April 10, 2020
Creating A Marketing Plan – 10 Questions You Need To Ask!

Creating A Marketing Plan – 10 Questions You Need To Ask!

– Ten questions you need to ask yourself before you create the perfect
marketing plan coming up. Hi, I’m JD with Marketing 360 and we help small businesses grow with our marketing and design talent technology through our number one marketing
platform Marketing 360. We call marketing and design, MAD. And we love MAD. And hopefully these videos will help you fall in love with MAD too. So make sure to follow us to learn tips, tricks and strategies to grow your business and fuel your brand. So having a marketing plan is
key to success with business, but how do you do it? And
what you need to do is really think through it, and the way to do that is to ask these ten questions I’m about to ask you right now. So question number one is what want or need does your
product or service fill? Understanding the paying point of your customers is key when it comes to marketing, so thinking through what
need or want you’re filling, is where it starts. Question number two is
what’s your target market? So when you’re thinking about this, think about the who,
what, when, where and why of your customers. Who are they, what state are they in, why are they in that state, right, where are they, is there a geo-location there, or where are they spending
their time online? Do they spend most of their time on YouTube or Facebook or Instagram, or searching on Google? Where is that? Truly understanding the demographic of your customer, from age to gender to interest, to the colors that they like, right, the things they do, the lifestyle that they live, understanding these
things is key to success. Question number three is who are your competitors? And if you don’t have competitors, think about other maybe products or services that try to fill the void that you’re trying to fill, think about that. When you know who your competitors are, do a lot of research. Understand what they’re doing, what are they doing for marketing, what’s their presence look like, what’s their website look like, what are their price points? Even try calling them
or buying their product and actually experiencing
it, go through that. When you have all this information, the key that you’re
trying to figure out here is what makes you different. You need differentiation
in the marketplace, and so understanding your competitors allows you to understand what you do differently, even though you’re selling the same thing or maybe providing the same service, you probably are doing it
in a different way, right? And there’s a reason you
do it in a different way, it’s ‘cos you you think
that way is better, so understanding that
allows you to articulate that in your marketing. Question number four,
is what are the goals of your marketing campaign, both short terms and long term. So really start with the long term. How many sales do you wanna receive, or how many leads do you want to receive in six months or a year, or two years, what does that look like, and what’s your marketing budget to achieve that, what’s your ultimate
cost-per-acquisition goal? Try to understand all
these end-goal metrics so that you can reverse-
engineer them back into bite-size pieces and realistic expectations
so that you can ramp up. Because marketing doesn’t
work overnight, right, so you don’t want to expect those returns initially right away, but you do wanna expect
them in the long-term, so how do you get there? Reverse engineering that, and building really achievable
goals in the early months will give you that sense of confidence and the overall view
long term that you need to drive success. Question number five is
what is your strategy on search and social? This is where people spend
all their time today. They’re either on search
looking for something, or they’re on social media doing stuff, and so how are you going to be there? What type of keywords on
search do you need to rank for? That’s inbound search, that’s when people are
at the hottest state of wanting to take action, so how do you rank high there so that you have that visibility, and then how do you get in
front of people on social media? Wat social channels do your
customers spend their time on, what type of content excites them, right, what would catch their eye, what type of campaign do
you think would be engaging at that point to help them
understand who your brand is and build that awareness? Really think through that strategy because dominating search
and social these days, when it comes to marketing,
that’s key to success. Question number six is what is your strategy to building a strong online reputation? Reviews are huge today. This is where people look
before they take action, before they buy a product or take action and become
a lead or buy a service, they’re going to check
your reputation online. 86% of people before they ever
even make a buying decision do this kind of research so if you don’t have a good reputation, you’re losing a huge amount of sales, so what’s your strategy to do that? What review sites do you need to be on, because it’s ideal to be
on multiple reviews sites, so which ones are
relevant to your business, and then how do you get
reviews on those sites? What is your process for asking
your customers for reviews, whether it’s a personal ask, email or automated system of some kind that would be sending out
automated email and reminders, what is that so that you can make sure that you have a constant
flow of new fresh reviews, so when somebody’s stuck with the decision of do I go with you or a competitor there’re going to choose you because you have the best reputation. Question number seven
is what is your strategy to convert your leads into sales? Or if you’re an eCommerce store, what’s your strategy to generate
more sales per customer, to increase the revenue per customer, so what’s your sale strategy,
what’s your process there? Because if you have a
great marketing campaign and you’re creating all this activity, you’re creating all this lead flow, maybe all these online purchases, what are you doing to take
full advantage of that, to turn those into additional sales, or even turn them into sales at all? So think about that process, and then think about what sales collateral does your sales team
needs to do these things? What emails do you need to design, maybe what infographics need to be created to visually demonstrate these things, What videos should you
create to assist your team during the sales process, whether it’s the new sales or the upsales, to help them achieve those goals and increase your ultimate
return on investment? Question number eight is how
are you going to build out automated journeys to leverage automation, to generate more sales and more activity with regards to email
marketing and retargeting? So what’s going to happen is you’re going to have people
that take a look at your website or see your brand on
socia media, let’s say, and there’s things you can do
that are basically automated to stay in front of those people and that’s called re-targeting. You can re-target those
people, stay in front of them, so what do those campaigns look like? What do you re-target, what kind of messaging do you give them the first seven days
after they see your brand or go to your website? What do you show them 30 days after that or six months after that? What are those campaigns, what do they look like, what are those designs, what are those calls to actions, what landing pages do those go to? And then on the email side, what kind of messaging can you send people on an automated basis
to generate more sales, and to educate them further
along in the process, so that they go from a lead
to a customer faster, right? Or if they’re an ecommerce store and they purchase something, what email automation can you send to cross-sell and send them
additional ideas for products they might want to buy so you get more sales out of them, right? That’s called a twofer or a threefer, if they buy one product and you can advertise to them and get them to buy two or three, boom. You just really tripled your
return on your investment for your marketing. So start thinking about
how you can use automation to grow your brand. Question nine, once you know everything we’re talked about up to this point is what content do you need to build, what designs do you need to design, what content do you need on your website, what landing pages do you need to have? Ultimately, what funnels
do you need to build? And a funnel’s going
to be from your ad copy or your image ad or your video ad, that leads to a landing page, let’s say, and then may lead to an
automated email, right, and a series of different things. So what is that funnel? What does the funnel look like? Start to write all that down, get it organized, start
writing the content for it, and start designing all the assets. Question ten, last question. Who’s in charge? Who’s responsible to manage
all of your marketing

5 thoughts on “Creating A Marketing Plan – 10 Questions You Need To Ask!

  1. Accurate and to the point information, loved it. Thank you for your effort. Good wishes from India. πŸ™‚

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