January 27, 2020
Copy the 5 Winning Strategies Behind My 238% Traffic Growth in 2019

Copy the 5 Winning Strategies Behind My 238% Traffic Growth in 2019


– In 2019, I’ve more
than doubled my traffic to NeilPatel.com compared to 2018. It wasn’t a complicated
strategy that got me here, but it was five simple strategies,
and relentless executing that helped me get the results. And today, I’m going to
break them down for you. Hi everyone. I’m Neil Patel, and
today I’m going to break down the winning strategies behind my 238% traffic growth in 2019. (upbeat music) Before we get started,
make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. That way, as I release
more content like this, you’ll get notified. So, the first strategy I have for you, pillar pages and content clusters. Look, the old way people
used to just create 10, 20, 30, 40 articles on the same topic over and over again. Now, Google doesn’t
want to continually rank a 50 different articles on SEO. And when you have 50 different
articles on your site on SEO, or dog food, or
whatever the topic it is, it confuses them, and be like wait, which one should we rank? They’re all competing for the same terms. They’re all linked to each other. They all have back links. Instead, you want to use pillar
pages and content clusters. Here’s what I mean by this. Go check out The Beginner’s Guide to SEO by Moz. This guide has a main introduction to SEO, and then it breaks down
all the subsections of SEO, and then they link to it. And those subsections link back up to that main topic on SEO. And can you guess who ranks number one for the term SEO on Google? At least in the United States, it’s Moz. That’s how effective that strategy is. And then you’re probably thinking, hey Neil, but these content
things change over time. What should I do? Well, that gets me into
strategy number two. I currently only write
four blog posts a month. Sometimes five if there’s
five weeks in a month. And yes, it’s me writing that content. But you know what? I have a team of three people that update 90 articles a month in total. In other words, each
person’s doing roughly 30 articles a month. So, I am writing four to
five articles a month, my team is updating 90 articles a month. Updating old content is
providing me more traffic gains than writing new content. And, when you have content, let’s say on SEO or whatever it may be, you can have your team
continually update it. So, that’s the same reason why Wikipedia continually does well. Because people are constantly
updating their old articles, and making them better
and more thorough as well. If you do that, and you
spend more time doing that, it will help you generate more traffic. This was one of my biggest gains. The third strategy I have for you? Land and expand. Look, no matter how good you are at SEO, no matter how much content you create, there’s no guarantee that that
article is going to rank well. I’ve created some pieces
of content that have done really well with SEO, and
I’ve created other pieces of content that I thought would do well, but Google just doesn’t rank them, and people just don’t like them. So, here’s my recommendation
to you, and this is what I call the land and expand. When you throw content out there, naturally some does better than others. Take the pieces of content
that do really well, take those pieces of content, look at Google Search Console. In Google Search Console,
you’ll see all the keywords that drive traffic to that page. Now, I want you to then
take those keywords, and see which ones are
related to your article. And then what I want you to
do is expand your content, and make sure that you’re
including all of those keywords within the content, where it makes sense. If it doesn’t make sense,
don’t stuff them in. But if it makes sense to add
that keyword in the title tag because it’s more relevant to our audience and it makes the title better,
or a better description, go and do that. If it makes sense, add
a few more paragraphs with some of these new words,
because it makes your article more thorough and provides
more value to the user, go and do that. In addition to that, now
that you have these keywords, go to Ubersuggest, type them in, and go look at the keyword ideas report. It will show all the
other related keywords. Some of these keywords you
should also be including in your article, if it makes
sense to expand your article into these areas. If it doesn’t, don’t do it. But if it’s beneficial to the
user, and I can’t emphasize user first, because you
need to put them first, go and do it. If it makes sense for a
searcher but not a user, do not do it, it’s all about
putting the user first. And when you do that, you’re
expanding your content. See, Google already likes these articles. Users already like it. And that’s why Google likes this, because people enjoy reading
it, linking to it, sharing it. So when you expand it, and
you make it better for users, in theory, you’ll see that the article will not just rank better for those terms, but also all the other
similar terms out there. Now the fourth strategy I have for you, going international, a.k.a.
international expansion. You look at NeilPatel.com,
I’m crushing most of my competitors when
it comes to traffic. Am I better at marketing them? No, I’m not saying that. Do I have a better product,
or service, or better content? No, I’m not saying that either. But you know what I did? Years ago, I was talking
to one of my friends who works at Google, and she gave me this really good piece of advice. She’s like Neil, the
majority of the people who use Google don’t search in English. They don’t speak English. You should consider
translating your content, transcribing it to other regions. So I started with Brazil, then
I went to all Latin America with Spanish, and then I
started getting into German, French, Italian, and I
have so many languages, I don’t even count anymore. And by doing this, all these
people from all these regions can now come to my site and read content. Sure, I may not have as
much content as English, but it’s driving a ton of traffic. So much so, that the United States makes up less than 25% of my traffic. That’s the power of going international. Expand. It’s a wide open field, less competition, you don’t deal with as
many algorithm updates, not because Google’s not
making the algorithm updates, it’s more so you guys
just have less competition so when they make an algorithm update, you still rank at the top. And if you do that, (snaps fingers) you’ll quickly notice
within months of doing this you’ll start getting a ton of traffic from all these other regions. The fifth strategy, build
an amazing popular tool on your website. Look. Tools is a new form of content marketing. Ubersuggest is the number
one traffic section of the Neil Patel website. A lot of you have used
it, a lot of you haven’t. It’s a tool. Works well. Now you’re probably wondering,
Neil, I can’t afford to do what you do with Ubersuggest. That’s fine. Don’t do that. But what you can afford
to do, I don’t care what country you’re in,
everyone can afford this, you go to CodeCanyon,
CodeCanyon’s a site that has tools on almost every single industry out there. You can find tools for like,
$10, pop it on your site, put your name on it,
which you’re allowed to do though CodeCanyon, and you
can get traffic from a tool. I did this with my old site, QuickSprout, worked really well. I did this with my first, or technically not my first,
my second website ever called ACS, which was my
original marketing ad agency, and I did an SEO analyzer. And it worked really well, too. So, if you just add a tool to your site, you’ll get a ton of extra traffic. And, I kid you not, it’s the most viral and the easiest traffic you’ll get is from a tool. Thank you for watching, if you need help growing your traffic, check out my ad agency Neil Patel Digital. If you have a question, leave a comment. If you enjoyed the
video, Like it, share it, subscribe to the channel. Again, thanks for watching.

82 thoughts on “Copy the 5 Winning Strategies Behind My 238% Traffic Growth in 2019

  1. I'm a big fan of yours Sir. Your channel is amazing and hats off to your hard work Sir.
    Infact , I got inspired from your videos.
    Aur Maine bhi ek channel banaya hai jisme main watches ki Unboxing karta hoon and i would love if I get some support from you and audience . 🙏🏻🙏🏻🙏🏻

  2. Hi Neil . Is it enough to just add just the accessibility enabler to my site? In another video you mentioned translating using hlang

  3. Thanks for the great content ! But please don't wear this sweater again, the zipper is jingling as a background noise :/

  4. Hi Neil,
    Love ❤️ from 🇮🇳, You are the one whom I was searching for months. A true person who guides us like a teacher. I haven't seen all your video but I will complete it by next month.
    So, plz bless me as a teacher for a better blogging Courier.
    Thank you.
    Regards- Lalit kishor

  5. Thanks neil for your amazing insight. I have a question,The last tip that you gave about transcript into different languages. The same advice you gave in one of your 2018 video. But now i want to implement it. How to do it?
    I am using a WordPress website.

    Is there anything i should be tracking after doing it? any potential threat?

    Thanks in advance

  6. Hi Neil, great information. Can you tell me does it matter if the Pillar Pages/Content Clusters are a Page or Post? Does Google look at this pages or post any differently?

  7. Sir, I am from India. I am watching your video from last 1 year on regular basis. I want to say thanks to you. I started my career as digital marketing intern and now I am planning to start my own digital marketing agency..

    Thank you for such awesome contents and being our motivation.☺️🙏

  8. Hi Neil, quick question do you recommend any plugins for translating your blog website. I currently have google translate but it doesn’t translate the url as well. Thank you

  9. When you update an article, how much is too much? I believe Google might push it down if article is significantly changed.

  10. Thanks Neil, amazing advice as always. Just a quick question, can you explain more about translating more into other languages. Do you mean completely re-writing content into other languages with the help of a translator, or do you just mean let Google translate for you? And if so, how? Thanks 🙂

  11. Hey Neil
    I am following you for years. In one of your videos, you said "There could be only a few articles which may be bringing traffic to your site (top posts) then create some more article around it", now you said not to create many articles around the same topic. I am confused now.
    Secondly, how can I translate my blog for the international audience? What plugin or services would be great for a WordPress site?

  12. Hi Neil, most of the times I have heard that you should show the "what" and sell the "how" in any service. But I like that you kind of touch the "how" part also in your videos! I think that builds a lot of trust so thank you and keep doing it! 😍

  13. Hay Neil, posting the same article on medium, Linkdin and your blog… does google get you penalized for duplicate content?

  14. Hi Neil,
    Great stuff, really helped! I'm a big follower from Nigeria😀
    Just a question, when you talked about going international, do you mean creating a new website, writing contents in these languages or just simply adding a translator.
    Love you man.

  15. Thank you Neil. I wanted to make an industry search engine that would eliminate commercial sites and sites with affiliate links as a tool not sure if it's possible. Looked into elastic search a bit…

    Then make a search engine/conversational chatbot kinda like that spits out long form answers instead of a link.

    Any ideas where to start?

    The translation… I was wondering if you create a duplicate page or something else? I'll look into it thanks.

  16. Quick question: How do we convert our site to different languages? Do we have to write each individual page/article and place it on a different url? Or do you just install Google translate or other plugin on the page?

    Please expand on that is you can thanks

  17. Hey Neil, incredible content as always. Quick question regarding tip #4, do you have any strategies on marketing your video content to other countries/languages?

  18. can you please more elaborate that how we can update our content cz we dont know from which portion of our post google ranked the Kws?? so if we update from the middle or from the start of our post so it is also possible that our Kws position goes down?? So please explain more about the content updation

  19. Amazing value in this video Neil! Thank you. I would love if you could share some tips around updating old content when you are a small business and can not afford a team to do that for you. Thank you!!!

  20. Hi Neil, I think I have a good idea for you, why don’t you translate into Arabic as well? I am here to help in that as it’s my native language and one of your students that everyday watching your videos. Thanks!

  21. I didn't get the point go for international languages, that means you are creating separate content for those languages or just translate the whole website into other languages, kindly answer it and tell plugin which one you use, thanks

  22. For extra traffic, you can't forget about the importance of backlinks in SEO. The beginner-friendly option is to follow the step-by-step guides of the RankdSEO backlink database.

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