish the same with something like a flagged strip box and a snoot… not counting the background light in this question for that has to be (pretty much) as such. Yes, I can test this myself but you are the one with the audience and it might be an interesting fail (or success).

  11. Seeing the camera is down around waist height for Marissa, compared to head height in most of the portrait shoots, might be worth covering how the rule of thirds can be applied to camera positioning, to avoid lens distortion changing the shots region of interest.

  12. Nice approaches in this and the ideas surrounding making the most of an outfit – gret food for thought for my upcoming projects to think a bit more about the intentions and motivation not just gettting a scene lit

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